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There is an identified need in higher education research for methods which have the capacity to generate conceptual insights grounded in concrete local practice but with wider applicability in understanding and facilitating research-based change. This chapter outlines an intermediate approach to qualitative data analysis which can support theoretical knowledge advancement from practice-based research, which I call the difference-within-similarity approach. It involves a particular way of conducting dialogues with our data: of interanimating similarities and differences within our qualitative datasets. The approach outlined involves first identifying a similarity, then systematically examining differences within that similarity to generate theoretical explanations. Drawing on sociocultural theorising, particularly dialogic theory and cultural–historical activity theory, the approach is based on the idea that new meanings arise from a comparison of multiple perspectives on the ‘same’ phenomenon. The tensions between such perspectives are seen as a key driver for change in educational practice. Therefore, articulating and examining such tensions in our data gives an opportunity to simulate the possibility of change in our analysis and, hence, develop insights which can inform change beyond local settings. Important here is that the differences examined are bound together by an analytically productive similarity. Through multiple research examples, the chapter identifies and illustrates a range of ways of articulating productive analytical similarities for comparison in our data: through theory/literature, through forward and backwards processing of data itself and through a process termed ‘weaving’.

This chapter reviews key research on the similarities and differences in leadership and management across different regions of the world. It also looks at similarities and differences on other relevant aspects, that is, commitment, work values, personality and emotional intelligence. Research has tended to focus on drawing out the differences as that appears to be worthy of news and attracts interest. We also report on the types of errors in research which might actually make real differences appear much larger. The reality is that what we find is a great deal of similarity in leadership and management behaviour across the different regions of the world. Given these similarities, can we develop a management level Situational Judgment Test (SJT) that can be used effectively across different world regions? We believe this can be achieved by identifying SJT items that work consistently across world regions and then assembling a bias-free test with robust psychometric properties.

Purpose – This chapter reflects on my research experiences as a heterosexual man interviewing gay clergy. The chapter focuses on the interviewer/interviewee relationship reflecting on the place of similarity and difference in the research interaction.

Methodology/approach – The chapter reflects on my experiences of undertaking feminist inspired qualitative interviews on sensitive issues.

Findings – The chapter argues for a move beyond a binary understanding of similarity and difference and illustrates interviews as dynamic interactions.

Research limitations/implications – It is hoped that the reflections presented will inform future research in sensitive areas and encourage an open, engaged and reactive approach to interviewing around sensitive topics.

The purpose of this paper is to investigate and theoretically explain how line managers and lower-status experts work together in public health-care organizations. Hence, this study explores how lower-status experts influence line managers' decision-making and task prioritizing in order to guide staff experts' cooperation and performance improvements.

The authors used a qualitative method for data collection and analysis of the experts' and line managers' explanations about their cooperation. A theoretical approach of experts' identity positioning, in terms of differences and similarities, was used in analyzing the interaction between managers and experts.

This study shows that similarities and differences in positioning acts exist simultaneously. Similarity is constructed by way of strategic and professional alignment with the line managers' core tasks. Differences stem from the distinction between knowledge-grounded skills and professional attributes such as language, analytical tools, and jargon. Lower-status experts need to leave their entrenched positions and match the professional status of line managers in both knowledge aspirations and appearance to reach a respected approach of experts' identity positioning.

Unlike many previous studies, this study demonstrates that similarities and differences in positioning acts exist simultaneously.

Local marketing decisions are too often made on a dichotomous basis, either standardize or fully adapt. However, similarities are too substantial and differences go too deep to be ignored. This article aims to articulate similarities and differences in local consumer experience across multiple contexts.

Language, being used daily in local contexts, reflects local knowledge (Geertz). This paper shows how translation/back‐translation can be used as a discovery tool, along with depth interviews and checks of researcher interpretations by informants, to generate cognitive mapping of consumption and taste experiences. Local words, used as emic signals, are combined into full portraits of the local experiences as narratives linking people to products and taste. Local portraits can then be merged to derive commonalities emergent from within the contexts studied. The comparative thick description framework is applied to the bitterness and crunchiness taste experiences in ten countries (China, Croatia, El Salvador, France, Germany, Japan, Mexico, Thailand, Tunisia, Turkey) and nine languages.

Local experiences in several different languages and countries in different areas of the world can be surveyed, compared, and organized into cognitive maps (Eden), which highlight commonalities and differences between contexts. In essence, differences are qualitative, dealing with creolization patterns, local consumption experience, local preferences, perceptions, and associations.

This approach can be considered as interpretive and, although driven by a systematic approach, depends on researcher and informant expertise and rigor.

Cognitive maps help evaluate cross‐national differences and similarities in local markets. The emergent similarities and differences are highly meaningful for glocalizing marketing strategies, in terms of advertising, branding, and packaging.

Significant insights derived from this method can be tested in a more traditional and applied manner. This allows quicker insights into new local marketplaces and a progressive enrichment of cognitive maps with new languages and countries.

This study aims to systematically examine gender specific behavioral differences and similarities in online shopping consumers, underlying theories for such differences and similarities and moderating and mediating roles of gender in studying the effects of online marketing strategies. This synthesis explores gender differences and similarities from a wide range of online settings, including readiness for adoption of new technology, willingness to make online payments, trust in online vendors, perception and behavior toward online business websites and perceived online service quality.

A systematic approach was adopted to derive and then analyze the existing literature. The authors accessed relevant literature from three electronic databases. After a thorough screening process and applying inclusion and exclusion criteria, the study shortlisted 61 academic articles from an initial pool of 187 papers.

The findings reveal more differences than similarities between men and women as online consumers. Men generally have more favorable attitudes toward e-tailers (electronic retailing), online purchase/re-purchase and e-payments than women do. Social influences positively affect the online purchase intentions of men and women, but they have a more substantial effect on women. Privacy concerns negatively affect the online trust of men and women, but they also manifest a more significant influence on women.

Findings of review guide practitioners in formulating effective positioning and communication strategies that enable them to appeal to gender-specific consumer segments in multiple products and business contexts. It offers guidelines to online businesses for developing e-business platforms (websites) that persuade the target audience across gender groups, based on consumer browsing and web navigation preferences.

This review fulfills the need for a systematic synthesis of empirical research vis-à-vis online consumer behavior studies to find gender-specific perceptions, attitudes and behaviors.

This study aimed to clarify the criteria for subjective evaluation of the similarities and differences between virtual and actual pants and propose a quantitative evaluation method for those similarities and differences based on geometric features related to the evaluation.

Using patterns, we made five pairs of actual pants for a dummy in five fabrics. We simulated virtual pants with a 3-D simulator. Sensory evaluation was conducted with images of the virtual and actual pants: 20 participants compared the images based on a questionnaire. For the structure of evaluation, the authors undertook analysis of variance and principal component analysis. The actual and virtual pants were geometrically compared using the 3-D scanned data. To investigate the relationship between quantitative and sensory evaluation, the authors calculated the correlation coefficients.

The authors found that subjects perceived the differences between actual and simulated pants. When comparing the virtual and actual pants, the criteria for the differences were the silhouette from the front view, hem width, waist and wrinkles. Using differences in the hem width, it would be possible to evaluate the differences between actual and simulated pants. Roughness and smoothness of the silhouette also affected evaluation.

The authors clarified the evaluation criteria for the similarities and differences between virtual and actual pants. The authors proposed a quantitative evaluation method for the similarities and differences between virtual and actual garment based on our criteria. This study will be of benefit to 3-D simulator users and developers.

To share research findings on the criteria female and male managers use to judge the trustworthiness of their co‐workers.

Quantitative study involving 321 female and 849 male managers attending leadership development programmes at business schools in Europe and Asia. Male and female respondents were compared on the importance they placed on four criteria of trustworthiness: ability, benevolence, integrity and cultural similarity. Male and female responses were also compared according to their region of origin.

There are no significant differences between women and men on the importance placed on a co‐worker's ability, but women as a group place significantly more importance on a co‐worker's benevolence, integrity and cultural similarity. However, when compared by region of origin (i.e. Europe, Southeast Asia, and North America), no significant differences are found between men and women within the same region, but important differences emerge between men and women across the three regions.

Owing to sample composition, the broader region of origin was used as an indicator of cultural differences, as opposed to national culture or ethnicity. In addition, the use of western‐developed concepts and instruments may have influenced the responses in Asia.

These findings have important implications for building and rebuilding trust between employees, particularly in organisations characterised by cultural and gender diversity.

This research fills an important knowledge gap in the fields of trust and diversity by providing much needed empirical data on the behaviours related to judgments of trustworthiness, and how these may differ by gender or by culture.

This article reviews the historical development of the treatment of religious organizations in journals centered on religion.

The article asks four questions: (1) Are religious organizations different from other kinds of organizations? (2) What factors produce differences or similarities between religious and other organizations? (3) Are religious organizations different from each other?

Differences from other kinds of organizations are based in beliefs/theology. But there is a constant concern with the bureaucratization of religious organizations as they are subject to general organizational influences such as scale and geographical dispersion. However, it is argued that these general influences emanate from belief systems. We suggest the need for a renewed attention to a comparative organizations perspective in organization theory – one that appreciates the similarities and differences between sectors and within sectors.

Not only are there differences between religious and nonreligious organizations, but there are also substantial differences between religious organizations. There are also similarities between religious and nonreligious organizations, as well as similarities between religious organizations. The way forward for both the study of religious organizations and organizational theory in general is to look for explanations for these similarities and differences.

This theoretical research endeavors to find common ground in the ostensibly inconsistent results of studies on the impact of cultural similarities and differences on strategic partnerships. Some findings suggested that partners have to possess similar cultural characteristics in order to achieve success, while others showed that cultural distance had a positive effect on efficiency and the competitiveness of partnerships. I systematically analyze the equivocal evidence of influence of both commonalities and differences on partnerships' outcomes, highlighting conditions under which they can be either beneficial or dysfunctional. Several propositions are formulated in regard to the role of qualitative and quantitative differences in both organizational and national cultures. Further, the theoretical and practical implications are also discussed.