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The purpose of this paper is to demonstrate how technological innovation serves as an enabling factor to innovation in tourism management. The motivation of this paper is related to the question of how to innovate destination marketing as a tool to manage long‐term customer relationships.

The authors use mobile positioning‐based research methods to measure visitors' behaviour. This provides new data for the detection and measurement of destination loyalty that could be used as valuable input to improve destination marketing strategy and develop new services.

The use of mobile positioning helps to improve the quality of data about tourism flows in Estonia. The authors were able to observe and measure the duration, timing, density, seasonality and dynamics of visitations. Further, it allowed also to distinguish repeat visitors. The rich dataset provided by passive mobile positioning (PMP) allowed the implementation of the proposed, more detailed, classification of segments of repeat visitors and the identification of not loyal, somewhat loyal, loyal, very loyal, functionally loyal and forced to be loyal visitors. This analysis made it possible to reveal transit, long‐term, one‐day and other specific visitors among repeat visitors.

The theoretical novelty of the paper consists in the creation of the innovation model of the destination marketing of the country and providing the new approach of segmentation of repeat visitors. Empirical novelty is the use of PMP in studying repeat visitations for destination marketing. The paper offers new ways for governments to shape service policies and allows tourism industry firms to offer new services.

Emiratisation, dual bottom-line, destination policy making and strategic development, ecosystem perspective and human capital.

This case is suitable for undergraduate and postgraduate students studying policy; strategy and human resources. Practitioners from the human resource industry, government sector and destination marketing may also benefit from the case.

ATIC is an investment company with a dual bottom line mandate. This means besides the financial objective it has for its investors (which is largely the Government of Abu Dhabi), it must contribute to socio-economic objectives outlined by the Abu Dhabi Vision 2030. For this perspective, ATIC had developed a unique approach looking at the “Ecosystem” perspective. Some key areas are destination development as an advanced technology hub and human capital development or “Emiratisation”. All these are key to long-term success of the country as the Middle East North Africa region has one of the youngest populations and an increasing unemployment rate. Most government organizations are saturated and it is vital that nationals start working and performing in the private sector. This case outlines the plans and efforts of ATIC towards those goals.

Management of “Emiratisation” at policy and implementation; scenario planning and strategy management especially looking at advanced technology sector; organizational values – development and implementation at recruitment and marketing; destination marketing and policy looking at the case of Abu Dhabi, stakeholder management.

Teaching notes.

Seeks to understand the inter‐organisational networks that influence events tourism strategy making by public‐sector event development agencies in Australia.

A qualitative methodology of convergent interviews, followed by multiple case research across six Australian states and territories, was employed. The inter‐organisational relationships and networks of events agencies that impact on their strategy processes for events tourism were the “cases” in focus.

Strategies of a reactive‐proactive nature mostly guide events tourism development by Australia's corporatised event development agencies. These agencies maintain “soft”, loosely formed networks that consist of relatively stable clusters of intra‐governmental and corporate membership with a peripheral, ad hoc membership of other stakeholders.

Although the paper studies perceptions of strategy making at a single point in time, it provides valuable insights into the public sector environment, institutional settings and key relationships that impact on events tourism strategies.

Event development agencies should consider how the unique requirements of event bidding, event development and expansion might facilitate different types of stakeholder engagement and network formation. Integration of regional, metropolitan and state strategies for events tourism may also widen the network of influence on strategies.

The paper informs public sector operatives establishing or managing event development agencies, where tourist generation is a primary marketing goal. It contributes new knowledge in a tourism field that is under‐researched.

This paper aims to outline how inclusive tourism promotes competitiveness by making the destination more accessible and so able to receive any tourist.

This a viewpoint reflection that outlines why inclusive tourism should be a priority for Portugal.

Portugal has been demonstrating, over the years, that it is imperative to think strategically about tourism from different perspectives, with the numerous awards and recognition of exceptional results confirming this practice.

The viewpoint advocates an urgent and positive response to the challenge of inclusion and accessibility, by adapting policies to make destinations available for all.

The case of Portugal is presented, revealing a country that is open to the world and attentive to changes in tourists’ profiles.

Destinations are focal points for tourist activity and thus for the study of tourism. They are, however, notoriously difficult to manage due to their complex systems of stakeholders. Such complexity implies that destinations are driven by a wide range of forces in their internal and external environments. The purpose of this paper is to highlight the diversity and depth of the challenges at play in destination management and, in doing so, review the primary contributions in the field.

This is a "perspective" paper (i.e. critical literature review).

The study of destinations remains an area of active research interest, with the many challenges that arise from within and external to destinations offering much food for thought with respect to their longevity as viable, sustainable and competitive places for tourists to visit. For the future, the need to view destinations as part of a wider system is paramount with them being inescapable from debates on urban planning, economic inequality, transportation and housing and the omnipresence of all things “smart”. Such debates need to incorporate both tourists and resident communities, as the well-being and quality of life of both groups is under threat in many destinations, particularly heritage and culturally rich city destinations around the world, where the term “overtourism” is increasingly heard.

This study has implications for the integrated and more holistic management of tourist destinations.

This is a "perspective" paper, so it does not offer individual practical implications for destinations. Moreover, it offers a concise and precise summary of core studies in the field and provides a platform for a more future-looking critical debate on the sustainable management of tourist destinations.

Looking ahead, destinations need to be considered as part of a wider system, one that is inclusive of urban planning, economic inequality, transportation and housing, and “smart” initiatives among others. Most importantly, the views of tourist and resident communities need to be considered and incorporated into future planning at the destination level with wellbeing and quality of life indicators being used to identify the real benefits of tourism to both communities.

Integrated and holistic forms of destination management is the way forward, with the exponential growth of technology, as well as the need to manage the exchange of knowledge and data at the destination level, critical to the sustainability of the competitive destination long into the future.

The purpose of this paper is to analyse the potential benefits of identifying homogeneous territorial units of the urban-tourism space at a local scale.

The territory is an essential variable for designing tourist activities adapted to the characteristics of each urban-tourism space. However, your consideration presents a series of problems, including the lack of alphanumeric, microscale, georeferenced statistical information. The territorial segmentation of the tourist accommodations supply is approached as a methodology, a technique and an instrument that can be used to apply marketing strategies in coastal tourism areas.

One of the most important results is that territorial segmentation is a methodology and technique that can mitigate this issue because it is well-suited to defining spatial patterns of tourist behaviour through the delimitation of territorial units that have a certain degree of homogeneity.

The idea of territorial segmentation is the ideal technique for understanding tourists and their behaviour in the territory by integrating all the variables that intervene in a trip, the different aspects of the destination and data regarding tourist behaviour, allowing them to be understood at the greatest level of territorial disaggregation and making it a good tool for public and private actors, capable of facilitating intelligent decisions in strategic territorial planning and in defining the marketing approach of tourism companies.

The purpose of this paper is to introduce the various papers in this issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected.

From the analysis of the papers selected for this theme issue, it becomes clear that destinations should reflect and work in a new model of tourism – more sustainable, innovative, responsible and supportive – adding value to the tourism ecosystem.

From various angles of analysis, the papers selected for this issue shed light on a relevant problem: the importance of tourist destinations in adopting a more inclusive approach. All tourist agents need to maintain their commitment to work together to promote universal accessibility and inclusiveness.

This paper aims to explore the perceptions of non-Muslim tourists towards halal tourism in Malaysia and Turkey. It also investigates the extent to which non-Muslim tourists are willing to purchase certain types of halal products and services.

Qualitative data were collected by conducting 35 semi-structured interviews with non-Muslim tourists in Malaysia and another 25 in Turkey.

Six major aspects are identified that describe the perceptions of non-Muslim tourists towards halal tourism. This paper also provides some suggestions for destination marketers on how best to cater for Western tourists and increase international arrivals.

This paper explores the perceptions of non-Muslim tourists towards halal tourism which is totally new research in destination marketing. It provides some original insights into the interactions between the religion of Islam and non-Muslim tourists. The insight should be of value to authorities, the industry and academics in both the Muslim and non-Muslim worlds.

The purpose of this paper is to examine the role of agritourism as a development model which enables the diversification of agriculture and targets the utilization of endogenous approaches in an effective manner to distribute benefits for the majority of the community. The logistics hub is a channel by which sustainability of this model can be achieved.

This explorative study used survey methodology to gather data from a cross-section of stakeholders: an influential group consisting of 20 directors and senior directors, and 146 farmers, extension and assistant extension officers from rural agriculture development agency (RADA). The study was explored in terms of six proposed sustainability indicators as demonstrated by the Mandel Model for sustainable rural poultry farming.

The presence of the logistics hub made possible environmentally friendly infrastructural development, quality control of agritourism services, availability of financial resources and improved publicity and promotion of services. Arising from this, economics, socio-cultural and environmental benefits are likely to be achieved.

Although the research has achieved its aims, there are some limitations. First, this research was conducted in seven of the fourteen parishes of Jamaica. Second, a broader-based longitudinal study is best suited to research of this nature.

Participating rural communities are likely to experience increased economic activity and development and ultimately a better standard of living. This must be seen in the context of the need for citizens in rural Jamaica to achieve cultural and educational change.

This study has implications for the development and maintenance of public services and for local customs and cultures.

It is estimated that more than 100,000 Jamaicans could improve their standard of living and ultimately this would benefit all Jamaicans.

The aim of this chapter is to present social entrepreneurship as the main driver of poverty alleviation in emerging economies. The concept is aimed at providing innovative solutions to unresolved social problems; a transformative and sustainable, innovative market solutions towards addressing societal problems.

Literature review was conducted on conceptual issues relating to boost entrepreneurship and economic development within the context of emerging economies and its connection to tourism.

This chapter identifies opportunities to resolve social unjust equilibrium by developing a value chain proposition and bringing creativity to forge a stable equilibrium in the market place. The rationale behind lies in a solution to alleviate poverty by creating an environment that encourages job creation. Social entrepreneurship is not a science as such but a multi-disciplinary that intends to equip people with business competencies and skills.

This chapter is explorative in nature, based on a literature review.

Social entrepreneurship is a practical response to unmet societal needs with a globalised business environment. It values corporations and introduces the concept of social entrepreneurship. The chapter also suggests a linkage between various research fields, such as entrepreneurship, corporate entrepreneurship and intrapreneurship.

The chapter analyses frameworks and models, as well as the disruptions driven by the fourth industrial revolution, evolving challenges and opportunities in the fields of business and employment.