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Book part
Publication date: 10 November 2010

Siddharth S. Singh and Dipak C. Jain

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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Book part
Publication date: 1 January 2009

Barak Libai, Vijay Mahajan and Eitan Muller

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

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Article
Publication date: 11 November 2009

Dipak Jain

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International Journal of Innovation Science, vol. 1 no. 2
Type: Research Article
ISSN: 1757-2223

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International Journal of Innovation Science, vol. 1 no. 2
Type: Research Article
ISSN: 1757-2223

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Article
Publication date: 1 January 2005

Foo Nin Ho and Mark Patrick Gallagher

The purpose of this project was to explore and identify factors that influence a consumer to purchase wine during an afternoon of product sampling (wine tasting). A panel…

Abstract

The purpose of this project was to explore and identify factors that influence a consumer to purchase wine during an afternoon of product sampling (wine tasting). A panel of consumers was recruited for an afternoon of wine tasting at vineyards in Napa, California. Several potential hedonistic, utilitarian and logistical factors (i.e. winery facilities, quality of the wine and order in which the winery was visited) were measured using a journal log that was maintained by participants following the tasting experience for a period of one‐month. The conclusions drawn from this study were that group size, confidence in one's ability to purchase wine and overall assessment of a vineyard's wine portfolio were more important than the hedonistic factors in terms of inducing a sale immediately following a taste.

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International Journal of Wine Marketing, vol. 17 no. 1
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 16 February 2010

Praveen Gupta

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International Journal of Innovation Science, vol. 1 no. 4
Type: Research Article
ISSN: 1757-2223

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Book part
Publication date: 1 January 2010

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

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Book part
Publication date: 1 February 2007

Ruth N. Bolton and Crina O. Tarasi

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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