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The COVID-19 pandemic, in addition to posing challenges, has also created opportunities for greater digital integration than ever. However, the scale and efficacy of digital integration are contingent on the digital competence (DC) of teachers. In the same way, how well teachers learn and teach online may depend on how willing they are to try new ways of digitizing learning or being innovative. This study aimed to ascertain if teachers' digital nativeness, digital addiction and innovative work behavior had an impact on their DC.

The study used a quantitative research method, whereby data were collected from 276 schools, colleges and university teachers. The researchers employed structural equation modeling (SEM) using SmartPLS to analyze the data.

The results illuminate the literature regarding DC and the predictive capability of teachers' digital nativeness, digital addiction and innovative work behavior, which can contribute to paving the way for digitizing teaching and learning in the post-COVID-19 era.

The study has significant implications for meaningful learner engagement by explaining the importance of teachers' digital competencies and how they could be approached conceptually to better understand the factors associated with teachers' DC. The differences in DC between digital natives and digital emigrants remain one of the limitations that future research may address.

The results have policy level and practical implications for organizations to consider the value of young teachers in the integration of digital resources. It is also critical to encourage teachers' innovative behavior in the digitization of teaching by creating a supportive organizational environment.

The study remains valuable in the post-COVID-19 era, where educational institutes are revisiting the prospect of online learning as a parallel to in-person teaching. The results remain innovative and genuine and have not been explored in previous research, in particular in the post-COVID-19 era. The involvement of teachers from schools, colleges and universities makes the results more general, which all of them can equally benefit from.

Generational membership is argued to have an impact on how social technologies are used for knowledge sharing and communication in organizational contexts. Previous research has especially underscored the difference between digital natives and digital immigrants in how they make sense of and interact with social technologies for work. The purpose of this paper is to provide a multidimensional perspective and to explore generational differences as well as other factors deriving from both work-related and personal characteristics.

The paper presents a summary of the findings from interviews with 58 consultants from 17 managing consulting firms. Participants were selected based on their knowledge-intensive roles and their willingness to share information about their knowledge practices.

Findings highlight the significance of the organizational rank, knowledge needs, individuals’ enthusiasm for technology use and personality disposition in shaping workers’ attitudes toward social technologies for knowledge practices. This work builds from a social construction of technology perspective to provide a comprehensive insight into the roles played by work and personality-related factors beyond age and generational differences in the use of social technologies in and for work.

This research contributes to the discourse on generational differences and the use of social technologies. It puts this question into a broader context, and highlights other factors that shape this relationship.

This study aims to achieve broad insights into perceptions and attitudes of Turkish digital immigrants (DI) and digital natives (DN) toward native advertising (NA) format.

Based on extant review of literature, semi-structured interview questions helped to solicit subjective interpretations, perceptions and attitudes of Turkish consumers toward NA format. In-depth interviews with 36 participants were conducted.

The study gains new knowledge on issues related to NA format, such as self-determination of viewing, privacy and accuracy of information. Findings provide whys and wherefores for these undiscovered issues, as well as for preexisting themes such as format recall and recognition, disclosure, communication/marketing aims, attitudes toward NA format, brand and publisher, NA placement and “nativity” of the format. In terms of perceptions and attitudes of DIs and DNs, both similarities and differences exist. DNs consider viewing NA content under their own initiative, so their perceptions and attitudes toward NA are shaped accordingly.

The interviews were carried out in a single setting; with a convenience sample of consumers living in Izmir, Turkey. Certain age and education levels were considered desirable as main criteria for selection.

The study identifies consumer concerns on the NA format and content; and provides suggestions for advertisers, publishers and ad professionals on disclosure, relevancy and frequency of exposure, which can be applied in practice. Implications for public policy are also discussed.

This is the first known study to explore perceptions and attitudes of DIs and DNs toward NA format in the Turkish context. This study uncovers and discusses insights into underlying reasons of DI/DNs’ perceptions and attitudes. The study extends prior findings of quantitative research on NA, offering fruitful insights for future research.

The so‐called “digital native” – the first generation of students and learners who have been born and raised in a world of digital technologies – is now in our universities and, hopefully, using library services. This paper aims to survey recent debate about the delivery of information services to the “digital native”, using Hong Kong academic libraries as a case study to reflect on the appropriateness of the services offered.

The paper questions whether academic libraries which have begun to recognize this phenomenon, and have changed their services significantly in response to this “digital” generation of students and their approach to learning. It looks at the role that academic librarians should have in equipping tertiary students to function in the digital information environment. It also questions whether academic librarians continue to have a role in this, or if they are in fact lagging behind the students' understanding of information technology, and their adoption of new technologies to acquire and use information.

The paper finds that libraries will be better served in the long run if they consider in what particular ways they appeal to students, and focus on developing services that are aligned with student preferences in their access to and use of information. Rather than competing with search engines, libraries can learn from the way in which they design their services, and through link resolving software can combine the convenience of the web with the quality of their own resources. Identifying reasons for using the library which are not satisfied by the internet, and promoting these through improved virtual and physical access help to define the niche that academic libraries serve and how they can build a better affinity with their student community.

The paper provides useful information on developing academic libraries to accommodate the new digital developments in information.

This chapter presents digital reverse mentoring as a novel kind of human and technological resource management intervention. It presents a case study of digital reverse mentoring at a large metal multinational. It highlights the various design elements of digital reverse mentoring that contribute towards achieving digital transformation and rebuilding of mindsets in the company. Through the case study the chapter also suggests that HRM needs to look beyond adoption of technological tools to actively participate in addressing the strategic concerns of digital transformation in a company.

This study aims to explore how women entrepreneurs in small businesses encounter digitalization and learn to use social media at work by combining theoretical perspectives from research on women entrepreneurs in small businesses, digitalization and use of social media and digital skills in response to calls from earlier research regarding women entrepreneurs' adaptation to an increasingly digitalized world.

Qualitative methods were applied including a total of 13 in-depth interviews in two phases, in 2017 and 2019, with 11 women entrepreneurs in nine small businesses, along with observations of their digital presence.

This study contributes with new insights regarding women entrepreneurs' behavior and ways to acquire digital skills to keep up the pace in digitalization. Learning by doing, informal learning and step-by-step self-development entrepreneurial behavior were practiced along with strategical recruiting of young digitally skilled employees, i.e. digital natives. Findings state that in order to remain competitive and generate business growth, women entrepreneurs constantly have to learn new skills to capture the potential of digitalization especially regarding the knowledge and use of social media. The women entrepreneurs emphasize challenges of digitalization as limited resources, constant need of new digital skills, digital stress or even burnout due to internal and external demands on online presence, scanning and maintenance of social media platforms. In contrast to earlier research, the women entrepreneurs did not express any significant gender stereotyping online, yet they strongly emphasized the continuous challenge of work––life balance.

This study contributes to an under-researched field with novel research combining theories from women entrepreneurship and information and communication technologies (ICTs) related to digitalization with a special focus on social media. Following the era of digitalization, the women entrepreneurs have to act as digital entrepreneurs finding new innovative ways of doing business. The importance of recruiting young digitally skilled employees in small businesses is vital for women entrepreneurs, since the needed learning and business development takes place when digital natives and digital immigrants work together.

Generation Z, including individuals born from the mid-1990s to the late 2000s, is said to be different from other generations before. Generation Z is said to be the generation of digital natives, with multiple identities; a worried and creative generation who value collaborative consumption; and a generation looking forward. The authors present here tentative observations of Generation Z in Asia using theoretical approaches and scientific backgrounds: the authors show how socialisation theory (parents and peer group) and technology (relationship with smartphones) offer meaningful perspectives to understand Generation Z behaviours in Asia. Finally, the authors ask some key questions about dealing with Generation Z in Asia in the field of smartphone use, consumer behaviour (shopping orientation), collaborative consumption (sharing), and work context.

This paper aims to understand the changing landscape of media and entertainment industry, to understand the difference between display advertising and native advertising, to know the standing of BuzzFeed in the industry and to know the strategic actions of BuzzFeed under the current competitive business environment.

Founded in 2006 as a viral lab, by Jonah Peretti and John S. Johnson, with the aim of tracking viral content, it caused disruption in the market with its entry and grew very rapidly. It was valued at $1.5bn in 2015, having raised money from numerous investors. The revenue of BuzzFeed was driven by the concept of native advertising. Catchy headlined articles conveyed the sense that BuzzFeed might be charging advertisers on basis of clicks, but this was not entirely true. Instead, BuzzFeed charged a fee from its clients for creating custom content targeting the customer base of the client. However, the year 2015 went tough for BuzzFeed when, as per the reports by Financial Times, it fell short of achieving its targeted revenue of US$250m by US$80m. It forced the company to revise and lower its target revenues for the year 2016 as well. The combined worldwide traffic to BuzzFeed saw a decline of up to 14 per cent. As Claire marketing head looked out of the window and pondered over the slashed revenue projections and the content related issues, the question on her mind was would native advertising sustain BuzzFeed in the longer run? BuzzFeed was known for its viral content and native advertising would involve finding a balance between what is good for the advertisers' brand and what will become viral. Buzzfeed ran a risk of losing brands to other modes of advertisement if they felt that native advertisement, which disguises the product within the content, was not meeting their expectations.

The case is targeted at students of post-graduation and under-graduation programs in Business Administration.

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