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Article
Publication date: 20 September 2019

Dimitrios Buhalis

Technology revolutionises the tourism industry and determines the strategy and competitiveness of tourism organisations and destinations. This paper aims to explore the…

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Abstract

Purpose

Technology revolutionises the tourism industry and determines the strategy and competitiveness of tourism organisations and destinations. This paper aims to explore the transformational and disruptive nature of technology for tourism.

Design/methodology/approach

This paper is based on systematic research.

Findings

Technology innovations bring the entire range of stakeholders together in tourism service ecosystems. Technology-empowered tourism experiences increasingly support travellers to co-create value throughout all stages of travel. Ambient Intelligence (AmI) Tourism (2020-future) is driven by a range of disruptive technologies. Inevitably smart environments transform industry structures, processes and practices, having disruptive impacts for service innovation, strategy, management, marketing and competitiveness of everybody involved.

Originality/value

The paper synthesises developments in technology for tourism and proposes a future perspective.

Details

Tourism Review, vol. 75 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 18 October 2022

Dimitrios Buhalis, Peter O’Connor and Rosanna Leung

Building on recent smart hospitality systematic reviews and extensive literature analyses, this paper aims to explore recent developments, themes and issues within smart…

4682

Abstract

Purpose

Building on recent smart hospitality systematic reviews and extensive literature analyses, this paper aims to explore recent developments, themes and issues within smart hospitality. It synthesises existing knowledge, extrapolating forward and contributes to the future development of smart hospitality by serving as a reference to enrich academic/industry discussions and stimulate future research.

Design/methodology/approach

The research examined 8 recent review articles on smart hospitality and tourism and extracted 145 articles in peer-reviewed sources from Web of Science focussed on smart hospitality. These publications supported in-depth analysis to explore the body of knowledge and develop foresight for the future of smart hospitality within business ecosystems at tourism destinations. It synthesises knowledge and provides the basis for the development of a comprehensive in-depth research agenda in smart hospitality innovations as well as the formulation of agile hospitality ecosystems.

Findings

This paper illustrates that smart hospitality introduces disruptive innovations that affect the entire hospitality ecosystem. Smart hospitality takes advantage of smart cities and smart tourism towards establishing agile business ecosystems in networked destinations. Having reviewed the existing literature, the study developed a conceptual framework and introduced a comprehensive future research agenda. This includes the drivers of smart hospitality, namely, customer-centricity, personalisation, individualisation and contextualisation; marketing-driven hospitality excellence and metaverse; as well as operation agility, asset strategy, talent management and supplier interoperation. It also identified the foundations that provide the infostructure for smart hospitality, including ambient intelligence, big data, processes and sustainability, providing the capability blocks to co-create value for all stakeholders in the hospitality ecosystem.

Originality/value

This study conceptualises smart hospitality as a disruptive and innovative power that will affect the competitiveness of hospitality and tourism organisations as part of a comprehensive ecosystem. It identifies the key stakeholders and explores how they can take advantage of emerging developments. This paper proposes the drivers and foundation for future research on smart hospitality. The research provides a conceptual synthesis of the literature and the concepts that have been elaborated. The foundations are effectively the infostructure that enables the drivers to add value to different stakeholders. Key issues are identified to stimulate further research on the area to support smart hospitality development and adoption.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 3 May 2022

Dimitrios Buhalis, Alexis Papathanassis and Maria Vafeidou

This paper aims to explore and discuss the impact of digital innovations from a business eco-systemic perspective. Key smart technology application themes in the cruise industry…

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Abstract

Purpose

This paper aims to explore and discuss the impact of digital innovations from a business eco-systemic perspective. Key smart technology application themes in the cruise industry are extracted and synthesised in a “Smart Cruise Ecosystem” (SCE) framework.

Design/methodology/approach

Information communication technologies (ICTs) advancements and smart tools revolutionise interactions and affect all transactions, transforming the cruise experience. Gradually a Smart Cruise Ecosystem emerges by incorporating all technologies available and involving cruise passengers, who as smart actors interact dynamically with stakeholders, creating value before, during and after the cruising experience. The COVID-19 pandemic outbreak stressed the need for touchless and digital interactions as well as real-time information, fast-tracking the deployment of smart technologies. The diffusion of ICTs in the cruise industry is multi-faceted and dynamic, resulting in a number of smart-technology use-cases.

Findings

Smart technology constitutes a comprehensive smart ecosystem to manage all actors, controls, devises and systems to optimise ship operations and management, while co-creating value for guests and crew in an effective way. The multiplex SCE proposed is enabled by digital technologies collecting, storing, accessing and processing big data dynamically, including: object detection, Internet of Things, Internet of Everything, satellite communications, Big Data, automation, robotics, Artificial Intelligence and Machine Learnin, Cloud Computing, Augmented, Virtual and Mixed Reality. A range of interoperable and interconnected supporting systems form the basis of the smart ecosystem.

Originality/value

The proposed framework offers a holistic perspective of the smart-cruising domain, highlighting innovations, interfaces, dependencies, along with the corresponding key limitations and challenges. The synthesis and conceptual structure provided serves as a topology for guiding and connecting further research in smart cruising.

研究目的

本文从商业生态系统的角度探索和讨论了数字创新的影响。在“智能邮轮生态系统”框架中提取和综合邮轮行业的关键智能技术应用主题

研究方法论/方法/途径

信息通信技术 (ICT) 的进步和智能工具彻底改变了交互并影响所有交易, 从而改变了邮轮体验。通过整合所有可用技术并让邮轮乘客参与其中, 智能邮轮生态系统逐渐出现, 他们作为聪明的参与者与利益相关者动态互动, 在巡航体验之前、期间和之后创造价值。 COVID19 大流行的爆发强调了对非接触式和数字化交互以及实时信息的需求, 以快速跟踪智能技术的部署。信息通信技术在邮轮行业的传播是多方面的和动态的, 产生了许多智能技术用例

研究发现

智能技术构成了一个全面的智能生态系统, 用于管理所有参与者、控制、设计和系统, 以优化船舶运营和管理, 同时以有效的方式与用户和船员共同创造价值。提出的多元智能巡航生态系统(SCE)由数字技术实现, 包括物体检测、物联网、卫星通信、大数据、自动化、机器人、人工智能、云计算、AR、VR, 动态收集、访问和处理大数据。一系列可互操作和互连的支持系统构成了智能生态系统的基础。

研究原创性/价值

本研究提议的理论框架提供了智能巡航领域的整体视角, 突出了创新、接口和依赖关系, 以及相应的关键限制和挑战。所提供的综合和概念结构用于指导和连接智能领域的进一步研究提供划分类型。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

Content available
Article
Publication date: 21 November 2019

S. Mostafa Rasoolimanesh, Rob Law, Dimitrios Buhalis and Cihan Cobanoglu

1333

Abstract

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 4
Type: Research Article
ISSN: 1757-9880

Article
Publication date: 21 August 2019

Christian Laesser, Thomas Bieger, Harald Pechlaner, Peter Keller and Dimitrios Buhalis

The purpose of this paper is to reconstruct and analyze the long history of Tourism Review and try to outline the future of this journal.

Abstract

Purpose

The purpose of this paper is to reconstruct and analyze the long history of Tourism Review and try to outline the future of this journal.

Design/methodology/approach

The authors show that Tourism Review has been a good example of multiple life cycles over time and of survival by adaption.

Findings

The authors illustrate also how this journal has seen decline, as well as revival, and stagnation, as well as innovation.

Originality/value

It is also a proxy of the state and issues of tourism research and publication over 75 years.

Details

Tourism Review, vol. 75 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Content available
Article
Publication date: 20 February 2020

Dimitrios Buhalis

1217

Abstract

Details

Tourism Review, vol. 75 no. 1
Type: Research Article
ISSN: 1660-5373

Content available
Article
Publication date: 4 February 2019

Chulmo Koo, Luiz Mendes-Filho and Dimitrios Buhalis

1712

Abstract

Details

Tourism Review, vol. 74 no. 1
Type: Research Article
ISSN: 1660-5373

Article
Publication date: 28 December 2021

Michael O’ Regan, Noel B. Salazar, Jaeyeon Choe and Dimitrios Buhalis

As tourism destinations grapple with declines in tourist arrivals due to COVID-19 measures, scholarly debate on overtourism remains active, with discussions on solutions that…

Abstract

Purpose

As tourism destinations grapple with declines in tourist arrivals due to COVID-19 measures, scholarly debate on overtourism remains active, with discussions on solutions that could be enacted to contain the excessive regrowth of tourism and the return of “overtourism”. As social science holds an important role and responsibility to inform the debate on overtourism, this paper aims to understand overtourism by examining it as a discursive formation.

Design/methodology/approach

The paper explores recurring thematic threads in scholarly overtourism texts, given the phrases coherence as a nodal-point is partially held in place by a collective body of texts authored by a network of scholars who have invested in it. The paper uses interdiscursivity as an interpretative framework to identify overlapping thematic trajectories found in existing discourses.

Findings

Overtourism, as a discursive formation, determines what can and should be said about the self-evident “truths” of excessive tourist arrivals, the changes tourists bring to destinations and the range of discursive solutions available to manage or end overtourism. As the interpellation of these thematic threads into scholarly texts is based on a sense of crisis and urgency, the authors find that the themes contain rhetoric, arguments and metaphors that problematise tourists and construct them as objects in need of control and correction.

Originality/value

While the persistence of the discursive formation will be determined by the degree to which scholarly and other actors recognise themselves in it, this paper may enable overtourism scholars to become aware of the limits of their discursive domain and help them to expand the discourse or weave a new one.

设计/方法论/方法

本文探讨了过度旅游研究文本中反复出现的主题线索, 鉴于这些短语连贯性作为一个节点, 由学者们组成的网络所研究的一组文本所组成。本文将互辩作为一个解释框架来识别现有语篇中重叠的主题轨迹。

目的

随着旅游目的地应对因新冠病毒−19措施而导致的游客人数下降, 关于过度旅游的学术辩论仍然活跃, 通过讨论可以制定的解决方案, 以遏制旅游业的过度再生和“过度旅游”的再现。由于社会科学在有关过度旅游的辩论中扮演着重要的角色和责任, 本文试图通过将其作为一种话语形式进行考察来理解过度旅游。

结果

作为一种话语形式, 过度旅游展现了过量游客所带来的不言而喻的“真相”、游客给目的地带来的变化以及可用于管理或结束过度旅游的一系列解决方案。由于这些主题线索在学术文本中的质询是基于危机感和紧迫感, 我们发现这些主题包含修辞、论据和隐喻, 使游客感到困惑, 并将其构建为需要控制和纠正的对象。

创新/价值

尽管话语形成的持续性将取决于学者和其他参与者在其中认识到自己的程度, 但本文可能会使过度旅游学者意识到其话语领域的局限性, 并帮助他们扩展话语或构建新的话语。

Propósito

A medida que los destinos turísticos lidian con la disminución de las llegadas de turistas debido a las medidas del COVID-19, el debate académico sobre el “sobreturismo” permanece activo, con discusiones sobre soluciones que podrían promulgarse para contener el crecimiento excesivo del turismo y el regreso del “sobreturismo”. La ciencia tiene un papel importante y una responsabilidad en informar sobre el debate del “sobreturismo”, este artículo busca entender el constructo de “sobreturismo”, examinándolo como una formación discursiva.

Diseño/metodología/enfoque

El artículo explora los hilos temáticos recurrentes en los textos académicos sobre el “sobreturismo”, dada la coherencia de las frases como un punto nodal, mantenida parcialmente en su lugar, por un cuerpo colectivo de textos escritos por una red de académicos, los cuales han invertido tiempo en ellos. El artículo utiliza la inter-discursividad como marco interpretativo a la hora de identificar trayectorias temáticas superpuestas que se encuentran en las disertaciones existentes.

Hallazgos

El sobreturismo, como formación discursiva, determina lo que puede y debe decirse sobre las “verdades” evidentes de la llegada excesiva de turistas, los cambios que los turistas traen a los destinos y la gama de soluciones discursivas disponibles para gestionar o acabar con el “sobreturismo”. Como la interpelación de estos hilos temáticos en textos académicos se basa en un sentido de crisis y urgencia, encontramos que los temas contienen retórica, argumentos y metáforas que problematizan a los turistas y los construyen como objetos que necesitan control y corrección.

Originalidad/valor

Si bien la persistencia de la formación discursiva estará determinada por el grado en que los académicos y otros actores se reconozcan en ella, este artículo puede permitir a los estudiosos del “sobreturismo” tomar conciencia de los límites de su dominio discursivo y ayudarlos a expandir el discurso o tejer un discurso nuevo.

Article
Publication date: 19 March 2024

Dimitrios Buhalis, Leonidas Efthymiou, Naziyet Uzunboylu and Alkis Thrassou

Amidst ongoing digital transformation, the current paper provides a 360-degree overview of technology-adoption in Tourism and Hospitality. By combining and consolidating a wide…

Abstract

Purpose

Amidst ongoing digital transformation, the current paper provides a 360-degree overview of technology-adoption in Tourism and Hospitality. By combining and consolidating a wide range of sources, mainly in the tourism literature, the analysis depicts how the complex technological ecosystem often enhances or hinders the successful adoption, integration and interoperability of different technologies.

Design/methodology/approach

The critical review method was used to assess, analyse and synthesise existing literature in the area of digitisation in tourism and hospitality. The critical review process included a thematic analysis of the literature, where recurring themes, patterns and trends were identified towards addressing the study’s research questions.

Findings

The analysis identifies current trends, opportunities, challenges and strategies for technology adoption in tourism and hospitality, the implications for theory, practicable executive directions and avenues for further research.

Originality/value

The paper’s main contribution lies in its comprehensive identification, consideration and incorporation of all primary contemporary technological elements, and the ensuing development of a corresponding conceptual charting framework, which illustrates a multifaceted process with practical implications for various stakeholders, including businesses, authorities, consumers and employees.

Article
Publication date: 28 December 2021

Dimitrios Buhalis and Iuliia Moldavska

Voice assistants (VAs) empower human–computer interactions by recognising human speech and implementing commands pronounced by users. This paper aims to investigate VA-enabled…

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Abstract

Purpose

Voice assistants (VAs) empower human–computer interactions by recognising human speech and implementing commands pronounced by users. This paper aims to investigate VA-enabled interactions between hotels and guests in the hospitality context. The research positions VAs within the artificial intelligence (AI)-enabled Internet of Things (IoT) context, disrupting old practices and processes. Smart hospitality uses VAs to support effortless value cocreation for guests cost-effectively. The research examines consumer perceptions and expectations of hospitality VAs and explores VA capabilities through expert technology providers.

Design/methodology/approach

This empirical paper investigates the current use and future implications of VAs for hotel environments. It uses qualitative, semi-structured in-depth interviews with 7 expert hospitality VA technology providers and 21 hotel guests who have VA experience. The research adopts a demand and supply approach, addressing the VAs in hospitality holistically.

Findings

The findings illustrate the requirements from both end-users’ sides, hotels and guests, exploring VA advantages and challenges. The analysis demonstrates that VAs increasingly become digital assistants. VA technology helps hotels to improve customer service, expand operational capability and reduce costs. Although in its infancy, VA technology has made progress towards optimising hotel operations and upgrading customer service. The study proposes a speech-enabled interactions model.

Research limitations/implications

This research stimulates the transformation of hospitality services by using VAs and the development of smart hospitality and tourism ecosystems. The study can benefit from further research with hotel managers, to reflect hoteliers’ points of view and investigate their perception of VAs. Further research can also explore different aspects of consumer–VA interaction in different contexts.

Practical implications

The paper makes a significant contribution to hospitality management and human–computer interaction best practices. It supports technology providers to reconsider how to develop suitable technology solutions towards improving their strategic competitiveness. It also explains how to use VAs cost-effectively and profitably while adding value to travellers’ experience.

Originality/value

VA studies are often focussed on the technology in private households, rather than in commercial or hotel spaces. This paper contributes to the emerging literature on AI and IoT in smart hospitality and explores the acceptance and operationalisation of VAs. The research contributes to the conceptualisation of VA-enabled hotel services and explores positive and negative features, as well as future prospects.

研究目的

语音(数码, 虚拟或者人工智能)(VAs) 助理能够识别真人声音和系统指令声音从而为人机互动提供助力。 本研究基于酒店业已有的案例探索了酒店和客人语言支持的互动的本质。本研究探索了关于客房服务的表现和实用性的顾客认知和顾客期望。

研究设计/方法/途径

本研究借用了定性半结构化深入访谈来收集一手数据, 调查了酒店环境中的语音助理目前的运用情况和未来影响。本研究访谈了7位酒店科技服务提供者和21位有使用个人智能扬声器经验的酒店客人。本研究以供需模型来全方位解决此项问题。

研究发现

研究结论强调了从双方使用者(酒店和客人)角度考量, 并且考虑到语音仪器带来的所有的优势和挑战的重要性。基于顾客之前对这些仪器的使用经验, 本论文深入阐述了对公共空间这些语音助理的使用功能。本分析证明了由AI技术支持下, VAs 可以灵活的识别语音。VAs理解词汇内容并且也懂得词汇作为数据助手来支持智能家庭的自动化以及履行商业职责背后的意义来。酒店从业人员可以尝试运用此科技来提高用户体验, 扩展运营空间和减少成本。从访谈的数据可以证明, 尽管还在初级阶段, VAs 科技已经对酒店运营优化和晋级客户服务做出了显著的贡献和成就。本研究提出了一项介于酒店和客人之间的VA 语言支持的互动模型。

研究原创性/价值

之前的研究主要针对私人使用, 而不是商业或者酒店空间。考虑到敌对环境和客人和酒店的文化差异, 旅游和酒店成为了尤其有挑战性的领域。本研究通过语音识别革新了酒店服务。本研究针对VAs接受程度和运用进行详细研究从而为酒店领域的AI和IoT提供了专业文献。本文为酒店服务中的VAs使用做出了开拓性的调查并且探讨了正面以及负面的特征和未来展望。

研究局限/意义

本研究为酒店和旅游管理补充了文献, 尤其是在酒店业人机互动领域。本研究通过语音识别技术对酒店服务的转型革新做出贡献。此项研究可以受益于以酒店管理者为视角的进一步研究。相比于收集科技设备供应方的见解, 对酒店管理者进行访谈可以提供更直接的信息来了解酒店员工对数码语音助理和对语音科技的总体接受程度。

实践意义

酒店经常寻求途径来提高和客户的互动。本论文对酒店管理和人机互动领域提供了应用典例。本研究提供了酒店客人针对语音设备功能性的总体评价作为有价值的信息, 进而帮助科技提供者来重新审视针对顾客需要从而量身定制服务的策略和方式。最终, 本研究在提高行业战略竞争力层面分享了关于发展和采用此项强大有力科技的见解。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

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