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1 – 8 of 8Dessy Kurnia Sari, Suziana Suziana and Donard Games
This paper aims to investigate the effects of informativeness, entertainment and credibility of social media on the perceived value of advertising for Muslim millennial parents…
Abstract
Purpose
This paper aims to investigate the effects of informativeness, entertainment and credibility of social media on the perceived value of advertising for Muslim millennial parents. It evaluates the impact of these variables on brand awareness and purchase intention.
Design/methodology/approach
This study uses a mixed-method analysis with two stages. In the first stage, information from social media was collected. The second stage involved an online survey of 210 Muslim millennial parents. Structural equation modeling-partial least squares was used to test the study’s prediction.
Findings
The results showed that informativeness, entertainment and credibility of the message significantly influence Muslim millennial parents’ perceived value of social media advertising. These aspects also have a significant effect on brand awareness and purchase intention. The parents appreciate entertainment most, followed by the informativeness and credibility of the message.
Practical implications
This study offers new insights on Muslim millennial parents as a new segment in the market. Social media advertising is the most appropriate strategy for approaching this segment, and therefore, should be given much attention by marketers. The message created needs to be informative, entertaining and credible. It should consider culture, Islamic values and tradition.
Originality/value
The study contributes to the evaluation of a new trend for Muslim millennials as young parents. The tendency to spend more time using social media as the primary source of information is evaluated. Additionally, this study gives marketers a better understanding of Muslim millennial parents, especially in a collective society.
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Roni Andespa, Yulia Hendri Yeni, Yudi Fernando and Dessy Kurnia Sari
This study aims to investigate what past scholars have learned about Muslim consumer compliance behaviour in Islamic banks and identify what future research is needed. In…
Abstract
Purpose
This study aims to investigate what past scholars have learned about Muslim consumer compliance behaviour in Islamic banks and identify what future research is needed. In addition, it also explores the relationship model between the previously studied determining factors and the customer’s Sharia compliance behaviour.
Design/methodology/approach
This study used a bibliometric–systematic literature review analysis using the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) technique by reviewing the articles published from 2013 to 2023. The PRISMA procedures involved several stages, including identification, screening, eligibility, analysis and conclusion based on the findings.
Findings
The results found that customer Sharia compliance behaviour determinants in Islamic banks are attitude, subjective norms, perceived behavioural control, Islamic financial literacy, religiosity, consumer conformity, Islamic branding and behavioural intention. Interestingly, the results indicated that such factors as consumer conformity, Islamic branding and sustainable intentions are less discussed.
Practical implications
Decision-makers in Islamic banks must use digital technology to offer better service and make operations more reachable for customers to access information, complete transactions and manage their accounts by Sharia principles. Therefore, the bank needs to continually produce innovative products and services so that customers have a greater variety of options to suit their Sharia-compliant financial needs. Theoretically, this study has contributed by finding the main critical domains influencing customers’ Sharia compliance behaviour, such as attitudes, subjective norms, perceptions of behavioural control, knowledge of Islamic finance, religiosity, consumer conformity, Islamic branding and behavioural intentions. Then, it makes a theoretical contribution by establishing a model that explains how customers make decisions based on Sharia-related factors in the context of their purchases.
Originality/value
Past studies focused on the Sharia compliance behaviour in paying Zakat for takaful customers. Therefore, this study provides critical factors of Sharia compliance behaviour on conformity, Islamic branding and sustainable intention regarding unexplored consensus on the determinants and outcomes of customer Sharia compliance behaviour of Islamic banking.
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Dessy Kurnia Sari, Dick Mizerski and Fang Liu
This paper aims to investigate the motivations behind Muslim consumers’ boycotting of foreign products. The act of boycotting foreign products has become increasingly common among…
Abstract
Purpose
This paper aims to investigate the motivations behind Muslim consumers’ boycotting of foreign products. The act of boycotting foreign products has become increasingly common among Muslim consumers. Products from different countries-of-origin are their boycott targets.
Design/methodology/approach
The study adopted semi-structured in-depth interviews and focus-group discussions for data collection. A total of 36 Indonesian subjects participated in the study, representing the “university student” and “non-university student” samples. Leximancer, a qualitative analytical tool, was used to identify important motivations for boycotting behaviour among Muslim consumers.
Findings
Contrary to previous findings, this study found that Muslim consumers do not boycott solely for religious reasons. For example, most participants reported they boycotted Chinese products because they would like to protect their local products, along with the religious-based motivation of rejecting uncertainty about the halal certification of the products. Thus, the motivations identified from this study were not related exclusively to religion.
Practical implications
The present study offers new insights into the religious and secular motivations of Muslim consumers’ boycotts. Foreign products should adopt localised strategies such as repeatedly reminding consumers of the true halal nature of their products and their contribution to the local people.
Originality/value
This study contributes to the recognition of new insights into Muslim motivation to boycott product. The results develop important concepts surrounding the issue of boycotting foreign products. A concept map has been produced to offer a more comprehensive picture of Muslim’s boycotting behaviour.
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Donard Games, Dessy Kurnia Sari, Venny Darlis, Danny Hidayat and Bader Albatati
This research aimed to examine entrepreneurial fear of failure and entrepreneurial well-being from the perspectives of incubated and nonincubated startups during crises.
Abstract
Purpose
This research aimed to examine entrepreneurial fear of failure and entrepreneurial well-being from the perspectives of incubated and nonincubated startups during crises.
Design/methodology/approach
Data were collected by distributing online questionnaires to 152 respondents comprising 43 incubated and 109 nonincubated startups in Indonesia. A multivariate discriminant analysis procedure was used to examine the interrelationships between both groups at the discovery, validation, customer creation and construction stages.
Findings
The result showed a significant difference between these startups at various stages, which was analyzed to provide insights into the relevant dimensions of fear of failure for startups. The essence of entrepreneurial well-being during crises is in accordance with the role of business incubators in an emerging market economy.
Practical implications
Startups need to innovate in order to grow while considering other factors such as work-life balance and financial resource availability. This is important to ensure they have sufficient motivating dosage of fear of failure.
Originality/value
The present study evaluates incubated and nonincubated startups in an emerging market economy by using both the entrepreneurial fear of failure and well-being to capture possible differences between groups. The context of pandemic crises helps us formulate appropriate approaches taken by incubators and startups in the future crises.
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Donard Games, Dessy Kurnia Sari, Nurul Khairiyyah and Hussain Albin Shaikh
The phenomenon of fear and anxiety can cause a decline in entrepreneurship. However, the validity of this assertion remains debatable, as opportunity-driven entrepreneurs may…
Abstract
Purpose
The phenomenon of fear and anxiety can cause a decline in entrepreneurship. However, the validity of this assertion remains debatable, as opportunity-driven entrepreneurs may benefit from elevated uncertainty during a crisis. This study aims to examine entrepreneurial fear of failure and the well-being of opportunity-driven entrepreneurs in their startup stage during the COVID-19 outbreak. Opportunity-driven startups are oriented toward business growth but may need assistance from incubators.
Design/methodology/approach
The study used a qualitative method, where ten participants from incubated and non-incubated startups in Indonesia were interviewed. Thematic analysis was conducted using NVivo 12 software to analyze the data.
Findings
This study shows that the interviewees subjected to incubation tended to derive motivation from fear of failure. In contrast, nonincubated interviewees showed a propensity to experience fear of failure as repression and inhibition. Furthermore, the study highlights the correlation between entrepreneurial fear of failure and eudaimonic well-being.
Originality/value
This study contributes to the literature with empirical results on fear of failure capturing the essence of entrepreneurial behavior during crises/pandemic in the context of business startups. It provides valuable insights into the policy implications for promoting innovation among startups in specific contexts.
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Donard Games, Rayna Kartika, Dessy Kurnia Sari and Afif Assariy
This study aims to investigate the effectiveness of the business incubator and its impact on commercialization strategies based on incubatees’ aspirations in three business…
Abstract
Purpose
This study aims to investigate the effectiveness of the business incubator and its impact on commercialization strategies based on incubatees’ aspirations in three business incubators in Indonesia.
Design/methodology/approach
A qualitative approach was used, which involved conducting semi-structured in-depth interviews on 14 startup owners who are tenants in 3 incubators in Indonesia. The data obtained were analyzed using a thematic analysis assisted with NVivo 12.
Findings
Business incubator effectiveness was found to be heavily dependent on incubatees’ satisfaction in their interactions with the incubators. Moreover, some patterns were formed from thematic analysis and used to produce three propositions.
Research limitations/implications
The study was conducted qualitatively using only 14 interviewees or incubatees from 3 business incubators in Indonesia. Moreover, a thematic analysis offers flexibility from basic to organizing and global themes, but, in this case, there may be a lack of deeper understanding, for example, in psychological viewpoints.
Practical implications
Business incubators in this study need to reevaluate their incubation process based on their incubatees’ aspirations. These have to be considered from the beginning of the process, particularly the innovation aspect. Meanwhile, policy implications were also discussed
Social implications
Policymakers have realized the importance of business incubators in enhancing Indonesia’s innovation and competitiveness, and this has made them encourage the establishment of some new business incubators. It is, however, important to note that most of the existing ones are simply “rubber stamp” and to improve their operations and performances, some recommendations were made.
Originality/value
Despite the potential importance of incubation in enhancing technopreneurship and increasing a nation’s competitiveness, little research has been conducted on incubators in Indonesia’s ability to fulfill such high expectations. This specifically means there is no information on the present and past perceptions of tenants or startups on the incubators’ performances.
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This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Indonesia is struggling to encourage and support innovation. Business incubators may well hold the key to developing this facet of their economy.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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Donard Games, Geoffrey Soutar and Joanne Sneddon
This study aims to examine the relationship between personal values and small and medium enterprise (SME) innovation in Minangkabau, a Muslim ethnic group in Indonesia.
Abstract
Purpose
This study aims to examine the relationship between personal values and small and medium enterprise (SME) innovation in Minangkabau, a Muslim ethnic group in Indonesia.
Design/methodology/approach
A quantitative approach was used to survey 400 small business owners. Structural models were estimated using WarpPLS.
Findings
The study established that SME owners had mixed values. This highlights the context of entrepreneurship because it provides an understanding of the links between personal values and some innovation-related constructs.
Research limitations/implications
The study made a little comparison of personal values in other Muslim societies. It is beneficial as a reference for future studies on comparisons between the Minangkabau and other ethnic Muslim groups.
Practical implications
Minangkabau small enterprise entrepreneurs need reflection on their values and business innovation because integrating these two aspects strengthens business identity.
Social implications
The entrepreneurs may need to balance personal and socio-cultural values to implement both business innovation and social harmony successfully.
Originality/value
To the best of the authors’ knowledge, this is the first study that takes into account the innovation concept. It examines personal values related to some concepts on innovation. It can partly be explained by the high level of religiosity in the Minangkabau ethnic group.
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