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Article
Publication date: 29 May 2019

Michail Vafeiadis, Denise S. Bortree, Christen Buckley, Pratiti Diddi and Anli Xiao

The dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders alike. Hence, the purpose of…

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Abstract

Purpose

The dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders alike. Hence, the purpose of this study is to shed light on the effectiveness of the crisis response strategies of denial and attack in addressing rumors about consumer privacy when non-profit organizations are targeted on social media.

Design/methodology/approach

To test the hypotheses, a 2 (response type: denial vs attack) × 2 (privacy concerns: low vs high), between-group online experiment was conducted via Qualtrics.

Findings

The results indicated that one’s involvement level in the issue determines the effectiveness of the crisis response strategy. Data showed that attacking the source of fake news (as a crisis response) reduces the message’s credibility more than denying fake news. Furthermore, highly involved individuals are more likely to centrally process information and develop positive supportive intentions toward the affected non-profit brand. High issue involvement also predicted organizational and response credibility. Conversely, an attack rebuttal message increased the credibility of the circulated malicious rumors for low involved individuals.

Research limitations/implications

The findings suggest that issue involvement plays a key role in message perceptions of false information regarding consumer privacy in social media.

Practical implications

Practically, this study offers insights for organizations that are developing response strategies in the current environment of fake news. Findings from this study suggest that organizations need to consider the degree to which audiences are currently involved in an issue before deciding how aggressively to respond to perpetrators of fake news.

Originality/value

The present study examines the intersection of fake news and crisis management in the non-profit sector, with an emphasis on various response strategies and issue involvement. This is one of the first attempts to experimentally investigate how social media strategies can defend and protect non-profit reputation in the fake news era.

Details

Journal of Product & Brand Management, vol. 29 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 21 July 2023

Nicholas Eng, Cassandra L.C. Troy and Denise S. Bortree

The purpose of this paper is to assess online corporate communication around commitments to sustainable development goal (SDG) 12, sustainable production and consumption.

Abstract

Purpose

The purpose of this paper is to assess online corporate communication around commitments to sustainable development goal (SDG) 12, sustainable production and consumption.

Design/methodology/approach

Guided by legitimacy theory, a qualitative directed content analysis was conducted on 13 companies' webpages (81 webpages, 78,947 words).

Findings

Companies broadly failed to communicate about all 11 SDG 12 targets, neglected to consistently address multiple stakeholder groups, missed opportunities to provide concrete evidence of progress and relied on a mix of substantive and symbolic legitimation strategies.

Originality/value

SDG 12 has been under-researched and this paper is one of the first to offer an in-depth analysis of corporate communication regarding SDG 12.

Article
Publication date: 6 July 2023

Cassandra L.C. Troy, Megan L.P. Norman, Nicholas Eng, Jason Freeman and Denise S. Bortree

The purpose of this experimental study is to examine the effects of climate change corporate social responsibility (CSR) and corporate social advocacy (CSA) messages on public…

Abstract

Purpose

The purpose of this experimental study is to examine the effects of climate change corporate social responsibility (CSR) and corporate social advocacy (CSA) messages on public perceptions of companies and collective action intentions.

Design/methodology/approach

This study employs a 2 (message type: CSA vs CSR) × 2 (environmental issue: single-use plastics vs renewable energy) × 2 (company: Target vs Walmart) plus control online experimental design.

Findings

There were no main effects of message type on outcomes; however, green consumer identity moderated the relationship between message type and green purchase intention as well as negative word-of-mouth.

Originality/value

This study responds to calls by scholars to empirically compare the effects of CSR and CSA messages. Additionally, we consider group-level processes, like ingroup identity, in influencing strategic communication outcomes.

Details

Corporate Communications: An International Journal, vol. 28 no. 6
Type: Research Article
ISSN: 1356-3289

Keywords

Content available
Article
Publication date: 23 November 2023

Martina Topic

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Abstract

Details

Corporate Communications: An International Journal, vol. 28 no. 6
Type: Research Article
ISSN: 1356-3289

Article
Publication date: 31 December 2018

Melanie Formentin and Denise Bortree

The purpose of this paper is to examine philanthropic partnerships between donor organizations and nonprofits and how ethics of care may play an important role in the quality of…

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Abstract

Purpose

The purpose of this paper is to examine philanthropic partnerships between donor organizations and nonprofits and how ethics of care may play an important role in the quality of relationship between the partners.

Design/methodology/approach

In total, 29 in-depth interviews were conducted with communications professionals at nonprofit organizations to understand how their partnerships with national sport organizations benefited their organizations and how characteristics of the sport organizations’ communication and behavior have consequence for their partners.

Findings

The four dimensions of ethics of care (building trust, showing mutual concern, promoting human flourishing and responsiveness to needs) clearly emerged as the most beneficial ways sport organizations engage with their nonprofit partners.

Research limitations/implications

This study introduces the concept of ethic of care into the CSR literature and suggests that ethics of care may play an important role in relationship management with key publics.

Practical implications

Practically, this study offers insights for corporate partners about the way their communication and behavior influence nonprofits, and it suggests ways that corporations can improve their work with partners to create a more productive relationship.

Originality/value

This is one of the first studies to use ethics of care to examine the relationship of CSR partnerships and the first to conduct a study with sport organizations.

Details

Journal of Communication Management, vol. 23 no. 1
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 30 September 2013

Richard D. Waters, Denise Sevick Bortree and Natalie T.J. Tindall

The purpose of this paper is to use relationship management theory to measure the impact of relationship cultivation on the employer-employee relationship. Specifically, the paper…

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Abstract

Purpose

The purpose of this paper is to use relationship management theory to measure the impact of relationship cultivation on the employer-employee relationship. Specifically, the paper examines how well Kelly's (2001) conceptualization of stewardship can impact internal stakeholders.

Design/methodology/approach

Through intercept surveys of 421 adults, the paper used existing scales to measure dimensions of the employer-employee relationship and the participants’ perceptions of stewardship in the workplace.

Findings

This study found that the four dimensions of stewardship significantly impact feelings of trust, commitment, satisfaction, and balanced power between the employer and the employee. Additionally, increased use of stewardship resulted in increased involvement by employees.

Practical implications

The results of the paper offer several specific suggestions employers can do to communicate more effectively with their employees so that they are not only more informed but also feel more positively about the relationship they have with the employer.

Originality/value

Original stewardship scales were developed for the paper so that they can be tested in domains outside the nonprofit sector, where they have been routinely tested with donors and volunteers.

Details

Employee Relations, vol. 35 no. 6
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 3 August 2015

Justin Walden, Denise Bortree and Marcia DiStaso

The purpose of this paper is to explore how a change to a US policy about product testimonials affected bloggers and to understand bloggers’ perceptions of the…

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Abstract

Purpose

The purpose of this paper is to explore how a change to a US policy about product testimonials affected bloggers and to understand bloggers’ perceptions of the organization-blogger relationship (OBR).

Design/methodology/approach

This study utilizes a survey (n=173) with closed and open-ended questions, and both quantitative and qualitative data are analyzed.

Findings

Bloggers’ decisions to accept compensation for a review may influence how much control they feel they have over the OBR. Qualitative data indicate that even as bloggers seek access to products to review, they prefer to maintain editorial control over the review process.

Research limitations/implications

The study extends the transparency literature in public relations and relationship management theory by exploring the relationship between bloggers and public relations professionals through the lens of a disclosure policy.

Practical implications

Recommendations are offered for public relations professionals in how to maintain transparent relationships with bloggers.

Social implications

Qualitative data reveal concern among bloggers about efforts to persuade them and what they should disclose; this may impact the trust that consumers have in reviews at blogs.

Originality/value

The study demonstrates the effects of review behaviors on the OBR and offers an organic explanation of how this relationship evolves. This is important as consumers are increasingly consulting blogs for product information. This issue also has relevance to public relations professionals, who are encouraged to broach the issue of transparency with bloggers.

Details

Journal of Communication Management, vol. 19 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 27 July 2012

Denise Luethge and Helen Guohong Han

This study aims to examine corporate social responsibility disclosure (CSD) in China.

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Abstract

Purpose

This study aims to examine corporate social responsibility disclosure (CSD) in China.

Design/methodology/approach

The paper examines the extent to which firm size and financial performance impacts social disclosure by examining published financial information and social disclosure information in annual reports.

Findings

Results indicate a positive relationship between firm size and disclosure but no relationship between firm profitability and disclosure.

Research limitations/implications

Only 2008 annual reports with a relatively small sample size are used. Longitudinal studies in the future may be warranted.

Practical implications

CSD has become widespread in the west but is only now taking hold in the east. As many global firms expand operations in China, this paper will add to research in the area addressing CSD in that country.

Originality/value

Most studies have examined CSD in the west. This study makes a contribution to the corporate social responsibility literature by investigating an emerging market in China.

Details

Social Responsibility Journal, vol. 8 no. 3
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 8 July 2014

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This study found that the four dimensions of stewardship significantly impact feelings of trust, commitment, satisfaction and balanced power between the employer and the employee. Additionally, increased use of stewardship resulted in increased involvement by employees.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 30 no. 8
Type: Research Article
ISSN: 0258-0543

Keywords

Article
Publication date: 5 February 2018

Chiyin Chen and Ningyu Tang

Perceived inclusion refers to employees’ perception of their inclusion status in the workplace. This concept offers a new perspective to understand employees’ experiences within…

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Abstract

Purpose

Perceived inclusion refers to employees’ perception of their inclusion status in the workplace. This concept offers a new perspective to understand employees’ experiences within today’s complex working environment. However, research on how perceived inclusion influences employee behavior is lacking. The purpose of this paper is to explore the mechanism of perceived inclusion through the lens of the social exchange perspective and role identity theory.

Design/methodology/approach

Survey data were collected from 257 employees and 60 supervisors in a manufacturing company. Multi-level structural equation modeling and the Monte Carlo method were applied to test the mediation effect.

Findings

The results indicated that employees’ perceived inclusion was positively associated with job role and innovator role performance through the mediation of organizational commitment. Perceived inclusion was also directly associated with team role performance.

Originality/value

This is the first study to empirically examine perceived inclusion in the workplace from the social exchange and role identity perspective. It revealed that perceived inclusion fosters employees’ commitment toward the organization, which in turn influences their work-role behaviors. Theoretical contributions and practical implications are discussed.

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