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Article
Publication date: 30 October 2007

Ian Phau and Denise Ong

The purpose of this paper is to examine how consumers respond to environmental claims of three types contained in promotional messages attributed to one respected “green”…

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Abstract

Purpose

The purpose of this paper is to examine how consumers respond to environmental claims of three types contained in promotional messages attributed to one respected “green” brand and one mainstream leisure clothing.

Design/methodology/approach

A mall‐intercept questionnaire‐based survey in one city in Australia collected responses from 380 respondents, who rated environmental claims contained in promotional messages delivered via garment tags attached to T‐shirts.

Findings

Shoppers responded more positively to product‐related messages than cause‐related messages. They found environmental claims to be more credible if attributed to the green brands than to the neutral brand.

Research limitations/implications

Future research might focus on the “green” market segment rather than interacting with the general population, and devise niche marketing strategies to clothes retailers. There is also room for more vivid pro‐green statements as test stimuli, perhaps generated by in‐depth qualitative research.

Practical implications

Though consumers are becoming increasingly green‐minded, the result is not necessarily more consumption of green products, but “better” consumption behaviour in general. Retailers should build a store image that clearly transmits their green credentials, as a proxy for the quality and nature of merchandise they carry.

Originality/value

Relatively little is known about green brands and environmental message appeals in clothes marketing, and no study has yet focused on Australia.

Details

Marketing Intelligence & Planning, vol. 25 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 30 October 2007

Keith Crosier and David Pickton

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Marketing Intelligence & Planning, vol. 25 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 16 January 2019

Carlos Oliveira Santos

Since 2004, the British Government has delivered a national policy on social marketing that has created a new frame of reference in this field. This paper aims to study…

Abstract

Purpose

Since 2004, the British Government has delivered a national policy on social marketing that has created a new frame of reference in this field. This paper aims to study the genesis, evolution and implementation of the policy process that led to an important development in British public health.

Design/methodology/approach

An in-depth multifaceted single case study, mixing qualitative and quantitative data including participatory research, enabled by a cognitive approach based on elements of knowledge, ideas, representations and social beliefs in the elaboration of a public policy.

Findings

This approach to understanding the British policy on social marketing process demonstrates a useful explanatory capacity, producing a comprehensive articulation of the main cognitive, normative, and instrumental dimensions of this policy, including its significant mutations influenced by the 2008 Great Recession and subsequent political evolution.

Research limitations/implications

This paper has followed the British social marketing policy’s implementation in England. In Wales, Scotland and Northern Ireland, this national policy had specific developments that it was not followed in our study In general, subject to complex historical, social and political conditions, this is a field that preserves its dynamism and the ability to question concepts and processes. Ever seeking new directions and solutions, it requires an ongoing research study.

Practical implications

Conclusions speak in favour of a prescriptive framework for a national policy on social marketing that can inform other government entities’ efforts to develop similar policies in other countries. A correct understanding of such a political process can lead to better management of its development and its consequent contribution to improving social marketing policy and interventions.

Social implications

A proper conception and management of a social marketing policy can contribute to improving the well-being of citizens.

Originality/value

It is the first time that this specific cognitive approach has been applied so systematically to a national social marketing policy through a long-term research, providing a prescriptive framework for other’ efforts to develop similar policies.

Details

Journal of Social Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 2042-6763

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Article
Publication date: 25 September 2020

Jeanne Ho, Trivina Kang and Imran Shaari

The purpose of this paper is to examine leading from the middle, which is consistent with calls to distribute leadership, while expanding the direction of influence, from…

Abstract

Purpose

The purpose of this paper is to examine leading from the middle, which is consistent with calls to distribute leadership, while expanding the direction of influence, from the normal top-down to include a bottom-up or lateral direction. The paper proposes that the position of the vice-principal enables the role incumbent to lead from the middle as a boundary spanner. The research question was what leadership from the middle looks like for vice-principals.

Design/methodology/approach

The study consisted of interviews of 28 vice-principals and 10 principals. A mixed case and theme-oriented strategy was adapted, with member checking with each vice-principal.

Findings

The findings indicate that in leading from the middle, vice-principals play boundary spanning roles of connecting, translating and brokering: (1) connecting between organisational levels, (2) translating between vision/direction and actualisation, (3) connecting between middle managers and (4) brokering and translating between the ministry and the school.

Originality/value

Leading from the middle is a nascent concept which is worth exploring, given the complexity of educational systems with multiple ecological levels, and the need for leadership to create coherence between the levels.

Details

Journal of Educational Administration, vol. 59 no. 2
Type: Research Article
ISSN: 0957-8234

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Book part
Publication date: 23 March 2017

Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of…

Abstract

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

Details

Advances in Environmental Accounting & Management: Social and Environmental Accounting in Brazil
Type: Book
ISBN: 978-1-78635-376-4

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Article
Publication date: 26 August 2014

Denise T. Airola, Ed Bengtson, Deborah A. Davis and Diana K. Peer

The purpose of this paper is to examine the relationship between school principals’ sense of efficacy and their involvement with the Arkansas Leadership Academy's (the…

Abstract

Purpose

The purpose of this paper is to examine the relationship between school principals’ sense of efficacy and their involvement with the Arkansas Leadership Academy's (the Academy) School Support Program (SSP).

Design/methodology/approach

Data were collected from participating SSP principals to explore differences in mean principal self-efficacy given varied years of participation in SSP. The Principal Self-Efficacy Survey was used to measure the construct of principal self-efficacy of 27 principals participating in the Academy's SSP for low-performing schools.

Findings

The findings suggest that principals of low-performing schools that participated in the Arkansas Leadership Academy's SSP for more years have a stronger sense of leadership efficacy than principals of low-performing schools that are just beginning the SSP. Post hoc qualitative data were collected through a focus group discussion to provide insight regarding actual practices that led to increased perceived self-efficacy as a result of participating in the SSP.

Research limitations/implications

This study is highly contextualized to the principals and school systems participating in the SSP, a limited population due to conditions under which schools qualify to participate in the program.

Practical implications

As schools continue to be identified as needing to improve based on accountability measures, external sources of leadership development for the principals leading these schools should be considered as a possible means for increasing their senses of efficacy, and indirectly supporting the potential for improved school performance.

Social implications

The attributes of highly efficacious principals – self-regulating, confident, and calm in difficult situations – may be more critical to leaders engaged in systemic change in low-performing schools where the challenges may be more complex.

Originality/value

There could be a strong argument that the influence of an outside support program might be one strategy to consider when addressing the improvement of low-performing schools through raising leader efficacy.

Details

Journal of Educational Administration, vol. 52 no. 6
Type: Research Article
ISSN: 0957-8234

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Article
Publication date: 20 August 2020

Ivy Man

While Hong Kong has exercised laissez-faire policy with regard to popular cultural industries, such broadcasting freedom may not fully accepted in countries where state…

Abstract

Purpose

While Hong Kong has exercised laissez-faire policy with regard to popular cultural industries, such broadcasting freedom may not fully accepted in countries where state control of the media is tight. This paper aims to have a review and brief discussion on music development and the phenomenon of popular music censorship under Chinese societies including China, Hong Kong and Singapore.

Design/methodology/approach

After a brief discussion on the popular music scene in Hong Kong, China and Singapore, this paper reviews on the possible reasons for popular music censorship issue in the Chinese societies.

Findings

It is found that Canto-pop can be freely broadcast in Hong Kong; however, such freedom is not accepted in China and Singapore due to censorship. While China is sensitive to pro-democratic content in popular music, Singapore's language policies hinder the development of Canto-pop since the 70s.

Originality/value

After reviewing the reasons for music censorship, in particular Cantonese popular music in the Chinese societies, the paper gives a prediction on the future development of Canto-pop.

Details

Asian Education and Development Studies, vol. 10 no. 4
Type: Research Article
ISSN: 2046-3162

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Book part
Publication date: 16 April 2012

Jennifer D. Chandler and Wes Johnston

This chapter reviews emergent research streams as a basis for a dynamic multilevel perspective on organizational buying behavior that can link seminal studies to more…

Abstract

This chapter reviews emergent research streams as a basis for a dynamic multilevel perspective on organizational buying behavior that can link seminal studies to more contemporary issues raised by managers and scholars alike. Since Johnston and Lewin's (1996) review, the literature does not include a comprehensive analysis of recent themes or general directions. From a managerial perspective, some of these issues that need coverage include the following questions. What are the best practices for integrating the organizational buying process with product design, development, and innovation? How can technology, media, and automation be leveraged in the buying process? For supplier relationships in which trust and commitment have been established, what are the best practices for using this to build competitive advantage? What are the best practices for leveraging the brands of products or services that are not owned by a firm? What are the best practices for managing buying processes across international markets?

Details

Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Type: Book
ISBN: 978-1-78052-576-1

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