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The growth of online social network sites and their conceptualization as affinity spaces makes them well suited for exploring how individuals share knowledge and practices around specific interests or affinities. The purpose of this study is to extend what is known about highly active/key actors in online affinity spaces, especially the ways in which they sustain and contribute to knowledge sharing.

This study analyzed 514 discussion posts gathered from an online affinity space on disease management. This study used a variety of methods to answer the research questions: the authors used discourse analyses to examine the conversations in the online affinity space, social network analyses to identify the structure of participation in the space and association rule mining and sentiment analysis to identify co-occurrence of discourse codes and sentiment of the discussions.

The results indicate that the quality and type of discourse varies considerably between key and other actors. Key actors’ discourse in the network serves to elaborate on and explain ideas and concepts, whereas other actors provide a more supportive role and engage primarily in storytelling.

This work extends what is known about informal mentoring and the role of key actors within affinity spaces by identifying specific discourse types and types of knowledge sharing that are characteristic of key actors. Also, this study provides an example of the use of a combination of rule mining association and sentiment analysis to characterize the nature of the affinity space.

Metadiscourse is an important dialogue technique used in productive knowledge building to help a group evaluate and advance their knowledge progress. Previous studies have identified and defined various types of metadiscourse. However, there is scant knowledge about how different metadiscourse types emerge among different groups or what implicit correlations lie between progressive discourse and metadiscourse. Moreover, research on how different types of metadiscourse influence groups' knowledge advancement and artifacts is still inadequate. Therefore, this study aims to further examine the roles that different types of metadiscourse play in the collaborative knowledge building community on both a fine-grained (i.e. progressive discourse) and coarse-grained (i.e. group knowledge advancement and group artifacts) level.

Data for this study are drawn from the behaviour of undergraduate students participating in a 12-week course at a key university in China. On the fine-grained level, epistemic network analysis (ENA) is applied to illustrate how metadiscourse promotes the development of progressive discourse. On the coarse-grained level, two different chi-square tests are conducted to examine the roles of different types of metadiscourse in groups' knowledge advancement and artifacts.

The analysis allowed several conclusions to be drawn. First, the types of metadiscourse that students most often adopted were reflecting on ideas development (RD) and commenting on ideas (CI); they less frequently adopted setting group goals (SG) and making group plans (MP). Second, most types of metadiscourse correlated with developments in progressive discourse, particularly RD and CI. Third, the metadiscourse types RD, CI and coordinating group efforts (CE) played essential roles in knowledge advancement. Fourth, higher-quality artifacts could be created by using the metadiscourse type reviewing the state of knowledge building progress (RP).

A more profound comprehension of the role that metadiscourse plays in the collaborative knowledge building community not only contributes to the literature in the knowledge building field but also carries a significant meaning in regulating community, promoting learner agency and sustained knowledge, and consequently improving collaborative learning performance.

This paper is an exploratory study of one approach to incorporating situational information into information retrieval systems, drawing on principles and methods of discourse linguistics. A tenet of discourse linguistics is that texts of a specific type possess a structure above the syntactic level, which follows conventions known to the people using such texts to communicate. In some cases, such as literature describing work done, the structure is closely related to situations, and may therefore be a useful representational vehicle for the present purpose. Abstracts of empirical research papers exhibit a well‐defined discourse‐level structure, which is revealed by lexical clues. Two methods of detecting the structure automatically are presented: (i) a Bayesian probabilistic analysis; and (ii) a neural network model. Both methods show promise in preliminary implementations. A study of users' oral problem statements indicates that they are not amenable to the same kind of processing. However, from in‐depth interviews with users and search intermediaries, the following conclusions are drawn: (i) the notion of a generic research script is meaningful to both users and intermediaries as a high‐level description of situation; (ii) a researcher's position in the script is a predictor of the relevance of documents; and (iii) currently, intermediaries can make very little use of situational information. The implications of these findings for system design are discussed, and a system structure presented to serve as a framework for future experimental work on the factors identified in this paper. The design calls for a dialogue with the user on his or her position in a research script and incorporates features permitting discourse‐level components of abstracts to be specified in search strategies.

This paper seeks to analyse and discuss what organizations say and how they say it when reporting Corporate Social Responsibility. It raises the question whether organizations report consistently on CSR in terms of genres, media, rhetorical strategies, etc.

The analysis takes critical discourse analysis of selected corporations' CSR reporting, on the one hand, and theories and research on CSR and stakeholder relations, on the other hand, as its starting‐point. A model of analysis is proposed which presents discourse as a result of four kinds of challenges facing corporations today. The model serves to establish an ideal typology of CSR concepts and discourses and to analyse these discourses from a modern organizational and corporate communication perspective.

The analysis shows that annual reports are very dissimilar with respect to topics on the one hand and dimensions and discourses expressed in perspectives, stakeholder priorities, contextual information and ambition levels, on the other hand. The paper argues that corporations seem to be wrapped in divergent configurations of interest stemming from different institutional affiliations, such as government, regional institutions and NGOs.

The contribution of the paper is to highlight the value of the discourse and the discourse types adopted in the reporting material. By adopting consistent discourse types which interact according to a well‐defined pattern or order it is possible to communicate a strong social commitment, on the one hand, and take into consideration the expectations of the shareholders and of the other stakeholders, on the other hand.

Disasters bring about communities of focussed discourse. We show how a segment of one such community controlled the early stages of discourse during a financial crisis as a variety of professionals (bankers, analysts, editorial writers and academics) made multiple types of arguments (emotional and technical) to allay citizens’ concerns about an impending banking collapse. We examine the rapid rise of this segment by mapping and analysing the responses printed in Icelandic newspapers to a Danish bank’s warning of Icelandic banking instability. Using social network analysis, we illustrate the networks of public actors and their immediate public responses, showing how close-knit both networks became after just one week of commentary in the Icelandic press. We demonstrate the power that professionals of various kinds have over an uninformed citizenry through their rapid responses and closely connected networks and underscore the obstacles awaiting those who want to alter discourse during crisis.

The purpose of this paper is to analyse the symbolic forms used in selected mainstream management models and to assess whether it would be expedient for enforcing the connection between leadership and individual human reality if such management models were fundamentally inspired by a successful manager and artist.

The theoretical starting point of this article is Cassirer's philosophy on symbolic forms. The paper analyses the symbolic forms embedded in the management discourse practice of art in the way that the concept is practiced by Kasper Holten, the highly successful Artistic Director of the Royal Danish Opera.

The analysis shows that conventional management control models are rooted in the symbolic form of science, but are at risk of getting caught in assumptions of the form gliding into the symbolic form of religion and myth, where all the forms tend to oppress essential aspects of individuality. Kasper Holten integrates the symbolic forms of art and science, which makes him capable of binding to the individual's life‐world.

Analysing Kasper Holten's views on management reveals features and structures for a new management discourse practice which is far better suited to most of the knowledge jobs in contemporary society than the more conventional management discourse.

The paper provides novel insight into the interrelationship between the specific way of using language and the way of managing and constructing a world. It paves the way for another way of doing management control and accounting.

In this paper the authors seek to compare lay (consumer) and professional (physician) discourse structures in answers to diabetes‐related questions in a public consumer health information website.

Ten consumer and ten physician question threads were aligned. They generated 26 consumer and ten physician answers, constituting a total dataset of 717 discourse units (in sentences or sentence fragments). The authors depart from previous LIS health information behaviour research by utilizing a computational linguistics‐based theoretical framework of rhetorical structure theory, which enables research at the pragmatics level of linguistics in terms of the goals and effects of human communication.

The authors reveal differences in discourse organization by identifying prevalent rhetorical relations in each type of discourse. Consumer answers included predominately (66 per cent) presentational rhetorical structure relations, those intended to motivate or otherwise help a user do something (e.g. motivation, concession, and enablement). Physician answers included mainly subject matter relations (64 per cent), intended to inform, or simply transfer information to a user (e.g. elaboration, condition, and interpretation).

The findings suggest different communicative goals expressed in lay and professional health information sharing. Consumers appear to be more motivating, or activating, and more polite (linguistically) than physicians in how they share information with consumers online in similar topics in diabetes management. The authors consider whether one source of information encourages adherence to healthy behaviour more effectively than another.

Analysing discourse structure – using rhetorical structure theory – is a novel and promising approach in information behaviour research, and one that traverses the lexico‐semantic level of linguistic analysis towards pragmatics of language use.

The purpose of this paper is to analyse the control assumptions embedded in some textbooks on management coaching with a view to uncovering the potentialities and constraints applying to the individual's self‐realisation project.

By means of a qualitative discourse analysis of selected works on management coaching, the paper examines the rhetorical articulation of the management coaching concept in terms of established discourses of managing and controlling the individual.

As a result of the findings, the paper categorises the management coaching literature into two types: employee and executive coaching, respectively. It demonstrates that employee coaching seems to involve action control and direct monitoring, while executive coaching involves control of the spirit as well as results/achievements, thereby generating tight constraints on the individual's self‐realisation project. It concludes that coaching can be a stronger disciplining technique than control by numbers.

The paper provides insight into how writing on management coaching may help to construct power structures and social relationships reflected in society. There have been other studies analysing, for example, how performance measurements produce power structures and social relationships, but to the best of one's knowledge none of these has focused on management coaching – nor have they drawn on discourse analysis, which allows one to discern the social orders of popular management practices.

Despite the growing amount of research on the social and organizational role of legitimacy, very little is known about the subtle discursive processes through which organizational changes are legitimated in contemporary society. The purpose of this paper is to explore the subtle processes of interdiscursivity and intertextuality through which an organization constructs a sense of legitimacy.

Drawing on the case of a newly privatized oil company in a transitional, post-communist economy, the authors’ research uses critical discourse analysis to analyze the annual reports, corporate press releases, and relevant media from the four years following privatization.

The authors argue for a relational understanding of legitimacy construction that emphasizes how legitimacy relies on the multiple processes of intertextuality linking corporate narratives and media texts. Corporate narratives are not produced solely by the discourses that occur at the individual and organizational levels; they are also produced by the much broader discourses that occur at the societal level.

This study’s main contribution is that it reveals the intertextual and interdiscursive construction of corporate narratives, which is a key element in understanding how discourses around privatization are interlinked and draw upon other macro-level discourses to construct legitimacy.

This article investigates the formation of vocational identities of workers in the sector of tourism in the Czech Republic, Greece and Spain. Major challenges and conflicts shape the sector of tourism as a particular labour space. Emerging issues relate to the need for diversifying the offer of services to face seasonality, strategies of entrepreneurial merging and demands for mobility and flexibility of the workforce. For the individual worker, a complex combination of related factors lead to tensions and contradictions, particularly in terms of changes in work organization, flexibility and how vocational identities of workers are shaped. An active policy for social dialogue and the improvement of working conditions seem to be vital in order to avoid flexibility becoming a synonym for precariousness of employment. Furthermore, the promotion of continuing training, greater recognition of formal vocational education and the development of an entrepreneurial culture are key elements that would enhance opportunities to develop a professional career in tourism.