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Article
Publication date: 11 October 2011

Howard W. Lightfoot and Heiko Gebauer

Literature is relatively sparse on describing how companies should align their determinants for service innovations with their different types of service strategies. This study…

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Abstract

Purpose

Literature is relatively sparse on describing how companies should align their determinants for service innovations with their different types of service strategies. This study seeks to explore the alignment between three types of service strategies and determinants for service innovations.

Design/methodology/approach

A qualitative, multi‐case research design on 12 Western European capital goods manufacturers including 24 service innovation projects was employed. The study is based on multiple sources of evidence: internal documentation of service innovation and development projects and, most importantly, interview data and participation in internal innovation workshops. Traditional inductive research methods were used to analyze the case studies.

Findings

These indicate that aligning service strategies with determinants for service innovations is very complex. The configurations of the determinants are associated with the innovation success. Alternative configurations of determinants can create counterproductive effects and can limit the success of service innovation projects as well as implementation of service strategies.

Research limitations/implications

The study is based on interviews and case studies, but the external validity (generalizability) of the alignments could not be assessed accurately. Future research would benefit from insights obtained from quantitative data. The findings supplement existing research on success factors for the service business in manufacturing companies.

Practical implications

The findings imply that managers contemplating a specific service strategy have to consider the service innovation and reframe the determinant for service innovations accordingly. Companies trying to implement an after‐sales service strategy should focus on a narrow range of determinants for service innovations. The resulting configurations guide managers to set up an efficient and effective service innovation management that helps them to implement their service strategy through successful service innovation project.

Originality/value

This empirical study shows that the configuration of determinants for service innovation differs for each service strategy. Whereas, the few similarities in determinants on service innovation are mainly other applications of existing theories on service innovation, the differences modify the existing theories.

Content available
Article
Publication date: 11 October 2011

Kiane Goudarzi, Sylvie Llosa and Chiara Orsingher

495

Abstract

Details

Journal of Service Management, vol. 22 no. 5
Type: Research Article
ISSN: 1757-5818

Article
Publication date: 2 May 2023

Gaurangi Laud, Jodie Conduit and Ingo Oswald Karpen

Organizations increasingly seek to leverage open innovation (OI) communities to generate and advance novel ideas through collaborative innovation efforts of their members…

Abstract

Purpose

Organizations increasingly seek to leverage open innovation (OI) communities to generate and advance novel ideas through collaborative innovation efforts of their members. However, success is far from guaranteed, as OI communities can only thrive depending on individual and collective member contributions. This study aims to examine individual and social determinants that encourage members to first generate novel ideas, then collaboratively advance these ideas through cocreation with other members, a process this study terms member “(co)creativity.”

Design/methodology/approach

A survey design was used to collect data from 301 OI community members, which this study analyzed through component-based structural equation modeling using the partial least squares (PLS) method.

Findings

Drawing on componential theory of creativity and innovation, this study demonstrates the role of members’ creative identity, creative self-efficacy and domain-relevant knowledge as determinants for their novel idea generation. While novel idea generation leads to members’ participation in collaborative innovation, this relationship is partially mediated by members’ willingness to cocreate in this process. This process is further conditioned by social determinants and leads to members’ creative self-enrichment as a result of collaborating in OI communities.

Research limitations/implications

Taking a member perspective, this study advances marketing innovation theorizing by investigating critical determinants of effective OI communities, informing managers about success factors that promote collaborative innovation in OI communities.

Practical implications

This helps overcome rather reductionist innovation models and highlights interdependencies between the individual and social determinants from a theoretical perspective while helping managers better understand important OI member profiles and social aspects that can foster the success of OI communities.

Originality/value

To the best of the authors’ knowledge, this study is the first to examine the notion of member (co)creativity in OI communities and its determinants for effective collaborative innovation. This study also demonstrates self-enrichment as an important outcome of (co)creativity.

Details

European Journal of Marketing, vol. 57 no. 8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…

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Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

Article
Publication date: 1 June 1997

James L. Price

Addresses the standardization of the measurements and the labels for concepts commonly used in the study of work organizations. As a reference handbook and research tool, seeks to…

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Abstract

Addresses the standardization of the measurements and the labels for concepts commonly used in the study of work organizations. As a reference handbook and research tool, seeks to improve measurement in the study of work organizations and to facilitate the teaching of introductory courses in this subject. Focuses solely on work organizations, that is, social systems in which members work for money. Defines measurement and distinguishes four levels: nominal, ordinal, interval and ratio. Selects specific measures on the basis of quality, diversity, simplicity and availability and evaluates each measure for its validity and reliability. Employs a set of 38 concepts ‐ ranging from “absenteeism” to “turnover” as the handbook’s frame of reference. Concludes by reviewing organizational measurement over the past 30 years and recommending future measurement reseach.

Details

International Journal of Manpower, vol. 18 no. 4/5/6
Type: Research Article
ISSN: 0143-7720

Keywords

Article
Publication date: 28 January 2014

Mekhail Mustak

Service innovation in networks (SIIN) is of utmost importance particularly to business-to-business firms for their profitability, growth and long-term competitive advantage. This…

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Abstract

Purpose

Service innovation in networks (SIIN) is of utmost importance particularly to business-to-business firms for their profitability, growth and long-term competitive advantage. This paper aims to investigate several critical aspects of extant SIIN research: its current state, theoretical standpoints, determinants, and outcomes. Based on the findings, implications for business-to-business service innovation research are drawn.

Design/methodology/approach

This is a systematic literature review. Extant publications were located from large electronic databases, analyzed, and the findings have been compiled to answer the predefined questions.

Findings

The paper illustrates the overall state of extant SIIN research and presents its major topics. It reveals the six key theoretical perspectives that have been applied in SIIN studies. Determinants that affect SIIN, as well as its potential positive and negative outcomes, are shown. In addition, gaps in the existing knowledge-base have been identified and have led to the laying out of paths for future research.

Research limitations/implications

The review does not cover publications that were unavailable in the electronic databases employed, or were not written in English. However, the succinct presentation of accessible knowledge provides multidimensional theoretical understandings as well as empirical insights into SIIN research.

Practical implications

Managers may benefit from this study by understanding the determinants that they may influence, and the potential changes that may accompany the positive and negative outcomes of SIIN.

Originality/value

The analytical review provides a concise synopsis of existing knowledge on service innovation in networks, and discusses its implications for business-to-business research and firms, which will be of interest to both academics and practitioners.

Details

Journal of Business & Industrial Marketing, vol. 29 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 19 April 2024

S.M. Sayem, Azharul Islam, Mohammad Rajib Uddin and Jarin Sadia Promy

The study aims to identify the determinants of customer satisfaction in the electronic commerce (e-commerce) industry in Bangladesh. It also investigates whether acceptance of IT…

Abstract

Purpose

The study aims to identify the determinants of customer satisfaction in the electronic commerce (e-commerce) industry in Bangladesh. It also investigates whether acceptance of IT innovation mediates the relationship between the determinants of e-commerce and customer satisfaction.

Design/methodology/approach

A survey questionnaire had been designed and distributed among the customers of e-commerce businesses. Data were collected from 408 respondents, who were mostly from urban areas of the country. The collected data had been analysed with the application of the partial least square approach using SmartPLS4. First, the measurement model was applied to determine the validity and reliability of the dataset. Then, the structural model was utilized to justify the hypothesis.

Findings

The results showed that customer service, perceived ease of use and customer trust in e-commerce services have a significant positive impact on customer satisfaction. The acceptance of IT innovation, which showed a positive influence on customer satisfaction, enhanced customer satisfaction when accompanied by perceived ease of use and digital literacy.

Practical implications

The results would have valuable insight for the e-commerce business in designing their products and services and taking policies to achieve long-term customer loyalty.

Originality/value

This is the first study that incorporates IT innovation acceptance as a mediating variable. Although a number of factors have been identified as the determinants of customer satisfaction, the specific mechanism of IT innovation acceptance as a mediator between predictors and customer satisfaction is unique in this study.

Details

International Journal of Quality & Reliability Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 14 October 2013

Spyros Arvanitis, Euripidis Loukis and Vasiliki Diamantopoulou

The purpose of this paper is to investigate the effects of four types of “soft” information and communication technologies (ICT) capital related to ICT knowledge and skills (ICT…

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Abstract

Purpose

The purpose of this paper is to investigate the effects of four types of “soft” information and communication technologies (ICT) capital related to ICT knowledge and skills (ICT personnel, ICT training of ICT personnel and users, ICT unit) on the innovation performance of Greek firms. Furthermore, the paper compares these effects with the ones of the hard ICT capital and also of four important “traditional” innovation determinants identified from previous research in this area (demand expectation, price and non-price competition, market concentration).

Design/methodology/approach

A quantitative methodology has been adopted for investigating the above effects, based on the estimation of regression models. Using data collected through a survey based on a structured questionnaire from 271 Greek firms, innovation models have been estimated, having as independent variables measures of hard ICT capital, the examined four types of soft ICT capital and also the above traditional innovation determinants.

Findings

The paper has been concluded that in the innovation averse Greek national context the examined traditional innovation determinants have very low impact on firms’ innovation performance, however, on the contrary both hard ICT capital, and three out of the four examined types of soft ICT capital (ICT personnel, ICT training of ICT personnel and users) have positive impact on both process and product/services innovation. Furthermore, it has been found that the total effect of these three knowledge and skills related types of soft ICT capital on innovation performance is stronger than the effect of the hard ICT capital.

Research limitations/implications

The main limitations of the paper are that it uses simple innovation performance measures (not distinguishing between different types of innovations), and also is based on firm-level data collected from a single country. The paper has interesting implications for future research on the impact of the relation between ICT and innovation, which should not any more neglect the soft ICT capital, but consider various types of both hard and soft ICT capital.

Practical implications

The results of the paper can be useful to firms’ chief information officers and chief executive officers and also to consultants and practitioners interested in maximizing the exploitation of the innovation potential of ICT, in order to understand the hard and soft aspects of ICT that have to be developed for this purpose and optimize firms’ ICT-related investment.

Originality/value

The limited previous empirical literature concerning the effect of ICT on innovation focus on the hard ICT capital (mainly on ICT equipment) and neglect the role of the soft ICT capital. The paper contributes to fill this research gap, by examining the effects of three types of ICT capital, and also – for comparison and regression models’ completeness purposes – of hard ICT capital and of four traditional innovation determinants, on firms’ innovation performance.

Details

Journal of Enterprise Information Management, vol. 26 no. 6
Type: Research Article
ISSN: 1741-0398

Keywords

Book part
Publication date: 7 October 2015

Azizah Ahmad

The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive…

Abstract

The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive advantage provided by BI capability is not well researched. To fill this gap, this study attempts to develop a model for successful BI deployment and empirically examines the association between BI deployment and sustainable competitive advantage. Taking the telecommunications industry in Malaysia as a case example, the research particularly focuses on the influencing perceptions held by telecommunications decision makers and executives on factors that impact successful BI deployment. The research further investigates the relationship between successful BI deployment and sustainable competitive advantage of the telecommunications organizations. Another important aim of this study is to determine the effect of moderating factors such as organization culture, business strategy, and use of BI tools on BI deployment and the sustainability of firm’s competitive advantage.

This research uses combination of resource-based theory and diffusion of innovation (DOI) theory to examine BI success and its relationship with firm’s sustainability. The research adopts the positivist paradigm and a two-phase sequential mixed method consisting of qualitative and quantitative approaches are employed. A tentative research model is developed first based on extensive literature review. The chapter presents a qualitative field study to fine tune the initial research model. Findings from the qualitative method are also used to develop measures and instruments for the next phase of quantitative method. The study includes a survey study with sample of business analysts and decision makers in telecommunications firms and is analyzed by partial least square-based structural equation modeling.

The findings reveal that some internal resources of the organizations such as BI governance and the perceptions of BI’s characteristics influence the successful deployment of BI. Organizations that practice good BI governance with strong moral and financial support from upper management have an opportunity to realize the dream of having successful BI initiatives in place. The scope of BI governance includes providing sufficient support and commitment in BI funding and implementation, laying out proper BI infrastructure and staffing and establishing a corporate-wide policy and procedures regarding BI. The perceptions about the characteristics of BI such as its relative advantage, complexity, compatibility, and observability are also significant in ensuring BI success. The most important results of this study indicated that with BI successfully deployed, executives would use the knowledge provided for their necessary actions in sustaining the organizations’ competitive advantage in terms of economics, social, and environmental issues.

This study contributes significantly to the existing literature that will assist future BI researchers especially in achieving sustainable competitive advantage. In particular, the model will help practitioners to consider the resources that they are likely to consider when deploying BI. Finally, the applications of this study can be extended through further adaptation in other industries and various geographic contexts.

Details

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Type: Book
ISBN: 978-1-78441-764-2

Keywords

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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