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Book part
Publication date: 27 September 2021

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Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
ISBN: 978-1-83867-563-9

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Book part
Publication date: 27 September 2021

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Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
ISBN: 978-1-83867-563-9

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Book part
Publication date: 13 March 2023

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Artificial Intelligence in Marketing
Type: Book
ISBN: 978-1-80262-875-3

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Book part
Publication date: 12 September 2022

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Measurement in Marketing
Type: Book
ISBN: 978-1-80043-631-2

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Book part
Publication date: 13 July 2011

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Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
ISBN: 978-0-85724-897-8

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Article
Publication date: 1 March 2005

Brian McKenzie

Oral history collections can offer a wealth of detailed information for entrepreneurship researchers. The stories that entrepreneurs tell provide researchers with insight into…

1219

Abstract

Oral history collections can offer a wealth of detailed information for entrepreneurship researchers. The stories that entrepreneurs tell provide researchers with insight into both perspective and into substantive issues of entrepreneurial behavior. The life stories of entrepreneurs offer students of entrepreneurship insight into both the explicit and the tacit knowledge of working entrepreneurs.

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New England Journal of Entrepreneurship, vol. 8 no. 2
Type: Research Article
ISSN: 2574-8904

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Book part
Publication date: 27 June 2013

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Transformational and Charismatic Leadership: The Road Ahead 10th Anniversary Edition
Type: Book
ISBN: 978-1-78190-600-2

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Book part
Publication date: 15 April 2021

David Arditi

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Streaming Culture
Type: Book
ISBN: 978-1-83982-768-6

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Book part
Publication date: 24 August 2017

Amy C. Edmondson and Jean-François Harvey

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Extreme Teaming
Type: Book
ISBN: 978-1-78635-449-5

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