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Open Access
Article
Publication date: 1 June 2021

Asiya Chaudhary and Sabiha Khatoon

The paper examines the increase in annual income of the new middle-class (The NMC) of Delhi-NCR and its impact on their investment habits, consumption habits and lifestyle. The…

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Abstract

Purpose

The paper examines the increase in annual income of the new middle-class (The NMC) of Delhi-NCR and its impact on their investment habits, consumption habits and lifestyle. The paper aims to look into the transformation of the new middle-class into the NMC in emerging economies and its potential to the companies and investors.

Design/methodology/approach

This study draws insight from 558 new middle-class consumers in Delhi-NCR. ANOVA, post hoc tests , and hierarchical multiple linear regression model are applied to test the proposed hypotheses.

Findings

The NMC living in India's megacities imitates the lifestyle of their counterparts living in the West. To maintain their status and present themselves different from those living in middle or lower-middle-class categories, they spend audaciously, even though the income is low. When they enter the new middle class, their consumption, saving and lifestyle diversify positively.

Research limitations/implications

This study has limitations. First, the authors do not apply any behavioral theory or marketing model such as the theory of reasoned action (TRA), Engel-kollat-Blackwell (EKB) model or theory of normative model of target markets. Second, the research is limited to the NMC of only one emerging economy, i.e., India. Third, the research sample is limited to only one megacity of India, i.e., Delhi. Finally, this research used only one factor, i.e., AI, to study the consumption pattern.

Practical implications

The results suggest that considering the buying habits and lifestyle of Indian the NMC, consumers would prove helpful to the companies in product decision-making. Furthermore, understanding change in investment habits across different income levels would be advantageous to financial institutions, investment planners and marketers while designing their products to attract investment.

Originality/value

The research holds significance from the point of view of understanding Indian consumers encompassing the the NMC and predicting their implications on consumer goods-producing industries, which shall, in turn, facilitate producers and government in formulating policies and strategies.

Details

Journal of Asian Business and Economic Studies, vol. 29 no. 3
Type: Research Article
ISSN: 2515-964X

Keywords

Article
Publication date: 28 September 2021

Jayashree Sapra, Khushboo Khosla and Garima Dungrakoti

The impact of workplace spirituality on organizational performance has continued to draw the attention of scholars and practitioners. Despite this enhanced attention, little is…

Abstract

Purpose

The impact of workplace spirituality on organizational performance has continued to draw the attention of scholars and practitioners. Despite this enhanced attention, little is known about its the impact on academic performance. Addressing this gap in research, the purpose of this study is to empirically examine the impact of spirituality at workplace on academic performance among private sector higher education faculties in Delhi NCR.

Design/methodology/approach

This study outlines the existing literature on workplace spirituality and academic performance and its relationship. The scale created by Petchsawang and Duchon (2009) has been used to measure workplace spirituality, whereas academic performance of faculties was measured by the scale created by Abubakar et al. (2018). Pearson correlation and linear regression have been used to depict the degree of relation and impact of spirituality on academic performance.

Findings

This study provides evidence that by practicing workplace spirituality, the performance of higher education faculties can be positively and significantly impacted. The result reflects that in the presence of compassion, mindfulness, meaningful work and transcendence, the academic organizational performance of higher education institutes is improved as there will be an enhancement in their academic reputation, employability of the graduate students, research work, internationalization, Nobel-prized and field medals, research grant, resources, infrastructure and community services.

Research limitations/implications

The results of this study are subject to certain limitations, which can be addressed in future studies. Only four dimensions of workplace spirituality, i.e. compassion, mindfulness, meaningful life and transcendence, are taken into consideration. Also, the impact has only be studied on academic performance of higher education institutions. The results of this study cannot be used in a generalized context as the framework of this study is based on higher education faculties in Delhi NCR.

Practical implications

The findings of this study would be a roadmap for higher education institutions or their faculties to improve performance with the assistance of spirituality at workplace.

Social implications

Retention of academic personnel is critically necessary so that the excellence of higher education is maintained. It is the need of the hour for these educational institutions to be more focused on improving the teaching staff efficiency. This is made possible through the development of an atmosphere that installs spirituality. The empirical findings of this research will enable academics as well as managers to understand how and to what degree faculties experience spirituality at workplace and its association with different outcomes.

Originality/value

India's higher education higher education system is the third largest in the world, next to the USA and China. India's higher education system has expanded steadily, and India has over 1,000 universities as of 2020. Workplace spirituality for academicians is under-researched and neglected by organizations. It may further benefit those interested in employment learning.

Details

Journal of Organizational Change Management, vol. 35 no. 1
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 3 August 2015

Jaya Mamta Prosad, Sujata Kapoor and Jhumur Sengupta

The purpose of this paper is to examine the presence the behavioral biases in Indian investors specifically, overconfidence, excessive optimism (pessimism), herd behavior and the…

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Abstract

Purpose

The purpose of this paper is to examine the presence the behavioral biases in Indian investors specifically, overconfidence, excessive optimism (pessimism), herd behavior and the disposition effect. It further investigates the role of demographics and investor sophistication in influencing the biases. Finally, it reveals which bias is most prevalent in the Indian context.

Design/methodology/approach

For this purpose, a survey has been conducted on the investors of the Delhi/NCR area. The data have been collected with the help of a structured questionnaire that is analyzed with the help of relevant statistical tools.

Findings

The survey evidence shows that behavioral biases are dependent on investors’ demographics and their trading sophistication with highest influencing factors being age, profession and trading frequency. Each bias corresponds to a specific set of investor characteristics and overconfidence comes out to be the most important bias in the Indian context.

Research limitations/implications

The potential limitations of the present survey can be ascribed to socially desirable responses and their difference with actual market behavior. Further, due to time and resource constraint, the data set is limited to investors of only Delhi/NCR.

Practical implications

This study is most relevant for financial advisors, as it facilitates them in gaining a better understanding of their clients’ psychology. It can aid them in developing behaviorally modified portfolio, which best suits their clients’ predisposition.

Originality/value

The paper gives a unique insight on the investors’ profile corresponding to each bias under consideration. It not only updates the evidence on behavioral biases but also highlights which bias is the most influential in the Indian context.

Details

Qualitative Research in Financial Markets, vol. 7 no. 3
Type: Research Article
ISSN: 1755-4179

Keywords

Article
Publication date: 13 April 2015

Sangita Dutta Gupta, Ajitava Raychaudhuri and Sushil Kr. Haldar

This paper aims to address the issue of gender inclusivity in the information technology (IT) sector of India. The main objective of the paper is to find out the factors…

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Abstract

Purpose

This paper aims to address the issue of gender inclusivity in the information technology (IT) sector of India. The main objective of the paper is to find out the factors influencing female participation in the IT industry. It proposes some policy initiatives to support involvement of women in adequate proportion in the workforce.

Design/methodology/approach

The study uses a unique set of data from 63 IT companies from three big cities of Delhi-National Capital Region (NCR), Bengaluru and Kolkata. An ordered logit model is applied to find out the determinants of female absorption in the IT industry. ANOVA is used to study the variations between and within the IT industry of female labor force participation.

Findings

Result reveals that the percentage and mobility of female employees in an organization does not depend on the turnover or the total number of skilled employees in the organization. It depends on the location.

Research limitations/implications

The main limitation of the paper is that many IT companies do not want to reveal data about the percentage of female employees. If more companies could have been included, more accurate results could have been found.

Practical implications

The study discusses the aspect of gender inclusivity in the IT sector as well as the impact of higher skill on gender. The paper proposes some policy initiatives which can increase the number of female employees in the IT sector.

Originality/value

The study fulfills the need to know about the gender inclusivity aspect of the IT sector in India.

Details

Gender in Management: An International Journal, vol. 30 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 13 April 2023

Swati Rohatgi, Navneet Gera and Léo-Paul Dana

Women’s economic empowerment (WEE) has emerged as a key component at national and international policy-making agendas. The purpose of this paper is to examine and validate the…

Abstract

Purpose

Women’s economic empowerment (WEE) has emerged as a key component at national and international policy-making agendas. The purpose of this paper is to examine and validate the antecedents of WEE for urban working women.

Design/methodology/approach

This study used a descriptive and exploratory research design. A total of 286 responses from women working in the formal sector of Delhi-NCR were collected through self-administered questionnaires on a five-point Likert scale using non-probability quota sampling technique. The sample was controlled for the employment sector, that is, healthcare, education and information technology. Exploratory factor analysis has been performed in the first step to test the data’s dimensionality with the goal of producing a set of items that reflect the meaning of the relative construct. Thereafter, confirmatory factor analysis has been used for data analysis.

Findings

Digital banking usage (DBU) has been identified as the most significant contributor to WEE.

Practical implications

Besides digital banking, government support has also emerged as a key indicator of WEE, necessitating a government policy review to improve WEE. Research findings indicate that, if WEE initiatives are to reach their full potential, they must individually address the extracted factors. This study offers a new framework for understanding and enhancing WEE for urban working women in India.

Originality/value

To the best of the authors’ knowledge, this study is the first of its kind to use factor analysis to explore the multi-dimensionality of WEE using the novel dimensions of DBU, women’s agency and government support, in addition to the established variables of financial literacy, social norms and workplace human resource policies.

Details

Gender in Management: An International Journal , vol. 38 no. 6
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 27 March 2023

Anjana Nath, Sumita Rai, Jyotsna Bhatnagar and Cary L. Cooper

This study aims to explore how coping strategies (CS) mediate the relationship between job insecurity (JI) and subjective well-being (SWB) leading to presenteeism among…

Abstract

Purpose

This study aims to explore how coping strategies (CS) mediate the relationship between job insecurity (JI) and subjective well-being (SWB) leading to presenteeism among millennials. This study has been tested based on the conservation of resources theory (Hobfoll, 2001) and the transactional theory of stress and coping (Lazarus and Folkman, 1984). In India, employees in the information technology (IT) and business process management sectors have been facing increased job insecurity over the last couple of years. The advent of technology has increased job insecurity among millennials, specifically in the IT sector. The Indian IT and information technology–enabled service (ITES) sector witnessed mass retrenchments by companies in 2016–2017. Instead of reskilling, the companies decided to lay off their employees. During the pandemic, the IT and ITES industries witnessed a massive culture shift in terms of technology and work engagement. Postpandemic, the recession is looming large on these industries. In 2022, tech layoffs have witnessed 135,000 employees impacted globally and many may lose their job in the coming year. This study chose Indian millennials because they form a large part of the Indian workforce, especially in the IT and ITES sector.

Design/methodology/approach

In this study, cross-sectional design is used where different individuals are part of the study at the same point in time. A sequential mixed method of research is adopted for this study, owing to the kind of research questions and the requirement to include critical realism. A qualitative study was carried out post the quantitative study, to corroborate the results from the quantitative study. Quantitative methodologies address questions about causality, generalizability or magnitude of outcome, whereas qualitative research methodologies explore why or how a phenomenon occurs, describe the nature of an individual’s experience during the study relevant to the context and/or develop a theory (Fetters et al., 2013). Because the study is about the millennial workforce in IT and the ITES sectors, the sample population comprised employees in Delhi and the national capital region (NCR) of Delhi in northern India. Out of a total of 374 ITES companies listed in the national association of software and service companies (2018), 103 are based out of Delhi/NCR; hence, companies from Delhi/NCR were chosen for the study. The other reason for opting for companies based in Delhi/NCR was that many millennials from second- and third-tier cities also are employed in these companies bringing in varied cultural perspectives. This study included 588 employees working in ITES organizations based in the National Capital Region of India. Mediation analysis for statistical verification was carried out with regression-based analysis in SPSS macro process (version 4).

Findings

The impact of job insecurity on the positive and negative affects of the subjective well-being of millennials was found to be substantial. Coping strategies moderated the relationship and it was seen that both engaged and disengaged strategies of coping had an impact on the positive affect of subjective well-being but did not have any impact on the negative affect of subjective well-being. The positive affect of subjective well-being was negatively related to presenteeism, and the negative affect of subjective well-being was positively related to presenteeism.

Research limitations/implications

This study is carried out only in the ITES industry and on millennials. With the advent of technology, other industries are going through challenges concerning layoffs even though the severity of the same might be less. In times to come, for strategizing employee engagement, it is necessary to understand how the workforce copes with various work-related stress factors. The positive affects and negative affects of well-being and responses have been studied from an employee perspective only. Further research should be conducted to explore responses from both employers and employees to establish presenteeism and the antecedents of presenteeism in conjunction with positive and negative affects of well-being. There is further scope to study the impact of job insecurity on adaptive presenteeism in older generations and various industries given the current job scenario and talent-reskilling issues.

Practical implications

This study brings forth original insights into the impact of constant job threats on millennials employed in the IT and/or IT service sectors. The key findings contribute to literature knowledge and help managers recognize the unfavorable consequences of continuous job threats on the well-being of employees. There is an immediate need for managers to recognize the problem and devise various policies and communication strategies to enable millennial employees to cope with the constant changes in the organization, owing to various technological, political and environmental factors. Organizations should be mindful of this impact, which can subsequently have serious consequences on the productivity of the employees, resulting in decreased overall performance and health of the organization.

Originality/value

This study of job insecurity as a job stressor, triggering coping strategies in Indian millennials working in the ITES and IT industry, presents original insights. This study explores and presents how the impact of job insecurity may increase presenteeism as a result of coping. This study brings value to practitioners and this study may help organizations improve the overall well-being of their employees, thus improving productivity. On the contrary, it also opens opportunities for exploring the impact of job insecurity as a challenge stressor.

Article
Publication date: 23 September 2019

Harjit Singh, Geetika Jain, Alka Munjal and Sapna Rakesh

The purpose of this paper is to determine the stakeholders’ acceptance on blockchain and to investigate the model fit by using “Technology Acceptance Model” with special reference…

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Abstract

Purpose

The purpose of this paper is to determine the stakeholders’ acceptance on blockchain and to investigate the model fit by using “Technology Acceptance Model” with special reference to corporate governance through cryptography to resolve the decades-old problems of financial record-keeping.

Design/methodology/approach

The whole analysis has been performed in the two steps, i.e. confirmatory factors analysis and structural equation modeling, to prove model fit between behavioral intention and actual behavior for using blockchain technology. Total 223 respondents have been selected, and the selection of the respondent is primarily on the basis of their previous experience with trading corporate equities.

Findings

The study determines empirically all the mentioned relationships of attitude, perceived ease of use and perceived usefulness with the behavioral intention as per the conceptual model to prove the relationship. The results of the manuscript shows the model fit indexes for various constructs are prove the model fit as per the theorized model. The values of the various indexes are found to be under the permissible range which explains the relationship of various constructs based on the theorized model.

Research limitations/implications

Despite, the limitations in terms of selection of sampling methods, outcome and the interpretation, the results proves the fit with the theoretical framework. The major implication is to understand the real-time use of blockchain technology for the transfer of shares from one party to other.

Practical implications

Stakeholders in corporate governance namely customers, creditors, suppliers, community, employees, owners, investors, trade unions and social activists could benefit in different ways. Investors could benefit from being able to purchase equity at low price and to sell them into a market with greater liquidity, but they would found it difficult to camouflage their trades.

Social implications

The study opines that virtually all aspects of the corporate governance can be improved through the adoption of this technology resulting in greater transparency, improved liquidity and lowering costs.

Originality/value

This study will be a reference for global players in the financial industry that have started investing in this innovative technology vis-à-vis recent announcement of adoption of blockchain by global exchanges including NASDAQ, NYSE and Deutsche Borse, as a new method for trading, tracking ownership and monitoring systemic risk for strengthening corporate governance mechanism. This study will have a significant index for future reference where the technology adoption will be tested to have better corporate governance which will be useful for academics and professionals.

Details

Corporate Governance: The International Journal of Business in Society, vol. 20 no. 1
Type: Research Article
ISSN: 1472-0701

Keywords

Article
Publication date: 8 August 2016

Seamus O'Reilly and Anita Kumar

Increased economic development in emerging economies has spurred the growth of “fast fashion” and this in turn has led to not only an opportunity for recycling activity but also a…

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Abstract

Purpose

Increased economic development in emerging economies has spurred the growth of “fast fashion” and this in turn has led to not only an opportunity for recycling activity but also a need to do so from a sustainability perspective. The purpose of this paper is to consider the emergence of such recycling activity in a developing economy.

Design/methodology/approach

A process flow approach guides identification of stakeholders and an analysis of reverse supply chain structure and processes. An adapted and extended theory of planned behaviour (TPB) model is employed to explore recycling behaviour at the household level.

Findings

The authors find rather haphazard garment recycling channels in Delhi NCR. In particular product acquisition processes are characterised by poor value appropriation and provide a limited service to households. This is supported by the householder survey that finds poor satisfaction levels with most recycling channels. PLS path modelling tested hypotheses that each of the four constructs (attitudes, subjective norm, perceived control and sense of duty) are significant determinants of “intention to plan to recycle”. Having tested for various possible meditating effects, sense of duty was found to act as a precursor to attitude. In this model all other constructs were significant determinants of intention to recycle garments. Thus the study highlights the role of “sense of duty” in attitude formation, a key determinant of intention to recycle garments. This highlights the importance of adherence to sustainable practices and the need for associated governance and regulation. Subjective norm points to the impact of a range of people, including experts. While perceived control points to difficulties encountered both from a self-efficacy and external (opportunity) perspectives.

Practical implications

The findings suggest that reverse supply chain design should address the limitations of the product acquisition process (especially poor value appropriation and limited collection services) and respond to household motivational factors and perceived difficulties.

Originality/value

The study considers the impact of the garment product lifecycle on household behaviour. In this context the adapted TPB model addressed the role of conscious planning. The model is extended to include sense of duty, this contributes to emerging work in this field.

Details

The International Journal of Logistics Management, vol. 27 no. 2
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 3 October 2016

Vijay Kumar Gupta and Gunjan Malhotra

The purpose of this paper is to understand customers’ preferences for housing attributes in India.

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Abstract

Purpose

The purpose of this paper is to understand customers’ preferences for housing attributes in India.

Design/methodology/approach

The study highlights the attributes important to the customer when purchasing residential property. The Kano model has been used to understand these preferences of consumers. The data are collected across Delhi and the National Capital Region and have been analyzed using the cross-tabulation approach.

Findings

Demographics of the consumers play an important role in deciding purchase of residential real estate. Because of their income level, Indian consumers prefer low-rise residential complexes.

Originality/value

The study helps to understand the diverse behavior of Indian consumers when they invest in the real estate sector, especially residential.

Details

International Journal of Housing Markets and Analysis, vol. 9 no. 4
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 9 March 2012

Harvinder Singh and Vinita Sahay

This paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India..

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Abstract

Purpose

This paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India..

Design/methodology/approach

The paper applies data reduction using exploratory factor analysis (EFA) on a sample of 200 respondents drawn from four constituent urban clusters within the NCR and condenses a set of 22 mall attributes into a list of five comprehensible factors.

Findings

The research shows that shoppers visualise shopping experience as a combination of five factors: ambience, physical infrastructure, marketing focus, convenience, and safety and security. They assigned different weightage in terms of significance to each of these factors. Internal configuration of these factors also reveals interesting patterns.

Research limitations/implications

A non‐probability sampling method is applied in this research. Future studies should replicate the research in different social, economic and geographic contexts to see if the factor composition and structure remain unchanged.

Practical implications

Mall developers in India should focus more on improving convenience and creating ambience. Disproportionate expenditure on adding to physical infrastructure is not expected to yield matching dividends.

Social implications

The study assumes significance as India has seen a rapid mushrooming of shopping malls in the recent past. Such malls are struggling to attract shoppers. The paper explores the expectations of mall shoppers in Delhi NCR

Originality/value

This paper is among the few works done on understanding Indian mall shoppers. It adds significantly to the meagre body of knowledge in this area in an Indian context.

Details

International Journal of Retail & Distribution Management, vol. 40 no. 3
Type: Research Article
ISSN: 0959-0552

Keywords

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