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Open Access
Book part
Publication date: 1 May 2019

John Lindgren and Kristian Widén

This study aims to focus on a reinforcement supplier’s efforts to diffuse solutions, more or less innovative, in the construction sector to gain understanding of what facilitates…

Abstract

Purpose

This study aims to focus on a reinforcement supplier’s efforts to diffuse solutions, more or less innovative, in the construction sector to gain understanding of what facilitates and complicates innovation diffusion from a supplier perspective.

Design/Methodology/Approach

The interpretative research presented builds on 28 semi-structured interviews with the supplier and its customers and document studies. The research emphasizes dynamics in the diffusion process and rests on the assumption that the innovation content, innovation context and the innovation process interacts in the diffusion process.

Findings

The findings and the contribution from the study provide significant details concerning how the dimensions interact and how the diffusion process may unfold over time, but also that different solutions interact to push diffusion forward.

Research Limitations/Implications

The study relates to one supplier’s work and the interplay implies uniqueness in different cases. Studies in other contexts could, therefore, also be suitable to develop findings and their transferability.

Practical Implications

The study provides understanding for suppliers diffusing innovations in construction on how to act.

Originality/Value

A major contribution from the study is that it puts emphasis on how the diffusion process proceeds in interaction with its content and context and problematizes this dimension. Furthermore, the importance of nuancing sub-contexts to display decisive factors in the diffusion process is emphasized.

Details

10th Nordic Conference on Construction Economics and Organization
Type: Book
ISBN: 978-1-83867-051-1

Keywords

Abstract

Purpose

The paper extends the organizational learning framework: Structural-Functional (SF)-single-loop or Conflictual-Radical (CR)-double-loop learning to the management accounting literature. The sociological approach of organizational learning is utilized to understand those contingent factors that can explain why management accounting innovations succeed or fail in organizations.

Approach

We view learning as enhancing an organization’s strategic competitive advantage by making it better able to adopt and diffuse innovation in respond to changes in its environment in order to manage improved performance. The success of management accounting innovations is contingent upon whether its learning process involves SF-single-loop or CR-double-loop learning to adopt and diffuse process innovation.

Findings

The paper suggests that the learning strategy that the organization chooses is the reason why some management accounting innovations are more successfully adopted than others and why some innovations are easily diffused in some organizations but not in others. We propose that the sociological approaches to learning provide an alternative framework with which to better understand the adoption and diffusion of process innovations in management accounting systems.

Originality

It has become evident that management accounting researchers need to pay particular attention to an organization’s approach to adoption and diffusion of innovation strategies, particularly when they are designing and implementing process innovation programs for an organization. According to Schulz (2001), there are two interrelated stages of the learning that can shape the outcome of the innovation process in an organization. The first stage is related to the acquisition/production (adoption) of knowledge that results in gathering information, codification, and exploration. This is followed by the second stage which is the distribution or dissemination (diffusion) processes. When these two stages – adoption and diffusion – are applied within an accounting context, they address issues that are commonly associated with the successes and/or failures of management accounting innovations.

Research limitations/implications

Although innovation involves learning, the nature of the learning process does not completely describe the manner in which an innovation affects the organization. Accordingly, we suggest that the two interrelated organizational sociological dimensions of innovations processes, namely, (1) the adoption and diffusion theories of Rogers (1971 and 1995), to approach organizational learning, and (2) the SF (single loop) and CR (double loop) approaches to learning be used simultaneously to describe management accounting innovations.

Practical implications

When an innovation is implemented, it initially can be introduced as an incremental change, one that can be limited in both in its scope and its breadth of administrative changes. This means that situations which are most likely to benefit from its initiation can serve as the prototype for its adoption by the organization. If successful, this can be followed by systemic accounting innovations to instituting broader administrative changes within the existing accounting reporting and control systems.

Article
Publication date: 1 April 1971

F. Webster

Investigates communication and diffusion theory in the industrial sector, an area seldom considered. Examines the evidence from consumer markets and then goes on to extend these…

Abstract

Investigates communication and diffusion theory in the industrial sector, an area seldom considered. Examines the evidence from consumer markets and then goes on to extend these approaches for industrial marketing. States that the theory of diffusion of innovations should be modified for industry by the introduction of individual and economic factors; identification of forms of influence of the kind not requiring interpersonal interaction and their effect on the adoption decision; and the development of data. Concludes by questioning the relevance of diffusion to the industrial market if it is not proven to be a systematic predictable process.

Details

European Journal of Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 31 July 2009

Sami Kristian Häggman

The purpose of this paper is to complement organizational diffusion research by illustrating influence of factors specific to collective adoption process, which has received…

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Abstract

Purpose

The purpose of this paper is to complement organizational diffusion research by illustrating influence of factors specific to collective adoption process, which has received limited focus in diffusion research. The research question is how do different actors perceive attributes of innovation and how does that influence the process towards initial adoption of a new technology?

Design/methodology/approach

Owing to limited prior research and need to assess multiple innovation variables, the paper employs an inductive case study. Uses Rogers' five main perceived attributes of innovation as an analysis framework and functional actors as a unit of analysis. Two cases with early stage companies commercialising new, differentiating technologies to global, established value networks. Key actors influencing the adoption of the technologies interviewed.

Findings

The paper illustrates how actor characteristics and perceptions of innovation attributes are interrelated; perceptions of different functional actors on innovation attributes differ, both gating and advancing the adoption process for innovations; and the actors' differing perceptions and the resulting interaction influence the duration and outcome of adoption process.

Research limitations/implications

Non‐traditional methodology in diffusion research leading to larger interpretation of the findings, but enabling assessment of multiple variables and their interrelations not captured with traditional approaches. Areas for further research: generalizable patterns in interrelation between actors' functional roles and perceptions of innovation attributes as well as evolution of perceptions during collective adoption process.

Practical implications

Innovation providers need to identify both the parties gating and advancing the innovation as well as their underlying motivations. They need to ensure sufficient interaction between themselves and the actors and among the actors to leverage the positive momentum to overcome the resistance towards innovation.

Originality/value

The paper addresses the organizational diffusion research critique of, e.g. Frambach, of Damanpour, and of Wejnert on insufficient attention being paid to actor level characteristics and their influence on diffusion as well as interaction of different variables. The paper empirically illustrates how factors specific to collective adoption influence the process towards adoption.

Details

European Journal of Innovation Management, vol. 12 no. 3
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 30 November 2021

Grégory Jemine and Kim Guillaume

This paper aims to analyze the adoption process of human resource information systems (HRIS) from a supply-side perspective emphasizing the practices of HRIS vendors and…

Abstract

Purpose

This paper aims to analyze the adoption process of human resource information systems (HRIS) from a supply-side perspective emphasizing the practices of HRIS vendors and consultants. It aims to counterbalance the existing literature on HRIS, which has overwhelmingly studied HRIS adoption from the customer organization's viewpoint, hence systematically downplaying the active role of vendors and consultants in adoption processes.

Design/methodology/approach

The research has been conducted on the HRIS market of the Benelux (Belgium–The Netherlands–Luxemburg) from a constructionist and exploratory perspective. The structure and dynamics underlying the market are gradually unveiled through open interviews with HRIS vendors and consulting firms (n = 22).

Findings

The paper reveals how the social shaping of HR innovations takes place and identifies nine types of pressures exerted by HRIS vendors and consultants on customer organizations: assessing, advising, advertising, case-building, demonstrating, configuring, accompanying, sustaining and supporting. Taken together, these pressures demonstrate the systematic presence and active role of external actors throughout the adoption process of HRIS within firms.

Research limitations/implications

It is suggested that further supply-side studies of innovation diffusion processes of HRIS should be conducted to complement the existing, demand-side literature. In this view, emphasis should be set on technology providers and their ongoing interactions with customer firms.

Originality/value

The analytical precedence given to supply-side actors allows to conceptualize HRIS adoption as the dynamic result of negotiations between three groups of actors (HRIS vendors, HRIS consultants and customer firms), hence resulting in a more comprehensive and holistic view of HRIS adoption processes.

Details

Information Technology & People, vol. 35 no. 7
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 6 January 2021

Florence Crespin-Mazet, Karine Goglio-Primard, Malena I. Havenvid and Åse Linné

The purpose of this study is to address the problematic yet under-researched issue of the disconnectedness of the temporary and permanent levels of organisation in project-based…

Abstract

Purpose

The purpose of this study is to address the problematic yet under-researched issue of the disconnectedness of the temporary and permanent levels of organisation in project-based firms in terms of learning and innovation diffusion.

Design/methodology/approach

The paper is based on a longitudinal case study of a pioneering French construction firm introducing the partnering method in France. Based on an abductive approach, the analytical framework combines insights of the literature on community and networks of practice to investigate the processes and mechanisms of diffusion of innovation in project-based firms.

Findings

The function of semi-permanent organisational levels in connecting the temporary and permanent levels of the firm – the communities of practice (CoPs) and network of practice (NoP) exists besides the formal organization of the firm. As a social learning process, innovation diffusion involves both formal (i.e. vertical) and informal (i.e. horizontal) forms of organising and learning. Intermediary and informal ways of organising enables the embedding of innovation both in terms of content and connections. Foremost, CoPs/NoPs contribute to relational embeddedness. Boundary actors and objects are essential in crossing the different levels of embeddedness to overcome the learning boundaries between temporary projects and the permanent firm.

Research limitations/implications

The investigation is built on a single case study and further empirical research is needed, preferably longitudinal case studies, as this allows greater capture of the diffusion process. The authors suggest further studies using practice-based perspectives to capture the formal and informal ways of organising innovation diffusion.

Practical implications

Managerial interventions should favour the development of the informal dynamics of community and networks to foster both innovation and its diffusion. The managerial challenge lies in creating the right prerequisites for the existence of both the informal community logics of organising and the formal top management decision-making, and to orchestrate their timing in the diffusion process.

Social implications

The study reveals the importance of both formal and informal networks in driving innovation. As such, project-based firms should be aware of these dynamics when striving for change.

Originality/value

The study contributes to the literatures on diffusion of innovation, project marketing and construction management. It includes new insights related to the function of intermediary and informal organisational levels of project-based organisations, the dynamics and connection between the temporary and permanent levels of the project-based firm related to communities and networks of practice, and the boundary spanning activities that are involved between the formal and informal levels of the firm.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 9
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 12 April 2012

Seleshi Sisaye and Jacob G. Birnberg

Researchers in the social sciences have studied the process by which new ideas are adopted (implemented) and how acceptance is generated among those charged with accepting and…

Abstract

Researchers in the social sciences have studied the process by which new ideas are adopted (implemented) and how acceptance is generated among those charged with accepting and implementing an innovation. Sociology, in particular, has developed an extensive literature on diffusion analysis which examines how innovations are diffused (see Coleman, Katz, & Menzel, 1966; Leagans & Loomis, 1971; Rogers, 1971; Rogers & Shoemaker, 1971). While many of these studies dealt with the adoption and diffusion of a new product, for example, seed corn or drugs, the same analysis has been applied to process innovations, that is, system and organizational change.

Details

An Organizational Learning Approach to Process Innovations: The Extent and Scope of Diffusion and Adoption in Management Accounting Systems
Type: Book
ISBN: 978-1-78052-734-5

Book part
Publication date: 28 September 2015

Md Shah Azam

Information and communications technology (ICT) offers enormous opportunities for individuals, businesses and society. The application of ICT is equally important to economic and…

Abstract

Information and communications technology (ICT) offers enormous opportunities for individuals, businesses and society. The application of ICT is equally important to economic and non-economic activities. Researchers have increasingly focused on the adoption and use of ICT by small and medium enterprises (SMEs) as the economic development of a country is largely dependent on them. Following the success of ICT utilisation in SMEs in developed countries, many developing countries are looking to utilise the potential of the technology to develop SMEs. Past studies have shown that the contribution of ICT to the performance of SMEs is not clear and certain. Thus, it is crucial to determine the effectiveness of ICT in generating firm performance since this has implications for SMEs’ expenditure on the technology. This research examines the diffusion of ICT among SMEs with respect to the typical stages from innovation adoption to post-adoption, by analysing the actual usage of ICT and value creation. The mediating effects of integration and utilisation on SME performance are also studied. Grounded in the innovation diffusion literature, institutional theory and resource-based theory, this study has developed a comprehensive integrated research model focused on the research objectives. Following a positivist research paradigm, this study employs a mixed-method research approach. A preliminary conceptual framework is developed through an extensive literature review and is refined by results from an in-depth field study. During the field study, a total of 11 SME owners or decision-makers were interviewed. The recorded interviews were transcribed and analysed using NVivo 10 to refine the model to develop the research hypotheses. The final research model is composed of 30 first-order and five higher-order constructs which involve both reflective and formative measures. Partial least squares-based structural equation modelling (PLS-SEM) is employed to test the theoretical model with a cross-sectional data set of 282 SMEs in Bangladesh. Survey data were collected using a structured questionnaire issued to SMEs selected by applying a stratified random sampling technique. The structural equation modelling utilises a two-step procedure of data analysis. Prior to estimating the structural model, the measurement model is examined for construct validity of the study variables (i.e. convergent and discriminant validity).

The estimates show cognitive evaluation as an important antecedent for expectation which is shaped primarily by the entrepreneurs’ beliefs (perception) and also influenced by the owners’ innovativeness and culture. Culture further influences expectation. The study finds that facilitating condition, environmental pressure and country readiness are important antecedents of expectation and ICT use. The results also reveal that integration and the degree of ICT utilisation significantly affect SMEs’ performance. Surprisingly, the findings do not reveal any significant impact of ICT usage on performance which apparently suggests the possibility of the ICT productivity paradox. However, the analysis finally proves the non-existence of the paradox by demonstrating the mediating role of ICT integration and degree of utilisation explain the influence of information technology (IT) usage on firm performance which is consistent with the resource-based theory. The results suggest that the use of ICT can enhance SMEs’ performance if the technology is integrated and properly utilised. SME owners or managers, interested stakeholders and policy makers may follow the study’s outcomes and focus on ICT integration and degree of utilisation with a view to attaining superior organisational performance.

This study urges concerned business enterprises and government to look at the environmental and cultural factors with a view to achieving ICT usage success in terms of enhanced firm performance. In particular, improving organisational practices and procedures by eliminating the traditional power distance inside organisations and implementing necessary rules and regulations are important actions for managing environmental and cultural uncertainties. The application of a Bengali user interface may help to ensure the productivity of ICT use by SMEs in Bangladesh. Establishing a favourable national technology infrastructure and legal environment may contribute positively to improving the overall situation. This study also suggests some changes and modifications in the country’s existing policies and strategies. The government and policy makers should undertake mass promotional programs to disseminate information about the various uses of computers and their contribution in developing better organisational performance. Organising specialised training programs for SME capacity building may succeed in attaining the motivation for SMEs to use ICT. Ensuring easy access to the technology by providing loans, grants and subsidies is important. Various stakeholders, partners and related organisations should come forward to support government policies and priorities in order to ensure the productive use of ICT among SMEs which finally will help to foster Bangladesh’s economic development.

Details

E-Services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-325-9

Keywords

Article
Publication date: 29 June 2017

Mattia Bianchi, Anthony Di Benedetto, Simone Franzò and Federico Frattini

The purpose of this paper is to bring new empirical evidence to the controversial role of early adopters in the diffusion of innovations in industrial markets.

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Abstract

Purpose

The purpose of this paper is to bring new empirical evidence to the controversial role of early adopters in the diffusion of innovations in industrial markets.

Design/methodology/approach

The authors apply an actor market configuration perspective to the analysis of four longitudinal case studies regarding the commercialization of new products in the textile, plastic and energy industries.

Findings

The diffusion of innovation is an interactive and iterative process where the commercializing firm engages in repeated interactions with different categories of companies that are targeted as potential early adopters. This process ends when the commercializing firm identifies a category of early adopters that can stimulate subsequent acceptance in the later market, by playing one of the following two roles, i.e. word-of-mouth trigger and industry benchmark. During this process, through which the role of the early adopters is constructed proactively by the commercializing firm, the product innovation is also subject to changes to provide a better fit with the selected category of early adopters.

Research limitations/implications

The paper calls for a re-conceptualization of the diffusion process, from a passive identification of early adopters to an interactive process that entails a trial-and-error approach in the targeting and involvement of different categories of early adopters, which ends when the innovation reaches the desired levels of diffusion.

Practical implications

The study provides managers with a number of recommendations for selecting the most proper category of early adopters for their innovations, depending on the role they are more likely to play and the influence they will exert on subsequent acceptance in the later market.

Social implications

The study provides managers with a number of recommendations for targeting, through a trial-and-error process, early adopters and working with them to champion the dissemination of new technologies.

Originality/value

This paper significantly adds to existing literature on the diffusion of innovation, which has up to now conceived early adopters as static and given entities, which cannot be proactively selected by the commercializing firm, and innovation as an immutable object.

Details

European Journal of Innovation Management, vol. 20 no. 4
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 15 February 2021

Samad M.E. Sepasgozar, Sara Shirowzhan and Martin Loosemore

Advanced construction technologies (ACTs) are transforming infrastructure projects, yet there has been little research into and theorization of the process by which these…

Abstract

Purpose

Advanced construction technologies (ACTs) are transforming infrastructure projects, yet there has been little research into and theorization of the process by which these innovations are diffused. The purpose of this paper is to address this paucity of research by exploring the problems of information asymmetries between vendors and customers in the ACT diffusion process. Specifically, the paper explores whether information asymmetries exist between vendors and customers in the ACT diffusion process and what forms they take.

Design/methodology/approach

A structured survey of 153 vendors and customers of advanced construction technologies was undertaken across three international ACT exhibitions in Australia.

Findings

By comparing the perspectives of both customers and vendors across 15 technology diffusion process variables using importance-performance analysis and principal component analysis, significant differences are found between vendors’ and customers’ perceptions of how effectively information flows in the ACT diffusion process. The results show that vendors are significantly more optimistic than customers about information asymmetries on a wide range of diffusion variables. They also highlight significant potential for information asymmetries to occur which can undermine the advanced technology diffusion process.

Originality/value

The results provide important new conceptual and practical insights into an under-researched area, which is of increasing importance to a major industry, which is being transformed by advanced technological developments.

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