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Book part
Publication date: 3 November 2014

Mariann Hardey

This chapter critically evaluates the literature on digital consumer data and the ways in which it can be used in digital social research. The chapter illuminates how…

Abstract

Purpose

This chapter critically evaluates the literature on digital consumer data and the ways in which it can be used in digital social research. The chapter illuminates how researchers have to conceptualise and negotiate digital data, focusing upon ethical and procedural challenges of employing digital methods.

Approach

The chapter draws upon and integrates a broad research literature from sociology, digital media studies, business and marketing, as these have opened up new directions for research design and method. It advocates interdisciplinary approaches to conceptualising what digital data is employing the concept of ‘marketing narratives’ to understand how the new visibilities of consumer data are shaped by related processes of branding and the interactivity of content.

Findings

The chapter shows how the capacities of digital technologies present significant challenges for researchers and organisations that have to be carefully negotiated if the potentials of digital consumer data are to be harnessed. In addition, researchers should pay attention to novel issues of ethical responsibility in the context of the longer-term presence of data records.

Value

The chapter offers a set of guidelines for digital social researchers in negotiating the meanings of visible digital consumer data, the ethical and proprietary issues involved in utilising digital methods.

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

Keywords

Book part
Publication date: 13 April 2022

Emma Kavanagh, Chelsea Litchfield and Jaquelyn Osborne

The purpose of this chapter is to examine the presence of abuse enacted through virtual mediums with a specific focus on how athletes can become the targets of online…

Abstract

Purpose

The purpose of this chapter is to examine the presence of abuse enacted through virtual mediums with a specific focus on how athletes can become the targets of online hate. The chapter introduces social media and explores the role it has played in the increasing reliance on virtual worlds. The impact of digital technology on sport in particular is framed in order to demonstrate how digital technologies are now a vital component in our consumption of sport. The primary focus of the chapter is on how virtual spaces can pose significant risk(s). Freedom of speech, shifting power and the lack of safety and regulation in virtual spaces are all presented. Finally, recommendations are made for future research in the area in order to develop understanding of abuse augmented by virtual environments and to develop the focus on virtual safeguarding in sport and beyond.

Design/methodology/approach

This chapter synthesises and discusses existing literature from the disciplines of sport, social media and abuse, with a view to understand and address prominent issues encountered by athletes in the virtual world.

Findings

By examining abuse through a sociological lens, this chapter focusses on the factors that promote or enable abuse to occur online (often without regulation). The types of abuse experienced in virtual spaces are legion and this adds to the complexity of policing and/or safeguarding online environments.

Research limitations/implications

The chapter makes recommendations for a number of future areas of study that will extend the current understanding of abuse in virtual environments.

Originality/value

The chapter provides a synthesis of the emerging area of virtual abuse and its links to sociology as a discipline. It offers insight into power in virtual spaces as a critical frame of reference for understanding virtual interactions and parasocial relationships.

Details

Sport, Social Media, and Digital Technology
Type: Book
ISBN: 978-1-80071-684-1

Keywords

Abstract

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

Content available
Book part
Publication date: 13 April 2022

Abstract

Details

Sport, Social Media, and Digital Technology
Type: Book
ISBN: 978-1-80071-684-1

Abstract

Details

Digital Theology: A Computer Science Perspective
Type: Book
ISBN: 978-1-83982-535-4

Book part
Publication date: 3 November 2014

Abstract

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

Book part
Publication date: 13 April 2022

Dunja Antunovic

The purpose of the chapter is to overview the sociological literature related to social media and digital technologies in sport, with particular attention to media…

Abstract

Purpose

The purpose of the chapter is to overview the sociological literature related to social media and digital technologies in sport, with particular attention to media representations, content production, and audience responses. The chapter examines how social media and digital technologies reproduce and challenge hegemonic representation strategies, while maintaining existing cultural norms in the industry. Further, the chapter evaluates how athletes and fans create digital communities to bring visibility to marginalized groups. Finally, the chapter considers the potential of digital media for social justice and advocacy.

Design/methodology/approach

The chapter synthesizes existing literature in sociology of sport, sport communication, and media studies to provide an assessment of the implications of social media and digital technologies for sport.

Findings

Scholarship on social media and digital technologies in sport has primarily focused on descriptive analyses. Sociological approaches provide a theoretical grounding for examining issues of power, inequality, and social justice in relation to media ideologies, production, and consumption.

Research limitations/implications (if applicable)

The chapter identifies future areas of study, including a more robust engagement with theory and an expansion of methodological approaches.

Originality/value

The chapter provides an overview of the literature on social media and digital technologies in sport of nearly 80 scholarly publications. The chapter moves beyond focusing on patterns in content to consider how structures, journalistic practices, cultural norms, and audience interactions collectively shape ideologies about gender, race, sexuality, religion, and disability in the sport media industry.

Details

Sport, Social Media, and Digital Technology
Type: Book
ISBN: 978-1-80071-684-1

Keywords

Book part
Publication date: 3 November 2014

Robin James Smith

This chapter critically discusses implications of working with ‘big data’ from the perspective of qualitative research and methodology. A critique is developed of the…

Abstract

Purpose

This chapter critically discusses implications of working with ‘big data’ from the perspective of qualitative research and methodology. A critique is developed of the analytic troubles that come with integrating qualitative methodologies with ‘big data’ analyses and, moreover, the ways in which qualitative traditions themselves offer a challenge, as well as contributions, to computational social science.

Design/methodology/approach

The chapter draws on Interactionist understandings of social organisation as an ongoing production, tied to and accomplished in the actual practices of actual people. This is a matter of analytic priority but also points to a distinctiveness of sociological work which may be undermined in moving from the study of such actualities, suggesting an alternative coming crisis of empirical sociology.

Findings

A cautionary tale is offered regarding the contribution and character of sociological analysis within the ‘digital turn’. It is suggested that ‘big data’ analyses of traces abstracted from actual people and their practices not only miss and distort the relation of social practice to social product but, consequentially, can take on an ideological character.

Originality/value

The chapter offers an original contribution to current discussions and debates surrounding ‘big data’ by developing enduring critiques of sociological methodology and analysis. It concludes by pointing to contributions and interventions that such an empirical programme of qualitative research might make in the context of the ‘digital turn’ and is of value to those working at the interface of traditional and digital(ised) inquiries and methods.

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

Keywords

Book part
Publication date: 3 November 2014

Martin Hand

To outline the current trajectories in digital social research and to highlight the roles of qualitative research in those trajectories.

Abstract

Purpose

To outline the current trajectories in digital social research and to highlight the roles of qualitative research in those trajectories.

Design/methodology/approach

A secondary analysis of the primary literature.

Findings

Qualitative research has shifted over time in relation to rapidly changing digital phenomena, but arguably finds itself in ‘crisis’ when faced with algorithms and ubiquitous digital data. However, there are many highly significant qualitative approaches that are being pursued and have the potential to contextualize, situate and critique narratives and practices of data.

Originality/value

To situate current debates around methods within longer trajectories of digital social research, recognizing their conceptual, disciplinary and empirical commitments.

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

Keywords

Content available
Book part
Publication date: 29 January 2020

Massimo Ragnedda and Maria Laura Ruiu

Abstract

Details

Digital Capital
Type: Book
ISBN: 978-1-83909-553-5

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