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Article
Publication date: 4 July 2016

Serena Carpenter, Bruno Takahashi, Alisa P. Lertpratchya and Carie Cunningham

The purpose of this study is to examine the strategic organization-public dialogic communication practices of universities in the USA. The authors used the dialogic model of

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Abstract

Purpose

The purpose of this study is to examine the strategic organization-public dialogic communication practices of universities in the USA. The authors used the dialogic model of communication to explore the extent to which higher education sustainability leaders (SL) at the top 25 USA sustainable engage in relational communication strategies.

Design/methodology/approach

The qualitative study involved semi-structured interviews with campus sustainability and student group leaders from a mix of regional areas in the USA. The authors examined the transcripts for concepts argued to exist within the dialogic model of communication from the public relations field.

Findings

Results reveal that SL rely on dialogic communication strategies to recruit active participants, build stakeholder bridges across campus and empower individuals to have an impact within specific sustainability areas. Communicators most likely engaged in empathy, followed by propinquity, mutuality, commitment and risk of the dialogic model.

Research limitations/implications

The authors extended the dialogic model of communication by identifying theoretical issues and scale items that can be used to measure each dimension of the model in future work.

Practical implications

The results reveal several ways that institutes of higher education could successfully use relational strategies to promote sustainability across multiple campus groups and departments by recruiting campus ambassadors, collectively defining sustainability and sharing public progress reports.

Originality/value

Few studies of sustainability in higher education holistically examine the relationship building practices of organizations that promote sustainability, despite the fact that communication is identified as a key factor in the successful implementation of sustainable actions.

Details

International Journal of Sustainability in Higher Education, vol. 17 no. 4
Type: Research Article
ISSN: 1467-6370

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Article
Publication date: 6 February 2017

Annelieke C. van den Berg and Joost W.M. Verhoeven

The rise of social media such as Facebook and Twitter has provided employees with means to share work-related information. Increasingly, social media governance policies are…

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Abstract

Purpose

The rise of social media such as Facebook and Twitter has provided employees with means to share work-related information. Increasingly, social media governance policies are implemented to negotiate the risks and opportunities of such behaviors. The purpose of this paper is to unveil the motivations behind managers’ attempts to govern these behaviors.

Design/methodology/approach

Semi-structured interviews were conducted with ten communication managers of various organizations. Higgins’ regulatory focus theory (Higgins, 1997) was used to examine whether managers adopted a prevention or promotion focus to social media, and whether regulatory focus affected the measures taken toward social media governance.

Findings

Prevention and promotion foci were both observed among managers, and differed per communication model. Managers who employed dialogic models of communication were primarily promotion-focused and emphasized opportunities to improve stakeholder relations, while managers who employed one-way models were primarily prevention-focused and highlighted the risks of social media (e.g. the risk of employees publishing messages that contradict corporate communication and confuse stakeholders). Social media governance differed depending on regulatory focus. In the prevention scheme managers usually attempted to regain control by restricting social media to private use only, while in the promotion focus managers trained and facilitated employees for work-related social media use, to various extends.

Originality/value

By examining the interplay of regulatory focus, communication models and governance, this paper sheds light on the rationale behind social media governance policies that are implemented in organizations.

Details

Corporate Communications: An International Journal, vol. 22 no. 1
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 12 June 2017

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Prevention and promotion foci were both observed among managers and differed per communication model. Managers who used dialogic models of communication were primarily promotion-focused and emphasized opportunities to improve stakeholder relations, while managers who used one-way models were primarily prevention-focused and highlighted the risks of social media (e.g. the risk of employees publishing messages that contradict corporate communication and confuse stakeholders). Social media governance differed depending on regulatory focus. In the prevention scheme, managers usually attempted to regain control by restricting social media to private use only, while in the promotion focus managers trained and facilitated employees for work-related social media use, to various extents.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Human Resource Management International Digest, vol. 25 no. 4
Type: Research Article
ISSN: 0967-0734

Keywords

Book part
Publication date: 22 October 2020

Iliana Giannouli

For many decades, foreign correspondents have been regarded as a highly prestigious press corps with the core proposition of bearing witness to events in remote places. However…

Abstract

For many decades, foreign correspondents have been regarded as a highly prestigious press corps with the core proposition of bearing witness to events in remote places. However, the advent of the Internet and the new technologies has challenged this position. Citizens living where the events occur can make use of a wide range of digital technologies and inform the rest of the world, without the need for the journalist intermediaries who were essential in the past. In addition, the new economic pressures brought to legacy media by the digital technology have paved the way for the rise of a new type of foreign correspondent, the multiskilled staffer, who has to be technologically literate in order to fulfil his daily task. This study based on 51 interviews with foreign correspondents aims at investigating how the foreign correspondents perceive these trends in their daily working routines and if the digital technology has caused a deprofessionalization of the foreign correspondence or we are witnessing the emergence of a new professional discourse which embraces a new core of professional traits.

Details

The Emerald Handbook of Digital Media in Greece
Type: Book
ISBN: 978-1-83982-401-2

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Article
Publication date: 19 August 2022

Abhishek Behl, Pankaj Dutta, Pratima Sheorey and Rajesh Kumar Singh

The study explores the role of dialogic public communication and information quality (IQ) in evaluating the operational performance of donation-based crowdfunding (DBC) tasks…

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Abstract

Purpose

The study explores the role of dialogic public communication and information quality (IQ) in evaluating the operational performance of donation-based crowdfunding (DBC) tasks. These tasks are primarily used to support disaster relief operations. The authors also test the influence of cognitive trust and swift trust as moderating variables in explaining the relationship between both IQ and dialogic communication with operational performance.

Design/methodology/approach

The authors used a primary survey to test the hypotheses. A total of 203 responses were collected from multiple crowdfunding platforms. The authors used archival data from task creators on donation-based crowdfunding platforms, and a structured questionnaire is also used to collect responses. Data are analyzed using Warp PLS 6.0. Warp PLS 6.0 works on the principle of partial least square (PLS) structured equation modeling (SEM) and has been used widely to test path analytical models.

Findings

The authors found out that the operational performance is explained significantly by the quality of information and its association with dialogic public communication. The results support the arguments offered by dialogic public communication theory and trust transfer theory in assessing the operational success of DBC. The study also confirms that cognitive trust positively moderates the relationship between IQ and organizational public dialogic communication and operational performance. It is also revealed that the duration of the DBC task has no significant control over dialogic public communication.

Practical implications

The study lays practical foundations for task creators on DBC platforms and website designers as it sets the importance of both IQ and dialogic communication channels. The communication made by the task creator and/or the DBC platforms with the donors and potential donors in the form of timely and appropriate information forms the key to the success of any DBC task. The study also helps task creators choose a suitable platform to improve performance.

Originality/value

The authors propose a unique framework by integrating two theoretical perspectives: dialogic public relation theory and trust transfer theory in understanding the operational performance of donation-based crowdfunding tasks. The authors address DBC tasks catering to disaster relief operations by collecting responses from task creators on DBC platforms. The study uniquely positions itself in the area of information and communication.

Article
Publication date: 17 February 2022

Wenbin Dai and Allen Z. Reich

This study aims at investigating the differential impact of different CSR communication strategies on consumers' brand trust and consequent attitudes and behaviors in the credence…

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Abstract

Purpose

This study aims at investigating the differential impact of different CSR communication strategies on consumers' brand trust and consequent attitudes and behaviors in the credence goods market.

Design/methodology/approach

An experimental laboratory study was conducted to collect data from graduate students (n = 414) from two Chinese universities. Structural equation modeling was used to test the hypothesized model.

Findings

The results show that a dialogical communication strategy, compared to a monological communication strategy, is significantly more effective in increasing consumers' brand trust for credence goods as well as their willingness-to-buy and positive word-of-mouth. The results also confirm the mediating effect of CSR knowledge and the moderating effect of broad-scope trust on the relationship between CSR communication strategies and brand trust.

Practical implications

This study implies that in order to promote consumer trust and supportive behaviors toward brands, managers of companies in credence goods market should consider the increased use of various dialogical CSR communication strategies.

Originality/value

The study is one of the first to verify the impact of dialogical vs monological CSR communication strategies on consumers of credence goods.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 1
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 10 September 2020

Ülle Pärl, Elina Paemurru, Kristjan Paemurru and Helen Kivisoo

This paper analyses the extent to which public sector (PS) and non-profit (NP) organisations' reports and reporting processes adopt an IR framework as model of dialogical

Abstract

Purpose

This paper analyses the extent to which public sector (PS) and non-profit (NP) organisations' reports and reporting processes adopt an IR framework as model of dialogical accountings and accountability (DAA) for dialogue with stakeholders.

Design/methodology/approach

The paper provides an overview of accountings and accountability in PS and NP organisations. The concept of dialogical communication with stakeholders is studied. The theoretical framework of DAA is supported by empirical investigation through the case studies of two organisations, one PS and one NP organisation. To contextualize findings from the case study, Estonian private schools' published management reports were analysed to explore integrated reporting (IR) elements. The paper ends with discussion and conclusions.

Findings

NP and PS aimed to improve their reporting practices. Reporting in the PS organisation were based on traditional accounting and accountability models which work in stable and non-competitive environment. IR, as a format for DAA, could bring added value to the PSO, but the mechanisms to make it work are missing. The NP organisations were already spontaneously practising some IR elements. After learning about IR, the NP organisation committed to IR principles and benefited from its guidelines. Implementing IR together with the concepts of dialogical communication, the organisations could create and benefit from better cooperation with their stakeholders both internally and externally.

Research limitations/implications

The case study research does not allow for generalisation of the results, which are limited to the case organisations' context and based on their management's subjective opinions. The limitation of qualitative content analysis as a research method in current study, is its possible subjectivity. The limitation is represented by the fact that only one year's data was for analysis.

Practical implications

This paper can be useful to any PS or NP institution willing to enhance its public accountability and developing dialogue with stakeholders for creation and innovation. This study serves to inform organisations that are searching for ways to improve awareness of IR for communication and co-creation purposes.

Social implications

This study could help in defining the framework for a larger scale IR-related study in finding trends in PS and NP organisations. The study is a platform for exploring the aspects of developing dialogue with different stakeholders of IR implementation and application process.

Originality/value

The conceptual novelty of the research lies in connecting IRF and dialogical communication concept. The focus is to understand how IR expedites dialogical communication in light of IR framework. In current paper, we observe the presence of IR elements in public sector and non-profit sector organisations' reports.

Details

Journal of Public Budgeting, Accounting & Financial Management, vol. 34 no. 1
Type: Research Article
ISSN: 1096-3367

Keywords

Article
Publication date: 2 August 2019

Robert E. Hinson, John Paul Basewe Kosiba, Henry Boateng, Raphael Odoom and Ransford Edward Gyampo

Despite the recognisable importance of nation brand websites, they have seemingly not been the focus of dialogic communication interrogations of marketing and communications

Abstract

Purpose

Despite the recognisable importance of nation brand websites, they have seemingly not been the focus of dialogic communication interrogations of marketing and communications scholars. This paper is one of the initial attempts to address such research lacuna. The paper aims to examine the dialogic potential of the Brand South Africa website and its effect on the country’s image, as well as the impact of this image on consumers’ (tourists) visiting intentions.

Design/methodology/approach

Drawing from the dialogic communication and impression management theories, the authors applied partial least squares structural equation modelling (PLS-SEM) to analyse data solicited from 672 participants via an electronic survey.

Findings

This paper demonstrates that the dialogic communication principles of the Brand South Africa website have positive influences on the image impression of South Africa. Country image impression was also found to have a significant effect on intentions to visit.

Practical implications

This study is of potential benefit to researchers, government agencies and those responsible for nation branding.

Originality/value

This study contributes to marketing and tourism literatures, by drawing on theories of dialogic communication principles and impression management, to fill the gap regarding the effect of nation brand websites on country image impression and visiting intention of consumers (tourists).

Details

European Business Review, vol. 31 no. 5
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 17 May 2022

Marjon Elshof and Bram Hendrawan

Many organisations wrestle with how to develop value-oriented businesses and societies. A humanistic communication approach that promotes understanding and dialogue amongst…

Abstract

Purpose

Many organisations wrestle with how to develop value-oriented businesses and societies. A humanistic communication approach that promotes understanding and dialogue amongst stakeholders can contribute to a solution. Communication professionals play a pivotal role in achieving a humanistic communication process. This paper aims to determine the significance of humanistic communication professionals and their characteristics.

Design/methodology/approach

A literature review was conducted to identify the characteristics of humanistic communication professionals. Thereafter, the extent to which such characteristics have been implemented in competency models in the Netherlands was investigated. This country’s strong tradition of developing competencies for communication professionals has resulted in competency models that serve as standards for professional development.

Findings

The literature review shows that a humanistic approach to communication is characterised by dialogic engagement and social listening to build and maintain trust, foster transparency and create engagement with stakeholders. Communication professionals can act as “cultural interpreters”, “organisational listeners” and “stewards of meaning”. The human element plays a key factor in the competency standards for communication professionals in the Netherlands, although the extent to which they are embedded varies. The analysis shows a shift from passing on a message towards dialogue and engagement.

Originality/value

Most studies of communication professionals’ competencies have been based on roles or tasks they perform. Little scholarly attention has been paid to competencies that add to developing value-oriented businesses and societies. This paper focuses specifically on how communication professionals can contribute to creating humanistic organisations.

Details

Journal of Communication Management, vol. 26 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 3 January 2023

Linwan Wu, Naa Amponsah Dodoo and Chang-Won Choi

Anthropomorphized brands have been widely used as marketing communication tools to engage consumers on social media, especially on Twitter. Guided by the social exchange theory…

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Abstract

Purpose

Anthropomorphized brands have been widely used as marketing communication tools to engage consumers on social media, especially on Twitter. Guided by the social exchange theory (SET) and the dialogic theory, this study aims to investigate how anthropomorphized brands leverage different communication strategies on Twitter and how these strategies are related to consumer engagement.

Design/methodology/approach

Supervised machine learning was used to identify the communication strategies (i.e. message types and dialogic principles) of 125,887 tweets from 21 brand characters. Some statistical analyses (e.g. frequency analysis, Chi-square analysis and Poisson regression analysis) were performed to explore the relationships between communication strategies and consumer engagement (i.e. retweets and replies).

Findings

The majority of anthropomorphized brands’ tweets belonged to the socioemotional category and the most adopted dialogic principles were generation of return visits and conservation of visitors. Consumers engaged more with socioemotional tweets as well as the tweets that adopted the principles of dialogic loop and conservation of visitors. There were clear relationships between message types and dialogic principles in anthropomorphized brands’ tweets, and certain dialogic principles were found to effectively improve consumer engagement with certain message types.

Originality/value

To the best of the authors’ knowledge, this study is the first to investigate the communication strategies of anthropomorphized brand characters on Twitter using computational research methods. It not only provides brand managers a systematic review of how current anthropomorphized brands communicate with consumers on Twitter and what strategies work more effectively to trigger consumer engagement but also contributes to theory building in brand management by integrating the SET and the dialogic theory in brand anthropomorphism research.

Details

Journal of Product & Brand Management, vol. 32 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

1 – 10 of over 3000