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This paper utilizes controversies over the role of a set of insecticides in mass honey bee die-offs in two different national contexts – France and the United States – in order to understand the science-state nexus in a comparative manner. On the one hand, the French government in 1999 and 2004 suspended the commercial use of the insecticidal products that beekeepers suspected of causing the honey bee declines. On the other hand, the US government has to date refused to heed beekeepers’ calls to limit the usage of the very same set of insecticides. We examine why the governments of France and the United States came to contrasting conclusions regarding broadly similar technoscientific issues. The divergent outcomes, we argue, are not simply the result of predetermined differences in the two states’ regulatory paradigms (with France being “precautionary,” and the United States adhering to a “sound science” approach), but are underpinned by divergent forms of beekeepers’ resistance. The paper further sheds light on non-state actors’ use of science and state to contest state (in)action by analyzing how historically influenced differences in state structures, the relational dynamics of beekeepers’ and farmers’ organizations, and the epistemic cultures of honey bee knowledge production, shaped different forms of resistance and influence in France and the United States.

Advances in technology over recent years made it possible to use machines and artificial intelligence to develop commercially viable solutions for companies to listen to consumers, decode the meaning, and respond accordingly. In parallel, solutions have been developed that are able to automatically track facial expressions of consumers when reacting to a given marketing stimulus.

The authors look at how marketing executives can apply these technologies to generate enhanced customer insights, providing a realistic context for future applications. The focus is on bringing researchers and managers closer to those moments of truth and our ability to understand customer emotions, emotional reaction, everyday language, and ultimately brand engagement.

The chapter covers the application of commercially viable use cases for (1) the automated measurement of emotions through facial coding to optimize advertizing and content, and (2) the use of voice coding technology to design interactive chatbots as an alternative to traditional surveys. In the outlook, the authors describe the potential that these technologies provide for future research and further use cases.

The following is an introductory profile of the fastest growing firms over the three-year period of the study listed by corporate reputation ranking order. The business activities in which the firms are engaged are outlined to provide background information for the reader.

Over the past few decades, the law and literature movement has fragmented, expanded, and evolved to include fields as diverse as hermeneutics and narrative theory. This chapter discusses the developments in and contributions of these two strains of the law and literature movement and argues that each respectively provides us with important ways of seeing acts of interpretation and the use of stories in the legal culture. Hermeneutics provides an understanding of the phenomenon of interpretation that avoids the trap of choosing originalism or postmodernism as the accepted method of interpreting legal texts. Narrative theory provides tools for understanding and critiquing the burgeoning use of stories in the law.