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Publication date: 25 August 2020
Esha Thukral and Vanessa Ratten
The sport, health, and lifestyle sector has been at the forefront of entrepreneurship due to new firms being established that have changed existing business practices. The aim of…
Abstract
The sport, health, and lifestyle sector has been at the forefront of entrepreneurship due to new firms being established that have changed existing business practices. The aim of this chapter is to discuss the following businesses: Fernwood Fitness, KX Pilates, Forever New, Carman's Muesli, and Frequency H20. This enables a better examination of how new sport-related businesses emerge in the global economy.
Details
Sport Entrepreneurship
Type: Book
ISBN: 978-1-83982-836-2
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