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Article
Publication date: 18 May 2012

Ulrich R. Orth, Frauke Heinrich and Keven Malkewitz

The personality impressions evoked by service environments play a key role in attracting and retaining customers. This paper explores the interior design of service and…

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10134

Abstract

Purpose

The personality impressions evoked by service environments play a key role in attracting and retaining customers. This paper explores the interior design of service and retail environments, and links the designer perspective with the consumer perspective to assist managers in creating and managing interiors for achieving desired responses.

Design/methodology/approach

The authors propose and test a conceptual model that relates types of interior design to consumer impressions of that environment's personality. Two studies establish holistic types of interiors based on design elements and factors with a sample of professionals, and then link those types to generic impressions evoked with consumers.

Findings

Store personality relates systematically to five holistic types of interiors. Minimal‐shell interiors score high on unpleasantness, complex‐shell designs score high on enthusiasm, genuineness, and solidity, moderate‐shell interiors generate below‐average impressions of sophistication, genuineness, and solidity, low‐content interiors score high on enthusiasm and sophistication, and high‐content designs score low on enthusiasm, and high on unpleasantness.

Research limitations/implications

This research is limited to wine tasting rooms as an example category. Implications for interior design in general can be drawn from the holistic types of interiors identified and from basic relations to generic dimensions of consumer responses.

Practical implications

The findings reported in this research assist managers in more confidently using interior design for positioning and differentiating servicescapes.

Originality/value

Integrating the designer perspective with the customer perspective is a unique approach yielding taxonomy for servicescape interiors, and a holistic perspective on their links with personality impressions.

Details

Journal of Services Marketing, vol. 26 no. 3
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 18 January 2011

Robert L. Harrison and Timothy M. Reilly

The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals.

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30791

Abstract

Purpose

The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals.

Design/methodology/approach

This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals.

Findings

A total of 34 mixed method studies implemented data‐collection procedures sequentially (79 percent), eight implemented them concurrently (19 percent) and one combined both sequential and concurrent procedures (2 percent). On the whole, priority was skewed more toward quantitative strands, with 27 articles prioritizing quantitative data (63 percent), three articles prioritizing qualitative data (7 percent), and 13 articles prioritizing both equally (30 percent).

Research limitations/implications

It is clear that marketing scholars recognize the benefit of mixing qualitative and quantitative research; however, as a discipline we are not demonstrating knowledge of the mixed method literature or procedures, as only one article recognized or mentioned knowledge of mixed method procedures or cited mixed method research.

Practical implications

This study provides guidance for researchers in identifying design types appropriate for various rationales or research objectives and models of different design types that have been published in marketing journals. In addition, implications for designing mixed methods studies in marketing include highlighting the need for scholars to specifically address issues such as the timing and priority given to each data type (i.e. sequential or concurrent), and the integration (or mixing) of the both data types.

Originality/value

Until now, the role of mixed methods designs in marketing has not been the subject of formal examination. The delineation of the major forms in mixed method designs provides a framework for looking at such design types, which helps to provide more credibility to the field of marketing by providing examples of research designs that are substantially different than single strand studies.

Details

Qualitative Market Research: An International Journal, vol. 14 no. 1
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 10 March 2021

Afshan Amin Khan, Roohie Naaz Mir and Najeeb-Ud Din

This work focused on a basic building block of an allocation unit that carries out the critical job of deciding between the conflicting requests, i.e. an arbiter unit. The…

Abstract

Purpose

This work focused on a basic building block of an allocation unit that carries out the critical job of deciding between the conflicting requests, i.e. an arbiter unit. The purpose of this work is to implement an improved hybrid arbiter while harnessing the basic advantages of a matrix arbiter.

Design/methodology/approach

The basic approach of the design methodology involves the extraction of traffic information from buffer signals of each port. As the traffic arrives in the buffer of respective ports, information from these buffers acts as a source of differentiation between the ports receiving low traffic rates and ports receiving high traffic rates. A logic circuit is devised that enables an arbiter to dynamically assign priorities to different ports based on the information from buffers. For implementation and verification of the proposed design, a two-stage approach was used. Stage I comprises comparing the proposed arbiter with other arbiters in the literature using Vivado integrated design environment platform. Stage II demonstrates the implementation of the proposed design in Cadence design environment for application-specific integrated chip level implementation. By using such a strategy, this study aims to have a special focus on the feasibility of the design for very large-scale integration implementation.

Findings

According to the simulation results, the proposed hybrid arbiter maintains the advantage of a basic matrix arbiter and also possesses the additional feature of fault-tolerant traffic awareness. These features for a hybrid arbiter are achieved with a 19% increase in throughput, a 1.5% decrease in delay and a 19% area increase in comparison to a conventional matrix arbiter.

Originality/value

This paper proposes a traffic-aware mechanism that increases the throughput of an arbiter unit with some area trade-off. The key feature of this hybrid arbiter is that it can assign priorities to the requesting ports based upon the real-time traffic requirements of each port. As a result of this, the arbiter is dynamically able to make arbitration decisions. Now because buffer information is valuable in winning the priority, the presence of a fault-tolerant policy ensures that none of the priority is assigned falsely to a requesting port. By this, wastage of arbitration cycles is avoided and an increase in throughput is also achieved.

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Article
Publication date: 9 February 2015

Theo Lieven, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr and Miriam van Tilburg

This research aims to examine the impact of brand design elements (logo shape, brand name, type font and color) on brand masculinity and femininity perceptions, consumer…

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10977

Abstract

Purpose

This research aims to examine the impact of brand design elements (logo shape, brand name, type font and color) on brand masculinity and femininity perceptions, consumer preferences and brand equity.

Design/methodology/approach

This research empirically tests the relation between brand design elements, brand masculinity and femininity and brand preferences/equity in four studies involving fictitious and real brands.

Findings

Brand design elements consistently influenced brand masculinity and femininity perceptions. These, in turn, significantly related to consumer preferences and brand equity. Brand masculinity and femininity perceptions successfully predicted brand equity above and beyond other brand personality dimensions.

Research limitations/implications

Although this research used a wide range of brand design elements, the interactive effects of various design elements warrant further research.

Practical implications

This research demonstrates how markers of masculinity and femininity that are discussed in the evolutionary psychology literature can be applied to the brand design of new and existing brands.

Originality/value

This research considers the impact of multiple brand design elements (logo shape, brand name, type font and color) and involves a wide range of brands and product categories.

Details

European Journal of Marketing, vol. 49 no. 1/2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 9 October 2009

Adam Vrechopoulos and Evagelos Atherinos

Elaborating on earlier research by Vrechopoulos et al., this paper aims to investigate web banking store layout effects on user‐consumer behaviour and to report on a…

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3616

Abstract

Purpose

Elaborating on earlier research by Vrechopoulos et al., this paper aims to investigate web banking store layout effects on user‐consumer behaviour and to report on a laboratory experimental investigation into user acceptance of three different layout types.

Design/methodology/approach

A web banking store was developed in three versions equal to the number of the alternative layouts manipulated by the laboratory experimental design. Two layout types were transformed from conventional banking and one type was designed by incorporating users' preferences and suggestions. The relationships in technology acceptance model (TAM) in the three treatments are tested separately, and then the subjects' evaluations on TAM constructs are compared.

Findings

The findings imply that store layout affects online consumer behaviour, confirming the findings of Vrechopoulos et al. in a different sector. The study also confirms the TAM relationships in all treatments and indicates that layout has an effect on user acceptance of web banking in terms of TAM constructs.

Research limitations/implications

This study confirms the available knowledge regarding a store layout's influencing role on consumer behaviour in the context of web commerce.

Practical implications

Direct managerial implications for web banking are provided through the design of the “improved future” layout, which is depicted in the form of an abstract interface design.

Originality/value

The paper adopts an innovative conclusive causal research design towards testing the research hypotheses. To that end, an experimental application was developed in the laboratory and the research hypotheses were “packed‐up” with references from different disciplines (i.e. marketing and information systems) providing through that an interdisciplinary nature on the present study.

Details

International Journal of Bank Marketing, vol. 27 no. 7
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 December 2004

George K. Stylios

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

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2810

Abstract

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 16 no. 6
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 1 December 1980

The Annual Conference held in London and sponsored by British Caledonian Airways attracted delegates from 18 countries covered many aspects of airworthiness.

Abstract

The Annual Conference held in London and sponsored by British Caledonian Airways attracted delegates from 18 countries covered many aspects of airworthiness.

Details

Aircraft Engineering and Aerospace Technology, vol. 52 no. 12
Type: Research Article
ISSN: 0002-2667

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Article
Publication date: 7 August 2017

Hui Shi, Lingxi Zhang and Jianping Wang

The purpose of this paper is to propose a rational and complete design scheme of seam type of outdoor clothing, so as to improve the seam efficiency and appearance of…

Abstract

Purpose

The purpose of this paper is to propose a rational and complete design scheme of seam type of outdoor clothing, so as to improve the seam efficiency and appearance of outdoor clothing, as well as to provide an optimal seam base for the subsequent pressure adhesive process.

Design/methodology/approach

Four types of common outdoor fabrics and four seam types were selected. Seam strength and thickness were measured. Seam efficiency and seam thickness strain were calculated to evaluate seam quality. Multiple linear regression analysis was adopted to analyze the influence of seam type essential factors on seam strength.

Findings

Among the component factors of seam type, based on two stitches, seam strength was significantly affected by stitch distance, followed by fabric layer on the seam side. The increase of stitch and the interaction among fabrics can effectively improve the seam efficiency. The methods are as follows: the increase of stitches, stitch distance shortening, the increase of fabric layers, etc. The change of seam type had no significant influence on seam thickness strain. A seam-type design scheme of outdoor clothing with good mechanical and appearance properties was designed by choosing the seam types FX1, FX2 and FX4.

Originality/value

This paper designed a practical scheme of seam-type design of outdoor clothing, which has been applied in the industrial production process. It is important for guiding the improvement of seam quality and the production efficiency of outdoor clothing.

Details

International Journal of Clothing Science and Technology, vol. 29 no. 4
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 8 February 2013

Sandra Littel and Ulrich R. Orth

This paper aims to examine how visual and haptic package design characteristics singularly and jointly affect consumers' brand impressions.

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4930

Abstract

Purpose

This paper aims to examine how visual and haptic package design characteristics singularly and jointly affect consumers' brand impressions.

Design/methodology/approach

Integrating and extending design perception with congruence and fluency theories, the paper presents three research propositions that are tested in three studies. Bottled water serves as an example category with data provided by professionals and consumers.

Findings

Study 1 identifies key types of holistic bimodal designs (Modern, Big Grip, Prototypical‐Small, Boxy Billboards, and Prototypical‐Large) based on brand visual and haptic factors. Study 2 relates these types to unique single‐modal brand impressions. Study 3 determines how consumers evaluate brands depending on the semantic congruence between haptics and visuals. Except for the excitement dimension, brand evaluations are more positive under conditions of high rather than low congruence.

Research limitations/implications

The findings are obtained for a single category (bottled water) using experiments designed to highlight and focus consumer attention on the formation of impressions. The findings may thus not fully reflect consumer responses in actual retail purchase situations.

Practical implications

The paper provides preliminary guidelines on how to utilize visual and haptic cues in the design of brand packages for stimulating desired consumer responses.

Originality/value

The work presented in this paper contributes to the literature on design‐based brand inferences and semantic congruence by integrating the visual with the haptic perspectives.

Details

European Journal of Marketing, vol. 47 no. 1/2
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 1 December 2015

Dave L. Edyburn and Keith D. Edyburn

In grades K-3, the primary focus of instruction is learning to read. In grades 4 and beyond, however, the focus shifts to reading to learn. Whereas teachers may use a…

Abstract

In grades K-3, the primary focus of instruction is learning to read. In grades 4 and beyond, however, the focus shifts to reading to learn. Whereas teachers may use a variety of instructional approaches, research has clearly documented that learning from text is the primary instructional model found in most classrooms. This means that efforts to close the achievement gap must focus on ensuring that all students can access text-based learning materials, engage with the content in meaningful ways, and ultimately demonstrate success in the form of measurable gains in learning outcomes. Whereas the philosophy of UDL is relatively easy to understand, it has proven problematic to design, implement, evaluate, and scale. The purpose of this chapter is to describe a universal design engineering approach known as Design for More Types that can be applied to the design of text-based learning materials, this chapter will describe the conceptual and practical issues involved in the development of text-based learning materials for diverse learners. We begin by providing some foundational concepts for this multidisciplinary work. Next, we provide a series of case studies to illustrate how universal usability can be applied to various instructional designs. Finally, we describe how the Design for More Types framework can be used in both research and practice.

Details

Accessible Instructional Design
Type: Book
ISBN: 978-1-78560-288-7

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