Search results

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

Since the collapse of the Berlin Wall and the accompanying social and political revolutions of 1989 a great deal has been written about the need to attract foreign investment, technology and managerial expertise to the countries of Eastern and Central Europe as means to encouraging the movement towards marketled economies. Explores the experience of foreign direct investment in Hungary. Concludes that the foreign company often brings to its domestic partner a longer term and more aggressive business perspective, an enhanced export orientation, and the flexibility to break with the past. It often does not, however, bring a more marketing‐oriented approach to doing business.

The prospects for effective external marketing are substantially eroded by internal hostility towards or non‐compliance with external marketing implementation. Non‐marketing specialists view marketing personnel with hostility and oppose the marketing way of doing business for reasons embedded in lack of marketing understanding, functional self‐interest, complacency and intransigence. Provides three sets of guidelines for increasing cross‐functional support for marketing. First, reviews a set of actions to be administered by the CEO and top management. Second, discusses the individual elements of an internal marketing strategy. Third, provides guidelines for application by marketing managers to build tight interactive and supportive relationships with other functions.

Presents the findings of an exploratory study into the motives and experiences of British firms participating in international joint ventures in Hungary. A great deal of foreign direct investment has been taking place in Central and Eastern Europe since the early 1990s. To date, little research has been conducted on the impact of this investment. A mail study of British firms operating in Hungary was conducted. The results reveal that its stable economic environment and the potential of its market were the primary reasons why firms invested in Hungary. However, political, economic and institutional problems are being experienced by investors.

China’s economy is transforming at a brisk pace. A partially dismantled command economy and introduction of competition have fueled consumer demand for a greater selection of innovative new products in the retail market. The challenge for retail buyers is to adjust their procurement processes to respond to consumer needs in an efficient and effective manner. This study examines factors influencing buyer‐supplier relationships in a transition economy. We present a model to explain the factors driving retail buyer dependence on suppliers. We find that retailer evaluation of supplier credibility mediates the relationship between retailer perceptions of a supplier ability to add value to its business and the ability to achieve its desired goals. In part, this is due to the supplier’s market orientation. Interestingly, guanxi ties have no impact on the retailer perceptions of the supplier credibility, but have a positive affect on retailer dependence on its supplier partners.

Conventional theories of market entry assume choice availability. This investment assumption is subject to challenges in the power generation market of an emerging economy where the host government controls most key resources and market entry choices. With such constraints, entrants become heavily dependent on their host country partners. This study investigates how the resource dependency frameworks explain better in respect of some US power generation firms that manage to operate electricity facilities in China whereas some have to abort. Using cross‐case analysis, patterns emerged illustrate how two groups of entrants manage key resources differently.

A variety of topics within international marketing are reviewed: global product strategies; export marketing and distribution strategies; export and planning future business with developing countries; and the difficulties of trading within Eastern Europe.

In September 1998 six European companies involved in PCB manufacturing and electronic packaging started collaborating in a development project known as “PRIME”. The “Program for Re‐engineering and Innovating (PCB) Manufacturing and Equipment” project lost one of its original members in late 1999, and Coates Circuit Products joined as the dielectric supplier. The project is now approaching the mid‐term assessment (MTA), where alternative production scenarios will be discussed and the most attractive carried forward to fabricate test vehicles and ultimately demonstrator patterns. Some essential features of the project have already been demonstrated and these initial results will be presented.

M & T Chemicals have announced the appointment of Mr David Smith as Director of PCB Systems and as a member of the company's Board of Management. Mr Smith, who was formerly Sales and Marketing Director of Lea Ronal (UK) Ltd, has had more than seventeen years experience in the printed circuit industry.