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The purpose of this paper is to identify and analyze socio-cultural and political forces which have shaped anti-violent attitudes and strategies of the Batek and Batek Tanum of Peninsular Malaysia.

Data collection during the authors’ long-term, multi-sited ethnographic fieldwork among the Batek and Batek Tanum in Peninsular Malaysia. Methodology included participant observation, semi-structured interviews and a literature review of texts on the Orang Asli and anthropological theories on violence.

Traumatic experiences of past violence and atrocities greatly influence the Batek's and Batek Tanum's present attitudes toward direct and structural forms of violence. A variety of anti-violent strategies are adopted, including the choice to escape when physically threatened. Rather than demonstrating “weakness,” this course of action represents a smart survival strategy. External violence reinforces values of internal cooperation and mutual-aid that foraging societies, even sedentary groups, typically privilege. In recent years, the Batek's increasing political awareness has opened new forms of resistance against the structural violence embedded within Malaysian society.

The study proposes that societies cannot simply be labelled as violent or non-violent on the basis of socio-biological theories. Research into hunter-gatherer social organization and violence needs to be reframed within larger debates about structural violence. The “anti-violence” of certain foraging groups can be understood as a powerful form of resilience to outside pressures and foraging groups’ best possible strategy for survival.

The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends.

An exploratory Australian survey of Sydney consumer red meat choices is used covering dietary preferences, meat eating patterns, reasons and levels of concern for economic and environmental issues. Analysis of dietary guidelines and marketing campaigns in relation to the survey findings is conducted.

The survey highlights: lack of awareness about the link between meat consumption and environmental well-being; widespread inaccuracy of health messages related to meat consumption; influence of the meat industry in promoting excessive meat consumption; pervasiveness of the link between red meat consumption and national identity, social status, prestige and masculinity; and urgent need for government-supported social marketing interventions and the demarketing of meat.

This is the first study to propose social marketing based on the health and environmental co-benefits of reduced red meat consumption.