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Article
Publication date: 5 May 2020

Khawaja A. Saeed and Jingjun (David) Xu

The Bass model is widely used in the literature to capture the diffusion of innovations and shows excellent predictive power in the context of durable goods. However, the…

Abstract

Purpose

The Bass model is widely used in the literature to capture the diffusion of innovations and shows excellent predictive power in the context of durable goods. However, the model's efficacy fades when services are the target of analysis. Services that users adopt and subsequently utilize regularly are regarded as a continuous process that entails the possibility of dis-adoption and re-adoption. These aspects are not accounted for in the traditional Bass model. Thus, this study extends the Bass model to information system (IS)-based services by taking into account the unique nature of service adoption: the possibility of dis-adoption and re-adoption.

Design/methodology/approach

The proposed hypotheses were empirically tested using a longitudinal study of mobile service usage over 18 months. The longitudinal design provides a stronger position than the typical cross-sectional survey to understand the dynamics and infer causality.

Findings

Results show that the inclusion of the dis-adoption and re-adoption rates in the Bass model significantly improves the explanatory power over the traditional Bass model.

Originality/value

Consumption of services delivered through IS has exponentially increased. However, understanding on the diffusion pattern of IS-based services is limited. Our study is the first to examine the effect of dis-adoption and re-adoption together in the innovation diffusion process. The study offers significant implications for researchers and practitioners. The extended Bass model can help service firms develop an accurate prediction about the number of adopters at different periods of time.

Details

Internet Research, vol. 30 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Open Access
Article
Publication date: 31 October 2018

Franklin Simtowe and Kai Mausch

New agricultural technologies are continuously generated and promoted for adoption by farmers with the expectation that they bring about higher benefits than older…

1607

Abstract

Purpose

New agricultural technologies are continuously generated and promoted for adoption by farmers with the expectation that they bring about higher benefits than older technologies. Yet, depending on the perceived benefits, the user of the technology may choose to stop using it. This paper aims to analyze what drives farmers to dis-adopt climate smart sorghum varieties in Tanzania.

Design/methodology/approach

The study uses cross-sectional farm household level data collected in Tanzania from a sample of 767 households. The determinants of dis-adoption are explored using a bivariate probit with sample selection model.

Findings

The authors find that while farmers switch between different sorghum varieties, most farmers actually quit sorghum production. Older farmers and those facing biotic stresses such attacks by birds are more likely to dis-adopt sorghum.

Practical implications

These findings suggest that there is scope for improving and sustaining the adoption of sorghum varieties in Tanzania once extension services are strengthened. The findings also point to a well-founded theory on the role of markets in enhancing the overall sustainability of food systems.

Social implications

The study findings have broader implications for understanding the sustainability of improved technology adoption

Originality/value

Dis-adoption is also positively associated with the lack of access to markets underscoring the role of markets in enhancing the overall sustainability of technology adoption and food systems.

Details

International Journal of Climate Change Strategies and Management, vol. 11 no. 3
Type: Research Article
ISSN: 1756-8692

Keywords

Article
Publication date: 8 July 2014

Xiaohui Shi, Pattarin Chumnumpan and Kiran Fernandes

This paper aims to develop a diffusion model that can be used to understand and forecast the market growth of service products in a competitive environment. Despite the…

1144

Abstract

Purpose

This paper aims to develop a diffusion model that can be used to understand and forecast the market growth of service products in a competitive environment. Despite the fast growth of the service sector, the existing literature has dedicated little effort to modeling the market growth of service products.

Design/methodology/approach

The authors propose a choice-type diffusion model that links the issues of service product utility, customers’ choice preference, customer switching behavior and the market growth of service products. The authors use the market data of one online product and assess the performance of the proposed model using this case.

Findings

The results demonstrate the model’s good fitting and forecasting performance. Specifically, the proposed model has better performance than the benchmarks the authors choose from the existing literature.

Originality/value

This study shows that market growth of service products can have different diffusion patterns with that of durable goods, which is evidence of the needs for specific models for service diffusion. Further, this study demonstrates the important role of customer switching in service diffusion. Also for marketing practitioners, this study provides an explanation and forecasting tool for the market growth of service products, which can be used for marketing planning in the service industry.

Details

Journal of Services Marketing, vol. 28 no. 4
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 2 April 2019

Sizwile Khoza, Dewald Van Niekerk and Livhuwani David Nemakonde

Through the application of traditional and contemporary feminist theories in gender mainstreaming, the purpose of this paper is to contribute to emergent debate on gender…

1065

Abstract

Purpose

Through the application of traditional and contemporary feminist theories in gender mainstreaming, the purpose of this paper is to contribute to emergent debate on gender dimensions in climate-smart agriculture (CSA) adoption by smallholder farmers in disaster-prone regions. This is important to ensure that CSA strategies are tailored to farmer-specific gender equality goals.

Design/methodology/approach

An exploratory-sequential mixed methods research design which is qualitatively biased was applied. Key informant interviews and farmer focus group discussions in two study sites formed initial qualitative phase whose findings were explored in a quantitative cross-sectional household survey.

Findings

Findings shared in this paper indicate the predominant application of traditional gender mainstreaming approaches in CSA focusing on parochial gender dichotomy. Qualitative findings highlight perceptions that western gender approaches are not fully applicable to local contexts and realities, with gender mainstreaming in CSA seemingly to fulfil donor requirements, and ignorant of the heterogeneous nature of social groups. Quantitative findings establish that married men are majority adopters and non-adopters of CSA, while dis-adopters are predominantly de jure female household heads. The latter are more likely to adopt CSA than married women whose main role in CSA is implementers of spouse’s decisions. Access to education, intra-household power relations, productive asset and land ownership are socio-cultural dynamics shaping farmer profiles.

Originality/value

By incorporating African feminisms and intersectionality in CSA, value of this study lies in recommending gender policy reforms incorporating local gender contexts within the African socio-cultural milieu. This paper accentuates potential benefits of innovative blend of both contemporary and classic gender mainstreaming approaches in CSA research, practice and technology development in disaster-prone regions.

Details

Disaster Prevention and Management: An International Journal, vol. 28 no. 5
Type: Research Article
ISSN: 0965-3562

Keywords

Book part
Publication date: 21 May 2021

Abstract

Details

New Challenges for Future Sustainability and Wellbeing
Type: Book
ISBN: 978-1-80043-969-6

Book part
Publication date: 21 May 2021

Serdar Ögel and İlkin Yaran Ögel

Introduction: As internet and communication technologies are getting developed, the commercial transaction is becoming more electronic. This change also brings new…

Abstract

Introduction: As internet and communication technologies are getting developed, the commercial transaction is becoming more electronic. This change also brings new approaches to new payment mechanisms like emergence of crypto currencies. They are virtual and digital currencies which can only be used in electronic environment but they are increasingly treated as a new payment and investment tool. Nevertheless, their use has not spread into the general public, yet. At this point, it will better to take the complex nature of the crypto currencies into consideration because it may still lead to some risks for people and the type of the risks perceived by consumers may influence their attitudes toward and intention to use crypto currencies.

Aim: Accordingly, this study attempts to examine the interaction between perceived risk, attitudes toward and intention to use crypto currencies within the context of Bitcoin, as the first crypto currency.

Method: This study was designed as a causal research. The sample of the study was reached by using convenience sampling method and data were collected with survey. The compiled data were tested with Structural Equation Model.

Findings: A statistically significant and negative relationship was found between perceived financial, time and psychological risk and attitudes toward the use of Bitcoin, and a statistically significant and positive relationship was found between attitudes toward and intention to use Bitcoin. The findings of the study are expected to contribute to both relevant literature and practice by explaining the financial behavior of the individuals within the context of perceived risk theory.

Details

New Challenges for Future Sustainability and Wellbeing
Type: Book
ISBN: 978-1-80043-969-6

Keywords

Article
Publication date: 22 June 2021

Christian Nedu Osakwe, Titus Chukwuemezie Okeke and Michael Adu Kwarteng

To examine the key factors that can engender initial trust in mobile money and to also determine whether initial trust can contribute to the perceived value of mobile…

Abstract

Purpose

To examine the key factors that can engender initial trust in mobile money and to also determine whether initial trust can contribute to the perceived value of mobile money, use and recommendation intentions. More specifically, this paper, based on initial trust building model, aims to identify the institutional, cognitive and socially related factors enhancing initial trust in mobile money and its relationship with perceived value, use and recommendation intentions.

Design/methodology/approach

A self-administered questionnaire was used to collect data from 781 research participants. Variance-based structural equation modelling was used to examine the proposed research model.

Findings

This research shows the importance of the institutional factor of structural assurance, in conjunction with perceived firm reputation and communicability, in engendering initial trust in mobile money and, in turn, enhancing perceived value, use and recommendation intentions. The research further confirms the mediating influence of perceived value in the relationships between initial trust, use and recommendation intentions.

Originality/value

The originality of this work lies in the development and empirical confirmation of the research model and which together contributes to an increase understanding of initial trust building in mobile money acceptance. Value-wise, this work has the potential to inform managerial and public policy interventions by helping mobile money operators and policymakers’ rollout essential and even sophisticated financial services like borrowing using the mobile phone for the financially under-served in developing and trust-deficit settings.

Details

European Business Review, vol. 34 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 14 May 2019

Kristin Franklin and James Oehmke

The purpose of this paper is to analyze the social institutions of trust, accountability and corporate shared value in creating an enabling environment for private sector…

Abstract

Purpose

The purpose of this paper is to analyze the social institutions of trust, accountability and corporate shared value in creating an enabling environment for private sector investment in African agricultural and food systems.

Design/methodology/approach

This paper uses mixed methods. A value chain framework models interactions among stakeholders in the agriculture, agribusiness and food sectors. The social institutions of accountability and trust are introduced into the model, followed by a Rwanda premium coffee value chain case study.

Findings

The conceptual and case study results show that best practices can increase smallholder farmer, agricultural service provider, financial intermediary, and food processor investments in and benefits from the agriculture sector.

Research limitations/implications

Further research is needed on the economic foundations of development cooperation based on trust, accountability and shared values, best practices and the link with desired societal outcomes, such as the sustainable development goals.

Social implications

Mutual accountability processes, as they are maturing in Africa, are at the cutting edge of creating processes where multiple stakeholders, including agribusiness, can come together to make joint commitments to a shared development agenda, and where stakeholders hold themselves and others accountable for meeting these commitments.

Originality/value

This is the first paper to bring together cutting-edge advances in corporate shared values, trust and accountability in the context of African agricultural and agribusiness development.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 9 no. 1
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 15 May 2017

Michael Egnoto, Gary Ackerman, Irina Iles, Holly Ann Roberts, Daniel Steven Smith, Brooke Fisher Liu and Brandon Behlendorf

Testing technologies for policing is costly and laborious. Previous research found that police can be reticent about technology adoption. The purpose of this paper is to…

Abstract

Purpose

Testing technologies for policing is costly and laborious. Previous research found that police can be reticent about technology adoption. The purpose of this paper is to examine law enforcement adoption of programmatic innovations focused on particular crime types (radiological and nuclear threats).

Design/methodology/approach

First, an expert police panel explored readiness to adopt an advanced technology (personal radiation detectors (PRDs)). A survey was then developed from the panel findings (n=101 sampled from East Coast metropolitan police).

Findings

Results indicated that on-duty device adoption was likely, but not off-duty. In addition, concerns about ease of carrying PRDs, personal health and security issues, and concerns about job performance were raised. Furthermore, findings suggest that police respond negatively to financial incentives, and focus instead on how innovations can contribute to their own safety and that of their immediate families. Additionally, results indicate that false positives are not a significant barrier to adoption, but device training is important.

Practical implications

This work gives insight how to engage officers more meaningfully in technology adoption for benefit of policing in the field.

Originality/value

This work expands previous police adoption literature and advances understanding of the increasing role officers are taking in counter-terrorism efforts in the USA with applications around the world.

Details

Policing: An International Journal of Police Strategies & Management, vol. 40 no. 2
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 10 August 2015

Kidanemariam Gebregziabher Gebrehiwot

The purpose of this paper is to investigate the impact of the Integrated Household Extension Program (IHEP) on participant households’ welfare and see the policy…

Abstract

Purpose

The purpose of this paper is to investigate the impact of the Integrated Household Extension Program (IHEP) on participant households’ welfare and see the policy effectiveness. The government of Ethiopia – in contrast to the majority of countries in Sub-Saharan Africa – invests heavily in agricultural extension but very little empirical evidence is available on the impact of the services on farm performance and household welfare that could justify these investments. The IHEP program is a particularly interesting case as it is an example on how agricultural extension systems in developing countries changed during the past two decades, from centralized top-down technology-transfer-orientated approaches to decentralized, participatory and more integrated approaches.

Design/methodology/approach

The authors use household survey data from 730 farm households (361 treated and 369 control) in the Tigray region of Ethiopia and propensity score matching methods to estimate the impact.

Findings

The authors find that the extension program had a large positive impact on household welfare – increasing income with about 10 percent – and on investment but have not impacted on income diversification. In addition to the main variable of interest (extension), household characteristics, such as household head age, gender, adult labor availability in the household, asset holdings and social capital variables were found to have an influence on income, investment and income diversification.

Originality/value

The paper has tried to assess the impact of a program which claiming substantial public money using primary data. Hence, the findings will serve to inform policy makers as how the program is running.

Details

International Journal of Social Economics, vol. 42 no. 8
Type: Research Article
ISSN: 0306-8293

Keywords

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