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Supply chain management (SCM) has become important in the service sector nowadays, because customer satisfaction is dependent on the efficiency of supply chain activities. Hotels are operations where personal guest satisfaction is a major priority. A large and diverse range of supply factors are gathered according to the requirements of guests, and then service is provided. The purpose of this paper is to examine the relationship of SCM and information system (IS) in five‐star hotels.

Data were collected from senior management and relevant department authorities of five‐star hotels in Istanbul by asking them open‐ended questions. The findings were evaluated with descriptive analysis and different conditions of usage information systems in SCM were presented and then issues were determined.

The findings were evaluated in five groups; four of them being: First, purchasing, inventory management, warehousing, customer relationship and service production processes in these enterprises are mainly being carried out by conventional methods. Second, internet is being used instead of fax as a means of communication in the supply chain. Third, respondents say that the use of information systems is reflected in the speed, reliability, easy access, low cost applications and time saving within the supply chain process. Fourth, Netsis program is the most frequently used and the advantage of its ERP applications are also being used.

The findings were evaluated by descriptive analysis method. Because of the low number of participants, statistical analysis does not give meaningful results. Consistency of responses given by participants is tested by the investigation of cross relations between the questions.

In this paper, the supply chain structure in hotels, and supply chain information systems are being examined through the interactions of the members. To achieve this goal, the relationship between information systems and the supply chain structure has been established and the role of information systems in SCM is determined with the help of corporate information systems.

Regional development agencies (RDAs) have recently been established in Turkey as a policy vehicle to support local governments and coordinate stakeholders’ activities. In compliance with the European Union policy guidelines, regional-level planning and policymaking are introduced for the first time in Turkey. Within the new system, tourism is designated as one of the critical development tools and thus the RDAs have become actively involved in tourism planning and development. The purpose of this chapter is to analyze the role of these organizations in the enhancement of tourism in less developed areas, examining the case of Thrace and North Anatolia regions in Turkey, and the activities of these respective agencies.

As mobile devices amass greater capabilities that include broadband internet and global positioning systems (GPS), the relevance of location based marketing (LBM) services has gained increased attention among tourism researchers and marketers alike. The purpose of this paper is to examine the impact of personal travel innovativeness, information privacy and the type of delivery method (pull vs push) on the perception of potential value in LBM programs.

Data were collected from travelers at two large airports in the USA. A 2*2 design that comprised LBM (services vs promotions) and the delivery method (pull vs push) combined with two primary covariates, namely personal travel innovativeness and information privacy, evaluated the potential value of LBM programs amongst consumers.

The findings indicate that personal travel innovativeness has a significant impact on the perception of potential value in LBM. Additionally, the pull delivery method was more amenable to customers when compared with the push delivery method.

There are significant implications for practitioners in the way LBM programs can be conceived and implemented. Also, marketing messages can be produced based on the relevance of the findings.

The paper is the first to directly ascertain the impact of the delivery method and travel innovativeness in an emerging domain of LBM using a synthesis of constructs.

In the hotel industry today, web site marketing and third party distribution metrics are of critical importance in understanding the effectiveness of hotel revenue management objectives. The purpose of this paper is to propose a new model which tests hotel web‐effectiveness using the following variables: reach, content, consistency and price parity (RCO2P).

For the current RCO2P study, the hotel sample was broken down into two segment groupings of five hotels: luxury; and upper‐upscale. The ten full‐service hotels were monitored over a 90‐day period using room rate quotations and ordinal values across 14 dimensions based on three pre‐selected arrival dates.

Results of the RCO2P study indicated preferential display sequencing emerged as a significant factor in the reach category among all hotel properties reviewed. Only six of ten properties were measured as having achieved optimal web‐effectiveness, while poor price‐parity competency reflected the most situation‐critical performance among sampled hotel properties.

International comparative research methodologies were examined and determined to be effective models of certain hotel web‐effectiveness dimensions; however, a comprehensive hotel web‐effectiveness measurement model is still lacking which can better inform hotel industry executives. Therefore, future research should incorporate a best practice research approach combining the current RCO2P study elements with other web‐effectiveness measurement criteria based on the collective best practices identified among the research studies reviewed.