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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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Article
Publication date: 13 February 2017

Seth Ketron, Rodney Runyan and M. Theodore Farris II

The current work reviews all retailing articles published in four prominent retailing journals – Journal of Retailing, Journal of Retailing and Consumer Services

Abstract

Purpose

The current work reviews all retailing articles published in four prominent retailing journals – Journal of Retailing, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, and International Review of Retail, Distribution and Consumer Research – in the 2009-2015 period, picking up where Runyan and Hyun (2009) left off. The purpose of this paper is to identify leading authors and institutions in retailing research based on overall impact.

Design/methodology/approach

Content analysis/literature review/descriptive research.

Findings

In total, 1,392 articles were published during this time period, and through a procedure of weights and adjustments for author count, journal impact, journal quality, and journal publishing opportunity, the findings reveal that research collaboration is highly prevalent, as evidenced by the high number of multi-authored papers and cross-university/international partnerships. Additionally, some authors and institutions remain influential, while others have emerged as highly influential in the last seven years. This shows the dynamic nature of the field and the need to remain active in quality publishing.

Research limitations/implications

Scholars must understand that several factors influence impact judgments, which cannot be assessed using raw counts alone. Journal quality, impact, and publishing opportunity as well as author counts are important elements to consider.

Originality/value

These reviews are vital to the field in that they provide status updates on scholarship, so these reviews should be done periodically. Additionally, the findings in this paper provide a more holistic understanding of research impact and permit better assessment for scholars and administrators.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 2
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 9 September 2014

Dhruv Grewal, Anne Roggeveen and Jens Nordfält

This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in…

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2578

Abstract

Purpose

This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted.

Design/methodology/approach

The purpose is to explore how different cues impact consumer reactions to prices.

Findings

These cues include both cues regarding the price itself (e.g. the level of the discount, how the price is broken into component parts, the starting price in an auction), as well as non-price-related cues (e.g. private labels, brand familiarly, consumer ratings, creativity of an ad). In addition, this special issue includes a review article which provides a comprehensive review of behavioral pricing research.

Originality/value

The contributions of seven papers included in this special issue have been highlighted.

Details

Journal of Product & Brand Management, vol. 23 no. 6
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 June 2005

To study the strategies of eBay as it moves on from its now “traditional” online market for the masses to extend its expertise into areas such as business to business. The

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6693

Abstract

Purpose

To study the strategies of eBay as it moves on from its now “traditional” online market for the masses to extend its expertise into areas such as business to business. The paper also considers online trading in general.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Amanda Aldridge notes that, as well as being an online auction, eBay is increasingly acting as a shop‐front for new goods sold by professional retailers at fixed prices. She recommends that retailers start selling small batches of goods on eBay and to consider how to integrate this with their existing multi‐channel strategies. Glenn Baker warns that, with the fragmentation of traditional marketing media and the rise of the Internet, any company without an e‐marketing strategy may fall by the wayside. Dhruv Grewal et al. suggest that although online retailing started out as a separate retail format, it has now become part of a multi‐channel strategy. They list, and explain, various limiters and enablers to Internet retailing growth. Ralph A. Oliva says that some of the benefits and innovations being brought to individual customers by eBay are now available to small businesses, and that eBay is creating a new marketplace for the sort of things small businesses need. Growth to service bigger industries is a distinct possibility.

Originality/value

Offers advice to businesses which have not yet taken the “online plunge” that they might be wise to test the water, accepting it as just another channel for their goods.

Details

Strategic Direction, vol. 21 no. 6
Type: Research Article
ISSN: 0258-0543

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Content available
Article
Publication date: 21 March 2016

Anne L. Roggeveen and Dhruv Grewal

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2973

Abstract

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Journal of Consumer Marketing, vol. 33 no. 2
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 2 September 2014

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen and Krista M. Hill

Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing tactics and reports the results of 12 in-store…

Abstract

Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing tactics and reports the results of 12 in-store experiments conducted in cooperation with different retail chains. Experiments 1–3 address in-store signage (digital, floor) and reveal that digital screens and signage can draw customers toward merchandise and deeper into shopping aisles. Experiments 4–6 explore the impact of the organization of a display (vertical, horizontal, diagonal, waterfall) and generally demonstrate the superiority of vertical organizations of merchandise. In Experiments 7–9, results pertaining to the location of a product in a store highlight the importance of placing merchandise at eye level. With Experiments 10 and 11, the authors reinforce the importance of retail atmospherics (scent, lighting). Finally, Experiment 12 explores product placement and other factors that can enhance the effectiveness of in-store merchandise demonstrations.

Details

Shopper Marketing and the Role of In-Store Marketing
Type: Book
ISBN: 978-1-78441-001-8

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Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
ISBN: 978-1-78441-001-8

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Article
Publication date: 1 June 2001

Jeanne Lauren Munger and Dhruv Grewal

This research examines the effects of bundling format (partially‐bundled attributes vs. unbundled attributes) and framing of promotional discounts (rebate, discount and…

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7817

Abstract

This research examines the effects of bundling format (partially‐bundled attributes vs. unbundled attributes) and framing of promotional discounts (rebate, discount and free‐options) on perceived quality, price acceptability, perceived value and subsequent purchase intentions. The results indicate that price reductions that are framed as providing “free” product options are perceived more favorably than conventional discounts which, in turn, are more favorable than rebates, holding the total amount of a price reduction constant. The results also suggest that unbundling of deals (or segregation of gains) enhances these perceptions.

Details

Journal of Product & Brand Management, vol. 10 no. 3
Type: Research Article
ISSN: 1061-0421

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