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In the era of digital evolution, companies are increasingly deploying digital platforms to optimize operational efficiencies and to connect with customers more directly. However, little is known about whether and how companies can leverage digital platforms to enhance their brand prestige. Integrating insights from the resource-based view of the firm into the branding literature, this study aims to compare and distinguish the effects of the two digital platform functions, technical and social functions, on a company’s brand prestige. This study also assesses the moderating roles of two institutional factors, market uncertainty and brand imitation.

This study estimates a moderated regression model using a survey of 240 companies in China that deploy digital platforms. This study uses SPSS 24.0 to perform regression analysis.

The study finds that technical functions positively, whereas social functions negatively affect brand prestige. Moreover, the technical functions of digital platforms are more beneficial for companies to build their brand prestige when the market is turbulent and the extent of brand imitation is high, whereas, under the same conditions, social functions lead to lower brand prestige.

There are several limitations of this study that offer future research opportunities. First, due to the difficulties of data collection, measures were taken from the same source for which common method bias could be a potential concern. Second, this study considered two institutional boundary conditions in these models. Future research should consider mediators as well as other potential moderators to understand the underlying mechanisms of how digital platforms affect brand prestige. Third, future studies may develop better constructs to manifest these two types of digital platform functions. Finally, this sample was limited to companies in China.

This study provides important implications for companies leveraging digital platforms to build brands. First, companies must distinguish between the different functions of digital platforms. The findings reveal that companies that leverage digital platforms to build brand prestige are suggested to make greater use of technical functions yet should be cautious in developing social functions. Second, this research suggests although market uncertainty and brand imitation are not conducive to enhancing brand prestige, it is possible for companies to take advantage of these unfavorable environments to better serve niche customers.

Prior marketing studies emphasize the benefits of digital platforms and largely overlook the double-edged sword effect of digital platforms on companies’ brand building. This study contributes to the marketing literature by revealing the benefits of technical function and the challenges of social function in driving brand prestige in complex institutional settings.

Digital humanities research platform for biographies of Malaysia personalities (DHRP-BMP) was collaboratively developed by the Research Center for Chinese Cultural Subjectivity in Taiwan, the Federation of Heng Ann Association Malaysia, and the Malaysian Chinese Research Center of Universiti Malaya in this study. Using The Biographies of Malaysia Henghua Personalities as the main archival sources, DHRP-BMP adopted the Omeka S, which is a next-generation Web publishing platform for institutions interested in connecting digital cultural heritage collections with other resources online, as the basic development system of the platform, to develop the functions of close reading and distant reading both combined together as the foundation of its digital humanities tools.

The results of the first-stage development are introduced in this study, and a case study of qualitative analysis is provided to describe the research process by a humanist scholar who used DHRP-BMP to discover the character relationships and contexts hidden in The Biographies of Malaysia Henghua Personalities.

Close reading provided by DHRP-BMP was able to support humanities scholars on comprehending full text contents through a user-friendly reading interface while distant reading developed in DHRP-BMP could assist humanities scholars on interpreting texts from a rather macro perspective through text analysis, with the functions such as keyword search, geographic information and social networks analysis for humanities scholars to master on the character relationships and geographic distribution from personality biographies, thus accelerating their text interpretation efficiency and uncovering the hidden context.

At present, a digital humanities research platform with real-time characters’ relationships analysis tool that can automatically generate visualized character relationship graphs based on Chinese named entity recognition (CNER) and character relationship identification technologies to effectively assist humanities scholars in interpreting characters’ relationships for digital humanities research is still lacking so far. This study thus presents the DHRP-BMP that offers the key features that can automatically identify characters’ names and characters’ relationships from personality biographies and provide a user-friendly visualization interface of characters’ relationships for supporting digital humanities research, so that humanities scholars could more efficiently and accurately explore characters’ relationships from the analyzed texts to explore complicated characters’ relationships and find out useful research findings.

This paper aims to focus on the involvement of mental healthcare professionals in a co-design process of a digital healthcare platform. Many people with severe mental disorders need constant support and monitoring, and with long waiting lists and scarce resources in mental healthcare, there is a dire need for innovative digital solutions to counteract those issues. This paper elaborates on a co-design process of a digital platform and mobile app designed for people with mental disorders. The platform primarily considers two perspectives: i) the patients and ii) the healthcare professionals.

This paper is based on canonical action research, where the co-design involvement with 13 healthcare professionals is analyzed and their interactions with three primary scenarios are focused.

The main contribution of this paper is three co-design principles: i) clarity and information accessibility regarding the patient's side, ii) efficiency and flexibility when it comes to the healthcare professional's side and iii) a notification function in the mobile application.

The theoretical contribution is the conceptualization of the three co-design principles that others can use when designing digital platforms in healthcare in general and psychiatric care in particular. The practical contributions are firstly outlined through the co-design process itself, where scenarios to guide the work are used, and secondly, the improvements made in the digital platform derived from the results of the co-design process.

Research suggests that centers of calculation, empowered by accounting inscriptions, are similar to maps: they provide a useful, albeit simplified, version of reality. The purposes of this paper are to examine whether and how digital platforms change the nature of centers of calculation, and to improve the understanding of the relationship between digital platforms and accounting.

An in-depth, single case-study design is used to empirically investigate how a Nordic hotel chain competed with global online travel agencies (OTAs) in the quest for the “new oil”—customer data.

The paper demonstrates how the case organization created a local alternative to global digital platforms with the aim of acquiring customer data, thereby moving from a center of calculation (CoC) to what authors label a “center of data appropriation” (CDA). While CoCs are guided by accounting inscriptions that enable “mapping”, CDAs are constructed around accounting inscriptions with other properties that enable digital “mirrors” of the economic domain. The authors find that this has two governing effects. First, multiple centers emerge that compete for access to the periphery. Second, future forms of competition can follow dynamic trajectories, where mutual dependence between CDAs may lead to coopetition.

Scholars have suggested that surveillance capitalism creates market-power imbalances. This study indicates that the transformation of local organizations into CDAs enables them to challenge global digital-platform organizations. Therefore, authors argue that local organizations may retain some market power by establishing local CDAs.

This study aims to examine how and when digital platform capabilities drive technological innovation from a strategic information perspective, regarding information flow and information quality as mediators and business intelligence analytics as a moderator.

This study engaged corporate executives in surveys and obtained 182 firm data and then tested the hypotheses using linear regression models and the robustness using the structural equation model.

Digital platform capabilities drive corporate technological innovation through access to strategic information, i.e. strategic information mediates between digital platform capabilities and technological innovation. Business intelligence analytics increases the influence of strategic information on technological innovation.

This study underlines the importance for companies to construct digital platform capabilities to access strategic information to achieve technological innovation and the role of business intelligence analytics in processing strategic information.

This study finds a new perspective, strategic information, to explain the mechanisms by which digital platform capabilities drive firms’ technological innovation. In addition, the robustness of the resource-based view in understanding digital platform capabilities is stressed.

Based on both quantitative and qualitative analyses, this study revisits public relations (PR) and marketing practitioners' perceptions of PR function and its relationship with marketing function in the digital context.

An online survey targeting 234 PR and marketing practitioners was first conducted, followed by a total of 27 in-depth interviews with PR and marketing practitioners.

Results from the two phases of analysis show that both PR and marketing practitioners perceive market functions as sales-oriented, whereas media relations is interpreted as more of a PR function. Content marketing and influencer marketing via digital communication channels help to enhance the convergence of PR and marketing functions. PR and marketing practitioners believe that PR and marketing functions are integrative, and they are willing to work flexibly for both functions within workplaces.

This study presents a continuum of PR and marketing functions in the digital era that illustrates the role of digital communication in the convergence of PR and marketing functions. The results help to advance the theoretical discussion on both the functional (excellent PR practices and relationship management) and critical (the social role of PR in the participatory culture) approaches of PR in the digital context. Managerial implications are also discussed in addition to the theoretical contributions.

In the digital economy era, digital platforms are vital infrastructure for innovation subjects to perform digital innovation activities. Achieving efficient and smooth knowledge transfer between innovation subjects through digital platforms has become a novel research subject. This study aims to examine the knowledge transfer mechanism of digital platforms in the digital innovation ecosystem through modeling and simulation to offer a theoretical basis for digital innovation subjects to acquire digital value through knowledge-sharing and thus augment their competitive advantage.

This study explores the optimal symbiotic interaction rate between different users based on the classic susceptible-infected-removed (SIR) model. Additionally, it constructs a knowledge transfer mechanism model for digital platforms in the digital innovation ecosystem by combining the theories of communication dynamics and symbiosis. Finally, Matrix Laboratory (MATLAB) software is used for the model and numerical simulation.

The results demonstrate that (1) the evolutionary path of the symbiotic model is key to digital platforms' knowledge transfer in the digital innovation ecosystem. In the symbiotic model, the knowledge transfer path of digital platforms is “independent symbiosis—biased symbiosis (user benefit)—reciprocal symbiosis,” aligning with the overall interests of the digital innovation ecosystem. (2) Digital platforms' knowledge transfer effects within the digital innovation ecosystem show significant differences. The most effective knowledge transfer model for digital platforms is reciprocal symbiosis, whereas the least effective is parochial symbiosis (platform benefit). (3) The symbiotic rate has a significant positive impact on the evolutionary dynamics of knowledge transfer on digital platforms, especially in the reciprocal symbiosis model.

This study's results aid digital innovators in achieving efficient knowledge transfer through digital platforms and identify how symbiotic relationships affect the knowledge transfer process across the ecosystem. Accordingly, the authors propose targeted recommendations to promote the efficiency of knowledge transfer on digital platforms.

Selecting an appropriate theory has always remained a critical task for the digital policy researchers. The literature seems to miss providing theoretical accounts of policy view of the digital platforms governance and offering tools for measuring the effectiveness of policies. To this end, this paper aims to provide a critical review and comparison of dominant information systems (IS) theories used. It highlights the weaknesses of these theories to explain technology features and actor- technology interactions with the rising trend of digital platforms. The main argument of this research is that the policymakers will not have adequate tools for policymaking of digital platforms by following the assumptions of theories used dominantly in the IS field.

This paper analyzes the assumptions of dominant IS theories and their applications in the digital policy literature. Then, it shows to what extent these theories are incapable of conceptualizing features of technology and actors’ role in policymaking and governance of digital platforms.

This paper identifies three aspects of digital platforms, including layered architecture, multisided (“side” means “participants”) and user interaction based, that dominant IS theories have shortcomings in explaining them.

The findings of this research can help authorities to take a more realistic view in defining digital platform policy objectives and applying more appropriate tools in policy implementation.

Discussing insights into the shortcomings of theories helps to define the theoretical requirements for studying policymaking and governance of digital platforms. It also suggests opportunities and recommendations for future studies.

The emergence of Internet of Things (IoT) platforms in product companies opens up new data-driven business opportunities. This paper looks at the emergence of these IoT platforms from a business-model perspective.

The study applies a mixed method with two research studies: Study I–a cluster analysis based on a quantitative survey, and Study II–case studies based on qualitative interviews.

The findings reveal that there is no gradual shift in a company's business model, but in fact three distinct and sequential patterns of business model innovations: (1) platform skimming, (2) platform revenue generation and (3) platform orchestration.

The results are subject to the typical limitations of both quantitative and qualitative studies.

The results provide guidance to managers on how to modify the components of the business model (value proposition, value creation and/or delivery and profit equation) in order to enable platforms to advance.

As IoT platforms continue to advance, product companies achieve better performance in terms of productivity and profitability, and more easily secure competitive advantages and jobs.

The paper makes three original contributions: (1) it is the first quantitative study on IoT platforms in product companies, (2) identifies three patterns of business model innovations and (3) offers a first process perspective for understanding the sequence of these patterns as IoT platforms advance.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

A brand’s prestige relies on its audience’s niche and its products’ exclusivity. While digital platforms can enhance brand prestige, they can also hinder it.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.