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The purpose of this paper is to propose a framework for data analytics where everything is grey in nature and the associated uncertainty is considered as an essential part in data collection, profiling, imputation, analysis and decision making.

A comparative study is conducted between the available uncertainty models and the feasibility of grey systems is highlighted. Furthermore, a general framework for the integration of grey systems and grey sets into data analytics is proposed.

Grey systems and grey sets are useful not only for small data, but also big data as well. It is complementary to other models and can play a significant role in data analytics.

The proposed framework brings a radical change in data analytics. It may bring a fundamental change in our way to deal with uncertainties.

The proposed model has the potential to avoid the mistake from a misleading data imputation.

The proposed model takes the philosophy of grey systems in recognising the limitation of our knowledge which has significant implications in our way to deal with our social life and relations.

This is the first time that the whole data analytics is considered from the point of view of grey systems.

This paper aims to propose an integration of the analytic hierarchy process (AHP) and data envelopment analysis (DEA) methods in a multiattribute grey relational analysis (GRA) methodology in which the attribute weights are completely unknown and the attribute values take the form of fuzzy numbers.

This research has been organized to proceed along the following steps: computing the grey relational coefficients for alternatives with respect to each attribute using a fuzzy GRA methodology. Grey relational coefficients provide the required (output) data for additive DEA models; computing the priority weights of attributes using the AHP method to impose weight bounds on attribute weights in additive DEA models; computing grey relational grades using a pair of additive DEA models to assess the performance of each alternative from the optimistic and pessimistic perspectives; and combining the optimistic and pessimistic grey relational grades using a compromise grade to assess the overall performance of each alternative.

The proposed approach provides a more reasonable and encompassing measure of performance, based on which the overall ranking position of alternatives is obtained. An illustrated example of a nuclear waste dump site selection is used to highlight the usefulness of the proposed approach.

This research is a step forward to overcome the current shortcomings in the weighting schemes of attributes in a fuzzy multiattribute GRA methodology.