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Article
Publication date: 9 August 2011

Saila Saraniemi

The purpose of this paper is to provide a detailed description of the various activities and processes undertaken by a particular national tourism organization (NTO) in…

6691

Abstract

Purpose

The purpose of this paper is to provide a detailed description of the various activities and processes undertaken by a particular national tourism organization (NTO) in carrying out its goal of developing a destination brand.

Design/methodology/approach

A single qualitative case study is primarily employed, though the study draws on data from multiple sources of information.

Findings

The study affirms the co‐creation and stakeholder viewpoints from having modeled the branding process and outlining the complex interaction of destination‐branding activities in the country‐level context. The study provides a critical discussion of the different approaches to branding, and the adoption of branding philosophies, in the destination context.

Research limitations/implications

Though this paper is based on a single country case study, it provides a strong and empirically grounded framework for identifying, in‐depth, several key destination branding processes and activities in great detail.

Originality/value

The co‐creation view of brands and branding is a neglected area in destination‐branding literature. Destination‐branding research, in particular, lacks grounded models that profoundly describe branding activities. This study contributes to the lack of empirically grounded knowledge of destination branding.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 5 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Book part
Publication date: 12 November 2015

Han Shen, Chengyi Song, Mimi Li and Qian Jiang

SNS, namely social networking sites, has become one of the most effective and fast channels of information diffusion and dissemination. As an influential way of online…

Abstract

SNS, namely social networking sites, has become one of the most effective and fast channels of information diffusion and dissemination. As an influential way of online marketing, SNS has been increasingly used by tourism organizations and enterprises to shape their destination image. On the basis of previews literature of destination image and SNS, this paper used the text analysis software ROST Content Mining (ROST CM) System to do a case study of the SNS destination marketing of Singapore on Chinese market. The authors analyze the text related to Singapore tourism on the major SNS in mainland China: Renren, Sina Weibo, and Douban, through word frequency analysis and the social semantic network, to summarize the destination image of Singapore on SNS. The paper also focuses on the difference of image building by official and individual SNS. Results found by this paper can be used by the relevant tourism organizations and enterprises to improve their destination marketing and image building on SNS channels.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78560-271-9

Keywords

Article
Publication date: 13 March 2020

Bruna de Castro Mendes and Airton Jose Cavenaghi

This paper aims to highlight the political influences that account for the destination image of a tourist city: Campos do Jordão, São Paulo State, Brazil. The study took…

Abstract

Purpose

This paper aims to highlight the political influences that account for the destination image of a tourist city: Campos do Jordão, São Paulo State, Brazil. The study took into consideration the collective imagination and its influence on the formation of touristic destinations.

Design/methodology/approach

Descriptive study based on literature and document review, accompanied by an analysis of texts and photos available on non-official websites – about Campos do Jordão – from November to December 2018 and by visits to selected location.

Findings

“Charm”, “refinement” and “sophistication” are the most frequently used words to describe Campos do Jordão, which remains a symbol of exclusiveness and refuge for the highest social classes. These images are shaped by political and economic influences.

Research limitations/implications

The investigation focussed on a single city. Also, as it is an analytical study aimed at showing the permanence of preconceived values used to build the image of a destination it is not possible to talk about extrapolating the present study to other cities. In addition, the research was done by using the reproduction of physical and cultural aspects in addition to the use of European landscapes structures and values in a locality with an exceptional environmental context.

Social implications

Many of the images connected to Campos do Jordão are replicated by local citizens, a fact that evidences the importance of associative memory, which concerns memories citizens have of their living space. The social implications presented herein seek to recover the formative memories of the assessed city, although it is not the focus of the current study. Assumingly, becoming an active segment of the tourism sector is the only way for local citizens to appropriate the city.

Originality/value

The influence of local government and public actions in tourism construction and in the image linked to the city is used as a case study. Building a touristic imagination demands a wide range of businesses, but this process takes time and effort, as highlighted by the applied documental review; it would not happen without the straight interference of the public sector through the local government.

Details

International Journal of Tourism Cities, vol. 6 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 18 April 2022

Janarthanan Balakrishnan and Murali Sambasivan

The purpose of this research is to investigate the change in the relationship of cognitive destination image, affective destination image, destination psychological…

Abstract

Purpose

The purpose of this research is to investigate the change in the relationship of cognitive destination image, affective destination image, destination psychological commitment and destination psychological ownership with intention to visit destination because of COVID-19 pandemic.

Design/methodology/approach

The research followed a longitudinal design with 424 samples collected in two phases (t1 – before COVID-19; t2 – during COVID-19). The hypotheses were analysed using structural equation modelling, and the difference between the models (before and during COVID-19) was estimated using multi-group analysis.

Findings

The results indicate that destination psychological ownership and affective destination image share higher significant relationships with intention to visit destination even during COVID-19.

Practical implications

The results have indicated the role of destination psychological ownership in building a sustainable campaign towards the visit intention even during a crisis.

Originality/value

The study contributes to understanding the difference of tourists intention to visit destination before and during COVID-19 from the lens of various theories such as psychological ownership, psychological commitment and destination image.

Details

International Journal of Tourism Cities, vol. 8 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

Book part
Publication date: 9 December 2009

Martin Yongho Hyun and Liping A. Cai

As more destinations jump on the bandwagon of branding, their marketing organizations increasingly employ the Internet as a convenient medium for promotion. This chapter…

Abstract

As more destinations jump on the bandwagon of branding, their marketing organizations increasingly employ the Internet as a convenient medium for promotion. This chapter argues that instead of extending their brand communications to the Web by simply digitizing the logos, taglines, and other elements, destinations can build brands virtually in an internet-mediated environment where virtual experience takes place. The study examines how branding can be achieved through building virtualized destination image. It adopts the concepts of telepresence, virtual experience, and integrated informational response and explains how online and offline communication stimuli can affect various components of virtualized image. This expands and modifies the conventional image constructs by specifying information sources as antecedents through telepresence and integrated behavioral responses as consequences. The relationships between the image, its antecedents, and consequences, and among the image constructs are illustrated through 14 propositions. The chapter concludes with a discussion of the net community in which residents and other stakeholders of communities actively participate in virtually building a strong destination brand.

Details

Tourism Branding: Communities in Action
Type: Book
ISBN: 978-1-84950-720-2

Keywords

Article
Publication date: 4 December 2017

Roberto Micera and Raffaele Crispino

Grounded in destination web reputation, the purpose of this paper is to propose a methodological framework for the analysis of the destination image-building process…

Abstract

Purpose

Grounded in destination web reputation, the purpose of this paper is to propose a methodological framework for the analysis of the destination image-building process, where the sentiment analysis (SA) is integrated with social network analysis (SNA) tools and social media analytics (SMA), making them accessible and functional for destination management choices. The outlined framework was successively tested through an empirical analysis carried out on the image and web reputation of Naples as a tourism destination.

Design/methodology/approach

Critical analysis of literature on web reputation has allowed the building of the conceptual framework applied to analyse the online reputation of the case study of the city destination of Naples. The empirical research was based on the use of a platform to listen to and analyse social media conversations that allowed one to collect the data on both the destination image and the online reputation of the city.

Findings

The paper conceptualises the theme of destination web reputation, proposing an online discourses classification, presenting and ranking destination dimensions, which might influence prospective tourist decision-making processes. Furthermore, this study can also be apt for all destination managers who need to monitor their destination online reputation and brand, and better manage their online presence.

Originality/value

From a theoretical perspective, through the integration of destination management principles with SA, SNA and SMA, this paper provides an original point of view for the analysis. The web reputation analysis of a destination is one of the instruments which – if systematically used – allows us to develop an effective policy to promote a destination in a tourist-centric way, in which the local offer system will be increasingly co-created and thus tailored to customers.

Details

International Journal of Tourism Cities, vol. 3 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 5 May 2021

Yunduk Jeong and Sukkyu Kim

Mega-sporting events reportedly can offer many tangible and intangible benefits to the host country and regions, such as job creation, image improvement, local pride…

Abstract

Purpose

Mega-sporting events reportedly can offer many tangible and intangible benefits to the host country and regions, such as job creation, image improvement, local pride enhancement, social overhead capital investment and tourism business development. However, a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image and destination loyalty in the context of event sports tourism in order to provide sporting destination managers with valuable information for sustainable sports tourism development.

Design/methodology/approach

The authors collected information from 365 domestic tourists who attended the 100th National Sports Festival held in Seoul, South Korea, in 2019. Construct validity of the measurement scale was verified by confirmatory factor analysis (CFA), factor loadings, average variance (AVE) extracted and construct reliability (CR). Reliability of the measurement scale was verified by Cronbach's alpha analysis. The authors utilized structural equation modeling (SEM) with maximum likelihood estimation to analyze the predicted relationships.

Findings

The findings display the positive impacts of (1) event quality on destination image, (2) personal involvement on destination image, (3) personal involvement on destination loyalty and (4) destination image on destination loyalty. The findings indicate the key roles for event quality and personal involvement in improving destination image and the important roles of personal involvement and destination image in building destination loyalty.

Originality/value

The present study (1) contributes to the recent debate in the sports tourism literature over the relationship between the destination image and destination loyalty and (2) shows that there is no mediating role of the destination image on the relationship between the event quality and destination loyalty, and personal involvement and destination loyalty.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 July 2015

Haiyan Huang, Luke Lunhua Mao, Junqi Wang and James J Zhang

The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show…

1766

Abstract

The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both affective image congruence (AIC) and cognitive image congruence (CIC) have a positive influence on tourist satisfaction and intention to revisit in the context of marathon tourism. The results also reveal that demographic and behavioural characteristics have a significant impact on revisiting intentions; and past experience of marathon tourism controls the relationship between image congruence and tourist satisfaction.

Details

International Journal of Sports Marketing and Sponsorship, vol. 16 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 16 August 2022

Fatya Alty Amalia and Arie Indra Gunawan

This paper aims to investigate potential Muslim tourists’ visit intentions to halal tourism destinations in Japan.

Abstract

Purpose

This paper aims to investigate potential Muslim tourists’ visit intentions to halal tourism destinations in Japan.

Design/methodology/approach

Data were acquired from 397 respondents of potential Muslim tourists in Indonesia. These data were analyzed with variance-based structural modeling to assess the relationships between religiosity, halal awareness, destination image, destination trust and visit intention.

Findings

This study disclosed that halal awareness and destination trust could directly affect visit intention. Meanwhile, destination image could influence visit intention after mediated by destination trust. Religiosity was proven to be the antecedent of halal awareness and destination image.

Practical implications

This study exhibits the ways to optimize the development of halal tourism, especially in Muslim minority countries, by shaping the visit intention of potential Muslim tourists. The providers should concentrate on building the destination trust of potential Muslim tourists. They should innovatively exhibit their sincere commitment to fulfilling halal needs of potential tourists, and having a favorable destination image is only one of the ways. Besides that, the providers can promote halal tourism to potential Muslim tourists with more vital halal awareness.

Originality/value

This is an initial study to examine the visit intention of potential Muslim tourist for halal tourism destination in a Muslim minority country.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 3 August 2015

Luai E. Jraisat, Mamoun N. Akroush, Ruba Jaser Alfaouri, Laila T. Qatu and Dina J. Kurdieh

The purpose of this paper is to examine an integrated model of perceived brand salience, perceived brand quality, perceived brand image and perceived brand loyalty in the…

2295

Abstract

Purpose

The purpose of this paper is to examine an integrated model of perceived brand salience, perceived brand quality, perceived brand image and perceived brand loyalty in the Dead Sea tourism destination of Jordan from international tourists’ perspectives.

Design/methodology/approach

A structured and self-administered survey was employed targeting international tourists who were visiting the Dead Sea tourism destination. The authors delivered 300 questionnaires to international tourists, from which 237 were retained and valid for the analysis. A series of exploratory and confirmatory factor analyses was used to assess the research constructs dimensions, unidimensionality, validity and composite reliability. Structural path analysis was also used to test the hypothesized relationships of the research model.

Findings

The structural findings show that perceived brand salience has positively and significantly affected each of perceived brand quality and perceived destination loyalty. Perceived brand quality has positively and significantly affected each of perceived brand image-physical environment, perceived brand image-people characteristics and perceived destination loyalty. Each of perceived brand image-physical environment and perceived brand image-people characteristics has positively and significantly affected perceived destination loyalty. The structural findings indicate that perceived brand quality has exerted the strongest effect on each of perceived brand image-physical environment and perceived brand image-people characteristics. Further, the structural results show that R2 result of 0.48 indicates that 48 per cent of variation in perceived destination loyalty was caused by perceived brand quality, perceived brand image dimensions (physical environment and people characteristics) and perceived brand salience path.

Research limitations/implications

This paper has examined only three drivers of destination loyalty; meanwhile, other factors such as tourists’ satisfaction and retention are potential areas of future research. Also, this study investigated international tourists’ perspectives in the Dead Sea tourism destination only, which means that its generalization potential to other destinations is limited. Therefore, comparative studies inside and outside Jordan’s tourism destinations are potential areas of future research. Other limitations and future research areas are also outlined.

Practical implications

The paper highlights the strategic importance of perceived brand quality and perceived brand image dimensions (physical environment and people characteristics) on perceived destination loyalty. Perceived brand quality acts as strong antecedent to perceived brand image dimensions, and perceived brand salience is an essential element of perceived destination loyalty. Perceived brand quality, perceived brand image dimensions and perceived brand salience are major drivers of perceived brand destination in an integrated manner. Also, perceived brand image dimensions of the physical environment and people friendless and kindness are also vital for creating perceived destination loyalty. Further, an integrated model of perceived brand salience, perceived brand quality, perceived brand image dimensions and destination loyalty is required by tourism organizations operating in the Dead Sea destination to win international tourists now and in the future.

Originality/value

This paper represents an early attempt to reveal and examine potential drivers of perceived destination loyalty in the Dead Sea, Jordan. Accordingly, it should shed more light into the strategic role of perceived brand quality, perceived brand salience and perceived brand image dimensions and how they affect perceived destination loyalty. Further, the paper is the first of its kind that investigated an integrated model of perceived brand salience and perceived destination loyalty via perceived brand quality and image dimensions from international tourist perspectives in Jordan. The main issue here is that tourism organizations operating in the Dead Sea tourism destination have now valuable empirical evidence concerning the drivers of perceived destination loyalty from international tourists’ perspectives.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

1 – 10 of over 10000