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In this work, we study the investment processes in the digital economy, which includes determining the specifics of foreign direct investments (FDIs) under the conditions of digital technologies' development and substantiating the key directions and tendencies of investing from the positions of strategies of business integration and digital technologies' development.

This research is based on the multidisciplinary approach, which covers strategic management, investing, the theory of digital economy etc. The chapter combines the theoretical developments of these disciplines and presents them in the context of substantiation of the processes of using foreign direct investments as the tools of the business integration strategy. The proposed methodology allows generalising the view of the studied processes from the position of the digital economy, determining its structure; describing the key directions of development and investing; establishing the specifics of the use of FDI by transnational corporations; substantiating important directions for further processes.

It is revealed that foreign direct investments are not only the important factors in economic systems' development but also the effective tools for the integration of international business through the common use of the potential of parent and subsidiary companies for the reduction of transaction costs, an increase of profit etc. It is substantiated that the character of direct investing in the digital economy is different from the similar processes in the industrial system due to the non-material character of assets and their connection to the Internet. Based on this, implementing the investment strategy in the digital economy, transnational corporations offer access to technologies, ensure technological modernisation and facilitate the achievement of other indirect effects, which are less aimed at the increase in material assets. These processes lead to a change in the balance of revenues compared to the cost of material assets that are invested in the receiving market or subsidiary company. The indicator of such a ratio is the indicator ‘FDI lightness’. A high value of this indicator is a sign of the large perspectives of a company in the sphere of international activities.

The specifics of FDI in the digital economy are determined, the key directions of such activities are described, and the peculiarities and differences of investing in the digital economy are shown.

Purpose: Evaluation of the reform of public policy of digital economy taxation in Ukraine under conditions of military threats.

Need of the Study: The global digital transformation of the economy gives the IT sector priority positions in shaping public policy goals. The world community is searching for optimal models of digital business taxation, which can enhance its global investment attractiveness. In 2021, Ukraine introduced new tax rules on digital services; however, the war launched on 24 February 2022 made irreversible changes for businesses. The Ukrainian government started a new special tax regime, whose impact on the business environment needs to be thoroughly studied.

Methodology: This research is based on the content analysis of the legal framework of state policy on taxation of digital economy services.

Findings: The authors found that the reforms in the taxation of digital economy services carried out in Ukraine are designed to create incentives for attracting foreign IT companies and can create an effective tax competitive advantage for our country. At the same time, the special facilitated tax regime for the period of martial law in Ukraine creates a certain buffer in counteracting the threatening economic consequences of the war in Ukraine.

Practical Implications: The study summarises major taxation amendments and special conditions under martial law in Ukraine that affect the development of the digital economy, which allows for assessing the consequences for the business environment in the national IT sector.

Digitization is the process of transforming analog systems into digital ones, and it has become a crucial factor in the sustainable development of emerging economies. Although implementing digitization may be challenging due to limited budgets, missing strategies, pushback from employees, and the existing organizational structure, it can bring multifaceted benefits to the economy, such as improved employment and income, enhanced access to knowledge and education, and reduced costs for companies and countries. Moreover, digitization can significantly impact economic growth, as it can create new job opportunities, foster innovation, and improve infrastructure, among other benefits. The United Nations Sustainable Development Goals (SDGs) provide a global agenda for creating a more sustainable, equitable, and prosperous future by 2030, and digital technologies have become increasingly important in addressing the challenges of achieving these goals, particularly for emerging economies. However, achieving these ambitious goals presents significant challenges, particularly for emerging economies. Hence, this literature review aims to discuss the potential impact of digital technologies on the implementation of the SDGs in emerging economies, supported by scholarly research and opinions. In conclusion, digital technologies have significant potential to contribute to the achievement of the SDGs by promoting economic growth and innovation while also promoting sustainability, creating a more prosperous and equitable world for all.

The chapter studies top-priority directions of implementation of the optimization model of well-balanced information economy. It is shown that digital economy is a result of transformation of technological processes in the sphere of information and communications. New technological platforms allow legal entities and individuals to reduce transaction costs of the process of communications between themselves and public authorities. The basic reason of active development of digital economy is growth of transaction sphere, incomes from which constitute 70% of GDP in developed countries. Digital technologies stimulate more intensive training of population, help reducing expenditures during knowledge exchange, and are a basic resource during development and implementation of innovational projects. The authors study various approaches to evaluation of implementation of digital technologies and analyze Russia’s role in the sphere of development of digital technologies in the world. The performed analysis allows distinguishing priorities of implementing the optimization model of well-balanced information economy.

To reveal the impact of the development of technology parks and innovative networks on the national digital economies.

The following methods are utilised: the complex method, statistical analysis, comparative method, correlation analysis and linear programming (method of the game approach category).

We reveal the impact of the development of technology parks and innovative networks on the national digital economies. Analysis of the formation of the digital economy includes the assessment of its components (Rank Knowledge, Rank Technology, Rank Future readiness) in the context of the development of the analysed developed countries (Belgium, France, Iceland, Spain and Hong Kong). It is discovered that Hong Kong and Iceland have high indicators of digital technologies implementation. We prove that these results are connected to investments in this sphere made by integration structures, including the sphere of business, sciences and government agents (in the case of Hong Kong). We perform an analysis of the clustering of the given countries and describe the main forms of integration that ensure the innovative development of the economy. Based on the study of analytical and statistical materials, we determine the perspective model of the impact of these integration mechanisms on the state of innovative development of the digital economy, which could be applied to developing countries.

The originality and value of this research are due to the development of a model of the impact of implementing the integration mechanisms on the state of innovative development of the digital economy, which could be used in the case of developing countries.

The European Union’s Digital Markets Act (DMA) calls for far-reaching changes to the way economic activity will occur in EU digital markets. Before its remedies are imposed, it is critical to assess their impacts on individual markets, the digital sector, and the overall European economy. The European Commission (EC) released an Impact Assessment in support of the DMA that purports to evaluate it using cost/benefit analysis.

An economic evaluation of the DMA should consider its full impacts on dynamic competition. The Impact Assessment neither assesses the DMA's impact on dynamic competition in the digital economy nor evaluates the impacts of specific DMA prohibitions and obligations. Instead, it considers benefits in general and largely ignores costs. We study its benefit assessments and find they are based on highly inappropriate methodologies and assumptions. A cost/benefit study using inappropriate methodologies and largely ignoring costs cannot provide a sound policy assessment.

Instead of promoting dynamic competition between platforms, the DMA will likely reinforce existing market structures, ossify market boundaries, and stunt European innovation. The DMA is likely to chill R&D by encouraging free riding on the investments of others, which discourages making those investments. Avoiding harm to innovation is critical because innovation delivers large, positive spillover benefits, driving increases in productivity, employment, wages, and prosperity.

The DMA prioritizes static over dynamic competition, with the potential to harm the European economy. Given this, the Impact Assessment does not demonstrate that the DMA will be beneficial overall, and its implementation must be carefully tailored to alleviate or lessen its potential to harm Europe’s economic performance.

Rapid digital transformation underway represents both a risk and an opportunity for both policymakers and firms. This can address the risk and seize the opportunity by leveraging FDI to grow digital capabilities and competitiveness through a three-part strategy. First, launching Digital FDI enabling projects (DEPs) to create “digital friendly” investment climates through enabling policies, regulations, and measures. Second, using a “SMART” test as a heuristic before a full-fledged DEP is launched, which benchmarks their economy’s digital Skills, Market functioning, Access through connectivity, Restrictions, and Trust, and provides tools to tackle limiting factors. Third, reviewing FDI trends in six sectors that are important to grow the digital economy (two of which are proposed as essential, namely Communications and Software & IT services), with graphical evidence that can guide policymakers to prioritize policy reforms and investment promotion where they are relatively weak. Throughout, particular attention should be paid to growing the digital capacity of small and medium-sized enterprises (SMEs). A Sustainable Technology Board – modeled after the Financial Stability Board but oriented to cooperation over new technologies – could further help address techno-competition and other concerns over Digital FDI.

In the digital economy, what are the strategies of multinationals from developed countries and emerging markets? How do regulations in the home country affect their growth? Recent digital multinationals in diverse national and institutional contexts raise questions that require new approaches in international business (IB) studies. This chapter examines two leading firms in the global e-commerce industry: Amazon and Alibaba. We compare their digital capabilities and physical asset-building strategies over the past two decades and we connect the Internet governance environment in the United States and China with their business models and internationalization patterns. We argue that despite the platform and global nature of Amazon’s and Alibaba’s activities, the recent moves of governments across the world to regulate Internet governance poses an important challenge for digital multinationals. This research features a comparative analysis of two prominent digital multinationals and identifies a promising area for future IB strategy studies.

Purpose: The purpose of this chapter is to determine the impact of technological inequalities on the way of building a socially oriented market digital economy. Also, it considers the problems of social entrepreneurship: the natural essence, as well as the sources and forms of manifestation of conflicts. The main models of social entrepreneurship are identified, as well as the causes of conflicts.

Design/Methodology/Approach: Statistical and regression analyses are used as research methods.

Originality/Value: It is proved that the development features of the digital economy at the present stage largely depend on the degree of technological inequalities of countries.