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Book part
Publication date: 16 January 2024

Monika Prakash, Abhisek Porya, Pinaz Tiwari and Nimit Chowdhary

This chapter relies on descriptive case studies from various regions around the world to better explain critical elements for the effective marketing of destinations. The authors…

Abstract

This chapter relies on descriptive case studies from various regions around the world to better explain critical elements for the effective marketing of destinations. The authors put forward a theoretical framework, entitled the destination marketing triangle (DMT), that sheds light on the complex relationships and on the interconnectedness of three dimensions of destination marketing. Their model suggests that destination leaders ought to work closely with tourism service providers and to continuously engage with tourists through traditional and digital media. This way, they can improve the experiences of their visitors and prospects. At the same time, they could build a solid brand identity for their destination.

Details

Tourism Planning and Destination Marketing, 2nd Edition
Type: Book
ISBN: 978-1-80455-888-1

Keywords

Book part
Publication date: 16 January 2024

Monika Prakash, Sweety Mishra, Pinaz Tiwari and Nimit Chowdhary

The smart destination can be defined as a destination that deploys information communications technologies (ICTs) and other technological tools for interactive/participative…

Abstract

The smart destination can be defined as a destination that deploys information communications technologies (ICTs) and other technological tools for interactive/participative engagement with prospective visitors. The rationale is to enhance the residents' quality of life as well as the tourists' experiences of the destinations they visit. This chapter discusses about digitization strategies and on marketing superstructures affecting destinations. It advances a conceptual framework through the development of an Attracting, Stay, and Return (ASR) Model that is suitable for smart destinations. It relies on descriptive case studies to conceptualize smart tourism destinations. This contribution reiterates the importance of having a well-designed website that presents appropriate content to entice the prospective travelers' curiosity about destinations. It offers valuable insights and advances new knowledge on smart marketing approaches that are intended to increase the destination management organizations' outreach with tourists at each stage of the ASR Model.

Details

Tourism Planning and Destination Marketing, 2nd Edition
Type: Book
ISBN: 978-1-80455-888-1

Keywords

Book part
Publication date: 16 January 2024

Monika Prakash, Mohammed Ashraf, Pinaz Tiwari and Nimit Chowdhary

Although the concept of destination is often described as an economic term that describes places of interest for tourists and visitors, currently, there is still little awareness…

Abstract

Although the concept of destination is often described as an economic term that describes places of interest for tourists and visitors, currently, there is still little awareness in the extant literature about regional, city, village, resort, or even standalone tourist destinations. This chapter aims to clarify the meaning of destinations. It distinguishes the differences between common locations and tourist destinations. It uses case studies to describe places, placemaking, and the experiencescapes of various destinations. This contribution implies that tourist attractions differentiate themselves from other places, as they offer accessible attractions with amenities.

Details

Tourism Planning and Destination Marketing, 2nd Edition
Type: Book
ISBN: 978-1-80455-888-1

Keywords

Book part
Publication date: 4 March 2024

Yoná da Silva Dalonso, Júlia Maria Lourenço, Paula Cristina Almeida Remoaldo and Alexandre Panosso Netto

This chapter presents and analyses the application of the novel version of the Intertwining Model in two tourist destinations which are strongly and successfully related to…

Abstract

This chapter presents and analyses the application of the novel version of the Intertwining Model in two tourist destinations which are strongly and successfully related to Christmas events and products in Brazil and in Finland. This analysis serves as an attempt to monitor the process of tourism development taking into account the policies implemented through time and the inter-relations between them, from the destinations' vocation for Christmas tourism. This analysis identifies stages in the evolution of public policies and their relationship to the networks of different actors, at the phases of development. This chapter confirms that as the model indicates, stakeholders have multiple roles.

Details

Managing Destinations
Type: Book
ISBN: 978-1-83797-176-3

Keywords

Open Access
Article
Publication date: 9 January 2024

Ahmad Salman, Mastura Jaafar, Diana Mohamad, Andrew Ebekozien and Tareq Rasul

Over recent years, the multi-stakeholder role in sustainable ecotourism within Asia has emerged as a crucial narrative for sustainable ecotourism management across countries on…

Abstract

Purpose

Over recent years, the multi-stakeholder role in sustainable ecotourism within Asia has emerged as a crucial narrative for sustainable ecotourism management across countries on the continent. This trend is perhaps due to the fact that ecotourism is one of the most rapidly growing sectors within the tourism industry. However, to date, no reviews have provided a comprehensive analysis related to the role of multi-stakeholders in the achievement of ecotourism sustainability, particularly in the Asian context. This study aims to fill this knowledge gap by examining the current knowledge regarding multi-stakeholder involvement in sustainable ecotourism within Asia.

Design/methodology/approach

A systematic review procedure was followed. 320 articles were finalized, from which 34 related pieces of research were selected from the Scopus and Web of Science databases.

Findings

Three themes emerged from this paper. Recommendations were highlighted to enhance sustainable ecotourism. The study concluded that a more enabling research environment should be provided to improve discourse and encourage policy interventions.

Originality/value

No previous studies have explored the multi-stakeholder's role in achieving Asian sustainable ecotourism, indicating a critical gap to be fulfilled. This paper uniquely contributes to the field by providing a comprehensive review of the roles and challenges of multiple stakeholders in sustainable ecotourism across Asia and proposing innovative policy solutions tailored to the region's unique socio-economic and cultural context. Moreover, it puts forward potential solutions to bolster sustainable ecotourism within Asia, benefiting both stakeholders and the destination.

Details

PSU Research Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2399-1747

Keywords

Content available
Book part
Publication date: 16 January 2024

Abstract

Details

Tourism Planning and Destination Marketing, 2nd Edition
Type: Book
ISBN: 978-1-80455-888-1

Open Access
Article
Publication date: 28 February 2023

Sarah Schönherr, Robert Eller, Andreas Kallmuenzer and Mike Peters

Organisational learning drives tourism organisations towards more sustainable tourism. Digital transformation also provides opportunities for sustainable tourism development. This…

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Abstract

Purpose

Organisational learning drives tourism organisations towards more sustainable tourism. Digital transformation also provides opportunities for sustainable tourism development. This study aims to combine these perspectives and explore how digital transformation enables organisational learning to contribute to sustainable tourism, following organisational learning theory (OLT).

Design/methodology/approach

Based on a critical realist paradigm, this study focuses on developing an in-depth understanding of organisational learning in tourism organisations. Thirty qualitative interviews with tourism organisations participating in an executive development programme (EDP) show how tourism organisations create, retain and transfer knowledge.

Findings

This study demonstrates that the EDP initiates knowledge creation through content transmission and exchange, triggers knowledge retention through utilisation of digital technologies and reinforces digitalisation through data value creation. Furthermore, this study enables knowledge transformation as implementation, which contributes to the three pillars of sustainable tourism and facilitates the development of networks encouraging sustainable tourism.

Originality/value

This study identifies approaches that enable economic, social and environmentally sustainable tourism development by facilitating collaborations via digital transformation, digital technologies that guide guest streams, online mobility offers and online environmental awareness campaigns that reduce environmental impacts. Thus, this study strengthens OLT and has implications for organisational learning and tourism policymakers.

Article
Publication date: 7 December 2022

Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King

This paper aims to explain how improving tourism destination quality could contribute to addressing the UN Sustainable Development Goals (SDGs) at tourism destinations.

Abstract

Purpose

This paper aims to explain how improving tourism destination quality could contribute to addressing the UN Sustainable Development Goals (SDGs) at tourism destinations.

Design/methodology/approach

This paper synthesizes literature on sustainability, the SDGs and tourism destination quality and considers sustainability from the destination quality frame of reference. The approach starts with a critical analysis of principles of sustainability, as embodied in the 17 SDGs in terms of whether they are primarily concerned with “quantity” or “quality.” This is followed by examining potential links between destination quality and the SDGs using results of a recent empirical research on tourism destination quality (TDQ study).

Findings

This paper reveals that most of the SDGs are largely focused on quantity, while relatively few are concerned primarily with quality. Several TDQ dimensions, specifically “authentic,” “safe,” “well kept,” “affordable,” “novel,” “varied,” “relaxing,” “uncrowded,” “hospitable” and “informative,” and in addition, the holistic perspective of destination quality indicated in the TDQ study, are revealed as having strong links with the SDGs largely because of their concern with quality. This paper therefore proposes a positive relationship between enhancing destination quality and addressing the SDGs at tourism destinations.

Research limitations/implications

This paper calls for future empirical research to test the theoretical links between destination quality and SDGs established in this paper.

Practical implications

The use of the proposed framework for managing tourism destination quality and sustainability can help destination managers in enhancing destination quality and the attainment of the SDGs.

Originality/value

To the best of the authors’ knowledge, this is the first paper that adapts the extant theory on sustainability (represented by the SDGs) by introducing a destination quality frame of reference. The links between tourism destination quality and the SDGs have not been previously investigated. This paper indicates strong relationships between destination quality and several SDGs and thus extends the existing theory on sustainability by introducing the quality improvement perspective.

设计/方法论/方法

本文综述了关于可持续、可持续发展目标和旅游目的地质量的文章, 参考目的地质量框架来考虑可持续性。首先对嵌入17个可持续发展目标中的可持续性的准则进行了批判性分析, 即它们主要考虑的是“数量”还是“质量”。后利用一项最近关于旅游目的地质量(此后即称TDQ研究)的实证研究结果, 检验了目的地质量与可持续发展目标的潜在联系。

目的

这篇概念性文章解释了提高旅游目的地质量可以助力旅游目的地实现联合国可持续发展目标。

发现

本文发现多数可持续发展目标很大程度上都关注数量, 同时较少目标着重关注质量。一些TDQ维度, 特别是“原真性”、“安全”、“保存完好”“可负担”、“新奇”、“多样性”“放松”、“不拥挤”、“好客”、“启发性”和其他一些TDQ研究中目的地质量的整体性视角, 都与可持续发展目标有着强相关性, 很可能是因为它们都与质量有关。因此本文提出提高目的地质量与实现旅游目的地可持续发展目标之间存在积极联系。

研究局限/启示

本研究呼吁未来实证研究检验本文建立的目的地质量和可持续发展目标之间的理论联系。

实践启示

用以管理旅游目的地质量和可持续性的框架的运用有助于目的地管理者提高目的地质量和实现可持续发展目标。

创意/价值

文章首次将目的地质量框架作为参考整合了关于可持续性的理论(以可持续发展目标为代表)。这种旅游目的地之间的质量和可持续发展目标的关联此前尚未有探究。本文表明了目的地质量和几个可持续发展目标间的强关联性, 并由此通过引入质量提升视角来扩展已有的关于可持续性的理论。

Diseño/metodología/enfoque

Este artículo sintetiza la literatura sobre la sostenibilidad, los ODS y la calidad de los destinos turísticos, y considera la sostenibilidad desde el marco de referencia de la calidad de los destinos. El enfoque comienza con un análisis crítico de los principios de sostenibilidad, tal y como se plasman en los 17 ODS, en cuanto a si se refieren principalmente a la “cantidad” o a la “calidad”. A continuación, se examinan los posibles vínculos entre la calidad de los destinos y los ODS, utilizando los resultados de una reciente investigación empírica sobre la calidad de los destinos turísticos (en adelante, el estudio TDQ).

Objetivo

Este trabajo conceptual explica cómo la mejora de la calidad de los destinos turísticos podría contribuir a abordar los Objetivos de Desarrollo Sostenible (ODS) de las Naciones Unidas en los destinos turísticos.

Conclusiones

El documento revela que la mayoría de los ODS se centran en la cantidad, mientras que relativamente pocos se ocupan principalmente de la calidad. Varias dimensiones del TDQ, en concreto, “Auténtico”, “Seguro”, “Bien cuidado”, “Asequible”, “Novedoso”, “Relajante”, “Poco concurrido”, “Hospitalario” e “Informativo”, y además la perspectiva holística de la calidad de los destinos indicada en el estudio del TDQ, se revelan con fuertes vínculos con los ODS, en gran parte debido a su preocupación por la calidad. En consecuencia, el trabajo propone una relación positiva entre la mejora de la calidad del destino y el cumplimiento de los ODS en los destinos turísticos.

Limitaciones/implicaciones de la investigación

El trabajo realiza una llamada a futuras investigaciones empíricas para comprobar los vínculos teóricos entre la calidad de los destinos y los ODS establecidos en este artículo.

Implicaciones prácticas

El uso del marco propuesto para la gestión de la calidad y la sostenibilidad de los destinos turísticos puede ayudar a los gestores de destinos a mejorar la calidad de estos y la consecución de los ODS.

Originalidad/valor

Este es el primer artículo que adapta la teoría existente sobre la sostenibilidad (representada por los ODS) introduciendo un marco de referencia de la calidad de los destinos. Los vínculos entre la calidad de los destinos turísticos y los ODS no se han investigado anteriormente. Este trabajo indica que existen fuertes relaciones entre la calidad de los destinos y varios ODS y, por tanto, amplía la teoría existente sobre la sostenibilidad introduciendo la perspectiva de la mejora de la calidad.

Book part
Publication date: 2 November 2023

P. Harish and Toney K. Thomas

This chapter examines how Industrial Revolution 4.0 (IR 4.0) influences shape and reshapes the tourism industry. Tourism 4.0 technology enables user engagement with a system…

Abstract

Purpose

This chapter examines how Industrial Revolution 4.0 (IR 4.0) influences shape and reshapes the tourism industry. Tourism 4.0 technology enables user engagement with a system, improvement of the real tourist experience and the development of new approaches to influence behaviour change and even long-term user transformation.

Design/Methodology/Approach

Using an in-depth review of existing data, this chapter explains IR 4.0 and its integration into the tourism industry, especially on tourist behaviour.

Findings

Although technology integrates very slowly into the tourism industry, its phase of integration, especially Industry 4.0, is highly evident. Technology proved that it could enhance products and services in tourism and with its optimal use it can sustainably integrate into the tourism industry.

Novelty

Service is still the keyword for tourism, and at a certain level, services are integrated into the tourism industry for standardisation and consistency. The recent global pandemic paves the way for several alternatives to integrate technology into the services.

Details

Impact of Industry 4.0 on Sustainable Tourism
Type: Book
ISBN: 978-1-80455-157-8

Keywords

Article
Publication date: 13 February 2024

M. Bahadır Kalıpçı

By analyzing tourist choices in Side and Alanya, well-known destinations for tourists in Türkiye’s thriving urban tourism sector, this study aims to fill a crucial vacuum in the…

Abstract

Purpose

By analyzing tourist choices in Side and Alanya, well-known destinations for tourists in Türkiye’s thriving urban tourism sector, this study aims to fill a crucial vacuum in the body of knowledge about urban tourism. The study examines the changing dynamics of consumer preferences for advertisements and closely examines the underlying factors that influence these preferences, both pre and post-influential COVID-19 period.

Design/methodology/approach

This study clarifies the complex interplay between tourism marketing and prospective tourists’ decision-making processes through a thorough examination. This research greatly improves our understanding of urban tourism marketing strategies by examining the varying effects of advertising channels and comparing the persuasive power of emotional versus numerical advertising messages.

Findings

This study’s findings significantly advance our understanding of urban tourism. Examining how visitors react to advertisements in the various urban environments of Side and Alanya offers insightful information on how marketing strategies and visitor preferences correlate. This research also reveals the subtleties of efficient communication techniques, providing a practical basis for improving urban tourism experiences.

Originality/value

Being the first study of its sort, to the best of the authors’ knowledge, this research’s originality is supported by its insights into how advertising, consumer preferences and the urban tourism environment interact. The significant contribution to knowledge highlights the implications for those involved in urban tourism and provides practical advice for improving advertising tactics in the post-COVID-19 age.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

1 – 10 of over 1000