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Representative cultural heritage sites and monuments around the world have been lost or damaged by natural disasters, human conflicts and daily erosion and deterioration. Documentation and digital preservation by using three-dimensional (3D) modeling techniques enables to ensure the knowledge and access for future generations. Efficient working methods and techniques should be proposed for this purpose.

In this paper, a methodology for the generation of 3D photorealistic models of representative historical buildings is introduced, for using data are obtained using terrestrial laser scanning systems and photogrammetry.

In this paper, an approach to reconstruct 3D photorealistic models by using laser scanning and photogrammetric data is shown. Combination of data from both sources offers an improved solution for 3D reconstruction of historical buildings, sites and places. Integration of 3D models into virtual globes and/or software applications can ensure digital preservation and knowledge for next generations.

Results obtained in a concrete building are shown. However, each building or studied area can show some other different drawbacks.

The study enables to generate 3D and four-dimensional models of most valuable buildings and contribute to the preservation and documentation of the cultural heritage.

The study enables digital documentation and preservation of cultural heritage.

A proper solution at field (in a real and complicated case) is explained, in addition to the results, which are shown.

Social media has been gaining importance in recent years as an integral part of entrepreneurs’ business and marketing strategies. At the same time, the entrepreneurial use of social media can lead to dark and negative consequences. This aspect has received less attention in the literature so far. The purpose of this study is to advice entrepreneurial practitioners to balance the sides of pros and cons as being an inherent reality to acknowledge the full scenario of business life and the interplay of diverse influences.

The qualitative interviews focused on the dark side experiences of micro-entrepreneurs on social media and on strategies to protect their private identities and businesses from those dark side effects. For the theoretical classification of dark side experiences, the framework of Baccarella et al. (2018) was used and adapted based on the experiences reported.

To the best of the authors’ knowledge, the study is one of the first to provide an understanding of the negative experiences micro-entrepreneurs face on social media. The research showed the relevance of five out of the seven dark-side building blocks and identified time as a further influential aspect. Thereby, the authors learn to comprehend the negative sides of social media for micro-operated businesses. The findings highlight the need to understand entrepreneurial social media use with simultaneously negative hazards and economic and social challenges. Addressing the entanglement of the entrepreneurial and private selves of micro-entrepreneurs, the findings demonstrate entrepreneur’s attempts of distancing or cleaning the negativity from their private identities and their businesses.

This paper problematizes dark sides as critical elements in entrepreneurial practice, which are too often neglected when discussing entrepreneurial marketing in general and entrepreneurship in social media specifically. The self is always captured between two sides, including the problematic (“dark”) and the bright.