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Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The objective of this review is to discuss the state of the art at a difficult stage in the development of a subject‐field—when attempts are being made to translate the results of research into operational services of value to practitioners. Judged by the criterion of practical relevance, the application of computers in the law is a subject which, over the past fifteen years, has promised much, but fulfilled little. This is a sweeping generalization—but, as a generalization, it has some justification.

The purpose of this paper is to suggest that a key role of the professional US NFL head coach is as a sensemaker, sensegiver, and driver of intentional change.

Intentional change theory and sensemaking are used to explore NFL head coaches' roles as sense‐givers of intentional change during their pre‐game and post‐game press conferences.

This paper presents propositions that if substantiated demonstrate that examining professional head coaches' behavior during pre‐ and post‐game press conferences will yield insight into the coaches' skills as sensemakers, sensegivers, and agents of the intentional change process.

In addition to this paper being conceptual, not empirical, other limitations exist. There may be gender differences in coaching behavior; however, since there are no female NFL head coaches, gender‐related patterns can not be observed in this context. Since this study only addresses one sport, there may be differences in how coaches manage change in different sports. Future research will test these hypotheses empirically, distinguish these behaviors with respect to team performance, study different sports, and examine similarities and differences of male and female coaches in the same sport.

If the propositions in this paper are supported by future empirical work, this paper gives coaches (and those who evaluate them) additional insight into their behavior. It also will give another view into what makes for a successful coach.

While research inspired by athletic coaches influences organizational development research, few studies examine athletic coaches as organizational change agents. This paper conceptualizes coaches beyond their technical roles; it focuses on their sensegiving about the team's progress along the intentional change trajectory that they have set.

The study was conducted with the aim of understanding brand awareness among consumers and analyzing the attitude of consumers towards selected branded commodity food products. An attempt was also made to examine the factors influencing the purchase of selected branded commodity food products.

The products selected for the study were branded rice and branded sugar. A sample of 200 respondents was selected from different localities of a city in India.

Major sources of awareness, for branded rice and branded sugar, are friends/relatives/reference groups, point-of-purchase display, and retailer's recommendations. Respondents perceive free from adulterants, free from insecticides/pesticides/harmful chemicals and social status as the most important parameters of branded rice and branded sugar. The most important factors influencing the purchase of branded rice and branded sugar were found to be flavor, aroma, free from insecticides or pesticides and free from adulterants.

Further studies can be conducted with a larger sample size. Importance of brand equity with respect to commodity products can be analyzed.

Marketers could frame strategies for different market segments based on demographics. Brand awareness needs to be given adequate focus by the marketers.

This paper has made an attempt to study purchase behaviour with respect to commodity products. Not many studies have been undertaken to analyze brand awareness, and consumers' attitudes towards branded commodity food products in developing countries like India.

The purpose of this paper is to develop an understanding of the factors influencing Chinese consumers to shop online by exploring the effects of user demographic characteristics and media characteristics on shopping intention.

A nationwide online survey of 503 Chinese consumers was carried out to test the proposed conceptual model of online shopping intention using hierarchical regression. The results support most of the proposed hypotheses.

Chinese consumers' age, income, education and marital status, and their perceived usefulness are significant predictors of online shopping intention.

Future research should use actual online purchases as the dependent variable and explore the effects of product characteristics, merchants and intermediate characteristics, as well as environmental influences in online shopping behavior.

Consideration of individual differences in explaining Chinese consumers' online buying intention could provide a better understanding of users' adoption of the internet as a shopping and transaction channel, as well as enhance an e‐tailer's market targeting and segmentation effectiveness. E‐marketers should incorporate features that can enhance online shopping efficiency.

Given the tremendous growth of B2C e‐commerce in China, there is a critical need for understanding what drives Chinese consumers to shop online. As one of the few large‐scale empirical studies on Chinese consumers' online shopping behavior, these results will enable e‐marketers to better design their e‐marketing strategies that cater to Chinese consumers' changing needs and lifestyles and improve their online shopping experiences and satisfaction.

The purpose of this paper is two-fold: to describe how Lean methodology can be used, during the COVID-19 pandemic, to enhance the learning experience for non-traditional adult learners (NALs) and to explore attitudes and perceptions of students toward the integration of Lean methodology in online classes.

Qualitative semi-structured interviews were used to collect data for the study. NALs were invited to participate in 60–75 min semi-structured interviews. These interviews allowed researchers to gain an in-depth understanding of a participant’s experience. A six-step thematic analysis framework was used to conduct the data analysis.

This paper presents a Lean model that can be implemented in an online medium of instruction. The core concepts of Lean methodology: jidoka, just-in-time, customer-centered approach, team involvement and standardization and how these can be used in online learning have been described in-depth. In total, 40 students participated in the semi-structured interviews. Four themes emerged from the data analysis: work-life balance; lack of standardization; learning online classes and connection to the workplace.

These findings could help academic institutions, instructors and course designers as they work on implementing new teaching and learning strategies for NALs.

There is extremely limited evidence on the usage of Lean methods for NALs in a public health crisis. As academic institutions move to the online medium of instruction to contain public health problems, this project can provide important practical tips to instructors.

This research aims to find out the reasons why Chinese people prefer domestic products. The authors examine the effect of consumer ethnocentrism (CE), social norms (SNs) and national identity (NI) on willingness to buy (WTB) domestic products in two time points and test the product category differences and age group differences.

Two survey studies (n₁ = 314; n₂ = 346) were conducted in China in 2021 and 2022, respectively. The authors measured CE, SNs, NI and WTB domestic products in both studies and WTB four categories of products in study 2. Multiple hierarchical linear regression was conducted to test the hypotheses.

In study 1, the authors found that SNs and NI significantly predicted WTB domestic products, but CE did not. In study 2, the authors found that all three indicators significantly predicted WTB domestic products. CE played a significant and consistent role in different product categories, while SNs and NI had inconsistent effects. NI predicted WTB domestic products for younger people but not for older people.

This research is the first to examine CE, SNs and NI in the same study and the first to explore the role of SNs and NI in WTB domestic products in China. It promotes the understanding of CE and other related factors, increases the knowledge of Chinese consumers’ purchasing behavior and indicates the power of the situation. Practical implications are also discussed.

Social return on investment (SROI) has received increasing attention, both academically and professionally, since it was initially developed by the Roberts Enterprise Development Fund in the USA in the mid-1990s. Based on a systematic review of the literature that highlights the potential and limitations related to the academic and professional development of the SROI model, the purpose of this study is to systematize the academic debate and contribute to the future research agenda of blended value accounting.

Relying on the preferred reporting items for systematic reviews and meta-analyses approach, this study endeavors to provide reliable academic insights into the factors driving the usage of the SROI model and its further development.

A systematic literature review produced a final data set of 284 studies. The results reveal that despite the procedural accuracy characterizing the description of the model, bias-driven methodological implications, availability of resources and sector specificities can influence the type of approach taken by scholars and practitioners.

To dispel the conceptual and practical haze, this study discusses the results found, especially regarding the potential solutions offered to overcome the SROI limitations presented, as well as offers suggestions for future research.

This study aims to fill a gap in the literature and enhance a conceptual debate on the future of accounting when it concerns a blended value proposition.

Existing literature reveals a general lack of research on business-to-business (B2B) ecommerce showcasing how managers’ affect plays a role in enhancing their attitude toward the businesses they work with. The purpose of this study is to fill that void by ascertaining whether managers’ corporate website knowledge, corporate website expertise and affect toward a corporate site influence their attitude toward the corporate website. It also investigates whether managers’ attitude guides corporate website usage intention in the context of two culturally diverse countries.

Data were collected from managers from the USA and Kuwait using an online survey method. Structural equation modeling using EQS 6.2 software was used for analysis.

The results indicate that corporate Web knowledge influences Web expertise and affect in the US sample; in the Kuwaiti sample, Web knowledge influences Web expertise but does not influence affect. The findings in both studies reveal that managers’ knowledge about the Web has a positive effect on their attitude toward a business website. For Kuwaiti managers, Web expertise has a positive influence on affect. However, Web expertise does not influence managers’ affect in the US sample. The results further suggest that affect influences a manager’s attitude toward corporate websites in the US and Kuwaiti samples.

Self-efficacy and affect infusion theories serve as the foundation for this study. This research adds to these two theories in three ways. First, it examines the combined influence of affect and attitude on B2B managers’ intent to use a corporate website. Second, it proposes a single model that examines the combined relationships among managers’ knowledge and managers’ Web expertise that elicit managerial affect toward corporate websites. Third, the proposed model was tested using samples from two diverse countries (developed, the USA, and developing, Kuwait).