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As a result of the advancement of the online environment, several methodological proposals emerged to establish procedures for digital qualitative research. While the various online ethnography methods overlap, they are not equivalent in terms of their theoretical bases, procedures and goals. The purpose of this article is to add clarity to their main differences, depicting specificities, potentialities and limitations of each method.

This conceptual article results from an integrative literature review that brought together studies that proposed, debated or used qualitative research methods in the digital environment. The research focused on the primary indexed journals publishing cultural studies in the past 20 years.

The literature review highlights four methods – virtual ethnography, digital ethnography, netnography and the post-application programming interface ethnography. The integrative literature review adds clarity depicting the main premises and procedures of each method. The present analysis positions the different methods considering two dimensions: the focus on the boundaries of the group/culture investigated, and the focus on the platform agency, affordances and specific dynamics.

The article proposes a comparative framework outlining points of convergence and divergence to create a reference for researchers on topics of significance while designing and conducting a research study in a digital environment. This conceptual organization highlights and supports qualitative researchers on their methodological challenges.

The author investigates and debates around authenticity in relation to the heritage communities of a Chinese intangible cultural heritage (ICH) item ‘Nüshu’. Nüshu is a monosyllabic phonetic system of writing created and used by women in the Jiangyong County, Hunan Province, in Southern China. Drawing on insights from both online and offline ethnographies, this study argues that in the field of ICH, disputes over heritage authenticity are fiercely negotiated by different stakeholders, including powerful state and supra-state actors. However, the emergence of digital platform has become a way for Nüshu participants to perform their identity and competence and lay claim to their own heritage authenticity.

The purpose of this paper is to examine the social uses of digitisation within the social context of HIV/AIDS by building digital archives of photographs.

Visual data sets on HIV/AIDS are drawn from photovoice studies in our previous work in Canada and South Africa. To organise and describe visual data sets, protocols for scanning and metadata have been developed.

Based on these protocols, a digital archive is being built to store and provide access to digital images.

The study intends to develop a methodological and technological framework to understand the social uses of photography by using digital technology.

The observations and lessons garnered from this study provide insights into the building of a digital archive of photo collections on HIV/AIDS and can be used in other social contexts where photos are developed and managed in order to address social issues.

The manner in which people, businesses and governments perform is changing because of the spread of technology. Digitalization of governments can be considered a necessity as we are now entering the era of the Internet-of-Things. The advantages and disadvantages of electronic governments have been examined in several research studies. This study aims to examine the attitudes of decision-makers towards e-government. The research aims are as follows: to determine the problems related with e-government usage, to establish the factors which decrease the usage of e-government services and to propose recommendations for the effective application of e-government practices.

Qualitative research has been used for the study. Participants were chosen by the snowball sampling method, and face-to-face in-depth interviews were conducted with all decision-makers. In-depth interviews are more efficient and enable the acquisition of better qualitative information, in-depth knowledge and statistics, as the distance between the interviewer and interviewee is reduced (Stokes and Bergin, 2006). Questions asked can be categorized under two sections, where the questions in the first section are related to the decision-maker’s management style/managerial proposition, and in the second section, technological questions are asked in terms of the preferred communication method and the decision-makers’ attitudes towards e-government practices.

Decision-makers perceive electronic government to be important, while the level of importance is observed to be different among the decision-makers. Chronic problems exist in many countries, such as nepotism, where the decision-makers have conflicting arguments about e-government and the resulting effect on nepotism. Furthermore, the study also indicates that decision-makers are aware of the importance of mobile government, although they acknowledge that more time is required, as their country is still developing. Electronic voting is also perceived to be important, although the decision-makers believe that security and privacy issues need to be solved before related projects can be initiated.

This research can be a benchmark study for the decision-makers of small island developing states by means of e-government. The impediments preventing the effective application of e-government practices are also discussed in the study. This study will be useful to highlight the triggers and obstacles for e-government development in the context of a developing country. Internet penetration has increased significantly since the 2000s, and therefore, decision-makers need to consider the shift in citizens’ behaviour, such as the high usage of smartphones and the emergence of the Internet-of-Things (Kaya and Bicen, 2016; Kumar et al., 2017).