Search results

1 – 10 of 55
Content available
Article
Publication date: 8 May 2009

1153

Abstract

Details

Accounting, Auditing & Accountability Journal, vol. 22 no. 4
Type: Research Article
ISSN: 0951-3574

Content available
Article
Publication date: 20 June 2008

302

Abstract

Details

Accounting, Auditing & Accountability Journal, vol. 21 no. 5
Type: Research Article
ISSN: 0951-3574

Content available
Article
Publication date: 30 March 2010

1521

Abstract

Details

Accounting, Auditing & Accountability Journal, vol. 23 no. 3
Type: Research Article
ISSN: 0951-3574

Content available
Article
Publication date: 26 February 2014

254

Abstract

Details

Accounting, Auditing & Accountability Journal, vol. 27 no. 3
Type: Research Article
ISSN: 0951-3574

Keywords

Content available
Article
Publication date: 24 April 2007

504

Abstract

Details

Accounting, Auditing & Accountability Journal, vol. 20 no. 2
Type: Research Article
ISSN: 0951-3574

Content available
Article
Publication date: 1 May 2003

264

Abstract

Details

Accounting, Auditing & Accountability Journal, vol. 16 no. 2
Type: Research Article
ISSN: 0951-3574

Content available
Article
Publication date: 1 January 2006

334

Abstract

Details

Accounting, Auditing & Accountability Journal, vol. 19 no. 1
Type: Research Article
ISSN: 0951-3574

Keywords

Content available
Article
Publication date: 1 May 2006

291

Abstract

Details

Accounting, Auditing & Accountability Journal, vol. 19 no. 3
Type: Research Article
ISSN: 0951-3574

Keywords

Content available
Article
Publication date: 1 January 2006

David Stokes and Richard Bergin

The aim of this research was to consider whether focus groups have justifiably become a more frequently used qualitative market research technique because of a superior research…

28838

Abstract

Purpose

The aim of this research was to consider whether focus groups have justifiably become a more frequently used qualitative market research technique because of a superior research outcome. Although focus groups have extrinsic advantages such as speed and cost, there is evidence that individual depth interviews have intrinsic advantages relating to the quality of the research outcome.

Design/methodology/approach

A parallel research study was undertaken examining a single business issue using both focus groups and individual interviews. Results of both processes were analysed for relevance to the business issue. Follow up individual interviews with participants of the focus groups were undertaken to assess the validity of the data collected, and to investigate the nature of the processes in the groups.

Findings

Group processes appear to have had considerable influence on the consensus view expressed in focus groups, which may not be representative of respondents' individual views. Both the groups and the interviews identified the principle issues relating to buyer motivations and processes, target markets and branding. The groups were unable to match the depth and detail generated by individual interviews and to uncover subtleties in attitudes. The interviews offered less breadth of data and contextual information.

Practical implications

Whilst groups may be less expensive and faster in data collection, individual interviews demonstrated a superior ability to inform marketing strategy by uncovering important underlying issues.

Originality/value

The findings indicate that groups do not justify their predominance as a market research method in preference to interviews on the grounds of quality of outcomes alone.

Details

Qualitative Market Research: An International Journal, vol. 9 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Open Access
Article
Publication date: 26 July 2021

David D’Acunto, Serena Volo and Raffaele Filieri

This study aims to explore US hotel guests’ privacy concerns with a twofold aim as follows: to investigate the privacy categories, themes and attributes most commonly discussed by…

2500

Abstract

Purpose

This study aims to explore US hotel guests’ privacy concerns with a twofold aim as follows: to investigate the privacy categories, themes and attributes most commonly discussed by guests in their reviews and to examine the influence of cultural proximity on privacy concerns.

Design/methodology/approach

This study combined automated text analytics with content analysis. The database consisted of 68,000 hotel reviews written by US guests lodged in different types of hotels in five European cities. Linguistic Inquiry Word Count, Leximancer and SPSS software were used for data analysis. Automated text analytics and a validated privacy dictionary were used to investigate the reviews by exploring the categories, themes and attributes of privacy concerns. Content analysis was used to analyze the narratives and select representative snippets.

Findings

The findings revealed various categories, themes and concepts related to privacy concerns. The two most commonly discussed categories were privacy restriction and outcome state. The main themes discussed in association with privacy were “room,” “hotel,” “breakfast” and several concepts within each of these themes were identified. Furthermore, US guests showed the lowest levels of privacy concerns when staying at American hotel chains as opposed to non-American chains or independent hotels, highlighting the role of cultural proximity in privacy concerns.

Practical implications

Hotel managers can benefit from the results by improving their understanding of hotel and service attributes mostly associated with privacy concerns. Specific suggestions are provided to hoteliers on how to increase guests’ privacy and on how to manage issues related to cultural distance with guests.

Originality/value

This study contributes to the hospitality literature by investigating a neglected issue: on-site hotel guests’ privacy concerns. Using an unobtrusive method of data collection and text analytics, this study offers valuable insights into the categories of privacy, the most recurrent themes in hotel guests’ reviews and the potential relationship between cultural proximity and privacy concerns.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 8
Type: Research Article
ISSN: 0959-6119

Keywords

1 – 10 of 55