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Article
Publication date: 20 August 2021

Kuldeep Singh and Deepa Pillai

Research signifies that well-governed companies exhibit long-run financial results and sustainable growth. In the context of SMEs, this paper aims to review the literature…

Abstract

Purpose

Research signifies that well-governed companies exhibit long-run financial results and sustainable growth. In the context of SMEs, this paper aims to review the literature on corporate governance, the implementation challenges of corporate governance and its relationship with performance. Entwined with Indian scenarios, the study can be generalized to other emerging economies, with geographic considerations.

Design/methodology/approach

Studies from 1990 to 2020 are included in the literature review. Three databases were used for the extraction of relevant research articles: Scopus, EBSCO and ScienceDirect. To identify the relevant work, keywords along with Boolean operators for literature search were used from the research databases. The selected articles were further refined based on the authors’ keywords, journal type, data analysis methodologies and abstract analysis. Finally, 115 articles were selected and categorized into themes based on inclusion criteria for further study.

Findings

Corporate governance provides tangible and intangible benefits to SMEs. The study emphasizes on designing a cost-effective discrete governance mechanism for SMEs than the prevailing corporate governance code for large firms. Furthermore, implementing the corporate governance structure with a great level of discipline and stability is equally essential and related to performance.

Originality/value

Listing of SMEs is a relatively new phenomenon in emerging economies, including India. With listing, corporate governance and financial performance are expected to shift. The inclusion of the changing landscape of SME governance makes this study unique and relevant in the current scenario. The study will benefit the policymakers and firms to adopt optimum governance practices and link it optimally with performance.

Details

Corporate Governance: The International Journal of Business in Society, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1472-0701

Keywords

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Article
Publication date: 2 September 2021

Poornima Tapas and Deepa Pillai

The purpose of this study is to examine and interpret the findings from different sources on the corporate decisions during COVID-19.

Abstract

Purpose

The purpose of this study is to examine and interpret the findings from different sources on the corporate decisions during COVID-19.

Design/methodology/approach

The COVID-19 is a new phenomenon; grounded theory research approach is adopted to develop propositions on prospect theory and strategic decisions. The paper examines and interprets the findings from different sources on the corporate decisions during COVID-19.

Findings

Conventionally, it is believed that innovation brings risks, and individuals preferred certainty over uncertainty, even if the gains under uncertainty were twice as high. But, the results of the study indicate a divergent trend. Under threat perceptions of risks, companies explore significant opportunities and possibilities for organizational growth.

Practical implications

The study provides a framework to analyze the strategic decisions of corporate enterprises. The decisions replicate value function as concave in a gain situation and convex in a loss realm in times of pandemic crises.

Originality/value

This paper uses “actions taken” by enterprises offering various solutions in the testing times. The study is multidisciplinary in nature; it analyses the transformation strategic decisions in the context of economic and social dimensions for surviving the pandemic crises. The study provides a foundation for future research, as inferences are based on select examples.

Details

International Journal of Innovation Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-2223

Keywords

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Case study
Publication date: 29 January 2019

Deepa Pillai and Leena B. Dam

The learning outcomes are as follows: decision-making in the areas of business plan, business strategy, financial management, profit planning and marketing, learning from…

Abstract

Learning outcomes

The learning outcomes are as follows: decision-making in the areas of business plan, business strategy, financial management, profit planning and marketing, learning from outer business environment, succession planning for first-generation entrepreneur and choosing appropriate source of financing and drivers for diversification.

Case overview/synopsis

Immersed in sipping green tea in his capacious office lounge, the octogenarian Arjun Mehta introspected on the trials and tribulations of his journey as an entrepreneur, the voyage which started four decades ago. From 1976 to 2018, the business has now traversed three generations. Starting with Spice Mart (Sole Proprietor) to Hindware and Lament Construction (partnership firms) to Starlite Homes Pvt. Ltd. (corporate entity), Mr Mehta witnessed transformation and restructuring in organization with every new generation which characterized the evolution of family business. Handholding children to take up the reins of Spice Mart was not a calculated choice. Yet it is remarkable to study the growth in organizational structure of the regional family business. As a self-made entrepreneur, morals, ethics and value system are vital ingredients steering the organic growth story. Third-generation Mehta’s are enterprising, aspiring and visionary. With the incorporation of a corporate entity, they convinced themselves to bring inorganic growth in their business. Arjun Mehta gleamed with pride as Spice Mart partakes an organized structure which had lost prominence with the second-generation entrepreneurs. But he is equally hammered with juxtaposed thoughts. He contemplates whether the integration of retail business with real estate corroborates sustainable innovation. Will independent businesses create the brand’s footprints perpetually? Should the millennial confine business natively or should they grow internationally and become a conglomerate?

Complexity academic level

The case can be exclusively taught to masters and executive education class of students pursuing entrepreneurship and business management courses. The case will supplement understanding of theories of entrepreneurship and dimensions of family businesses in emerging economies.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 9 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 4 May 2010

Ramaprasad Unni, D L.P. and Deepa Pillai

The purpose of this research is to examine whether there are differences in use of price sources in online and offline shopping contexts, and the effect of time spent…

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Abstract

Purpose

The purpose of this research is to examine whether there are differences in use of price sources in online and offline shopping contexts, and the effect of time spent online on these potential differences.

Design/methodology/approach

A quasi‐field experimental design with shopping channel and online usage as factors is used. MANOVA was used to analyze the data collected from 180 subjects (54 percent female; mean age of sample=27 years).

Findings

The findings revealed context specificity in the use of price sources. Prices previously seen in traditional media are more likely to be used while shopping offline, while prices previously seen on the internet are more likely to be used while shopping online. The extent of time spent online would also lead to more use of prices previously seen on the internet.

Research limitations/implications

The research examined consumer intentions of using price sources within the accessibility‐diagnosticity framework. Future research should measure accessibility and diagnosticity of specific price sources in different shopping contexts.

Practical implications

Retailers should base their pricing on channel characteristics. They should exploit the capabilities of the online channel to be more competitive. Pricing communication strategies should also take into account extent of time spent online.

Originality/value

The research suggests that price parity between online and offline channels may not be critical for multichannel marketers. Online and offline channels are different shopping contexts and as such offer unique opportunities to attract consumers. Pricing strategies should take into account these differences.

Details

Journal of Consumer Marketing, vol. 27 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 2 November 2010

Kesha K. Coker, Deepa Pillai and Siva K. Balasubramanian

Rewards from sales promotions may be either immediate (e.g. instant savings, coupons, instant rebates) or delayed (e.g. rebates, refunds). The latter type is of interest…

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2691

Abstract

Purpose

Rewards from sales promotions may be either immediate (e.g. instant savings, coupons, instant rebates) or delayed (e.g. rebates, refunds). The latter type is of interest in this study. The purpose of this paper is to present the hyperbolic discounting framework as an explanation for how consumers delay‐discount rewards, and test whether this holds for both high‐price and low‐price product categories.

Design/methodology/approach

Data were collected by administering two online surveys to respondents. One survey presented choice scenarios between sales promotion formats for a high‐priced product (a laptop, n=154) and the other for a low‐priced product (a cell phone, n=98). Hyperbolic and exponential functions were then fitted to the data.

Findings

The hyperbolic function had a better fit than the exponential function for the low‐priced product. However, this effect was not evident in the case of the high‐priced product; no significant difference was found between the functions. The rate of discounting was greater for the high‐priced product than for the low‐priced product. Thus, for low‐priced products, rather than discount a reward rationally, consumers tend to discount the value of the reward at a decreasing rate.

Originality/value

This study addresses delay discounting in the context of a typical consumer buying situation. It also addresses the possibility of consumers applying different forms of discounting to products at different price levels and tests for the same. The results are of considerable significance for marketers wishing to offer price discounts to consumers. For low‐priced products, marketers seem to have more flexibility in delaying the reward, since the rate of discounting decreases for longer delay periods. At the same time, the discount rate for high‐priced products is higher than that for low‐priced products, hence delay periods may have a more critical role as discounted values fall steeply with an increase in delay to reward.

Details

Journal of Product & Brand Management, vol. 19 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

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Article
Publication date: 11 November 2014

Siva K. Balasubramanian, Hemant Patwardhan, Deepa Pillai and Kesha K. Coker

The purpose of this paper is to propose and test a conceptual framework of attitudinal constructs that influence attitude toward the brand in movie product placements…

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3572

Abstract

Purpose

The purpose of this paper is to propose and test a conceptual framework of attitudinal constructs that influence attitude toward the brand in movie product placements. Advertising literature is replete with studies on factors that influence attitude toward the brand (Ab). However, this topic remains under-explored for product placements.

Design/methodology/approach

Our framework showcases several theories to relate attitude and fit constructs to attitudes toward the product placement and attitude toward the brand. We use the structural equation model approach to estimate the conceptual framework.

Findings

Several attitudinal movie constructs (attitude toward the actor, the character and the movie) influence attitude toward the product placement, which in turn mediates the relationship between the former attitudinal constructs and attitude toward the brand. Interestingly, only the fit between the actor and placed brand impacted attitude toward the product placement, with no effects found for the fit between the character and the fit between the movie and brand and the attitude toward the product placement.

Research limitations/implications

We focus on explicit attitudes; implicit attitudes need future research attention.

Practical implications

Findings affirm a key role for the actor featured in the placement in directly or indirectly shaping the attitude toward the brand.

Originality/value

This is the first study to apply the structural equation modeling approach to this research area.

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Article
Publication date: 23 October 2007

John Fraedrich

The purpose of this paper is to explain how Wroe Alderson's concepts have been cited and used in the last two decades as well as the gap that still exists for researchers…

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317

Abstract

Purpose

The purpose of this paper is to explain how Wroe Alderson's concepts have been cited and used in the last two decades as well as the gap that still exists for researchers to answer about the grand theory of marketing.

Design/methodology/approach

The paper provides a comment on Alderson's intellectual legacy.

Findings

The practical implication is that Alderson's 150 falsifiable, functionalistic propositions have not been empirically verified.

Originality/value

The paper explains why Alderson's work is still important.

Details

European Business Review, vol. 19 no. 6
Type: Research Article
ISSN: 0955-534X

Keywords

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Article
Publication date: 5 September 2016

Naraina Avudayappan and S.N. Deepa

The loading and power variations in the power system, especially for the peak hours have abundant concussion on the loading patterns of the open access transmission…

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207

Abstract

Purpose

The loading and power variations in the power system, especially for the peak hours have abundant concussion on the loading patterns of the open access transmission system. During such unconditional state of loading the transmission line parameters and the line voltages show a substandard profile, which depicts exaction of congestion management of the power line in such events. The purpose of this paper is to present an uncomplicated and economical model for congestion management using flexible AC transmission system (FACTS) devices.

Design/methodology/approach

The approach desires a two-step procedure, first by optimal placement of thyristor controlled series capacitor (TCSC) and static VAR compensator (SVC) as FACTS devices in the network; second tuning the control parameters to their optimized values. The optimal location and tuning of TCSC and SVC represents a hectic optimization problem, due to its multi-objective and constrained nature. Hence, a reassuring heuristic optimization algorithm inspired by behavior of cat and firefly is employed to find the optimal placement and tuning of TCSC and SVC.

Findings

The effectiveness of the proposed model is tested through simulation on standard IEEE 14-bus system. The proposed approach proves to be better than the earlier existing approaches in the literature.

Research limitations/implications

With the completed simulation and results, it is proved that the proposed scheme has reduced the congestion in line, thereby increasing the voltage stability along with improved loading capability for the congested lines.

Practical implications

The usefulness of the proposed scheme is justified with the computed results, giving convenience for implementation to any practical transmission network.

Originality/value

This paper fulfills an identified need to study exaction of congestion management of the power line.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 35 no. 5
Type: Research Article
ISSN: 0332-1649

Keywords

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Article
Publication date: 4 November 2021

Soo-Yeon Kim and Jeong-Hyeon Lee

This study aims to explore consumers' perceptions of stealing thunder and to investigate significant factors for maximizing its effect.

Abstract

Purpose

This study aims to explore consumers' perceptions of stealing thunder and to investigate significant factors for maximizing its effect.

Design/methodology/approach

This study used a mixed-methods approach. First, qualitative responses from 286 Korean participants were collected and analyzed (Study 1). Second, the experiment employed a randomized 2 (crisis communication timing: stealing thunder vs thunder) × 2 (transparent vs nontransparent communication) × 2 (follow-up actions: good vs poor) between-subjects experimental design with 426 Korean participants to investigate and confirm the results of Study 1.

Findings

Qualitative data showed that the participants' evaluation of corporations' stealing thunder strategy is complicated. Some do not perceive corporate use of stealing thunder at face value, but rather view it as yet another hopeless, selfish and irresponsible crisis communication strategy, distrusting it based on strong cynicism toward all corporations. An experiment confirmed that stealing thunder was significantly more effective in eliciting consumers' ethical judgment (EJ) and word-of-mouth (WOM) on corporations than the thunder strategy. Significant two-way interaction effects between crisis timing and follow-up actions showed that the stealing thunder strategy should be accompanied by follow-up actions to increase consumers' credibility and WOM intentions.

Originality/value

This study investigated how consumers evaluate stealing thunder by adopting both a qualitative and quantitative approach to explore how they make meaning out of this phenomenon.

Details

Corporate Communications: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1356-3289

Keywords

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Article
Publication date: 21 December 2015

Kuljit Heer, John Rose, Michael Larkin and Nidhi Singhal

India has one of the more progressive disability frameworks in the developing world which tends to adopt western philosophies and principles (e.g. parent participation and…

Abstract

Purpose

India has one of the more progressive disability frameworks in the developing world which tends to adopt western philosophies and principles (e.g. parent participation and advocacy) which to some degree mirrors the type of service delivery in the UK. The purpose of this paper is to adopt a cross-cultural perspective to explore caregiving amongst parents caring for a child with intellectual/developmental disabilities in India.

Design/methodology/approach

Three focus groups were used to interview parents at Action for Autism (AFA) located in Delhi, India. The focus groups explored how disability is encountered within an Indian context.

Findings

Two main themes were identified in the parents narratives which were “making the decision to get help” and “seeing disabilities in from a new perspective”. Family members played an important role in the decision to get help and acted as a platform for mothers to explore their own concerns. Seeing disability from a new perspective was a four stage process which included initially accepting the diagnosis and their child; regaining control through parenting skills training; witnessing positive changes in their children and themselves and reaping personal benefits as a result of their involvement with AFA.

Research limitations/implications

The research is very small scale and focused on parents in a specific organisation, as a consequence the results cannot be generalised.

Originality/value

The discourses of these individuals do provide a useful insight into the provision of services to children in India and provide a starting point for cross-cultural understanding of parenting children with disabilities.

Details

International Journal of Human Rights in Healthcare, vol. 8 no. 4
Type: Research Article
ISSN: 2056-4902

Keywords

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