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This paper seeks to explore factors that can help generate a bigger ripple for diffusive Word‐of‐Mouth (WOM) in an online environment. Specifically, the paper aims to demonstrate how the characteristics of WOM information influence the ripple effect.

The paper used a survey based on real posts in online discussion forums to collect the data. Structural Equation Modelling (SEM) was utilized for analysis.

WOM as diffusive communication could generate a ripple effect. All of the WOM characteristics, which were investigated (quality, authority, authenticity and interestingness), have a positive effect on resenders' acceptance toward WOM, which, in turn, have a significant positive impact on resenders' resending intention. Furthermore, the positive impacts of WOM characteristics on resenders' acceptance exist, regardless of whether the valence of WOM information is positive or negative.

This study provides insights into the role of WOM information in facilitating the WOM ripple effect. However, the specific characteristics of WOM information that influence consumers' perceptions of WOM are not explored in the present research.

The results of the study may help practitioners manipulate and use online WOM information in order to make marketing communications more efficient and influential.

The objective of this study is to explore general cross‐cultural differences in corporate visual identity between the USA and Korea, and to apply Trompenaars' specific versus diffuse dimension to brand‐logos and taglines in the two countries.

A sample of the brand‐logos and taglines from the top 100 companies in each country were content analysed for research objectives.

The results indicate that Korean brands are generally more diffusive than those in the USA. Specifically, Korean brand‐logos tend to use more abstract and symbolic creative designs than those of the US, and the contents of Korean brand taglines contain more additional values than those in the USA.

The findings suggest the explanation power of new cultural dimensions for academic researchers and the importance of localised corporate identity strategies for international marketers.

Because little is known about the differences between company brand designs across cultures, this study fills a gap in the literature by examining company brand designs and taglines. In addition, this study proved the usability of the newly developed Trompenaars' specific versus diffuse dimension.

The purpose of this paper is to examine the impact of gender on the neural substrates of theories on consumer behavior (i.e. the original compared with the revised versions of consumer learning [CL] theory) and to examine whether gender influences brain activation associated with word-of-mouth (WOM) communications (i.e. information specificity, source expertise and tie strength) after a product harm crisis. This article also discusses the WOM effects of product quality perception, negative emotion and purchase intentions by precise localizing brain activity.

This study applied functional magnetic resonance imaging to measure brain activity (i.e. the blood oxygen level-dependent signal) during WOM communication after a product harm crisis.

The male participants treat the product quality as a constant and tend to support the original CL theory. The female participants, however, showed differentiable brain activation across three factors, suggesting a dynamic representation for product quality (i.e. not a constant), and they appear to be more sensitive to the revised CL theory.

This paper concluded that the original CL theory applies to males and the revised version applies to females. Therefore, gender determines whether the original or the revised version of the CL theory works in consumers’ decision-making, and the extant of research has not focused on the information after a product harm crisis in terms of whether the information being communicated is specific or tensile through WOM communication.

In this work, a true random number generator is designed by sampling the double-scroll analog continuous-time chaotic circuit signals.

A Chua circuit based on memristance simulator is designed to obtain a non-linear term for a chaotic dynamic system. It is implemented on the board by using commercially available integrated circuits and passive elements. A low precision ADC which is commonly found in the market is used to sample the chaotic signals. The mathematical analysis of the chaotic circuit is verified by experimental results.

It is aimed to be one of the pioneering studies (including low precision ADC) in the literature on the implementation of memristive chaotic random number generators.

Two new methods are proposed for post-processing and creating random bit array using XOR operator and J-K flip flop. The bit stream obtained by a full-hardware implementation successfully passed the NIST-800-22 test. In this respect, the availability of the memristance simulator circuit, memristive chaotic double-scroll attractor, proposed random bit algorithm and the randomness of the memristive analog continuous-time chaotic true number generator were also verified.

The purpose of this paper is to assess steady, two-dimensional natural convection flow of a viscoelastic, incompressible, electrically conducting and optically thick heat-radiating nanofluid over a linearly stretching sheet in the presence of uniform transverse magnetic field taking Dufour and Soret effects into account.

The governing boundary layer equations are transformed into a set of highly non-linear ordinary differential equations using suitable similarity transforms. Finite element method is used to solve this boundary value problem. Effects of pertinent flow parameters on the velocity, temperature, solutal concentration and nanoparticle concentration are described graphically. Also, effects of pertinent flow parameters on the shear stress, rate of heat transfer, rate of solutal concentration and rate of nanoparticle concentration at the sheet are discussed with the help of numerical values presented in graphical form. All numerical results for mono-diffusive nanofluid are compared with those of double-diffusive nanofluid.

Numerical results obtained in this paper are compared with earlier published results and are found to be in excellent agreement. Viscoelasticity, magnetic field and nanoparticle buoyancy parameter tend to enhance the wall velocity gradient, whereas thermal buoyancy force has a reverse effect on it. Radiation, Brownian and thermophoretic diffusions tend to reduce wall temperature gradient, whereas viscoelasticity has a reverse effect on it. Nanofluid Lewis number tends to enhance wall nanoparticle concentration gradient.

Study of this problem may find applications in engineering and biomedical sciences,e.g. in cooling and process industries and in cancer therapy.

A computational fluid dynamics code for the calculation of laminar hypersonic multi‐species gas flows in chemical non‐equilibrium in axisymmetric or two‐dimensional configuration on shared and distributed memory parallel computers is presented and validated. The code is designed to work efficiently in combination with an automatic domain decompositioning method developed to facilitate efficient parallel computations of various flow problems.

The baseline implicit numerical method developed is the lower‐upper symmetric Gauss‐Seidel scheme, which is combined with a sub‐iteration scheme to achieve time‐accuracy up to third‐order. The spatial discretisation is based on Roe's flux‐difference splitting and various non‐linear flux limiters maintaining total‐variation diminishing properties and up to third‐order spatial accuracy in continuous regions of flow. The domain subdivision procedure is designed to work for single‐ and multi‐block domains without being constrained by the block boundaries, and an arbitrary number of processors used for the computation.

The code developed reproduces accurately various types of flows, e.g. flow over a flat plate, diffusive mixing and oscillating shock induced combustion around a projectile fired into premixed gas, and demonstrates close to linear scalability within limits of load imbalance.

The cases considered are axisymmetric or two‐dimensional, and assume laminar flow. An extension to three‐dimensional turbulent flows is left for future work.

Results of a parallel computation, utilising a newly developed automatic domain subdivision procedure, for oscillating shock‐induced combustion around a projectile and various other cases are presented. The influence of entropy correction in Roe's flux‐difference splitting algorithm on diffusive mixing of multi‐species flows was examined.

This paper aims to address the problem of double-diffusive magnetohydrodynamics (MHD) non-Darcy convective flow of heat and mass transfer over a stretching sheet embedded in a thermally-stratified porous medium. The controlling parameters such as chemical reaction parameter, permeability parameter, etc., are extensively discussed and illustrated in this paper.

With the help of appropriate similarity variables, the governing partial differential equations are converted into ordinary differential equations. The transformed equations are solved using the spectral homotopy analysis method (SHAM). SHAM is a numerical method, which uses Chebyshev pseudospectral and homotopy analysis method in solving science and engineering problems.

The effects of all controlling parameters are presented using graphical representations. The results revealed that the applied magnetic field in the transverse direction to the flow gives rise to a resistive force called Lorentz. This force tends to reduce the flow of an electrically conducting fluid in the problem of heat and mass transfer. As a result, the fluid velocity reduces in the boundary layer. Also, the suction increases the velocity, temperature, and concentration of the fluid, respectively. The present results can be used in complex problems dealing with double-diffusive MHD non-Darcy convective flow of heat and mass transfer.

The uniqueness of this paper is the examination of double-diffusive MHD non-Darcy convective flow of heat and mass transfer. It is considered over a stretching sheet embedded in a thermally-stratified porous medium. To the best of the knowledge, a problem of this type has not been considered in the past. A novel method called SHAM is used to solve this modelled problem. The novelty of this method is its accuracy and fastness in computation.

The purpose of this paper is to consider double‐diffusive convection in a heated porous medium saturated with a fluid. Of particular interest is the case where the fluid has a stabilizing concentration gradient and small diffusivity.

A fully‐coupled stabilized finite element scheme and adaptive mesh refinement (AMR) methodology are introduced to solve the resulting coupled multiphysics application and resolve fine scale solution features. The code is written on top of the open source finite element library LibMesh, and is suitable for parallel, high‐performance simulations of large‐scale problems.

The stabilized adaptive finite element scheme is used to compute steady and unsteady onset of convection in a generalized Horton‐Rogers‐Lapwood problem in both two and three‐dimensional domains. A detailed study confirming the applicability of AMR in obtaining the predicted dependence of solutal Nusselt number on Lewis number is given. A semi‐permeable barrier version of the generalized HRL problem is also studied and is believed to present an interesting benchmark for AMR codes owing to the different boundary and internal layers present in the problem. Finally, some representative adaptive results in a complex 3D heated‐pipe geometry are presented.

This work demonstrates the feasibility of stabilized, adaptive finite element schemes for computing simple double‐diffusive flow models, and it represents an easily‐generalizable starting point for more complex calculations since it is based on a highly‐general finite element library. The complementary nature of h‐adaptivity and stabilized finite element techniques for this class of problem is demonstrated using particularly simple error indicators and stabilization parameters. Finally, an interesting double‐diffusive convection benchmark problem having a semi‐permeable barrier is suggested.

The entropy and thermal behavior analyses of non-Newtonian nanofluid double-diffusive natural convection inside complex domains may captivate a bunch of scholars’ attention because of the potential utilizations that they possess in modern industries, for example, heat exchangers, solar energy collectors and cooling of electronic apparatuses. This study aims to investigate the second law and thermal behavior of non-Newtonian double-diffusive natural convection (DDNC) of Al₂O₃-H₂O nanofluid within a C-shaped cavity emplacing two hot baffles and impacted by a magnetic field.

For the governing equations of the complicated and practical system with all considered parameters to be solved via a formidable numerical approach, the finite element method acts as an approach to achieving the desired solution. This method allows us to gain a detailed solution to the studied geometry.

This investigation has been executed for the considered parameters of range, such as power-law index, baffle length, Lewis number, buoyancy ratio, Hartmann number and Rayleigh number. The main results reveal that isothermal and concentration lines are significantly more distorted, indicating intensified concentration and temperature distributions because of the growth of baffle length (L). Nu_ave decreases by 8.4% and 0.8% while it enhances by 49.86% and 33.87%, respectively, because of growth in the L from 0.1 to 0.2 and 0.2 to 0.3.

Such a comprehensive study on the second law and thermal behavior of DDNC of Al₂O₃-H₂O nanofluid within a C-shaped cavity emplacing two hot baffles and impacted by magnetic field has not yet been carried out.

The purpose of this investigation is to determine the nature of the flow field, temperature distribution and heat and mass transfer in a triangular solar collector enclosure with a corrugated bottom wall in the unsteady condition numerically.

Non-linear governing partial differential equations (i.e. mass, momentum, energy and concentration equations) are transformed into a system of integral equations by applying the Galerkin weighted residual method. The integration involved in each of these terms is performed using Gauss’ quadrature method. The resulting non-linear algebraic equations are modified by the imposition of boundary conditions. Finally, Newton’s method is used to modify non-linear equations into the linear algebraic equations.

Both the buoyancy ratio and thermal Rayleigh number play an important role in controlling the mode of heat transfer and mass transfer.

Calculations are performed for various thermal Rayleigh numbers, buoyancy ratios and time periods. For each specific condition, streamline contours, isotherm contours and iso-concentration contours are obtained, and the variation in the overall Nusselt and Sherwood numbers is identified for different parameter combinations.