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1 – 10 of over 1000
Article
Publication date: 18 October 2021

Demetris Vrontis, Hani El Chaarani, Sam El Nemar, Zouhour EL-Abiad, Rayan Ali and Eleni Trichina

The purpose of this paper is to extend the current literature on international entrepreneurial careers by employing the structural equation modeling (SEM) technique. It mainly…

Abstract

Purpose

The purpose of this paper is to extend the current literature on international entrepreneurial careers by employing the structural equation modeling (SEM) technique. It mainly aims at identifying determinants of international entrepreneurial intentions among young people and after their first employment experience in Lebanon.

Design/methodology/approach

The paper uses SEM on a sample of 150 young Lebanese employees to analyze the relationships among the model constructs.

Findings

The SEM broadly holds and adequately fits the data. The entrepreneurship context and the motivation of young employees are the variables that positively affect entrepreneurial intentions. Entrepreneurship education and social norms have no statistically significant impact. Finally, risk awareness and professional experience are the variables that negatively affect entrepreneurial intentions. The level of international entrepreneurial intentions among young Lebanese employees is relatively low, which may be justified by the bad economic and political situation.

Research limitations/implications

Data were drawn from organizations located in a specific geographical area, namely, Lebanon. Thus, this may constrain the generalizability as well as causality of the results.

Originality/value

This study provides an empirical explanation of having an international entrepreneurial career after the first employment experience, with a sample of 150 young employees in Lebanon. By applying the SEM, this study developed a multi-perspective framework covering various factors that may affect the choice of an international career in entrepreneurship, especially after the first job experience. Even though this study's results reflect a particular case, its recommendations could facilitate the achievement of better learning outcomes.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 28 no. 3
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 24 May 2018

Pianpian Yang and Qingyu Zhang

This research aims to investigate how consumers’ authentic pride versus hubristic pride affects different construal levels of mind-sets and subsequent product evaluation by…

1453

Abstract

Purpose

This research aims to investigate how consumers’ authentic pride versus hubristic pride affects different construal levels of mind-sets and subsequent product evaluation by activating local versus global cognitive appraisal tendencies. Furthermore, this research also examines how lay theories impact the effects of pride on construal levels and how power moderates the effect of hubristic versus authentic pride on product preferences varying in construal levels.

Design/methodology/approach

Drawing on cognitive appraisal and construal level theories, this research conducts eight experimental studies to test the hypotheses with an ANOVA, bootstrap analysis and binary logistic regression analysis. The details of the experiments are presented in the paper.

Findings

The results show that people feeling authentic (hubristic) pride dominantly adopt a lower (higher) level of construal, and consequently put more weight on feasibility over desirability (desirability over feasibility) attributes. Authentic pride’s inclination to appeal behavior-specific appraisals triggers local appraisal tendencies and bestows lower construal levels, whereas hubristic pride’s inclination to connect the entire self triggers global appraisal tendencies and confers higher construal levels. Incremental (vs entity) theorists are likely to attribute the pride experience to their efforts (traits), and thus feel authentic (hubristic) pride. Furthermore, the product preferences of people experiencing authentic vs hubristic pride depend on their power state.

Research limitations/implications

Notwithstanding the importance of this research, it is worthwhile to note some of its limitations to encourage future research. First, eight studies in the lab were conducted, but no real behavior study was conducted. Although there is a high correlation between the results of lab studies and those of real behavior studies, the authors encourage future researches to elicit the consumers’ pride in the actual consumption situation using a real behavior study. Furthermore, this research mainly focuses on pride, and does not examine other positive emotions, e.g. happiness. Therefore, the authors encourage future research to examine other positive emotions.

Practical implications

The findings suggest that it is appropriate to use construal levels to match consumers’ pride types. In fact, marketers can induce hubristic pride or authentic pride in ads by simply using words or sentences (“feeling proud because of your hard work” or “feeling proud, you are so superior and remarkably unique”), and present either higher- or lower-level construal of desired behaviors to improve advertising effects.

Originality/value

The research contributes to literature by documenting how hubristic/authentic pride can affect distinct construal levels via activating global/local appraisal tendencies. And this research thoroughly illustrates the mechanism by which hubristic/authentic pride activates global versus local appraisal tendencies. More importantly, this research finds how lay theories affect construal level given a pride experience and it also corroborates the moderating effects of power in the proposed relationship, which establish the boundary conditions of the effects of prides on construal levels.

Details

European Journal of Marketing, vol. 52 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 3 November 2022

Dong Lyu, Dirk Moosmayer, Hao Ding and Jia Jin

This paper aims to explore when and why consumers hold inconsistent and consistent choices between self- and gift-purchases.

Abstract

Purpose

This paper aims to explore when and why consumers hold inconsistent and consistent choices between self- and gift-purchases.

Design/methodology/approach

Across three paper-based questionnaire experiments, the authors examine how consumers’ preferences for desirability and feasibility vary with purchase types (self- vs gift-purchases) based on the functional theories of attitudes. The authors examine consumers’ attitude functions and their self-monitoring closely associated with chronic attitude functions.

Findings

The findings show that the social adjustive function moderates whether consumers hold consistent or inconsistent preferences across the two purchases. Specifically, consumers generally rely more on desirability in gift-purchases than self-purchases, whereas this inconsistent preference only exists when the social adjustive function is comparable or advantaged to the utilitarian function. When the social adjustive function is significantly disadvantaged relative to the utilitarian function, consumers consistently prefer feasibility irrespective of self- or gift-purchases.

Research limitations/implications

The research contributes to the familiar topic of consumers’ choice trade-offs between self- and gift-purchases. It documents the moderating role of the social adjustive function of consumers’ attitudes in whether they hold consistent or inconsistent choices across the two purchases. This extends the extensive research on self-other decisions.

Practical implications

The findings strongly suggest retailers identify or manipulate consumers’ attitude functions to make the attitude functions align with the purchase type when recommending products.

Originality/value

Most relevant literature focuses on exploring choice differences between self- and gift-purchases. This research not only explores the choice differences but also attempts to find the condition under which people’s choices do not differ between the two purchases.

Details

European Journal of Marketing, vol. 56 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 12 October 2015

Fayçal Boukamcha

This paper aims to clarify the impact of the entrepreneurial training on a Tunisian trainee’s entrepreneurial cognitions and intention. An interactive cognitive perspective was…

2170

Abstract

Purpose

This paper aims to clarify the impact of the entrepreneurial training on a Tunisian trainee’s entrepreneurial cognitions and intention. An interactive cognitive perspective was adopted to test the interaction effect between the entrepreneurial cognitions: the perceived entrepreneurial self-efficacy, the perceived entrepreneurial feasibility and entrepreneurial desirability. A research model was built showing several relationships between entrepreneurial training, cognitions and intention.

Design/methodology/approach

A survey was conducted on a convenience sample of 240 participants in four business incubators. The maximum-likelihood test was used as a structural equation modeling method to test the model.

Findings

The results show the importance of the entrepreneurial training in the development of entrepreneurial cognitions. Further, the findings, to some extent, validate the interaction between the entrepreneurial cognitive patterns. However, entrepreneurial intention was only predicted through the entrepreneurial desirability. Several implications are discussed at the end of this paper.

Practical implications

The findings seem interesting insofar, as they show the importance of entrepreneurial trainings in the entrepreneurial intention development through the enhancement of desirability. This process can be triggered by a training program that contains case studies, success stories and conferences to make the youth enthusiastic about self-employment.

Originality/value

The significant impact of the entrepreneurial training on trainees’ cognitions should encourage governments and incubators to promote entrepreneurial training programs to enhance the youths’ willingness to create their own businesses. The findings in this paper seem interesting insofar as they show the importance of entrepreneurial trainings in the entrepreneurial intention development through the enhancement of desirability. This process can be triggered by a training program that contains case studies, success stories and conferences to make the youth enthusiastic about self-employment.

Details

European Business Review, vol. 27 no. 6
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 10 July 2023

Albena Pergelova, Fernando Angulo-Ruiz, Tatiana S. Manolova and Desislava Yordanova

This study aims to examine how entrepreneurship education influences intentions for starting a technology venture among science, technology, engineering and mathematics (STEM…

Abstract

Purpose

This study aims to examine how entrepreneurship education influences intentions for starting a technology venture among science, technology, engineering and mathematics (STEM) students with particular attention to gender differences. This study builds on the model of entrepreneurial event and social role theory to assess the impact of entrepreneurship education on feasibility, desirability and intentions for technology entrepreneurship.

Design/methodology/approach

The hypotheses are tested with a sample of 879 Bulgarian science and engineering students from 15 universities. To test the models, this study uses ordinary least squares and logistic regressions with robust standard errors and Hayes mediation analysis with bootstrap bias-corrected confidence interval estimations for indirect effects. Two-stage Heckman regressions to control for sample selection bias and other robustness checks including propensity score matching were used.

Findings

Results show that entrepreneurship education, measured as participation in an entrepreneurship course, has a stronger impact on feasibility, desirability and intentions for technology entrepreneurship for female STEM students compared to their male counterparts. As such, this study supports the notion that entrepreneurship education could be part of a solution to counteract societal norms that position technology entrepreneurship as a less desirable and/or less feasible choice for women in STEM. However, attention should be paid to the operationalization of entrepreneurship education, as other measures of entrepreneurship education (role models, entrepreneurship education support) did not have a moderation effect with gender.

Research limitations/implications

The authors assume a positive correlation between entrepreneurial intentions and entrepreneurial behavior. Future studies should include actual entrepreneurial behavior to paint a more complete picture of the effect of entrepreneurship education.

Originality/value

Little is known about the role of entrepreneurship education in the field of technology entrepreneurship, and even less about the potential gender differences in entrepreneurship education among STEM students. The study contributes to the literature by examining factors that could help close the persistent gender gap in technology entrepreneurship.

Details

International Journal of Gender and Entrepreneurship, vol. 15 no. 2
Type: Research Article
ISSN: 1756-6266

Keywords

Article
Publication date: 3 August 2012

Marina Z. Solesvik, Paul Westhead, Lars Kolvereid and Harry Matlay

This paper aims to explore whether an integrated conceptual model (ICM) relating to factors drawn from entrepreneurial event theory (EET) (i.e. perceived desirability and…

2452

Abstract

Purpose

This paper aims to explore whether an integrated conceptual model (ICM) relating to factors drawn from entrepreneurial event theory (EET) (i.e. perceived desirability and perceived feasibility) and the theory of planned behaviour (TPB) (i.e. attitudes toward the behaviour, subjective norm and perceived behavioural control) explains more of the variance relating to the intention to become an entrepreneur than individual EET or TPB models.

Design/methodology/approach

Survey information from 192 students from three universities in the Ukraine was hand collected. Structural equation modelling was used to test the hypotheses presented.

Findings

Models relating to EET, the TPB and the ICM explained 40 per cent, 55 per cent and 60 per cent of the variance in the entrepreneurial intention dependent variable, respectively. Students reporting higher levels of perceived desirability, perceived feasibility, attitude toward the behaviour (i.e. enterprise) and perceived behavioural control were more likely to report the formation of entrepreneurial intentions. No significant negative interaction effect between perceived desirability and perceived feasibility was detected.

Research limitations/implications

The study does not evaluate the benefits of enterprise modules. The results can be generalised to the Ukraine and comparable transition economy contexts.

Practical implications

The formation of entrepreneurial intentions in more students could be increased if enterprise teaching seeks to nurture higher levels of attitude toward the behaviour (i.e. enterprise), and higher levels of perceived behavioural control.

Originality/value

Structural equation modelling was used to test the predictive accuracy of EET, TPB and ICM perspectives. Direct and indirect effects between factors and the intention to become an entrepreneur were considered.

Article
Publication date: 21 January 2021

Jungkun Park, Dongyoup Kim and Hyowon Hyun

The purpose of this study is to investigate the evaluation of desirability/feasibility and adoption intention for the self-service technology of “older” consumers. This study also…

1725

Abstract

Purpose

The purpose of this study is to investigate the evaluation of desirability/feasibility and adoption intention for the self-service technology of “older” consumers. This study also aims to show that the evaluation of desirability/feasibility and adoption intention varies depending on the type of customer value provided by self-service technology. Moreover, the authors improve the understanding of “older” consumers by comparing the adoption behavior through three proxies that express consumer aging: chronological age, subjective age and future time perspective.

Design/methodology/approach

This study was performed as an experimental design by manipulating advertisement messages of self-service technology for online grocery shopping according to customer values. There are two analytic methods applied in this study. First, the current study compares the effects of chronological age, subjective age and the future time perspective on the evaluation and adoption intention of self-service technology by using structural equation modeling. Second, this study examines the moderation effect of customer values by conducting a multi-group analysis.

Findings

The results of current research indicate that the future time perspective explains participants’ evaluation and adoption intention of self-service technology compared to chronological age and subjective age. Specifically, participants who perceive their future time to be limited, rather than expansive, negatively assess the expected desirability and feasibility of self-service technology. In addition, the results of the moderation test show that the future time perspective affects more significantly the evaluation and adoption intention of self-service technology when the functional value is emphasized rather than emotional or social value.

Research limitations/implications

The results of this study showed that the effect of future time perspective on expected desirability and feasibility was almost significant in each sub-dimension, but there were relatively few factors influencing trial intention. In this respect, it is necessary to look into the impact of the details of desirability and feasibility along with other variables known to influence the adoption of self-service technology related to aging. It would be meaningful to find and operationalize items that are valid for older consumers, rather than the desirability and feasibility elements typically applied to self-service technology.

Originality/value

This study contributes to the extension of the socioemotional selectivity theory that has been suggested to interpret older consumers’ behaviors. This research applies the concept of future time perspective to the assessment of desirability and feasibility and adoption intention. At the same time, for the marketing managers, the comparison between proxies that represent aging proposes the ways to attract “older” consumers with appropriate emphasis on customer values.

Article
Publication date: 14 March 2023

Dafna Kariv, Norris Krueger, Luis Cisneros and Gavriella Kashy-Rosenbaum

This study endeavors to decode the propensity for entrepreneurial action by addressing the perceptions of feasibility and desirability stemming from entrepreneurs' and…

Abstract

Purpose

This study endeavors to decode the propensity for entrepreneurial action by addressing the perceptions of feasibility and desirability stemming from entrepreneurs' and non-entrepreneurs’ appraisal of holding marketing capabilities; complemented by the direct and indirect effects of market stakeholders' support, assessed as bridging or buffering the entrepreneurial action.

Design/methodology/approach

Three groups were formed from a random sample of 1,957 Canadian (from Quebec) respondents to an online questionnaire: non-entrepreneurs with low entrepreneurial intentions, non-entrepreneurs with high entrepreneurial intentions and entrepreneurs with high entrepreneurial intentions.

Findings

The analyses revealed salient effects of perceptions of feasibility and desirability, coupled with appraisals of possessing marketing capabilities, on entrepreneurial propensity; and their strengthened relations when obtaining stakeholders' support. Overall, the results suggest that perceived market feasibility and market desirability are prominent factors in differentiating between entrepreneurial and non-entrepreneurial action, and the type and function of stakeholders' support are prominent in differentiating between intentions.

Practical implications

Practical implications include facilitating the transmission of marketing knowledge to novice entrepreneurs through higher education and the ecosystem.

Originality/value

The authors show that perceptions of feasibility and desirability are particularly dependent on the entrepreneur's perceived marketing capabilities and perceptions of entrepreneurial ecosystem supportiveness. This study thus captures a fuller range of the intentions–action relationship by gauging the unidimensional approach to entrepreneurial action through intertwining attributes at the individual and market levels. It takes a new look at feasibility and desirability through marketing capabilities; and offers a more robust classification of stakeholders' support—institution/people, bridging/buffering. Practical implications include facilitating the transmission of marketing knowledge to novice entrepreneurs through higher education and the ecosystem.

Details

International Journal of Entrepreneurial Behavior & Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 2 June 2021

Wassim J. Aloulou

The purpose of this paper is to contribute to a better understanding of how a country’s institutional environment is impacting the young community’s entrepreneurial intention…

Abstract

Purpose

The purpose of this paper is to contribute to a better understanding of how a country’s institutional environment is impacting the young community’s entrepreneurial intention through perceived desirability and feasibility as mediators.

Design/methodology/approach

This research applies and validates a measure of a country’s institutional profile for entrepreneurship to Saudi university students. This research develops a structural model to investigate the young community’s perceptions about their institutional context, desirability and feasibility and their influence on entrepreneurial intentions. Data was collected from 287 Saudi young communities (university students) from several public universities located in Riyadh. Structural equation modeling analysis was applied to examine the structural model of entrepreneurial intentions.

Findings

Research findings revealed positive and significant relationships between institutional context dimensions and young community students’ perceived desirability and feasibility and between students’ perceived desirability and feasibility and their entrepreneurial intentions. Their perceived desirability and feasibility were shown to have positive full mediation effects on the relationships between institutional environment dimensions and entrepreneurial intention.

Research limitations/implications

Research Implications are advanced to help researchers and practitioners in considering the institutional environment for promoting entrepreneurship. Limitations and future research directions are discussed for better generalization of findings and renewed streams of research in the field.

Originality/value

To the best knowledge of the author, this research is one of the first studies to apply the scale on the institutional country profile to Saudi Arabia with a young community. Studies linking institutional profile to entrepreneurial intentions were also limited in developing countries having a young population. This might catch the attention of researchers, educators and policy-makers.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 16 no. 5
Type: Research Article
ISSN: 1750-6204

Keywords

Open Access
Article
Publication date: 1 November 2023

Dan Jin

The purpose of this study is to provide insights and guidance for practitioners in terms of ensuring rigorous ethical and moral conduct in artificial intelligence (AI) hiring and…

Abstract

Purpose

The purpose of this study is to provide insights and guidance for practitioners in terms of ensuring rigorous ethical and moral conduct in artificial intelligence (AI) hiring and implementation.

Design/methodology/approach

The research employed two experimental designs and one pilot study to investigate the ethical and moral implications of different levels of AI implementation in the hospitality industry, the intersection of self-congruency and ethical considerations when AI replaces human service providers and the impact of psychological distance associated with AI on individuals' ethical and moral considerations. These research methods included surveys and experimental manipulations to gather and analyze relevant data.

Findings

Findings provide valuable insights into the ethical and moral dimensions of AI implementation, the influence of self-congruency on ethical considerations and the role of psychological distance in individuals’ ethical evaluations. They contribute to the development of guidelines and practices for the responsible and ethical implementation of AI in various industries, including the hospitality sector.

Practical implications

The study highlights the importance of exercising rigorous ethical-moral AI hiring and implementation practices to ensure AI principles and enforcement operations in the restaurant industry. It provides practitioners with useful insights into how AI-robotization can improve ethical and moral standards.

Originality/value

The study contributes to the literature by providing insights into the ethical and moral implications of AI service robots in the hospitality industry. Additionally, the study explores the relationship between psychological distance and acceptance of AI-intervened service, which has not been extensively studied in the literature.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

1 – 10 of over 1000