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This paper describes the application of case based reasoning (CBR) to decision support for design managers and engineers during the early phases of new product development projects, in a concurrent engineering environment. The paper discusses the rationale of using CBR, emphasising its suitability for ill‐defined, unstructured problems, in comparison with traditional knowledge‐based systems. The overall research approach is presented, the importance of case collection, case base maintenance and user training is highlighted and the pre‐requisites for effective use of the system are discussed. Finally, the benefits and costs of the CBR system, as perceived by the user companies, are discussed. The experimental nature of the approach is emphasised and it is shown that the industrial environment for which the system is designed and in which it is used has great bearing on its capability.