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The paper presents results from four surveys of rural businesses in mountainous and less‐favoured areas of Southern Europe. Institutional support to rural businesses is extensive and delivered through the traditional instruments of capital subsidies, training and assistance to financial and technical management. Strategic orientations vary among case study areas and businesses. Results show that institutions should design and implement de‐centralised, flexible policies of business support in the less favoured areas of the European Union.

Protected designation of origin (PDO) and protected geographical indication (PGI) products form the core of the European Union (EU) quality food policy. Low and fragmented logo recognition perils the entire plan. This work aims to provide a “classification” of European consumers as regards logo awareness based on generic demographic and socio-economic characteristics and to test hypotheses relating PDO awareness with the purchasing behaviour of consumers.

The work utilises publicly available pan-European databases collected from Eurobarometer in four rolling surveys from 2012 to 2017. The statistical analysis exploits the spatially nested nature of the data.

The “logo aware” consumer is distinctively different from the average representative European consumer. A range of demographic, human capital and socio-economic characteristics and behavioural and attitudinal traits differentiate the consumers who are aware of the logo. Country and region effects are vital.

Benefits of large and representative samples accrue by utilising available Eurobarometer surveys. This comes at a cost. The individual researcher has no control over the questions included in the questionnaire.

Consumer classification forms the basis of awareness-raising strategies. It reveals the numerous segments of aware and non-aware consumers and opens a discussion about tools and methods to reach out to the European consumer.

This analysis holds an exact pan-European perspective and incorporates consumers' characteristics, behaviour, attitudes and country and region effects.

This paper seeks to show that capital subsidies are used as instruments of long‐term corporate strategy. Previous research indicates that capital subsidies do not improve firm performance, as this is reflected by measures of productivity growth or by financial measures of profitability and improved capital structure.

The paper shows that a large, publicly available database of firms in the Greek food and beverages, covering a significant time span, is used to evaluate the effects of capital subsidies on strategic performance. Strategic performance is reflected by three novel indicators capturing a firm's orientation towards market power and leadership.

The paper finds that capital subsidies have a positive impact on firms' long‐term strategic orientations such as the firms' net market growth and the optimal scale of operation. The provision of capital subsidies assists firms to overcome the cost disadvantages coming from operation at a sub‐optimal scale of output and fixed capital, and increase their net market share.

The paper shows that more measures of long‐term strategic corporate performance should be employed in order to provide more research evidence that is required to detail the exact impacts of capital subsidies on corporate strategy.

The paper shows that the capital subsidies have an impact on strategic performance and thus their provision should be the outcome of careful design from the point of view of both the individual manager and the policy authorities.

In this paper three new indicators of a firm's strategic orientation are employed and provide the first empirical evidence of the impacts of capital subsidies on corporate strategy.

The present work provides an integrated view of rural entrepreneurship and sets the agenda for future research in the area. Rurality defines a territorially specific entrepreneurial milieu with distinct physical, social and economic characteristics. Location, natural resources and the landscape, social capital, rural governance, business and social networks, as well as information and communication technologies, exert dynamic and complex influences on entrepreneurial activity in rural areas. Rurality is viewed as a dynamic entrepreneurial resource that shapes both opportunities and constraints. Rural entrepreneurship is depicted as a three‐stage sequential process highly influenced by specific territorial characteristics. The proposed research agenda addresses issues related to theoretical studies concerning entrepreneurial processes in rural areas and more applied issues concerning the formulation of integrated and competent policies supporting entrepreneurship in such areas.

Assesses the job creation effects of capital subsidies provided to small and medium enterprises in rural and lagging areas. The proposed methodology takes account of extensive censoring of job creation among assisted rural firms, endogeneity of the capital stock change resultant from capital subsidies, and the extensive part‐time and seasonal job requirements in rural areas. Capital stock change, as a result of grant aid is negatively related to the decision to create new jobs and to the extent of job creation given that some employment is created. Evidence of this work provides the ground for discussing the effectiveness and implications of using capital subsidies as a job creation instrument within rural development policies.

This work sets out to explore the effects of ISO 9001 on productive efficiency of firms.

A sample of 1,572 firms from three Greek manufacturing industries is used for empirical work. The firms are from the food and beverages industries, the machineries industries as well as from the electrical and electronics appliances manufacturing industries and include both adopters and non‐adopters of ISO 9001. A stochastic frontier methodological approach is adopted and the effects of ISO 9001 can be modeled in four ways: as a managerial input alongside the conventional inputs of capital and labor, as a factor affecting technical inefficiency, as an input and a factor affecting technical inefficiency and as having no effect at all.

ISO 9001 operates as a factor affecting technical inefficiency with non‐neutral effects on capital and labor. The combined effect of ISO 9001 with capital increases the level of technical inefficiency reflecting adjustment costs incurred when ISO 9001 is adopted. The combined effect of ISO 9001 with labor decreases the level of technical inefficiency reflecting the positive result of ISO 9001 on reducing x‐inefficiency.

The analysis isolates the effects of ISO 9001 on capital and labor but specific case studies are necessary in order to reveal managerial best practices that confront negative and support positive effects of ISO 9001 adoption within firms.

The paper illustrates that ISO 9001 is a managerial factor reducing productive inefficiency.

Capital subsidization is a widespread instrument of regional and industrial policy in Europe. A number of recent works have examined the influence of capital subsidization on the total factor productivity of recipient sectors and firms, and have provided strong evidence of neutral or even negative effects. The present study examines the effect of capital subsidization on four dimensions of the financial performance of firms, that is efficiency, profitability, capital structure, and growth, and provides evidence that capital subsidization affects solely firm growth.

The purpose of this work is to examine the range of information consumers seek on labels of quality products and construct an indicative check‐list of various types of informational labeling as well as to examine whether quality of information demanded segregates the market‐creating segments to be targeted by firms.

An extensive interdisciplinary literature review based on findings in marketing, economics, geography and sociology reveals the often neglected range of factors forcing consumers to place importance on regionally denominated food and drink. The European Union (EU) has responded to growing consumer trends towards regional and traditional food and established special schemes regulating the production of such food and drink. A survey of 640 consumers of quality wine carried out within the framework of an EU‐funded program provides the empirical material of this work.

The study records the range of informational labeling sought by consumers as well as critical factors influencing their consuming behavior. Informational labeling linking product to place ranks top among a wide set of information sought on labels. A Poisson count data model reveals that consumers’ willingness to acquire information from labels is influenced by various socio‐economic characteristics and, in general, high demand for information is associated with higher expenditures for wine.

Informational labeling is a significant step for place revalorization and cultural relocalization and provides significant prospects to enterprises marketing local culture. Research should be extended to the examination of other products and the comparative assessment of the findings.

Farmers’ decision to adopt organic cultivation and create niche markets is their response to the changing notions of quality and the gradual abandonment of the productivist logic in agriculture. This decision is analyzed within a multi‐level social ecological context designed to account simultaneously for all facets/parts of the farmer's decision‐making process. Social ecology provides a contextual platform conceptualizing global‐regional‐local relationships within which niche markets for food products are created. Emphasis is placed on farmers’ perception of the “environment” within which they have to decide on their participation in a policy scheme. Elements of the macro (global), meso (national/regional) and micro (farm household) “environmental” levels, affect the farmer's decision to adopt organic cultivation. Accordingly, a decision‐making tree reflecting how farmers perceive that environment and form their decisions is constructed, and statistical models test the impact of factors in the global‐regional‐local levels on this decision‐making process.

The ISO 9000 scheme has been reproved for being a paper driven process with little if no impact on firm performance. As international scientific literature indicates a wide range of factors leading to the adoption of the ISO 9000 schemes, the impact of this adoption should be viewed and examined in a framework of the firms’ strategic orientation. A sample of Greek businesses that adopted the ISO 9000 scheme in the early 1990s is classified into three categories of strategic orientation, namely cost leadership, market differentiation and focus strategy. If all the firms are pooled together, there is no significant difference in their financial performance indicators after a period of six years following the adoption of ISO 9000. However, if the firms are examined separately and according to their strategic orientation, those firms pursuing a cost leadership strategy present statistically significant growth of financial profitability indicators, while those firms pursuing a market differentiation strategy present statistically significant growth of their turnover and market share. Thus, strategic orientation is a moderating factor influencing the relationship between registration to a quality scheme such as the ISO 9000 scheme, and the firm's financial performance.