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Instant messaging (IM) apps like WhatsApp have given an impetus to rapid sharing of information through multimedia messages in this information age and their clear impact has been noticed in the academic sector. The present study is conducted with the aim to understand the magnetism of WhatsApp among veterinary students. The major purpose of the study is to analyse the use of WhatsApp for academic proposes with a special emphasis on its impact on studies.

Data were collected from students of Guru Angad Dev Veterinary and Animal Sciences University (GADVASU) using questionnaires as a tool. Questionnaires were randomly distributed among 100 postgraduate (PG) and 100 undergraduate (UG) students. In total, 78 PG and 77 UG students responded to the survey.

More than 90 per cent of the students were using WhatsApp for academic purposes. More UG students were using WhatsApp to chat, share images/videos and so forth for academic purposes as compared to PG students. Nearly two-thirds of the students admitted that addiction to using WhatsApp diverted attention from doing any other kind of activity. More than 75 per cent of the users were using WhatsApp while studying at their home or hostel. About 28 per cent of the students said that the use of WhatsApp had affected their studies, and more than 60 per cent of these students noticed a positive effect.

WhatsApp increases knowledge sharing, leading to enhanced creativity. Thus, WhatsApp can contribute significantly to the academic community by users consciously controlling its use and not allowing its addictive nature to divert attention from their studies.

The purpose of this study is to examine the impact of sustainable supply chain management (SSCM) practices on both competitive advantage (CA) and organizational performance (OP) in the manufacturing sector in Ethiopia.

Data for the study were collected from a sample of 221 manufacturing companies operating in the four manufacturing groups/sectors in Ethiopia. In addition, data analysis was performed using the partial least squares method, which is a variance-based Structural Equation Modeling approach in the Smart-PLS software version (SmartPLS 4.0).

Based on the statistical analysis of the collected data, it demonstrates that SSCM has a significant and positive impact on both competitive advantage and organizational performance. Furthermore, statistical findings offer proof of the clear connection between competitive advantage and organizational performance. Moreover, competitive advantage indirectly mediates the relationship between SSCM and OP.

The primary limitation of this research is its reliance on a cross-sectional design. The generalizability of the findings obtained from the present study may be hindered. The variable under investigation in this research assessed organizational performance, a concept that is widely acknowledged to be extremely dynamic.

The study provides managers and researchers with valuable information on Sustainable Supply Chain Management strategies and how they influence competitive advantage and organizational performance in commercial and industrial environments.

This paper adds to the body of knowledge by providing new data and empirical insights into the relationship between SSCM practices and the performance of manufacturing companies in Ethiopia.