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Forecasting is a vital part of hospitality operations because it allows businesses to make imperative decisions, such as pricing, promotions, distribution, scheduling, and arranging facilities, based on the predicted demand and supply. This chapter covers three main concepts related to forecasting: it provides an understanding of hospitality demand and supply, it introduces several forecasting methods for practical application, and it explains yield management as a function of forecasting. In the first section, characteristics of hospitality demand and supply are described and several techniques for managing demand and supply are addressed. In the second section, several forecasting methods for practical application are explored. In the third section, yield management is covered. Additionally, examples of yield management applications from airlines, hotels, and restaurants are presented.

Demand forecasting has long been an imperative tenet in production planning especially in a make-to-order environment where a typical manufacturer has to balance the issues of holding excessive safety stocks and experiencing possible stockout. Many studies provide pragmatic paradigms to generate demand forecasts (mainly based on smoothing forecasting models.) At the same time, artificial neural networks (ANNs) have been emerging as alternatives. In this chapter, we propose a two-stage forecasting approach, which combines the strengths of a neural network with a more conventional exponential smoothing model. In the first stage of this approach, a smoothing model estimates the series of demand forecasts. In the second stage, general regression neural network (GRNN) is applied to learn and then correct the errors of estimates. Our empirical study evaluates the use of different static and dynamic smoothing models and calibrates their synergies with GRNN. Various statistical tests are performed to compare the performances of the two-stage models (with error correction by neural network) and those of the original single-stage models (without error-correction by neural network). Comparisons with the single-stage GRNN are also included. Statistical results show that neural network correction leads to improvements to the forecasts made by all examined smoothing models and can outperform the single-stage GRNN in most cases. Relative performances at different levels of demand lumpiness are also examined.

This paper presents a mathematical programming model to reduce bias for both aggregate demand forecasts and lower echelon forecasts comprising a hierarchical forecasting system. Demand data from an actual service operation are used to illustrate the model and compare its accuracy with a standard approach for hierarchical forecasting. Results show that the proposed methodology outperforms the standard approach.

This chapter analyses potentials of including online search volume data in modeling the demand series of consumer products. Forecasting future demand for products of a company represents one of the important parts of planning and conducting business in general. Thus, the purpose of this chapter is twofold. The first purpose is to give a critical overview of the existing research on the topic of forecasting and nowcasting demand and consumption. The other purpose is to fill the gap in the literature by empirically comparing several approaches of modeling and forecasting demand and consumption on real data. Results of the empirical analysis show that including online search volume data can enhance modeling and forecasting of demand series, especially in times of economic downturns. Thus, it is advised to use such an approach in modeling of consumer demand in a business so that better business performance in terms of profits could be obtained.

The challenges that propane companies face in maintaining a balance in inventories during the summer and winter months, and the factors that influence the residential propane demand were addressed. This chapter presents a forecasting model for propane consumption within the residential sector. Forecasting the propane demand helps to determine whether there will be a shortage of propane in the storage or distribution center, and is there a need for new distribution station or a storage facility, or vice-versa that there is an overabundance of propane, that is, far more than the demand and if there is a need to shut down few facilities. The dynamic behavior of different variables that affected the propane consumption was studied and using Base SAS we developed a forecasting model. The results indicated that the forecasting model provides a potentially useful forecast for residential propane consumption. This research has been limited to forecasting for normal periods, that is periods without irregularities in demand caused by holidays or festivals. The forecasts developed were useful in improving the inventory balance for a local propane company during different months.

Research in the area of forecasting and stock inventory control for intermittent demand is designed to provide robust models for the underlying demand which appears at random, with some time periods having no demand at all. Croston’s method is a popular technique for these models and it uses two single exponential smoothing (SES) models which involve smoothing constants. A key issue is the choice of the values due to the sensitivity of the forecasts to changes in demand. Suggested selections of the smoothing constants include values between 0.1 and 0.3. Since an ARIMA model has been illustrated to be equivalent to SES, an optimal smoothing constant can be selected from the ARIMA model for SES. This chapter will conduct simulations to investigate whether using an optimal smoothing constant versus the suggested smoothing constant is important. Since SES is designed to be an adapted method, data are simulated which vary between slow and fast demand.

When forecasting intermittent demand the method derived by Croston (1972) is often cited. Previous research favorably compared Croston's forecasting method for demand with simple exponential smoothing assuming a nonzero demand occurs as a Bernoulli process with a constant probability. In practice, however, the assumption of a constant probability for the occurrence of nonzero demand is often violated. This research investigates Croston's method under violation of the assumption of a constant probability of nonzero demand. In a simulation study, forecasts derived using single exponential smoothing (SES) are compared to forecasts using a modification of Croston's method utilizing double exponential smoothing to forecast the time between nonzero demands assuming a normal distribution for demand size with different standard deviation levels. This methodology may be applicable to forecasting intermittent demand at the beginning or end of a product's life cycle.

Product success is contingent on forecasting when a product is needed and how it should be offered. Forecasting accuracy is contingent on the correct forecasting technique. Using supermarket data across two product categories, this chapter shows that using a bevy of forecasting methods improves forecasting accuracy. Accuracy is measured by the mean absolute percentage error. The optimal methods for one consumer goods product may be different than for another. The best model varied from sophisticated, most such as autoregressive integrated moving average (ARIMA) and Holt–Winters to a random walk model. Forecasters must be proficient in multiple statistical techniques since the best technique varies within a categories, variety, and product size.

Control charts are designed to be effective in detecting a shift in the distribution of a process. Typically, these charts assume that the data for these processes follow an approximately normal distribution or some known distribution. However, if a data-generating process has a large proportion of zeros, that is, the data is intermittent, then traditional control charts may not adequately monitor these processes. The purpose of this study is to examine proposed control chart methods designed for monitoring a process with intermittent data to determine if they have a sufficiently small percentage of false out-of-control signals. Forecasting techniques for slow-moving/intermittent product demand have been extensively explored as intermittent data is common to operational management applications (Syntetos & Boylan, 2001, 2005, 2011; Willemain, Smart, & Schwarz, 2004). Extensions and modifications of traditional forecasting models have been proposed to model intermittent or slow-moving demand, including the associated trends, correlated demand, seasonality and other characteristics (Altay, Litteral, & Rudisill, 2012). Croston’s (1972) method and its adaptations have been among the principal procedures used in these applications. This paper proposes adapting Croston’s methodology to design control charts, similar to Exponentially Weighted Moving Average (EWMA) control charts, to be effective in monitoring processes with intermittent data. A simulation study is conducted to assess the performance of these proposed control charts by evaluating their Average Run Lengths (ARLs), or equivalently, their percent of false positive signals.