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This chapter describes an alternative model to out-of-the-classroom learning which has been highly successful in assisting students in New Zealand to make the transition to either the workplace, or to higher qualifications.

The final paper within the New Zealand Diploma in Business is ‘Applied Management’ in which students work in groups to design and implement a semester-long research inquiry with a host organisation. The authors discuss the challenges and strategies associated with delivering this paper and reference three current studies which relate to this student cohort: the first about students’ perceptions of cooperative learning in groups, and the alternate selection and assessment techniques the university has been trialling; the second about a Māori mentoring pilot pairing students with mentors in the workplace; and third, examining students’ experiences and expectations of the Diploma as a pathway into degree study.

Our story offers an example of how a focus on quality and accountability to local business stakeholders has created a successful co-curricular learning environment, and suggests the value of combining the three strands of research, teamwork and co-curricular projects.

While the context is of a small, regional institute, many of the elements of good practice will be transferable to other higher education providers.

The purpose of this study was to examine the effects of soft skill integration in the curriculum on quality of college life of diploma business students in Malaysian private higher educational institutions.

Descriptive quantitative survey research was used to assess the views and relationship between variables from 429 business students in Peninsular Malaysia. The adapted self-administered questionnaires were distributed through stratified random sampling method. Descriptive analysis, correlation and regression analysis were used in the findings.

The results advocated significant influence from soft skill integration on quality of college life. Soft skill integration in critical thinking and problem solving especially has significant positive influence on quality of college life in all the aspects from academic, social and also facilities.

Generalizability of the research as it was conducted in the northern region of Peninsular Malaysia only. It was also limited by subjectivity bias of the students who responded to the questionnaire.

The implication of this study was that it serves as an evidence-based information of soft skill integration and effects on college quality. In this way, it provides an empirical reference to the authorities for better guidelines, evaluation, control and development in the curriculum, delivery approaches, co-curriculum, campus environment or facilities.

Local education in particular is closely linked to the neighboring community and also dependent on the socio-economic needs of the state or region. According to Kayrooz and Parker (2010), greater engagement with local issues and higher local autonomy for spending could lead to greater effectiveness and efficiencies.

The study was a pioneering research in the context of Malaysian private higher education, guided by Devadason et al.’s (2010) soft skill integration study in Malaysian public higher education, plus Sirgy et al.’s (2007) study on quality of college life.

This paper aims to demonstrate how a Contemporary Marketing Practices (CMP)‐based living case study approach can be used to enhance student learning, and to develop new theory about marketing practice.

The paper compares and contrasts teaching cases and research cases to create context. It then describes two examples of the living case study approach: one project directed at understanding the impact of information technologies (IT) on marketing practice, and the other at examining managerial understandings of customer value.

The study finds that a living case approach extends insight into antecedents and consequences of marketing practice, consistent with CMP research objectives. New conceptual frameworks for the IT adoption process and conceptions of customer value are co‐created by executive students and the authors. It shows that managers are able contributors to theory development. The paper concludes that the living case approach provides a rich “zone of mutuality” between research and teaching.

Action learning can be used in business schools to enhance theoretical and practical understanding of complex process‐based phenomena.

The living case study is suited to post‐experience students rather than undergraduates. In addition to considering the nature of the student body, faculty should also consider fit with their personal competencies and the curriculum prior to taking this approach. However, it should be done so advisedly.

The study stimulates reflection on alternative approaches to teaching and learning in executive education, and to theory development in marketing practice.

In the digital age, the development of students’ career intentions requires serious concentration since these are associated with the students’ future employment and, ultimately, their survival. This study attempted to demonstrate in Pakistan’s Higher Educational Institutes (HEIs) the role of soft skills towards the students' career development (CD) and their future career intentions (CI).

In this study, the researchers used a quantitative approach and a questionnaire to collect the data from the surveyed participants. Finally, the researchers based this study’s findings on 392 useable samples.

By employing the structural equation model (SEM), this study’s findings show that soft skills, such as Creative Self-Efficacy (CSE), Problem-Solving Confidence (PSC) and Teamwork (TW) have a positive and significant effect on CD and CI. However, while Critical thinking and Creativity (CRC) has a positive and significant effect on CD, it has no effect on CI. In addition, this study’s findings confirm, also, that CD has a positive and significant effect on CI.

This study’s findings assist policymakers and university administrators to understand the importance of soft skills in creating CD and CI. These promote the development of employability skills and fulfill its part in preparing graduates for the unpredictable job market. This study’s findings help, also, to develop logical reasoning in making decisions and in dealing with complex organizational issues.

In a practical way, in Pakistan, this study’s findings confirm the role of soft skills towards students' CD and CI.

In this fiercely competitive local retailing environment filled with countless identical retail offerings, the use of good customer service can help retailers gain competitive edge over the others. Customer service is often overlooked as a strategic tool when compared to the other retail operational variables which have direct impact on sales. However, the time has come when shoppers, because of their increasing sophistication and affluence, are demanding better customer service. Factors leading to the increasing importance of customer service in the Singapore context include maintaining a regular clientele through goodwill, increased expectation of shoppers, impact of customer service on purchase decision at the shopfloor and as a differentiation tool. Adopts a case study approach on a leading clothes retailer named Giordano Originals (Singapore) Private Limited to illustrate the use of customer service as a major retailing tool.

This paper aims to analyse how learning levels differ within and between degrees and diplomas with specific application to the Bachelor of Applied Business Studies degree and the New Zealand Diploma of Business, which are delivered at a New Zealand polytechnic.

A literature review and content analysis of National Qualifications Frameworks was conducted to analyse how learning levels differ within and between degrees and diplomas with specific application to the Bachelor of Applied Business Studies degree and the New Zealand Diploma of Business which are offered at a New Zealand polytechnic.

A literature review and content analysis of National Qualifications Frameworks reveals that learning levels are differentiated by level of complexity, degree of abstraction, depth in a major subject, research competency, learner autonomy and responsibility, relative demand placed on students and increasing complexity and unpredictability of operational context. This analysis failed to find any difference in learning level between Bachelor of Applied Business Studies and New Zealand Diploma of Business papers nominally at the same level on the New Zealand National Qualifications Framework. The degree comprises a portion of papers at a higher learning level than the diploma and it is at this level that the difference is realised.

Future research should investigate learning level differences between disciplines, qualifications and institutions.

This paper provides a framework on which to base course design, delivery and assessment of the Bachelor of Applied Business Studies degree and the New Zealand Diploma of Business and credit transfer between them.

This case study addresses the increasingly important issue of the compatibility of learning levels between different qualifications. As many economies acknowledge the necessity for increasingly skilled workforces, credit transfer to enable seamless transfer between qualifications is becoming a focus in seeking to facilitate lifelong learning. There are few studies that focus on National Qualifications level descriptors and the implications for different qualification types.

REASONS FOR REVIEWING THE EDUCATION OF TECHNICIANS The word Technician has been used for very many years without being given a precise meaning, but the recognition that there are groups of people carrying out types of work that can be given a general connotation — Technician work — has evolved gradually. The earliest recognition came in the electrical engineering industry, but recognition has now spread to other branches of industry, and to other activities in the life of the nation. The White Paper issued by the Ministry of Education in 1961, Better Opportunities in Technical Education, gave a lead to the technical colleges in designing courses of technical education specially for technicians. During the years following the issue of this White Paper, a great deal of attention was paid by teachers, training officers, industrialists and ministry staff to ways of implementing the recommendations contained in the White Paper, and particularly to shaping national certificate, national diploma, and City and Guilds courses better to meet the requirements of technicians. Although most of this attention was given to science‐based occupations, appreciation gradually developed that in commerce, business and service industries there exist also types of work that have responsibilities and requirements, of a similar nature, though differing in kind, to technician work in science based industry.

In 1962 nine sandwich course students were awarded the Higher National Diploma in Business Studies. They were the first graduates to be awarded the diploma and had been trained at the Liverpool College of Commerce (now part of the Liverpool Polytechnic). In 1967, 768 students passed the final examinations for the diploma. In the same year there were 4 364 students reading for this diploma. These are spectacular developments by any standards. They prompt the question — why? The Haslegrave Committee (1969) suggest a partial answer in para. 116.

BUSINESS SCHOOL GRAFFITI is a highly personal and revealing account of the first ten years (1965–1975) at Britain’s University Business Schools. The progress achieved is documented in a whimsical fashion that makes it highly readable. Gordon Wills has been on the inside throughout the decade and has played a leading role in two of the major Schools. Rather than presuming to present anything as pompous as a complete history of what has happened, he recalls his reactions to problems, issues and events as they confronted him and his colleagues. Lord Franks lit a fuse which set a score of Universities and even more Polytechnics alight. There was to be a bold attempt to produce the management talent that the pundits of the mid‐sixties so clearly felt was needed. Buildings, books, teachers who could teach it all, and students to listen and learn were all required for the boom to happen. The decade saw great progress, but also a rapid decline in the relevancy ethic. It saw a rapid withering of interest by many businessmen more accustomed to and certainly desirous of quick results. University Vice Chancellors, theologians and engineers all had to learn to live with the new and often wealthier if less scholarly faculty members who arrived on campus. The Research Councils had to decide how much cake to allow the Business Schools to eat. Most importantly, the author describes the process of search he went through as an individual in evolving a definition of his own subject and how it can best be forwarded in a University environment. It was a process that carried him from Technical College student in Slough to a position as one of the authorities on his subject today.

Library assistants were originally considered to be professional librarians in the making, and were trained accordingly. With the expansion of libraries and librarianship, Britain's “apprenticeship” system of qualification gave way to formal library school education, and a new category of “non‐professional staff” was created, of people who were unwilling or unable to proceed to graduate‐level qualification. The development of non‐professional certificates of competence in the UK is described against parallel developments in the US, Canada and Australia; the COMLA training modules are also examined. The theoretical and practical issues surrounding training are discussed, training schemes and qualifications in the four countries analysed, and the relative merits of in‐house training and external certificate programmes argued.