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1 – 10 of 50Celia D. Henley, Deborah C. Fowler, Jingxue (Jessica) Yuan, Betty L. Stout and Ben K. Goh
The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers.
Abstract
Purpose
The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers.
Design/methodology/approach
A single‐blind study was developed to evaluate the direct implications labels have on millennial informants' taste and quality perceptions. A four‐stage research study tested the informants' reactions to the products both before and after evaluating the label and product packaging.
Findings
Perceptions differed significantly from the blind tasting to the second tasting after evaluating the product packaging and label information. When the producer provided specific fruit characteristics, the informant perceived they tasted those fruits much more than without this information in the blind tasting.
Research limitations/implications
The generalizability of this study was limited by the small population size (97 informants), the subject recruitment site, lack of ethnic diversity, and the high‐educational level of the respondents.
Practical implications
The informants in this study indicated several factors such as closure, font style, eye‐catching front label, color of the bottle, food pairings, and wine producer information, as affecting their purchase intention.
Originality/value
There have been previous studies involving wine tourism and segmentation of wine consumers but a sensory label study on millennials presents a different approach.
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L. Taylor Damonte, Michael D. Collins and Carol M. Megehee
The purpose of this paper is to develop a method for estimating new direct tourism spending resulting from a new event in an existing destination.
Abstract
Purpose
The purpose of this paper is to develop a method for estimating new direct tourism spending resulting from a new event in an existing destination.
Design/methodology/approach
Intercept surveys were conducted on site at six of nine festival locations. Of the 308 festival participants approached at random and asked to participate, 264 agreed to participate (86 percent response rate). On further inquiry, only 47 percent of those agreeing to participate were found to be from zip codes outside of the Horry/Georgetown County “Grand Strand” tourist area. These 145 festival participants were administered surveys.
Findings
Less than 30 percent of total tourist spending at the festival is attributable to new tourists – those who specifically travelled to the destination primarily for the event and have historically attended Myrtle Beach less than one time per year. Consequently, the economic impact of the festival, in terms of new spending, was relatively small compared with the total amount of tourist spending by all tourists at the festival.
Originality/value
The study provides an example of an event for which new tourist spending could have been overestimated if all tourist spending had been considered to be new spending.
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Scarlett C. Wesley, Deborah C. Fowler and Maria Elena Vazquez
The purpose of this paper is to identify the personality characteristics Hispanic shoppers ascribe to US retailers. This study is an exploratory attempt to uncover inconsistencies…
Abstract
Purpose
The purpose of this paper is to identify the personality characteristics Hispanic shoppers ascribe to US retailers. This study is an exploratory attempt to uncover inconsistencies between Hispanic shoppers' views of US retailers and how those retailers believe they are identified.
Design/methodology/approach
Focus group methodology used in the study allowed Hispanic shoppers to attribute personality characteristics to some of the most prevalent retailers in the USA.
Findings
Analysis revealed Hispanic shoppers' personification did affect their beliefs about retailers.
Research limitations/implications
There are many implications for retailers wishing to capture more of the Hispanic market segment including the importance of brand identity of the retailer and the buyer's self‐image.
Originality/value
This paper explores Hispanic shoppers' actual beliefs about US retailers, and is unique because of the different type of data collection techniques utilized to capture the data. The personification technique allowed individual, detailed descriptions of US retailers to emerge.
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Fang Meng and Yingjiao Xu
This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of…
Abstract
Purpose
This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of planned behavior, impulsive behavior, and experiential consumption on tourists' intentions to shop/purchase in the tourism context.
Design/methodology/approach
This conceptual study reviews and investigates the major current research in the areas of planned behavior, impulse purchase, experiential consumption, as well as tourism shopping behavior/experience. By reviewing and assessing important relevant concepts, this study proposes a conceptual framework of tourist shopping behavior.
Findings
Based on the extensive review and discussion of the related literature, this study proposes that tourist shopping intention and actual purchase behavior are influenced by various indicators, including planned behavior, impulsive behavior, and experiential consumption factors. In other words, tourist shopping behavior is a mixture of planned, impulsive, and experiential consumption behavior.
Originality/value
The study of tourism shopping is still limited and in an exploratory stage. The resulting theoretical framework of this study is an inclusive overarching structure systematically explaining the nature of tourist shopping behavior from the perspectives of planned behavior, impulsive buying, and experiential consumption. This study is expected to provide better information and understanding of the factors influencing tourist shopping behavior, which, in turn, will lead to improved planning, marketing and management of sales, expenditures and opportunities in the tourism and retail industries.
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Jessica L. Hurst and Linda S. Niehm
This study aims to focus on the unique challenges of retail service delivery in rural tourism markets. This paper specifically seeks to address: factors attracting individuals to…
Abstract
Purpose
This study aims to focus on the unique challenges of retail service delivery in rural tourism markets. This paper specifically seeks to address: factors attracting individuals to a rural tourism community; factors motivating resident and tourist customers to engage in tourism shopping; satisfaction of resident and tourist customers with local retailers; and strategies to assist retailers in successful service delivery.
Design/methodology/approach
Using Dillman's survey techniques, data were collected from two different groups: resident customers and tourist customers in a rural Iowa tourism community. Given the study's exploratory focus, a case study methodology was selected.
Findings
Shopping experiences were much less satisfying for resident customers than for tourist customers in this study. Tourism retailers may not be effectively differentiating their customer service and providing adequate attention during the shopping experience, particularly to resident customers.
Research limitations/implications
One limitation is that the study represents an initial test of self‐designed and/or modified scales to capture the variables of interest in a single rural tourism community in Iowa. Therefore findings may only be generalizable to the unique nature of an established tourist population in Midwestern regions of the USA.
Practical implications
An important implication from this study is rural tourism retailers need to develop a comprehensive customer relationship management strategy to encourage repeat shopping and sustained patronage behavior.
Originality/value
This study provides valuable strategic implications for rural tourism entrepreneurs, business consultants and economic development professionals in rural tourism communities, and fills a void in the tourism and patronage literature.
Deborah C. Fowler, Mitzi K. Lauderdale, Ben K. Goh and Jingxue (Jessica) Yuan
This study seeks to assess international tourists' perception of safety while shopping in the USA, using Las Vegas as the study site. Over recent years, Las Vegas became an…
Abstract
Purpose
This study seeks to assess international tourists' perception of safety while shopping in the USA, using Las Vegas as the study site. Over recent years, Las Vegas became an international destination for visitors from the Asia‐Pacific region to celebrate Chinese New Year. In February 2007, Las Vegas hosted the NBA All‐Star Game for the first time from February 16 to 18. The two major events occurred over the same weekend. When two cultures shared a single site, however, the combination presented an issue of safety concern.
Design/methodology/approach
Data were collected using an intercept methodology over the three‐day period in a major shopping venue/casino from February 15 to 17, 2007.
Findings
The study finds that many of the tourists carried a large amount of cash on their person. As the week progressed, Asian visitors were less likely to feel their person and belongings were safe in the three major venues researched of restaurants, shopping centers, and amusement parks.
Originality/value
Few papers have addressed the safety concerns of international tourists in the USA, specifically in Las Vegas. Findings of this study contribute to the safety and security management of various tourist venues.
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Jingxue (Jessica) Yuan, Deborah C. Fowler, Ben K. Goh and Mitzi K. Lauderdale
This study aims to examine the patterns of cross-border consumption of Mexican tourist-shoppers to the USA. More specifically, integrating literature from two ends – retail…
Abstract
Purpose
This study aims to examine the patterns of cross-border consumption of Mexican tourist-shoppers to the USA. More specifically, integrating literature from two ends – retail studies on shopping motivations and tourism research viewing cross-border shopping as leisure activities, this study aims to investigate the motivations of Mexican travelers as cross-border shoppers.
Design/methodology/approach
A survey instrument was developed incorporating a set of 30 shopping motivation questions. Data were collected using the intercept survey methodology from 92 Mexican visitors who shopped at a major outlet shopping center in Central Texas in 2007. The motivational items were subsequently factor analyzed for possible underlying dimensions.
Findings
Motivations of cross-border shopping by Mexicans in Texas demonstrated a combination of two aspects, the utilitarian and pleasurable shopping experiences. The cross-border consumption and shopping by Mexican residents in Texas, therefore, were both functional and recreational.
Originality/value
With a better understanding of the pattern and motivations of cross-border shopping, this study developed a model to capture the stimulating influence of the retail environment as well as a framework to illustrate the integrated role of shopping and tourism in the process of developing a “must visit” destination.
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Tammy R. Kinley, Judith A. Forney and Youn‐Kyung Kim
Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. This study aims to examine travel…
Abstract
Purpose
Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. This study aims to examine travel motivation as a predictor of the importance assigned to desired shopping center attributes for three different shopping centers, and their effect on satisfaction, and re‐patronage intention.
Design/methodology/approach
Data were collected via mall‐intercept surveys from 624 tourist shoppers at seven shopping centers. A tourist was defined as a person who traveled a distance of at least 50 miles from their home.
Findings
Desired shopping center attributes are influenced by travel motivation. For the superregional center, a linear relationship was computed for the exploration travel motive, mall environment, overall satisfaction and re‐patronage intention. Interestingly, overall satisfaction with the shopping center was not a significant predictor of re‐patronage intention in the theme/festival or super off‐price centers.
Originality/value
Given the importance of shopping in the travel agenda, identification and consideration of different travel motivations can facilitate development of the shopping center environment for maximum customer satisfaction. All of the motivations may co‐exist in the same family or tourist unit (e.g. convention attendees). These findings can be particularly useful in designing amenities and targeting promotional campaigns to different audiences.
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