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Article
Publication date: 22 June 2021

Wee Kheng Tan and Hao-Jen Liang

To alleviate the effects of coronavirus disease 2019 (COVID-19) on the economy, Taiwan introduced a stimulus package in the form of triple stimulus vouchers. Despite…

Abstract

Purpose

To alleviate the effects of coronavirus disease 2019 (COVID-19) on the economy, Taiwan introduced a stimulus package in the form of triple stimulus vouchers. Despite intense promotion to opt for the vouchers in digital form, Taiwanese public overwhelmingly chose the paper form. This study considers the reasons that influenced their decision comfort in choosing paper rather than digital vouchers based on two categories: rational (promotion depth and ease of use) and behavioral economics factors (analysis paralysis, mental accounting related to ease of tracking expenses, social influence and payment habits).

Design/methodology/approach

Partial least squares (PLS) method was utilized to analyze survey information obtained from 183 individuals who chose paper vouchers.

Findings

Individuals consider rational and behavioral economic factors in their perception of decision comfort while choosing paper over digital vouchers. Decision comfort is driven more by behavioral economics than rational factors such as ease of use. Interestingly, analysis paralysis related to paper vouchers has the greatest impact, but it positively influences decision comfort, indicating that Taiwanese people view paper vouchers as a safe haven in the midst of uncertainties and information overload. Therefore, when designing public policies or promotional campaigns, possible behavior outcomes should be considered from both rational and behavioral economic perspectives.

Originality/value

This study provides insights into the dynamics of how individuals arrive at their decision of opting paper vouchers over digital ones and offers theoretical contributions related to system adoption and behavioral economics.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 13 November 2019

Hyo Kyung Song, Eunsoo Baek and Ho Jung Choo

The purpose of this paper is to understand how augmented reality (AR) try-on experiences facilitate consumers’ shopping decision. Focusing on the immersion and…

2277

Abstract

Purpose

The purpose of this paper is to understand how augmented reality (AR) try-on experiences facilitate consumers’ shopping decision. Focusing on the immersion and psychological ownership, the study investigated how the properties of AR experiences (environmental embedding (EE) and simulated physical control (SPC)) affect decision comfort.

Design/methodology/approach

This research theoretically and empirically analyzes how each property of AR experiences affects consequential psychological states and then further increases decision comfort by employing an existing AR try-on mobile application. A total of 99 valid responses were used for the partial least square structural equation modeling analysis. One’s prior AR try-on experience was predicted as a moderator and analyzed using SPSS-based PROCESS macro.

Findings

The results demonstrated that EE and SPC evoke immersion and the feeling of ownership of a virtual product, which increased decision comfort. The moderating effect of one’s prior AR try-on experience showed that the impact of EE and SPC on immersion was attenuated for those with prior experience. Further, immersion mediated the effect of EE but SPC on the feeling of ownership, which corroborated the direct effect of SPC on the feeling of ownership.

Practical implications

Firms must consider technological and user-experience features that can induce users to perceive high levels of AR characteristics such as EE and SPC. Practitioners should develop realistic content that can correctly place virtual products on users to enhance EE. Including more interactive features is encouraged to provide users with a feeling of control toward the virtual product that directly leads to ownership and positively affects decision making. Further, practitioners need to be cautious about consumers getting used to the new technology; retailers and marketers need to focus on creating new and innovative content to continually engage customers.

Originality/value

This study adopted EE and SPC to determine how each property of AR experience forms the consequential psychological states, particularly depending on one’s prior experience. Methodologically, the study provided external validity in conducting an experiment by adopting an existing AR mobile application available in the market and employing an objective measure of respondents (e.g. prior AR try-on experience).

Article
Publication date: 1 September 1994

Ellen J. Dumond

Managing a complex, boundary‐spanning function to maximize itscontribution to the firm can be a challenging task. This research isconcerned with providing management with…

2526

Abstract

Managing a complex, boundary‐spanning function to maximize its contribution to the firm can be a challenging task. This research is concerned with providing management with increased understanding of the effects of different ways of managing a function, especially a significant boundary‐spanning operation. Conducted in the context of a procurement function, through a laboratory experiment, explores the impact of performance measures, interaction with other internal organizations and access to information about external events on an individual′s decision making and “comfort level”. Results indicate that the performance measurement system determines an individual′s decision‐making performance. The broader, more effectiveness‐oriented measures also tend to make the individuals more confident and satisfied with their operating environment and decisions. The availability of interaction with other internal organizations and the access to information about external events impact on an individual′s decisions but have relatively little effect on his/her comfort level.

Details

International Journal of Operations & Production Management, vol. 14 no. 9
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 16 August 2013

Vincent P. Magnini, Sunghyup (Sean) Hyun, BeomCheol (Peter) Kim and Muzaffer Uysal

The purpose of this paper is to test whether a hospitality worker's degree of individualism/collectivism influences his/her organizational citizenship behavior (OCB)…

2770

Abstract

Purpose

The purpose of this paper is to test whether a hospitality worker's degree of individualism/collectivism influences his/her organizational citizenship behavior (OCB), comfort with empowerment, and leader‐member exchange (LMX) in the workplace.

Design/methodology/approach

Hypotheses were tested through the use of a sentence completion experiment conducted on American and Korean hotel workers. To increase generalizability, results were then replicated through the use of an identical sentence completion experiment conducted on American and Korean restaurant workers.

Findings

This research first confirms the notion that hospitality workers in a collective nation are more apt to possess a collective mindset in their work environments than those in an individualistic nation. Moreover, this research finds that hospitality workers in a collective nation demonstrate more OCB, possess lower comfort levels with empowerment, and possess higher levels of LMX than hospitality workers in an individualistic nation.

Research limitations/implications

It would prove informative for future research to test these relationships in other contexts and settings.

Practical implications

These findings demonstrate the need to consider country culture when interpreting and managing OCB, employee empowerment, and LMX tendencies in hospitality settings.

Originality/value

Research that examines the influences of individualism/collectivism on OCB, comfort with empowerment, and LMX is scarce.

Details

International Journal of Contemporary Hospitality Management, vol. 25 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 21 July 2022

Aniket Sengupta and Lanlan Cao

This study investigates the role of an augmented reality (AR)-based tool in customers' shopping processes.

Abstract

Purpose

This study investigates the role of an augmented reality (AR)-based tool in customers' shopping processes.

Design/methodology/approach

Using the stimulus-organism-response (SOR) and consumer decision-making models, this study builds a comprehensive theoretical model that investigates the mechanism sequentially connected AR-enabled shopping tool and customer responses. Décor Matters was chosen as the AR-enabled mobile application for this study. Qualtrics, which conducted the survey, collected 150 responses in the USA. The authors used structural equation model to test the hypotheses.

Findings

This study enriches the retail-related AR theory by offering a holistic and structural view of the factors that connect customers' cognitive and affective internal processes with customers' shopping task. However, having used only one type of AR-enabled app in the study, the findings remain limited.

Research limitations/implications

This research advances the understanding of AR's role in the customer shopping process by validating the positive effect of immersion on purchase intention, as well as revealing the mediating effect of decision-making quality and the moderating effect of privacy concerns. However, as only one type of AR-enabled app was used in the study, the findings are still limited.

Practical implications

The findings can help retailers to understand why and how firms can benefit from investing in AR-enabled apps (i.e. by focussing on customer perceived immersion and decision-making quality with AR).

Originality/value

This study's originality lies in the SOR model's extension, which integrates the customer decision-making model, allowing for connecting customers' cognitive and affective internal experiences with their shopping task. The findings can help retail managers to understand more clearly and in-depth why and how AR works in customers' shopping process.

Details

International Journal of Retail & Distribution Management, vol. 50 no. 8/9
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 6 September 2021

Harish Kumar

Augmented reality (AR) has received massive attention in online retail. Therefore, the paper aims to review the state-of-the-art literature on AR in online retailing, by…

2394

Abstract

Purpose

Augmented reality (AR) has received massive attention in online retail. Therefore, the paper aims to review the state-of-the-art literature on AR in online retailing, by identifying the antecedents, drives, outcomes, theoretical lenses, typology and methodological approaches. The study further aims to identify the critical avenues for future research.

Design/methodology/approach

To advance the conceptual and managerial understanding of AR, the study synthesizes the literature through a systematic literature review approach by reviewing 53 articles.

Findings

Several AR characteristics significantly influence utilitarian, hedonic, perceived risk and experiential value, ultimately resulting in a positive attitude, decision-making assistance and behavioural intentions, wherein customer experience (flow, spatial presence, mental imagery and immersion) plays a mediating role in the process. The study also lists the top authors, articles, journals, countries, theories and methodology used.

Originality/value

The study provides a comprehensive framework on consumer behaviour towards AR in online retailing. Further, the study proposes the future research agenda in the social side of AR, the dark side of AR, customer engagement, use of AR for experiential value and AR marketing domain.

Details

International Journal of Retail & Distribution Management, vol. 50 no. 4
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 1 March 1989

John E. Prescott and Daniel C. Smith

If you need to improve the quality of your competitive analysis effort, this benchmark survey of the most “professional” practitioners of the art of intelligence will…

Abstract

If you need to improve the quality of your competitive analysis effort, this benchmark survey of the most “professional” practitioners of the art of intelligence will guide your program development.

Details

Planning Review, vol. 17 no. 3
Type: Research Article
ISSN: 0094-064X

Content available
Book part
Publication date: 14 January 2019

Bilgehan Bozkurt

Abstract

Details

Debates in Marketing Orientation
Type: Book
ISBN: 978-1-78769-836-9

Book part
Publication date: 30 September 2003

John T Reisch, Karen S McKenzie and Alan H Friedberg

This paper investigates state auditors’ decisions regarding the isolation or projection of sample misstatements to underlying sample populations. Seventy-eight state…

Abstract

This paper investigates state auditors’ decisions regarding the isolation or projection of sample misstatements to underlying sample populations. Seventy-eight state auditors completed four treatment cases that incorporate the complete 2×2 manipulation of intentional/unintentional and systematic/non-systematic misstatements in different case scenarios, enabling a test of the independent variables both across and within case scenarios.

The results indicate that both across and within case scenarios, auditors tend to project systematic misstatements more often than they project non-systematic misstatements. However, the auditors’ isolation/projection decisions are generally not influenced by whether the sample misstatements are intentional or unintentional.

Details

Advances in Accounting Behavioral Research
Type: Book
ISBN: 978-1-84950-231-3

Article
Publication date: 21 May 2021

Arnaud Louis Sountong-Noma Ouedraogo, Adamah Messan, Daniel Yamegueu and Yezouma Coulibaly

A major challenge faced by West Africa is to find comfortable housing as a result of climate change and population growth. The climatic adaptation of buildings and their…

Abstract

Purpose

A major challenge faced by West Africa is to find comfortable housing as a result of climate change and population growth. The climatic adaptation of buildings and their indoor environment become an essential condition for maintaining the health and productivity of the occupants. This paper proposes a model to assess the thermal comfort of naturally ventilated buildings in hot and dry climates in Burkina Faso.

Design/methodology/approach

The proposed method is an adaptive model which relies on a combination of parameters such as the operative temperature, the new effective temperature and the basic parameters of thermal comfort. It consists in proposing the zones of thermal comfort on the diagram of the humid air for each climatic region.

Findings

A decision-making tool is set up for evaluating the comfort of buildings to better consider the bio-climatic concept through a long-term comfort index. This comfort index is defined and is used to assess the degree of thermal discomfort for various types of housing. Two natural ventilation pilot buildings located in Ouagadougou were considered. The results show that the pilot building whose wall are is made of Earth blocks achieves 26.4% of thermal comfort while the building made of hollow cement block achieves 25.8% of thermal comfort.

Originality/value

The decision-making tool proposed in the present study allow building stakeholders to better and easily design, assess and improve the thermal environment of buildings.

Details

International Journal of Building Pathology and Adaptation, vol. 40 no. 2
Type: Research Article
ISSN: 2398-4708

Keywords

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