Search results

To alleviate the effects of coronavirus disease 2019 (COVID-19) on the economy, Taiwan introduced a stimulus package in the form of triple stimulus vouchers. Despite intense promotion to opt for the vouchers in digital form, Taiwanese public overwhelmingly chose the paper form. This study considers the reasons that influenced their decision comfort in choosing paper rather than digital vouchers based on two categories: rational (promotion depth and ease of use) and behavioral economics factors (analysis paralysis, mental accounting related to ease of tracking expenses, social influence and payment habits).

Partial least squares (PLS) method was utilized to analyze survey information obtained from 183 individuals who chose paper vouchers.

Individuals consider rational and behavioral economic factors in their perception of decision comfort while choosing paper over digital vouchers. Decision comfort is driven more by behavioral economics than rational factors such as ease of use. Interestingly, analysis paralysis related to paper vouchers has the greatest impact, but it positively influences decision comfort, indicating that Taiwanese people view paper vouchers as a safe haven in the midst of uncertainties and information overload. Therefore, when designing public policies or promotional campaigns, possible behavior outcomes should be considered from both rational and behavioral economic perspectives.

This study provides insights into the dynamics of how individuals arrive at their decision of opting paper vouchers over digital ones and offers theoretical contributions related to system adoption and behavioral economics.

Marketing Management, Business Strategy and Promotion & Advertising.

Associated degree, undergraduate and graduate students as well as executives from profit-making organizations.

Groupon is the world's largest daily-deal Web site and a pioneer in the group-buying industry. The major feature of the company's business model is that merchants use Groupon as a platform to offer coupons with a discounted price, and the coupon buyers can then redeem these coupons. Groupon has done business in over 50 countries and, by 2012, had over 39.5 million subscribers received its daily news. It had a 59.1 per cent share of the daily-deals market in 2013. Groupon is a publicly listed company on the NASDAQ in the USA, trading under the ticker symbol of “GPRN”.

The students' business knowledge and skills will be sharpened by working through this case, and students will be challenged to identify solutions to the marketing concerns: specifically, how the driving approach of its daily-deal business model enabled the company to adopt a growth strategy that will confront the difficulties of the emergent “golden age” of the daily-deal industry in the twenty-first century. In addition, it will also be of help to the students to take the active roles of thinker, analyst, evaluator, decision-maker and implementer to evaluate the continuing changes in a competitive environment and consider how Groupon can seize available opportunities to predict future performance by comparing data from 2008 and 2012.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Digital transformation has had controversial impacts on the way small retailers and stakeholders interact, make decisions, and jointly create value while also transforming the nature of relationships. This paper examines the enabling factors of digital transformation in the small retailers' context through the lens of stakeholder theory, deepening the knowledge about the implications of such transformations imposed by the COVID-19 pandemic.

The authors employed a mixed methodology based on a single case study, semi-structured interviews, focus groups and a survey to illustrate the dynamics behind and the impacts of the development of a digital platform created to support the commercial activity of 100 small retailer entrepreneurs located in Italy during the 2020 lockdowns. The platform has been developed in partnership with public and private local stakeholders with different degrees of involvement in the project.

The authors demonstrated that stakeholder relationships based on trust, engagement and empowerment are enablers of digital transformation in entrepreneurial contexts based on analogic relationships and communal sharing relational models. The authors also outlined the implications of empowerment and digital contamination among small retailers.

The authors’ findings foster the understanding of digital transformation in small entrepreneurial contexts by highlighting the potential of digital transformation as a powerful bridge between the urgent call for digitalisation and the maintenance of valuable relationships with customers by small retailer entrepreneurs, supporting the creation of entrepreneurial ecosystems.

The purpose of this study is to explore the effect of popularity appeals (appearance popularity and media popularity) on online experiential gift purchase intention based on different types of givers (close or distant givers) and different gift attributes (conspicuous or inconspicuous gifts), a novel research consideration.

This study was conducted with two experiments and examined four hypotheses. These hypotheses were examined using a 2 × 2 between-subjects design, and a two-factorial variance analysis was conducted.

This study found that for close givers, appearance popularity appeals created a greater purchase intention than media popularity appeals. That is, gift-givers faced appearance popularity rather than media popularity, driving them to face a strong feeling of excitement for their idol worship. This finding implies that the human brand theory works.

The empirical results can shed light on brand or product managers in raising the ratio of appearance popularity appeals to marketing in online experiential gift-giving. Gift marketers should accurately understand the current trends and social preferences using a database and big data analysis tools.

This study is the first to investigate whether the two types of popularity appeals affect gift purchase intention in online experiential gifts.

There has been a widespread proliferation of digital technologies in the last few decades with worldwide usage increasing to 4.66 billion active internet users in 2021. This amounts to 59.5% or half of the overall population and is significant. On the one hand, the changing digital state of affairs means that there are greater opportunities for businesses, economies and societies to flourish since 92.6% (4.32 billion) access the internet through mobile devices (Statista, 2021). On the other hand, this digital revolution has not percolated equally, with women having less access to resources and capabilities to utilise digital tools. This phenomenon is known as the ‘digital gender divide’ (OECD, 2018). Correspondingly, the COVID-19 pandemic has not had favourable outcomes for women, with many losing jobs, downscaling their careers or leaving the workforce. Generally, it has disadvantaged women both economically and socially to the extent of slowing their progress towards gender equality and empowerment. With the new normal, following the COVID-19 pandemic and the acceleration of the digitalisation process, possessing digital skills and know-how will be an essential must-have. Digital working offers possibilities for women to become business owners, work flexibly and remotely, be connected to the rest of the world, and have easy access to information and education. For this to happen, the digital gender divide must be resolved by quick, concerted and inclusive pragmatic global policy-level actions to empower women to play a significant part in the digital landscape that would lead to economic prosperity and resilience, equal societies and a much better world.

The purpose of this paper is to investigate the impact of the COVID-19 pandemic on company innovation, specifically centering on the quantity and quality of innovation. The paper aims to provide a comprehensive understanding of whether the epidemic inhibits innovation and the role of digital transformation in mitigating this negative impact.

The paper uses a quasi-experimental study of the COVID-19 pandemic and constructs a differential model to analyze the relationship between the epidemic and firm innovation in three dimensions: total, quantity and quality. The paper also uses a difference-in-difference-in-differences model to test whether digital transformation of firms mitigates the negative impact of the epidemic and its mechanism of action.

The results show that COVID-19 significantly reduced the overall level of firm innovation, primarily in terms of quantity rather than quality. Furthermore, this study finds that digital transformation plays a pivotal role in mitigating the pandemic’s adverse impact on innovation. By addressing financing constraints and countering demand insufficiency, digital transformation acts as a catalyst for preserving and fostering innovation during and after the pandemic.

This study extends the current research on the pandemic’s impact on firm innovation at the micro level. It offers valuable insights into strategies for fostering digital transformation among Chinese enterprises in the post-pandemic era.

This paper aims to present a comprehensive overview of the emergence and significance of digital payments, focusing on their impact on competitiveness and the need for policy interventions. In addition, it explores the design of policies that promote the adoption of digital payments, highlighting the benefits they offer to providers and users.

The paper examines the technological advances that have driven the growth of digital payment systems. It identifies key requirements for successful adoption and discusses the associated risks, along with potential strategies to mitigate these risks.

The findings emphasize the importance of responsible implementation and safeguarding the well-being of end users to fully realize the benefits of digital payment adoption. Understanding the inherent risks and establishing effective risk mitigation mechanisms are crucial. This necessitates the development of appropriate infrastructure to support the provision of digital payment services.

More research is needed to gain deeper insights into how emerging global trends in financial technology should be analyzed and understood by policymakers, service providers and users.

The findings of this study can guide policymakers, private sector managers and consumers in comprehending the effects of emerging digitalization trends and determining their adoption responses accordingly.

This paper stands out as one of the few research contributions that provide comprehensive and actionable policy recommendations to facilitate a smooth transition to a digital payments ecosystem that benefits all stakeholders.

This study aims to provide a series of drivers that prompt the blockchain technology (BT) adoption decisions in circular supply chain finance (SCF) and also assesses their degrees of influence and interrelationships, which leads to the construction of a theoretical model depicting the influence mechanism of BT adoption decisions in circular SCF.

This study mainly uses the technology-organization-environment (TOE) framework, which focuses on the aspects based on the nature of innovation, intra-organizational characteristics and extra environmental consideration, to identify the drivers of blockchain adoption in circular SCF context, while the significance and causality of the drivers are explained using interpreting structural models (ISMs) and the decision-making trial and evaluation laboratory (DEMATEL) method.

The findings of this study indicate that government policy and technological comparative advantage are the underlying reasons for BT adoption decisions, management commitment and financial expectations are the critical drivers of BT adoption decisions while other factors are the receivers of the mechanism.

This study provides theoretical references and empirical insights that influence the technology adoption decisions of both BT and circular SCF by practitioners.

The theoretical research contributes significantly to current research and knowledge in both BT and circular SCF fields, especially by extending the existing TOE model by combining relevant enablers from technological, organizational and external environmental aspects with the financial performance objectives of circular SCF services, which refer to the optimization of the financial resources flows and financing efficiency.

In social networking services gift giving, the decision to send a gift is often initiated by spontaneous news about others, who may have recently experienced fortune or misfortune. The purpose of this paper is to show that the valence of the other’s event can affect the empathy experienced by the giver and that the level of empathy affects gift selection behavior.

Study 1 investigated the relationship between empathy and valence of other’s event and the underlying mechanism of changes in self-esteem. Study 2 explored how different levels of empathies lead to different gift selection behavior. Study 3 replicated the results of Study 2 using a different measurement approach.

Across the three studies, findings consistently suggest that the empathy arising from unexpected news of the others’ fortune was lower compared to that of the others’ misfortune because of threats to self-esteem. In addition, greater empathy prompted gift givers to spend more time and effort in gift selection.

Understanding how valence of event experienced by others might motivate givers to engage in selecting a gift online can help retailers increase predictive insights for recommendations.

While past research focused on ritual gift giving, this research examined spontaneous gift giving. The study is also unique in that the empathy gap between the giver and the receiver is a result of the changes in the psychological state of the giver.

This study aims to explore the impact of supply chain governance (SCG) on supply chain resilience (SCR) in China, as well as the mediating role of supply chain finance (SCF) and the moderating role of digital technology adoption (DTA).

Based on resource orchestration theory (ROT), this paper constructs a theoretical model to examine the influence of SCG on SCR. Employing data collected from 312 Chinese firms, multiple regression is conducted to test the theoretical hypotheses.

The results indicate that both relational governance (RG) and contractual governance (CG) significantly enhance SCR and SCF. In addition, SCF plays a mediating role in the relationship between SCG and SCR. The study also finds that DTA has a positive moderating effect on the relationship between SCG and SCF.

First, based on ROT, this paper clarifies the nuanced driving effects of RG and CG on SCR. Second, SCF is introduced as an intermediary process between SCG and SCR, which reveals the inner mechanisms between SCG and SCR. Moreover, this study contributes to investigating the contingent role of DTA in the relationship between SCG and SCF.