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Open Access
Article
Publication date: 9 February 2024

Greg Richards

This study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the…

Abstract

Purpose

This study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the growth of expert, algorithmic, social and co-creative curation modes and their effects.

Design/methodology/approach

Narrative and integrative reviews of literature on curation and tourism and hospitality are used to develop a typology of curation and identify different curation modes.

Findings

Curational techniques are increasingly used to organise experience supply and distribution in mainstream fields, including media, retailing and fashion. In tourism and hospitality, curated tourism, curated hospitality brands and food offerings and place curation by destination marketing organisations are growing. Curation is undertaken by experts, algorithms and social groups and involves many of destination-related actors, producing a trend towards “hybrid curation” of places.

Research limitations/implications

Research is needed on different forms of curation, their differential effects and the power roles of different curational modes.

Practical implications

Curation is a widespread intermediary function in tourism and hospitality, supporting better consumer choice. New curators influence experience supply and the distribution of consumer attention, shaping markets and co-creative activities. Increased curatorial activity should stimulate aesthetic and stylistic innovation and provide the basis for storytelling and narrative in tourism and hospitality.

Originality/value

This is the first study of curational strategies in tourism and hospitality, providing a definition and typology of curation, and linking micro and macro levels of analysis. It suggests the growth of choice-based logic alongside service-dominant logic in tourism and hospitality.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 13
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 29 November 2019

Michael Volgger

This chapter bridges theories of product development in tourism destinations with the analytical concept of genius loci (‘the spirit of a place’) used in writings on architecture…

Abstract

This chapter bridges theories of product development in tourism destinations with the analytical concept of genius loci (‘the spirit of a place’) used in writings on architecture and design. Assuming that spatial and symbolic uniqueness are critical ingredients to create attractive tourism experiences, the chapter proposes a schematic process for atmospheric interventions. Atmospheric interventions are presented as a technique which, first, understands the essential role of atmospheric contexts for tourism experiences; second, conceives transformations of atmospheres in a manner that take their complex nature into account; and third, sees value in respecting and enhancing the traditioned character of places and their atmospheres. Overall, this chapter suggests preference for a humble and careful approach of atmospheric interventions over decontextualised attempts to redesign atmospheres from scratch.

Details

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Type: Book
ISBN: 978-1-83867-070-2

Keywords

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