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The objective of this study is to advance the understanding of the connection between cultural distance and the cross-border diffusion of innovations by conducting a systematic review and analysis of previous literature.

This study involved a literature review. A total of 35 articles published in ABS journals were identified from key management, international business and marketing journals. The articles were analyzed by the methodologies and findings presented.

The literature review shows that the adoption and diffusion of innovation and new products are bound to be deeply influenced by cultural distance. Specifically, national cultures influence the willingness of consumers to buy new products at both the individual and organizational levels; organizational culture plays a key role in the process of launching new products and diffusing innovations to the market. However, existing studies and their findings are fragmented and inconsistent. Controversial views remain regarding the impact of national cultural dimensions on the diffusion of innovation at the individual and organizational levels.

This is the first systematic review of the literature specifically focusing on the impact of cultural distance on the cross-border diffusion of innovation. In identifying the research gaps and limitations of extant studies, the authors point to avenues for future research to develop a more integrated research agenda for marketing, management and international business research.

El objetivo de este estudio es avanzar en la compresión de la conexión que existe entre la distancia cultual y la difusión transfronteriza de innovaciones, mediante la realización de una revisión sistemática y un análisis de la literatura previa.

Este estudio incluyó una revisión de la literatura. Y se identificaron un total de 35 artículos en las revistas, relacionados con clave de gestión, negocios internacionales y marketing, publicados en revistas de ABS. Los artículos fueron analizados por las metodologías y hallazgos presentados.

La revisión de la literatura muestra que la adopción y la difusión de la innovación y los nuevos productos, están fuertemente influenciados por la distancia cultural. Específicamente, las culturas nacionales influyen en la disposición de los consumidores a comprar nuevos productos, tanto a nivel individual como a nivel organizacional; la cultura organizacional desempeña un papel clave en el proceso de lanzamiento de nuevos productos y difusión de innovaciones en el mercado. Sin embargo, los estudios existentes y sus hallazgos son fragmentados e inconsistentes. Sigue dándose opiniones controvertidas sobre el impacto de las dimensiones culturales nacionales en la difusión de la innovación a nivel individual y organizacional.

Esta es la primera revisión sistemática de la literatura, que se centra específicamente en el impacto de la distancia cultural en la difusión transfronteriza de la innovación. Al identificar las brechas de la investigación y las limitaciones de los estudios existentes, señalamos vías para futuras investigaciones, con el fin de desarrollar una agenda de investigación más integrada para el estudio de marketing, administración y negocios internacionales.

To provide an explicit model to address the relationships between the structural characteristics of a network and the diffusion of innovations through it. Further, based on the above relationships, this research tries to provide a way to infer diffusion curve parameters (innovation coefficient and imitation coefficient) from network structure (e.g. centralization).

Based on the network and innovation literatures, we develop a model explicitly relating the structural properties of the network to its innovation and imitation potential, and in turn to the observed diffusion parameters (innovation and imitation coefficients). We first employ current theoretical and empirical results to develop postulates linking six key network properties to innovation and imitation outcomes, and then seek to model their effects in an integrative manner. We argue that the innovation and imitation potentials of a network may be increased by strategically re‐designing the underlying network structure. We validated the model by searching the published empirical literature for available published data on network properties and innovation and imitation coefficients.

We validated the model by searching the published empirical literature for available published data on network properties and innovation and imitation coefficients. The results reported from various relevant research papers support our model.

This research shows that the innovation and imitation potentials of a network may be increased by strategically re‐designing the underlying network structure; hence, provide guidelines for new product managers to enhance the performance of innovative products by re‐design the underlying network structure.

The model developed in this paper is a breaking through result of synthesizing various traditions of diffusion research, ranging from anthropology and economics to marketing which were developed independently. The research explicitly modeled the diffusion process in terms of the underlying network structure of the relevant population allowing managers and researchers to directly link the diffusion parameters to the structural properties of the network. By doing so, it added value by making it possible to infer diffusion potential from directly measurable network properties. Vis‐à‐vis the network diffusion literature in particular, we added value by “unpacking” the diffusion process into innovation and imitation processes that form the building blocks of contagion. Moreover, we developed a holistic structural model of network diffusion which integrates the several network properties that have hitherto been studied separately.

The concept of open innovation has captured the attention of both academics and practitioners alike. However, there is a dearth of research on how innovations can be diffused within open innovation ecosystems, a critical condition for the sustainability of such ecosystems. In this regard, the study advances a research agenda for guiding future inquiries into innovation diffusion within open innovation ecosystems.

Based on a systematic review of the extant literature on open innovation, this article identifies knowledge gaps in innovation diffusion, along with recommendations for bridging these gaps in the future. The study advocates that future research should consider not only innovation generation processes, but also innovation diffusion processes, especially in light of the growing application of open innovation in the context of digital goods and services.

Subscribing to an evolutionary view of innovation diffusion, the article draws on a five-phase framework – knowledge, persuasion, decision, implementation, and confirmation – to illustrate the roles played by three distinct yet interconnected parties (i.e. platforms, complementors, and individuals) within open innovation ecosystems as well as the research opportunities it brings.

The article examines the critical, yet underexplored role of innovation diffusion in sustaining open innovation ecosystems and outlines potential research avenues that can contribute to growing the understanding of the innovation diffusion process.

The diffusion of innovations in student housing, a commercial real estate subsector, is a critical concern to developers. Aside from how innovations contribute to investor' returns, there is a question of interest in real estate investment policies and contemporary real estate research. The study aims to assess the extent of innovation diffusion in student housing and its effects on investment returns in Ghana.

The study used a mixed methods approach foregrounded on the innovation diffusion theory. With the mix of surveys and interviews of 828 student housing managers/investors and 25 key student housing association leaders across selected off-campus student housing among six universities in Ghana, the study used both primary and secondary sources. Selection criteria were based on at least one of these criteria: Have operated in the student housing market over the past ten years, have adopted the use of technology in student housing management, have introduced new student housing marketing strategies and have made improvements (added value) to student housing services. Multiple regression and narratives were the main analytical tools employed in this study.

The study demonstrates that over the past ten years, student housing investors in Ghana have invested hugely in product, marketing, process and organisation innovations. Among these innovations, innovations by: marketing through souvenirs and annual-get-togethers product through Internet services processes through Information Management Systems (IMS), and organisation through student leadership were most utilised to descending extent. Furthermore, the study identified marketing and organisation innovation to have the highest effects on investment returns. However, process and product innovation showed a weak and moderate effect on investment returns because management hastily implemented these services without understanding the consequences it has on investment returns in the long run.

The moderate effect of product and process innovation on student housing investment can be a predictor for future student housing investment innovation strategies for new entrants as they do not provide an immediate positive investment return. Key takeaways require management to incrementally implement these innovations and adopt space management practices that create opportunities for future product and process innovations in Ghana. Investors should capitalise on marketing and organisational innovations as the best innovation strategies that yield the highest returns in Ghana.

Student housing investors should focus on emerging student preferences such as entertainment, improved building services and Information Communication to stimulate student housing selection intentions.

Innovation diffusion in student housing is understudied. The closest connection of innovation diffusion theory to product enhancement, marketing and managerial improvement is a strategic tool that facilitates efficiency and productivity in student housing investment.

This paper aims to explore FinTech and its dynamic transitions in the banking industry. In particular, the study analyses the systemic innovation nature of FinTech-based innovations. The main contribution of this research study is the development of systemic innovation model which can be used as a dynamic tool to track the progress and pattern of technology development and diffusion. The research also discusses the latest financial innovation of PromptPay FinTech – the e-payment system in Thailand.

This research uses the case study approach to analyse the systemic innovation characteristics of FinTech-based innovations. This research offers a new systemic innovation model which is developed and can be used as a dynamic tool to track the progress and pattern of technology development and diffusion. The study uses FinTech-based innovations as case study samples to gain a better understanding concerning the systemic characteristics and the pattern of technology diffusion under the analytical framework of systemic innovation model. This research involves qualitative interviews with five major commercial banks in the financial services industry of Thailand.

The analyses of findings show the systemic characteristics of FinTech-based innovations in the banking industry, both at a global scale and Thailand case. The analyses have shown that systemic characteristics of the innovation process are the outcome of interactions between the complexity of the innovation and the capabilities of innovators in managing the innovation. The insightful implications on the systemic nature of innovation give the trend and direction of FinTech-based innovation development in the banking industry.

The main contribution which shows originality and value of this paper is the development of systemic innovation model. This research study develops a systemic innovation model to analyse the systemic characteristics which can be applied to all innovations in any industry. The model can also help track the progress and pattern of technology development and diffusion. Therefore, the model can be used to project the trend and diffusion of innovation competition in the banking industry.

Discusses the adoption and diffusion of product innovations among consumers. Examines the Cultural Anchoring model of diffusion, which comprises five sub‐areas: innovation process, trial/adoption process, diffusion process, assimilation/cultural anchoring, and aftermath. Surmises that certain technological innovations may foster a highly involving psychological dependence, with the individual′s self‐concept becoming strongly linked to his or her mastery over a new technology

Consumer adoption of shared products is a prerequisite for successful commercialization. The purpose of this paper is to explore what innovative characteristics of entity shared products can accommodate consumers' concerns and are likely to motivate adoption of consumers.

This paper used a conceptual model that combined the innovation diffusion theory and technology acceptance model to explore shared products adoption. It identified the direct and indirect effects of perceived app ease of use/online, perceived convenience of access/offline, perceived utility advantages and personal innovativeness on shared products adoption intention. Structural equation modeling was used for analyzing the questionnaire data from a sample of 479 users who used entity shared products such as shared cars, shared bicycles and shared power banks for mobile phones.

The empirical tests indicate that perceived utility advantages based on market innovation, perceived accessibility of usage rights based on technology innovation (including perceived app ease of use/online and perceived convenience of access/offline) and consumer personal innovativeness are the key factors affecting consumer adoption.

This paper constructs an innovation-adoption coupling model of entity shared products to understand shared products usage. The findings provide useful practical guidance for the design and development of shared products and “usage rights economy” business applications.

This paper aims to discuss the complexities and foresight of Mars colonization. There are many pioneers competing in a space race to Mars, for example, Elon Musk – SpaceX, Jeff Bezos – Blue Origin and Richard Branson – Virgin Orbit. The analyses are focused on the aerospace industry – the process of space adventures to Mars.

This study offers new methodological approaches – the development of a complexity metric and system innovation mode – to analyze how the complexities relate to the systemic nature of innovation. The complexity metric and system innovation model can be applied in various industries. These analysis tools can help gain insights into the strategies for achieving the diffusion of commercial space.

The analyses of findings have shown that, despite various attempts among the pioneers in a space race to colonize Mars (Elon Musk – SpaceX, Jeff Bezos – Blue Origin and Richard Branson – Virgin Orbit, among others), the aerospace industry has not yet reached a stage of commercialization. The commercial space to Mars is of low systemic nature at present. Many companies compete in a space race to develop technologies on a proprietary basis. However, the highest complexity level suggests a multinational and intergovernmental collaboration to achieve economies of scale and economies of scope as well as accelerate the process of technology diffusion – successful commercial space for the interplanetary settlement.

The main contribution that shows originality and value of this paper is the development of a complexity metric and system innovation model which can be used to explore how the complexities relate to the systemic nature of innovation and how they relate to the strategies in managing technological innovations. The new methodological approaches can be used and applied to various industries.

This paper aims to describe how the experience feedback (EF) from building projects contributes to product platform development in house-building companies. House-building companies seek improvements to decrease costs, improve flow and decrease variability. Industrialised concepts using predefinitions in product platforms have provided a way of storing and reusing knowledge in project-based house-building organisations. However, the innovation in platforms is mainly incremental and based on EF from implementations in projects.

Qualitative data were gathered via interviews, archival studies and observations, and analysed to identify the underlying structures used to manage the incorporation of EF during platform development. Four different EF channels were studied at one Scandinavian house-builder. The data are explained using an analytical framework based on diffusion of innovation, product platforms and EF.

EF is distributed over the value chain to improve the platform over time. By using multiple channels with differing contents, it is possible to balance client demands and variation with production efficiency. Platform development using feedback channels provides opportunities for double-loop learning. Operative work on projects and the strategic decisions made by developers continuously improve the platform through a combination of knowledge pull and push.

A combination of different EF channels and strategies for developing knowledge pull are shown to be essential for the incremental development of product platforms in project-based house-building organisations. The development of product platforms requires a shift away from the construction industry’s dominant project focus towards a more product-oriented view of house-building. Integrating the design phase with the supply chain enables variety but also creates a need for continuous platform development.