Search results
1 – 10 of 377Maria Gorete Dinis, Carla Salgueiro Melo and João Miguel Batista Miguéns Sousa
This paper aims to demonstrate how attractions and experiences associated with coffee can contribute to dissemination and knowledge of its culture and to the development of coffee…
Abstract
Purpose
This paper aims to demonstrate how attractions and experiences associated with coffee can contribute to dissemination and knowledge of its culture and to the development of coffee tourism in Portugal.
Design/methodology/approach
A case study methodology is applied, focusing on the Coffee Science Centre – Delta Interpretation, Scientific and Technological Promotion and Tourism Promotion Centre (CCC).
Findings
Results indicate that this type of attraction can be used to disseminate coffee culture by providing differentiating and enriching experiences to tourists, and most importantly, by developing tourism in a sustainable way.
Originality/value
This study contributes to expanding the knowledge on coffee tourism, an under-explored field of study, particularly in Portugal, where to the authors knowledge, there is no applied research within this scope.
Details
Keywords
This case is about Korean Air Lines’ innovative idea to adopt a policy of vertical integration in catering. Rather than out‐source its in‐flight catering, this airline has moved…
Abstract
This case is about Korean Air Lines’ innovative idea to adopt a policy of vertical integration in catering. Rather than out‐source its in‐flight catering, this airline has moved away from industry norms, and is doing its own thing – literally.
Details
Keywords
Mário Franco and Carla Pereira
– This study aims to identify the reasons for entering into alliances, as well as the main factors that influence these relationships in the hospitality industry.
Abstract
Purpose
This study aims to identify the reasons for entering into alliances, as well as the main factors that influence these relationships in the hospitality industry.
Design/methodology/approach
A multiple case study approach, with four hotels in Portugal as its subject, has been used for evaluation of hospitality alliances. As data-collecting instruments, interviews and documentary analysis were used.
Findings
The paper found that two main factorsz emerged (structural and process factors) as influencing the formation and development of alliances in the field of hospitality. The empirical evidence also provides insight into the sources of advantage that alliances can address in hospitality firms' challenges.
Practical implications
Based on the principal results, this investigation also suggests some guidelines to bear in mind when creating and maintaining an alliance in the hospitality sector. This study shows that regional tourism development is normally expressed in economic terms, as the value of that region. This development depends on social, political and cultural aspects to be a tool of successful regional development, but for this to take place, it is necessary to form alliances in this specific sector.
Originality/value
The study contributes to advancing theory in the field of strategic alliances. More precisely, this study is associated with the creation of a theoretical framework that shows the reasons and influencing factors (of structure and process) in alliance formation in the hospitality industry. This framework can help the different managers and other actors involved in alliances in the hotel segment, in their strategic decision-making processes.
Details
Keywords
Karina Munari Pagan, Janaina de Moura Engracia Giraldi, Vishwas Maheshwari, André Luiz Damião de Paula and Jorge Henrique Caldeira de Oliveira
This study aims to analyse the impact of the country of origin of wines on cognitive processing and preferences through brain responses for consumers from the perspective of…
Abstract
Purpose
This study aims to analyse the impact of the country of origin of wines on cognitive processing and preferences through brain responses for consumers from the perspective of gender and the level of involvement.
Design/methodology/approach
A wine tasting experiment was performed using electroencephalography (EEG). The sample consisted of 40 students from an important Brazilian university. In the first group, the participants tasted two glasses of wine with Brazilian then French origins. In the second group, the participants only tasted one glass of wine, without the origin information. The wine was the same in both groups and from Brazilian origin. Throughout the tasting process, participants had their brain responses recorded via the EEG.
Findings
The main findings suggest that the country of origin did not have a significant influence on cognitive processing or preferences for consumers in general, neither for women nor consumers of high involvement. For men, there was greater cognitive processing for Brazilian wines. However, there was no preference for men among the origins of wines. For consumers with low involvement, there was a difference in cognitive processing, presenting a greater value for Brazil and without origin information. Also, for low-involvement consumers, a greater preference for wine from France was seen.
Originality/value
This study presents a new contribution to the literature by analysing the cognitive processing and preferences through brain responses for consumers from the perspective of gender and the level of involvement.
Details
Keywords
Visual stimulation affects the taste of food and beverages. This study aimed to understand how latte art affects coffee consumption by collecting participants' brainwave data and…
Abstract
Purpose
Visual stimulation affects the taste of food and beverages. This study aimed to understand how latte art affects coffee consumption by collecting participants' brainwave data and their taste responses.
Design/methodology/approach
Seventy subjects participated in a two-stage experiment. Electroencephalography (EEG) was employed to measure brainwave activity. With an interval of one week, each stage involved coffee consumption with and without latte art. The responses to the taste of the coffee were also collected for analysis.
Findings
Significant differences were found in the participants' alpha and beta brainwave bands. When drinking coffee with latte art, the participants' alpha bands were significantly lower, whereas the beta bands were higher. These findings were supported by Bayesian statistics. A significant increase was found in the participants' taste of sweetness and acidity with latte art, and Bayesian statistics confirmed the results for sweetness although the evidence on the increase in acidity was anecdotal. No difference was found in the taste of bitterness.
Originality/value
This study highlights the effect of latte art on coffee consumption. The authors analysed the empirical evidence from this two-stage experimental study in the form of the participants' brainwave data and their responses to taste. This study's original contribution is that it explored the crossmodal effects of latte art on consumers' taste of coffee from a neuroscientific perspective. The results of this study can provide empirical evidence on how to effectively use latte art in practical business environments.
Details
Keywords
The paper aims to estimate the factors affecting Vietnam's export in rice and coffee, the two most important agricultural products, especially in exploring the role of…
Abstract
Purpose
The paper aims to estimate the factors affecting Vietnam's export in rice and coffee, the two most important agricultural products, especially in exploring the role of “behind-the-border” constraints.
Design/methodology/approach
The paper applies the stochastic frontier gravity model, which models the aggregate effect of “behind-the-border” factors for Vietnam's export in rice and coffee.
Findings
The paper finds that the impact of “behind-the-border” constraints is statistically significant, suggesting that Vietnam's exports in rice and coffee may be prevented from reaching their export potential by such factors. Moreover, technical efficiency and potential export suggest that Vietnam has a lot of potential to increase its exports in rice and coffee with its major trading partners. The Association of Southeast Asian Nations group continues to be the major market of Vietnamese rice and coffee. Vietnam can also take advantage of the opportunity to export these commodities to the European Union (EU) (not including the UK), and Comprehensive and Progressive Agreement for Trans-Pacific Partnership, especially in coffee to the EU.
Research limitations/implications
The study cannot identify specific “behind-the-border” factors due to the limitation of data availability.
Originality/value
Many existing studies suggest that export in agricultural products of Vietnam, especially in rice, is significantly affected by natural factors and “explicit beyond-the-border” constraints. They ignore the impact of “behind-the-border” constraints in Vietnam and its trading partners. My study proved the significant impact of such constraints. Therefore, Vietnam needs more policies to remove the “behind-the-border” constraints to promote export in rice and coffee.
Details
Keywords
Impact of climate change on Vietnam's agriculture.
Details
DOI: 10.1108/OXAN-DB244830
ISSN: 2633-304X
Keywords
Geographic
Topical
Purpose: This chapter explores how organizations can influence the emotional climate surrounding change, and thereby encourage the emergence of positive rather than negative…
Abstract
Purpose: This chapter explores how organizations can influence the emotional climate surrounding change, and thereby encourage the emergence of positive rather than negative emotions. Despite growing literature, many companies struggle with postacquisition integration. In the last 3 decades, the discussion has turned toward how employees' emotions complicate the process. This chapter discusses those emotions, paying special attention to the emotional climate surrounding change. The focus is on examining how an organization's emotional climate influences employees' emotions following an acquisition.
Design/methodology/approach: The chapter takes the acquired company point of view, following a German–Finnish deal completed in January 2017 over 1 year. Data were collected through interviews (totaling 26), daily memo-like diaries (65 entries), and an employee satisfaction survey (56 respondents).
Findings: The findings reveal that employees are likely to have emotional reactions even when relatively little integration is intended. In addition, the surrounding emotional climate – whether positive or negative – is likely to trigger similarly valenced emotions. The theoretical contribution of this chapter lies in the introduction of emotional climate rather than organizational culture as a key factor for employees during the early integration period.
Practical implication: Particularly line managers have an important role in maintaining positivity. For positivity to dominate, organizations need to make the benefits of the deal and the future of the company clear to the employees.
Details
Keywords
Delta Beverage is facing severe cost control problems. In addition to the high interest expense, the cost of aluminum cans and PET containers have risen substantially during the…
Abstract
Delta Beverage is facing severe cost control problems. In addition to the high interest expense, the cost of aluminum cans and PET containers have risen substantially during the past year. The student must decide whether the CFO should hedge aluminum to avoid the risk of violating a loan covenant. The case works well as an introduction to risk management.
Details