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The purpose of this paper is to establish a measurement process for consumer perceptions and judgments of strategic importance to apparel retailers like hedonic and utilitarian shopping behavior, as well as internal process benchmarks such as apparel brands' names, store signage, and textile preferences. The paper aims to provide a simple, flexible and easy to use measurement technique that can be applied to small samples of respondents in order to capture their overall perceptions and judgments of key interest to management.

Magnitude estimation, along with a repeated measures design, was tested and evaluated based on the validation process put forth by Steven's power law. Data were collected from three focus groups whose respondents were selected based on their store loyalty and prior purchase of women's petit apparel in a discount outlet store. Their responses were benchmarked with those of other competitive discount retailers and with selected internal process measures.

All applications of the measurement technique were validated. Loyal shoppers for apparel purchased in a value store were found to have a preference to a competitive set of value stores but perceived all other discount stores as higher in store shopping experience. Findings were presented to articulate the resolution and clarity of the magnitude‐determined ratio scales versus those of typical interval scales and multi‐attribute measures.

The comparisons provided here are for illustrative purposes only and are based on a selected group of one company's loyal customers during a defined shopping season.

Consumer perceptions of key interest to retail management are shown to be measured and benchmarked in a practical setting using this technique.

To investigate if consumer online patronage is influenced by product category and online store type.

Building on the prior work in this area by the authors and other researchers the study collected data in two phases to investigate the study hypotheses.

The study results suggest that consumers' online patronage is differed based on product type. Interaction effects of the online stores and product type were significant too. Additionally, the rank order of importance of the Internet attribute varied among the three types of online retailers.

The study results should be replicated in other markets. Future studies may also include a variety of different types of online outlets to improve the conclusiveness of the findings reported in this study.

The results should be of interest to the online retailers in choosing the types of merchandise and services to emphasis in the retailers marketing program.

The paper should be of interest to academicians as well as practitioners as it contributes to the small but growing literature in the area of online retailing. It adds to the literature on the product classification paradigm as well as offers practical guidelines for managers.

Identifies the effects associated with the entry of a large format (“big box”) retailer into a new market, especially a smaller one. A large format retailer can be a discount department store, category specialist, warehouse club, superstore, supercenter or hypermarket. In order to identify these effects, a review was made of published and unpublished studies. In addition, interviews were conducted among key informants including developers, urban planners and professionals, economic development officers, retail executives and store managers. The result of this research includes a documentation, analysis and discussion of numerous effects, including benefits to the consumer, differences in the demographics of large format store shoppers, rapid growth in the sales and market share of the new entrant, growth in the community economy, growth and decline in various commercial sectors, decline in the economy of nearby markets, creation and losses of jobs, and increases and decreases in market efficiency. Given these effects, suggests implications for each community stakeholder. Listed are a large number of questions for future research.

Successful retailing concepts never remain static. When they become popular, competition increases and this inevitably leads to the need for differentiation and a repositioning of marketing appeal. In America off‐price apparel retailing originated in the early 1970s, selling high quality brand name clothes from relatively spartan stores where the overheads were minimal. It was designed to serve a marketing void that fell between high priced department and speciality store goods and discount operations. Their success and growth has inevitably meant a move up market, however. In the second of an irregular series of articles on American retailing Dr David Rogers describes this experience and muses on whether an equivalent operation could work in the UK.

Looking beyond and “beneath” the short‐term effects of the 1990‐1991 recession, the general trends taking place in American retailing as it enters the third year of the 1990s are reviewed. These include: the effects of demographic changes, the significance of retailing in the economy, specialisation, “value” retailing, merchandise “scrambling”, the increasing segmentation of retail “offers”, the decline of the American department store, the “hangover” from the 1980s “space race”, the continued decentralisation of retail floorspace, the impacts of LBO debt problems, a return to “basics”, store “localising”, the “internationalisation” of American retailing, and the contributions of information technology. In conclusion, a brief prognosis is given for the remainder of the 1990s.

In the competitive business environment, retailers can obtain profit by strategic planning and delivering consumer satisfaction. Quick response (QR) is a new business strategy to maximize consumer satisfaction by implementing new technologies (e.g. barcoding, scanner). Reports on research which aimed to identify the use of quick response technologies (QRT) and to identify store attributes that are improved by QRT. A convenience sample of 32 apparel retailers participated in this survey research; 26 retailers were selected at a QR trade conference and six small individual retailers were also selected from a south‐east city. Finds that the most frequently cited store attributes that are improved by QRT were fast turnaround of goods and reduced stockouts. Both the use of QRT and improvement level of store attributes differed by store type.

The changes in the Czech Republic brought by the transition process had a significant impact on all sectors of the economy and none more so than on retailing. Presents the initial findings of a long‐term longitudinal study of clothing retailing in the Czech Republic examining the retail format and merchandise assortment structure of clothing retailing in the period of 1994‐1999. The research focused on Czech towns and specifically excluded the capital city of Prague. From the analysis of the retail format development two broad conclusions emerge. First, the smaller towns appear to be more conservative in terms of structural change. Second, there appears to be more extensive changes in retail format patterns occurring in the larger towns. .

The purpose of this paper is to compare customers' perceptions of factory outlet stores (FOS) versus traditional department stores (TDS), and their purchasing preferences, related to demographic profiles.

Data were collected by a mall intercept survey from 205 shoppers in a New Zealand city across a range of demographics. Factor analysis measured their perceptions of factory outlets and TDS with respect to a number of variables, and one‐way ANOVA and t‐tests were used to investigate the nature and significance of the observed differences.

Four key factors exert critical influences on customers' perceptions: in‐store customer service, brand images, physical features, and price and promotion. FOS are perceived to have comparatively lower prices and more attractive promotions than TDS, which in turn have competitive advantages in terms of the other three factors. Gender, education and income also affect store choice, but age has no discernible effect on perceptions of the two types of outlet.

TDS should maintain their competitive position by continuing to offer attractive physical features, good in‐store customer service and reputable branded products, while FOS need to learn from the competitive disadvantage of TDS and enhance their current perceived competitiveness on price and promotions.

Previous research studies have tended to pay little attention to demographics and to focus on large economies; this paper addresses both deficiencies.

Focuses on the difficulties faced by department stores in Singapore. Losing their prominence as a favourite shopping concept this retail format will need to adapt quickly or further ground will be lost to foreign competitors and new retailing formats. Creative strategies include tighter cost control, more recreational value, better customer service programmes, market expansion and niche marketing.

The purpose of this study is to determine whether clothing benefits sought (CBS) affected fit preferences, satisfaction with the fit of ready‐to‐wear, label style preferences, and shopping behaviors of US women.

Written questionnaires were completed to determine the relationship between the CBS paradigm and the fit and shopping variables examined in the study. A larger study from which these findings are drawn involved behaviors related specifically to pants.

Responses on questionnaires from 150 women indicated four CBS factors: Fashion Forward, Sexy, Reputation, and Individualist. Study participants who desired Fashion Forward benefits preferred to shop in specialty stores and a tighter fit. Participants who sought Sexy benefits spent the most money on average, for a new pair of pants, preferred a tighter fit, clothing sized by waist dimension, and shopping in specialty stores. Participants who desired Reputation benefits from clothing shopped in specialty stores. Respondents who sought the Individualist benefits were more likely to shop via catalog/internet.

Data were obtained from a convenience sample of women in a metropolitan area of the USA, thus generalization of results is limited.

In an overstored, highly competitive retail environment, the CBS paradigm will be useful in targeting product and product delivery. The findings indicate, however, that women who seek different benefits from their clothing do shop differently.

Results of the study will help one to better define markets according to an intuitively useful psychographic variable for which there has been limited research.