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1 – 10 of over 11000
Article
Publication date: 22 August 2022

R. Dale Wilson and Anna M. Stephens

This study aims to demonstrate how marketing analytics can be used to identify the challenges a B2B company faced in the conversion from a hard-copy print catalog to a digital

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Abstract

Purpose

This study aims to demonstrate how marketing analytics can be used to identify the challenges a B2B company faced in the conversion from a hard-copy print catalog to a digital ordering system. Specifically, an empirical research approach identified the potential issues the company was likely to face in the digitalization of the company’s catalog.

Design/methodology/approach

Using the Qualtrics survey platform, a questionnaire was used to obtain a final sample of 332 customers (a 14.02% response rate) on a variety of issues related to the transition from the company’s current printed catalog to a digital catalog ordering system. A variety of data analysis procedures were used to gain insight and highlight potential issues in the move to a digital format.

Findings

A variety of potential stumbling blocks were identified that suggest the company should move forward with caution. The data analysis was used to suggest areas that needed to be emphasized in the rollout of the new digital ordering system.

Research limitations/implications

Like all marketing research, this application is limited by the methods used and the data generated by this study. Its implications suggest the potential use of marketing research before an important change in a B2B company’s marketing approach.

Practical implications

This paper provides an approach that can be used by firms considering a change to digitize key components of their marketing assets.

Originality/value

The research contributes to the B2B marketing literature by demonstrating how data-driven marketing analytics can be used to identify potential issues prior to the development of a new digital marketing approach used by B2B firms.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 16 September 1997

Holley R. Lange and B. Jean Winkler

Abstract

Details

Advances in Librarianship
Type: Book
ISBN: 978-0-12024-621-2

Book part
Publication date: 6 February 2015

Melanie Feinberg

This essay demonstrates how information systems — collections of documents, data, or other information-bearing objects — function internally as sites for creative manipulation of…

Abstract

Purpose

This essay demonstrates how information systems — collections of documents, data, or other information-bearing objects — function internally as sites for creative manipulation of genre resources. In the information systems context, these textual activities are not clearly traced to the purposeful actions of specific writers.

Findings

Genre development for information systems can result from actions that may appear individually to be rote, repetitive, passive, and uninteresting. But as these actions are aggregated at increasing scales, genre components interact and shift, even if change is limited to one element of the larger assemblage. Although these changes may not be initiated by writers in accordance with targeted work activities and associated rhetorical goals, the composite texts thus produced are nonetheless powerful documents that come to partially constitute the broader activities they appear to merely support.

Originality/value

In demonstrating “writerless” phenomena of genre change in distributed, regulated systems, this essay complements and extends the strong body of existing work in genre studies that emphasizes the writer’s perspective and agency in its accounts of genre development. By showing how continually evolving compound documents such as digital libraries constitute such sites of unacknowledged genre change, this essay demonstrates how the social actions that these composite documents facilitate for their users also change.

Details

Genre Theory in Information Studies
Type: Book
ISBN: 978-1-78441-255-5

Keywords

Article
Publication date: 8 February 2021

Fátima García-López, Sara Martínez-Cardama and Ana María Morales-García

The purpose of this paper is to describe the creation of a catalogue of museum objects associated with two media art collections. The proposal was formulated under the Voremetur…

Abstract

Purpose

The purpose of this paper is to describe the creation of a catalogue of museum objects associated with two media art collections. The proposal was formulated under the Voremetur Project “Vocabularios para una Red de Archivos y Colecciones de Media Art y sus efectos: metaliteracy y turismo de conocimiento” (thesauri for networked media art archives and collections and their effects: metaliteracy and knowledge tourism) (HAR2016-75949-C2-1-R). Collection characteristics and typologies are discussed along with the difficulties encountered and the interoperability of the platform chosen with other Web resources that foster visibility.

Design/methodology/approach

This paper describes a case study and a review of the protocols and standards used to catalogue media art collections. Digitised descriptions were processed with Omeka software in conjunction with the expanded Dublin Core metadata schema. This paper also reviews the literature on the conceptualisation of these collections and the challenges involved in their conservation and management.

Findings

The result was the creation of a digital repository for two media art collections: one linked to Espacio P; and the other the outcome of digitising part of the MIDECIANT collection (Archivo Media ART AEMA).

Originality/value

The methodology innovates the description and analysis of museum objects on media art in Spain. The proposed cataloguing method can be replicated and used to describe similar collections and lays the grounds for creating a Spanish network of media art archives and collections.

Details

Collection and Curation, vol. 41 no. 1
Type: Research Article
ISSN: 2514-9326

Keywords

Article
Publication date: 30 July 2019

Khalfan Zahran Al Hijji and Mohammad Khamis Al-Busaidi

This study aims to explore the roles and skills of Omani academic cataloguing librarians in facilitating access to various kinds of traditional and digital information resources…

1137

Abstract

Purpose

This study aims to explore the roles and skills of Omani academic cataloguing librarians in facilitating access to various kinds of traditional and digital information resources and challenges confronting them in fulfilling that task.

Design/methodology/approach

Data for this research were gathered from 37 academic libraries in the country through a questionnaire sent to their cataloguing librarians. Google Docs format was used for cumulating and presenting quantitative data, whilst content analysis was utilized for gathering the qualitative data in specific themes according to the research questions.

Findings

The obvious findings are that Omani academic cataloguers still perform the traditional cataloguing functions, including copy and original cataloguing, and maintain authority files. Moreover, more than half of the respondents have the skills required for working in groups and are familiar with cataloguing tools such as RDA rules and BIBFRAME. However, cataloguers lack familiarity with computer languages (XML, PMH, OAI, RDF) and metadata.

Practical implications

The research concludes with suggestions to libraries for improving librarians’ skills and performance through such as provision of proficient training and establishment of a collaborative body.

Originality/value

This research addresses an area of interest to most librarians. However, few researchers in the authors’ region have focused on this topic. The study, therefore, aims to contribute to filling this gap through assessing whether cataloguers in Oman have the skills and roles required for organizing various information resources in the digital era.

Details

Global Knowledge, Memory and Communication, vol. 68 no. 6/7
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 20 September 2011

Shirley Lim and Chern Li Liew

This study aims to explore how metadata have been applied in GLAM (galleries, libraries, archives and museums) institutions in New Zealand (NZ) and to analyse its overall quality…

4850

Abstract

Purpose

This study aims to explore how metadata have been applied in GLAM (galleries, libraries, archives and museums) institutions in New Zealand (NZ) and to analyse its overall quality with the interoperability of the metadata element set especially in mind.

Design/methodology/approach

The first stage of data collection involved an analysis of the metadata records from 16 institutions from the NZ GLAM sector to examine the types and extent of metadata used. However, by looking at publicly accessible metadata records, it was impossible to determine the full extent of metadata created, especially when there could be metadata that were kept in‐house. This was complemented with interviewing of staff from the institutions concerned.

Findings

The study found that metadata records for digital images in four types of institutions have different emphases on metadata functions and a variety of metadata are not applied on a consistent basis. The lack of technical data in metadata records means that digital visual images are not always well protected. There is a consensus among those interviewed that metadata sharing is important. However, the wide use of a proprietary system which comes with pre‐existing metadata fields could result in a lack of flexibility and a risk that institutions adopt cataloguing practices to accommodating their collection management systems rather than to the requirements for interoperability and long‐term preservation.

Originality/value

In addition to studying metadata quality in GLAM digital image repositories, the study also examined the rationale and factors affecting the current practice via interviews with representatives from the institutions concerned. This shed light on potential barriers to interoperability that warranted further examination.

Details

Aslib Proceedings, vol. 63 no. 5
Type: Research Article
ISSN: 0001-253X

Keywords

Article
Publication date: 1 June 2003

Chris Todd

This paper takes a chronological approach to the cataloguing of electronic resources within the National Library of New Zealand. It briefly outlines the early work in this area…

1276

Abstract

This paper takes a chronological approach to the cataloguing of electronic resources within the National Library of New Zealand. It briefly outlines the early work in this area and then looks at how the role of a national library affects the cataloguing process. This is followed by a description of current approaches to cataloguing published digital materials and the transformation of the catalogue record that has been part of this process. Finally some issues that are still under discussion are outlined.

Details

The Electronic Library, vol. 21 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 1 February 2005

Lorraine M. Nero

The objective is to describe the cataloguing component of a digitization project conducted by the University of the West Indies, St Augustine campus.

1098

Abstract

Purpose

The objective is to describe the cataloguing component of a digitization project conducted by the University of the West Indies, St Augustine campus.

Design/methodology/approach

The paper presents a case study review of the planning and implementation phases of this project.

Findings

The account demonstrates that planning and continuous assessments are necessary elements for successful project completion.

Research limitations/implications

The paper highlights the need to adapt planning guidelines to fit a specific environment.

Practical implications

The paper puts forward a model for managing the cataloguing aspect of a digitization project. It also provides MARC 21 fields that can be used in coding digital records.

Originality/value

The paper emphasizes the value of team work, planning and assessment for managing cataloguing project.

Details

Library Review, vol. 54 no. 2
Type: Research Article
ISSN: 0024-2535

Keywords

Article
Publication date: 1 March 2002

Brad Eden and Kenneth J. Bierman

Examines a major departmental reorganization within UNLV’s Lied Library, using the concept of knowledge access management as its basis. The establishment of the Knowledge Access…

1158

Abstract

Examines a major departmental reorganization within UNLV’s Lied Library, using the concept of knowledge access management as its basis. The establishment of the Knowledge Access Management (KAM) Division, comprising the Cataloging Department, the Systems Department, and the Web Maintenance/Digital Projects Unit, is discussed. The Cataloging Department’s strategic vision is examined, along with an extensive description of the redesign of the new Lied Library’s Web site.

Details

Library Hi Tech, vol. 20 no. 1
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 1 April 2006

Laurie Lopatin

To provide a selective bibliography of literature which explores issues and provides guidelines on library digitization projects.

13440

Abstract

Purpose

To provide a selective bibliography of literature which explores issues and provides guidelines on library digitization projects.

Design/methodology/approach

Literature published from 2000‐2005 on library digitization projects was examined. Issues involving digitization projects are presented, as well as case studies and resources for digitization projects. The paper has the following sections: project management, funding digital projects, selection of materials, legal issues, metadata creation, interoperability, and preservation issues.

Findings

Libraries are undertaking digitization projects to provide wider access to and to preserve materials. The literature survey presents an overview of digitization activities and discussions of issues concerning library digital projects. The authors of the case studies detail how libraries dealt with various components of the projects, such as planning, cataloging, and handling copyright issues. Many aspects of digitization projects will be changing over time, with further research and advances in technology, and the literature on the subject bears watching in coming years.

Practical implications

The articles and resource guides in the literature survey can assist librarians in carrying out digitization projects in their institutions.

Originality/value

It explains how important issues in library digitization projects are being encountered and resolved and provides many practical guidelines and resources for librarians undertaking such projects.

Details

Library Hi Tech, vol. 24 no. 2
Type: Research Article
ISSN: 0737-8831

Keywords

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