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Internet-enabled commerce activities have evidently been strong in the leisure and tourism industry. The use of the Internet reveals an ever-growing market of millions of business and leisure travelers who use the Internet for travel planning purpose. As segment-based approach is an accepted tool in strategic marketing and helps understand the needs of homogeneous travel planner subpopulations, this study suggests a framework as the guideline and procedure to improve the segmentation approach. The main aim is to increase understanding of the growing Internet travel market by accurately classifying the Internet travel planners. Following the procedures methodically shown in the framework, the study conducted multiple complementary statistical techniques to cross validate statistical results found in each step. The typology of Internet travel planners was therefore identified systematically with great accuracy and validity. The typology consists of four groups of Internet travel planners: sensate, deal, defensive, and totemic. Based on the major characteristics of each group, the study also provided discussions and suggestions for the implementation of the typology to develop successful e-commerce. The findings offer academia and practitioners a paradigm for strategic marketing.

Internet technology has changed the way information is distributed and the way people do business in the industry. Its impacts have been well studied, but the time element seems to be ignored for the investigation of risks taken and trustworthiness held by online shoppers. The time element should be included because pre-travel plans are usually made and a time lapse does exist between “the time a reservation is made” and “the time the reservation is confirmed.” This study proposes an online purchasing model to investigate the relationships among trustworthiness, time lapse, and online reservation activities. A significant correlation was found between trustworthiness and online reservations but despite such significance, time lapse neither sways the trustworthiness nor leads to low reservation retention.

Because technology innovation has changed the way people do business significantly, adopting information technology (IT) for strategic planning has become a vital issue for today's business management. However, most studies seemed to focus more on technology than on information in IT. Unfortunately, the way technology alters the business model is not as much as the way information changes an organization's managerial concept. The impact is beyond marketing issues and is very important to an organization's managerial philosophy. This study adopts a strategy concept called the co-alignment principle (Olsen, West, & Tse, 1998), to investigate how an information system (IS) could be designed to enhance and process the information flows involved in the processes of strategy formulation and implementation. It places IT implementation issues directly at the heart of strategic management for research. Using qualitative research approach with a single case-study method employed, 11 recommendations and 10 propositions were obtained to address and handle the newly discovered 7 key issues for strategy formulation and implementation. The study also exemplified that when these issues are being handled by an IS properly designed, a coordination strategic IT framework that goes beyond the thinking of cost saving and productivity increase is achieved as well.

This empirical study investigated the relationships among leisure behaviors and life satisfaction of Thai labors in Taiwan. Convenience sampling and several statistical techniques were adopted. The key findings were (1) Leisure preference, participation, constraint, satisfaction, and overall life satisfaction are influenced by one's socioeconomic background. (2) Because of living in a new country, Thai labors' past and current leisure participations although are strongly related, they are different. In addition, the relation between their leisure preference and participation was found significant when living in Thailand but not when living in Taiwan. (3) The constraints preventing Thai labors from participating in leisure activities in Taiwan were found. They significantly reduced one's leisure participation and satisfaction. (4) A positive relationship between Thai labors' leisure participation and leisure satisfaction in Taiwan was found along with the finding that their leisure satisfaction was also positively related to their life satisfaction.

Many research studies have found that service quality has a direct impact on a company's profitability. Given the increasing competition in the steak restaurant business in Taiwan, the restaurant industry has noticed the importance of service quality. This study empirically assessed customers’ perceptions and expectations of service to measure service quality of a chain steakhouse in Taiwan. By applying the three-column SERVQUAL model approach coupled with part of the Fishbein model, the study was able to (a) analyze the service gaps existing in the service delivery process to measure service quality and customer satisfaction and (b) conduct a multiattribute attitude measure to evaluate a customer's attitude toward the service measure attributes of the same brand name restaurants in different locations. As service quality has a direct impact on a company's profits, the research findings are important, particularly to the examined chain steakhouse. These findings offer implications to improve the service quality for restaurant operations and further support the company in gaining a competitive advantage in the increasingly viable steak restaurant business in Taiwan.