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This investigation is designed to quantify and appraise the efficiency of resource distribution in the provision of public digital cultural services in China. By acknowledging and incorporating the realities of China's social development, the authors offer recommendations for enhancement derived from the study’s data analysis results. The research zeroes in on the dissection and analysis of the integral elements that structure the provision of public digital cultural services, and it concentrates on the associated data computation. The conclusions drawn herein are expected to serve as a significant point of reference for ongoing academic investigations and practical explorations in affiliated domains.

In this research, the authors utilize a hybrid methodology to meticulously evaluate the efficiency of the components that underpin the provision of public digital cultural services (PDCS) in China. The authors embark on deconstructing the various constituents within the PDCS supply framework, conducting in-depth analyses and providing cogent interpretations of each integral element. Subsequently, the authors deploy the well-regarded SBM super-efficiency model to ascertain the operational efficiency of these components. Ultimately, through a comprehensive interpretation of the measured data and the integration of extant societal development conditions, the authors put forth relevant recommendations.

The provision of PDCS in China as of 2021 had been characterized by overall good efficiency, significant regional disparity and a disconnect between inputs and outputs with weak correlations to economic and demographic data.

In this study, the authors provide an exhaustive deconstruction and interpretation of the public digital cultural services supply system, thereby proposing a framework for evaluating the efficiency of supply element allocation. Additionally, the authors have determined a set of distinct measurable indicators that are readily accessible for open collection. Notably, this analytical and evaluative framework designed for element analysis and measurement may also find application in efficiency evaluation research of the supply systems of other related cultural endeavors.

The purpose of this paper is to understand the consumption and demand of Chinese citizens for public digital culture, and make suggestions for government-supported public digital culture providers.

Through a questionnaire survey, this study investigates the provision of public digital cultural services (PDCS) from the perspective of consumption and demands.

The results indicate: the Chinese populace as a whole had low expenses on digital cultural services, and had not effectively utilized them to support their own development; significant disparities exist between demographics, particularly between urban and rural residents; the populace were strongly interested in participation in public digital culture, but the services had low actual utilization rates; and the services had been unable to meet the users’ quality-related demands.

The first study to approach the provision of PDCS from the side of consumption and user demand.

The user churn (UC) of rural public digital cultural services (RPDCS) indicates that rural users no longer use RPDCS or have switched to other services. The purpose of this study is to investigate the factors influencing RPDCS's UC and to contribute toward bridging the rural digital divide.

Based on the stimulus-organism-response theory, this study proposes a theoretical framework to investigate the factors influencing RPDCS's user churn. A total of 120 RPDCS users were initially recruited and 90 representative participants were chosen. Data were collected from the 90 respondents and 20 follow-up interviews. To examine the proposed framework and validate the correlations between these factors and UC, an analysis of variance (ANOVA) and multiple regression analysis were used. In addition, recommendations are made to avoid the UC of RPDCS to bridge the rural digital divide.

The results indicate that the UC of RPDCS was stimulated by both physical and ability divides and RPDCS ineffectiveness, resulting in increased churn rates and an exacerbated digital divide. Thus, avoiding the UC of RPDCS is an important way to bridge the rural digital divide, which includes both the physical and ability divides.

This study adds new knowledge about RPDCS and distinguishes it from previous research on public digital cultural services. In addition, the authors discuss how to avoid the UC of RPDCS, to bridge the rural digital divide.

This study aims to reveal the influencing factors of user churn behavior and explore how these factors influence user churn behavior of rural public digital cultural services (RPDCS), and then, to provide the avoidance strategies for user churn behavior of RPDCS.

Combined with the stimulus–organism–response theory and cognitive load theory, this study constructed a mixed model of user churn behavior. Data collected through online and offline questionnaire survey were tested using the partial least squares structural equation modeling approach, and finally, the authors proposed a user churn behavior model of RPDCS.

The results indicate that the environmental stimulus factors of RPDCS affected user churn behavior via user organism factors. This study suggests that administrators should pay more attention to the information demand of users and strengthen the effective supply of RPDCS. Meanwhile, it is necessary to improve the information literacy of rural users to restrain the user churn behavior and improve the effectiveness of RPDCS.

The research findings on the influencing factors of user churn behavior shed light on the user churn behavior in public digital cultural services, add new knowledge to the construction of the public cultural services system and provide empirical evidence for how to improve the utilization and effectiveness of RPDCS.

The purpose of this paper is to investigate the significant advantages of cloud technology in digital cultural heritage construction by analyzing public culture cloud platforms in China. The authors hope to provide references for other countries and regions on the applications of cloud computing techniques in digital cultural construction.

The primary research methods involved interview and case analysis. A comprehensive understanding of cloud technology and China’s culture cloud platforms were gained through research into extensive amounts of literature. Analyzing 21 culture cloud platforms offers a general understanding of culture clouds, while the Hunan Public Culture Cloud acts as a representative sample that gives detailed insight.

This paper explores the considerable advantages of cloud computing in digital cultural construction from four aspects: integration of decentralized heterogeneous resources, coordination and cooperation, accurately matching user needs and promotion of balanced service development.

Existing studies fall short of comprehensive investigations of culture cloud platforms and in-depth analysis of the advantages of cloud technology applications. This paper uses the construction of public culture cloud platforms in China as the research object. Further, this paper compares the construction status of different culture cloud platforms.

Ethnic minorities (EMs), who make up a sizable proportion of multilingual users, are more likely to browse and search in their native language. It is helpful to identify multilingual users' information needs to provide public digital cultural services (PDCS) for making their life better.

The in-context interview is an efficient way to explore EMs' information needs and evoke their daily experience with PDCS. The material from 31 one-on-one interviews with EMs in China was recorded and analyzed using thematic analysis.

The findings reveal that language proficiency is a critical factor influencing multilingual information access (MLIA) and multilingual users' information needs. Moreover, language ability, digital literacy and cultural literacy are important components of multilingual information literacy (MLIL), which is helpful for EMs to access PDCS. In light of Kochen's theory, the information needs of PDCS can be classified into the aroused need of resources, the recognized need of functions and services and expressed need. For the expressed need, it is necessary to develop a one-stop convergence platform of PDCS to process various requests of resources, functions and services in the future.

The findings will be valuable for governments, public institutions and social organizations in identifying, addressing and resolving these issues about PDCS.

(Digital) servitization, referring to service-driven strategies and their increasing implementation in manufacturing, is one of the most rapidly growing areas in industrial service research. However, the cultural change involved in successful servitization is a phenomenon that is widely observed but poorly understood. This research aims to clarify the processes of social construction as manufacturers change their organizational culture to transform into industrial service providers.

This research takes a systematic approach to integrate disparate literature on servitization into a cohesive framework for cultural change, which is purposefully augmented by rationale culled from organizational learning and sensemaking literature.

The organizational learning framework for cultural change in servitization introduces a dynamic perspective on servitizing organizations by explaining social processes between organizational and member-level cultural properties. It identifies three major cultural orientations toward service, digital and learning that govern successful servitization.

This research contributes to the servitization literature by presenting a new approach to reframe and explore cultural change processes across multiple levels, thus providing a concrete starting point for further research in this area.

This paper seeks to make people aware of the condition of Chinese cultural information resources sharing through the case of the National Cultural Information Resources Sharing Project (NCIRSP). The paper seeks to provide an overview of NCIRSP, and summarize its achievements.

This paper first indicates that cultural information resources sharing is a kind of special resources sharing, and NCIRSP in China is a good example of the realization of this kind of resources sharing. The author introduces NCIRSP in general, and analyzes the operation and its achievements. The author considers that there are some problems which exist in the practice of NCIRSP which will hinder its development and proposes measures to solve those problems.

NCIRSP is a project which is advanced by the Chinese government as well as governments at other levels, which means the project has a strong organization and powerful support. The operation of NCIRSP is made up by four aspects: the network, the construction of digital resources, the implementation of technology, and the websites of services. These four aspects determine the effective operation of NCIRSP and promote the project to make great achievements. Meanwhile, there are problems which hinder NCIRSP from developing further, including the unbalanced collection of cultural information resources in various areas, the scattered storage of resources, and the absence of a sophisticated training mechanism for professionals engaged in the project. Measures to solve the problems are suggested.

NCIRSP is an innovative project supported by the Government of China, even though it is rarely known about by people outside China. This paper introduces NCIRSP in detail, and makes people aware of the situation of cultural information resources sharing in China.

Eco-museums safeguard the cultural authenticity and the historical identity of the place in which they operate. Conventional organizational models and management practices are generally employed to achieve this institutional aim. Conversely, innovative solutions – such as digitization – are overlooked. Adopting a service quality management perspective, the article intends to examine the role of managerialization and professionalization in triggering eco-museums' digitization.

An empirical analysis involving 126 eco-museums operating in Italy as of 2018 was designed to investigate the implications of managerialization and professionalization on the eco-museums' propensity to embark on a digitization process. Two different forms of digitization were examined: (1) the presence of eco-museums in the digital environment; and (2) the exploitation of digital tools for service delivery. The mediating role of two “soft” total quality management (TQM) practices, i.e. people centredness and strategic focus on visitors' experience, was contemplated in the empirical analysis.

The research findings suggest that managerialization and professionalization have ambiguous effects on eco-museums' digitization. Nevertheless, they indirectly contribute to a greater digital presence of eco-museums and to a larger use of digital tools for service delivery through an increased use of soft TQM practices.

Managerialization and professionalization are likely to foster the digital transition of eco-museums, which advances their ability to protect and promote the local cultural heritage. Soft TQM practices intended to achieve people-centredness and to enhance the visitors' experience should be exploited to stimulate the eco-museums' digitization.

The article examines the triggers of eco-museums' digitization, providing some food for thought to scholars and practitioners.

This study aims to explore the relationship between elderly users' trust in public digital cultural services (PDCS) and their intention to use PDCS, and reveal the factors affecting their intentions from the perspective of trust to make recommendations that will increase their intention to use PDCS.

Combined with the trust building model and social exchange theory, this study constructed a conceptual model of elderly users' intention to use PDCS. Data collected from Chinese elderly users who have reached the age of 60 through questionnaire surveys were tested using the structural equation model with partial least squares. Finally, the authors proposed a model of elderly users' intention to use PDCS.

This study finds that elderly users' trust positively affects their intention to use PDCS from two aspects: service features and user features of PDCS. Concerning the service features, system quality directly affects elderly users' trust in PDCS most significantly, followed by information quality and service reputation. Concerning the user features, perceived value has a higher impact on elderly users' trust than that of service features, and information literacy and information quality directly affect perceived value.

This study adds new knowledge to the users' behavior of PDCS and enriches the prior description of PDCS. The recommendations made in this study provide a series of strategies for practitioners and researchers to improve the elderly users' intention to use PDCS and bridge the silver digital divide, which offers new ideas for improving the efficiency of PDCS.